Tag: Amit Jain

Liberty General Insurance Partners CSC e-Governance Services India to Expand Rural Reach

Liberty General Insurance, one of the fastest-growing General Insurance companies in India today entered into a partnership with CSC e-Governance Services India under the Ministry of Electronics and Information Technology (MeitY), Government of India. Through this agreement, Liberty will further strengthen its presence in rural areas across India by selling its insurance products through the CSC network. Initially, the company will offer Motor Insurance products – Two-Wheeler, Private Car and Commercial Vehicle to the customers.

In a formal ceremony held in New Delhi today, Mr. Amit Jain, President, Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance and Mr. Sanjay Kumar Rakesh Chief Executive Officer, CSC e-Governance Services India Ltd signed and exchanged the agreement.

Speaking on the occasion, Mr. Amit Jain, President, Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance said, “Liberty has always been a front-runner in identifying opportunities in extending insurance benefits to masses. As one of the leading companies in the Indian insurance sector, we are committed to the vision of maximizing financial inclusion. We will focus on reaching out and empowering channels operating out of remote locations with an understanding of various insurance products. Our strategy is to improve the access to insurance products for rural India through awareness creation, technology leverage, product innovation.”

Speaking on the development, Mr. Sanjay Kumar Rakesh, Chief Executive Officer, CSC e-Governance Services India Ltd. said, “Our partnership with Liberty General Insurance will empower the Village Level Entrepreneurs (VLEs) through new skills and knowledge of products and services while expanding the agenda of financial inclusion catering to rural customers. Moreover, with the last mile network of 4.2 lakh, of which 2.74 lakh are in Gram Panchayats, the presence of CSC in the remotest corner of the Country brings huge potential and opportunity to act as one of the biggest distribution channels for the insurance companies such as Liberty General Insurance in India.”

Liberty General Insurance – Bharose Ka Vaada

Mumbai: Liberty General Insurance Ltd, one of the leading general insurance companies in India, announced a 360-degree insurance awareness campaign with the recently launched television commercial ‘Bharose Ka Vaada’. The TVC highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “we have crafted a storyline that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers. This is especially relevant in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Through this campaign Liberty General Insurance believes that progress happens when people feel secure. Our constant endeavor is to provide seamless support in a customer’s insurance journey including speedy claims settlement.”

Speaking on the campaign, Gaurav Dubey, Head Marketing & Digital Business said, “We have designed this 360-degree integrated campaign across mediums such as TV, Radio, Facebook, Instagram, YouTube, Google Display and Social Media. Our Objective is to reach the customer at all access points and leverage cross-platform engagement. With this campaign Liberty General Insurance aim to increase top of mind recall to customers in the regional markets.

Liberty General Insurance Launches its Latest Television Commercial – ‘Bharose Ka Vaada!’

Mumbai: Liberty General Insurance Ltd, one of the leading general insurance companies in India, today launched its latest television commercial highlighting the brand ethos as well as its health and motor insurance products and services. Through this TVC, the company aims to alleviate consumers’ worry related to the servicing and settlement of claims. The TVC ‘Bharose Ka Vaada’ has been created by White Rivers Media and highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Discussing the campaign’s storyboard, Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “For our new TVC, we wanted a storyline and  communication that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers, especially in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Speaking on the launch of the campaign, Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Liberty General Insurance believes that progress happens when people feel secure, and we wanted the new TVC to reflect our commitment to taking care of our customers. Our constant endeavour is to provide seamless support in a customer’s insurance journey including speedy claims settlement. Our new TVC which is high on the emotional quotient also talks about how ‘Trust’ is one of the strongest sentiments and also one of the most important factors towards building long-lasting relationships.” 

Credits:

Client Agency Co-founders Account Management Creative Team Production
Amit Jain White Rivers Media Shrenik Gandhi Tanish Shah Mayur Goyal

( Director )

Tanish Shah
Shivani Sharma   Mitesh Kothari Sai Santosh Shetty Bhushan Kadam Sujeet Mahto
Nitin Seth     Manu Swal Megha Marwah Abhishek Gaikwad
      Pratik Rathi Nikita Roy Shantanu Shrikant Tunge
      Aniket Khade Manu Swal
      Sujeet Mahto  
      Sagar Kewat  
      Prasad Sawant  

Realty sector’s hopes are high from RBI’s MPC

As the RBI’s Monetary Policy Meeting is in progress, the real estate sector is hoping to get some relief that could help them in these challenging times and also measures that can help in sustaining demand, especially after the COVID-19 scenario. Though experts are saying the repo rates might not change, the hopes are high as in recent months the Apex bank has taken steps necessary to uplift the sector.

Last month, the central bank rationalized the risk-weight norms and linked home loans with loan-to-value (LTV) ratios only for all new housing loans sanctioned up to March 31, 2022. Earlier, the risk weight percentage was decided by the size of the loan and the LTV ratio. While acknowledging the criticality of real estate in the economic recovery process, the RBI said home loans have a risk weightage of 35% in case the LTV is of up to 80%. The risk weightage will be 50% if the LTV is over 80%, the banking regulator said.

Talking about the need for further steps, Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com, says, “The RBI has announced several favourable measures this year for the real estate sector; however, more needs to be done such as the decision on Input Tax Credit. The sector will obviously benefit from a further reduction in home loan interest rates but we feel that there is hardly any scope for a further rate cut this year. The sector should try to take advantage of the opportunities arising out of the decisions taken by the RBI over the past few months.”

Maintaining that rationalization of the risk weightage to LTV for all new housing loans was supposed to bring in more credit Yash Miglani, MD Migsun Group says, “The need is that RBI should ensure that the announcement should get immediately. The sector has yet to see the major impact of the announcements. We hope the individual banks will take the necessary steps and keep the real estate sector in their priority lending list. In the last few months, the government and the RBI took decisions intended to move towards the path of economic recovery, and real estate is looking for packages that can help them speed up the pace.”

The sector is already optimistic because of the increased buyer interest in real estate assets. “The developer community is all charged up to contribute towards the economic growth of the country. We hope the RBI will take more steps to ease out the burden on the real estate sector, which will further improve the economic condition,” says Ashish Bhutani, MD, Bhutani Infra.

Developers also feel that the RBI should announce some measures that can help attract buyers towards the real estate sector. “Steps are needed that will bring in positivity to the sector. The buyers should get more loan, especially the ones interested in high-value purchases that will help in revival of some segments,” says Amit Jain, Director, Mahagun Group.

One of the measures applauded by the realtors was the decision of the RBI to consider loan restructuring based on the projects and not on the company. “We are looking for steps that will further improve optimism in the market, which is already upbeat with buyers and investors flocking the project sites to book a real estate asset. In recent past, multiple decisions were taken by the RBI to improve the health of the real estate sector, and as a developer, we welcome it wholeheartedly and expect that more is in the pipeline,” says Dhiraj Bora, Marketing Head, Paramount Group.

Saying that loan restructuring will help many of the stuck projects and commenting on the impact of RBI’s steps, Ashok Gupta, CMD Ajnara India says, “The demand is already potent, and with road laid out for more projects to come up, the buyers will have more options to choose from. Not only developers but buyers also got gifts from the RBI in the form of low home loan interest rates and loans being linked to loan to value only. All these measures are going to have a positive impact on the overall health of the sector. Now, we feel that a call needs to be taken on Input Tax Credit and bringing down the cost of raw material apart from helping the sector get more liquidity.”

In conclusion, Rajat Goel, JMD MRG World says, “Real estate has been going through a challenging phase. Last financial year too, the situation was not good for the first nine months, and it got worse with the onslaught of the global pandemic. It has become difficult for many developers to manage cash flow to meet the requirements of construction, salaries, vendor payment, and then at the same time, they have the loan obligations. The overall sentiment needs a boost, and with adequate steps from the RBI, the confidence in the sector will be back.”

Unchanged repo rate, Realtors rely on high consumer confidence

The RBI today kept the repo rate and reverse repo rate unchanged at 4% and 3.35% respectively. The Apex Bank also announced on-tap TLTRO for Rs 1 trillion at 4% till March 2021 and will conduct OMO worth Rs 20,000 crore next week. The RBI governor also announced that the RBI will take steps that will infuse liquidity to improve financial conditions. With the optimism of RBI for a strong rebound of the GDP and inflation to ease to projected target by Q4 of FY’21, real estate sector too is upbeat about economic growth. Prateek Mittal, Executive Director, Sushma Group, said, “At this time when the buyers are seeking stable investment options, real estate sector with low-interest rates emerges as the safest investment proposition and the all-time low repo rate is adding impetus to the same.”

Uddhav Poddar, MD, Bhumika Group & Founding Member, SCAI, said, “The real estate sector is badly affected due to the pandemic, and it needs support from the banks. One of the biggest issue with some of the realtors is the liquidity issue, and we hope RBI will address it as it has announced to take steps to ease liquidity. One of the announcements that are beneficial for the sector is that the new housing loans to be linked to LTV only. We hope that the buyers will take advantage of the situation and realize their dream of owning a home.”

The realtors feel that the RBI should have made some announcement to improve liquidity in the real estate sector, as many developers are facing the heat after COVID-19 led to complete shutdown of operations. Nagaraju Routhu, CEO, Hero Realty, said, “Decision of the RBI to keep repo rates unchanged is along expected lines. RBI’s commentary on the economy gives hope for the revival of the real estate sector in the coming quarters. The sector, however, needs handholding by the Government and the RBI to tide over this difficult period. Measures to boost liquidity for the sector are urgently needed. The optimism about economic growth cannot ignore the needs of the common man who is still in ‘cautious spending’ mode. The good part is that the real estate sector is getting attention by the buyers as they have realized the safety of real estate asset, but they do look towards sops from the government that can help them in realizing their dream of owning a home.”

Ashish Bhutani, MD & CEO, Bhutani Infra, said, “The bank should have taken into consideration the need for liquidity. The apex bank has also talked about improving liquidity in the market, which will have a direct bearing on the real estate too. Like the RBI we too are optimistic about the economic growth. Having said that we were hoping for announcements that can specifically talk about various sectors and how banks are going to help improve growth. However, we are upbeat as the consumer sentiment is high, especially after they witnessed the brittle nature of other investment vehicles as against real estate.”

Saying that the decision to keep the repo & reverse repo rate unchanged underpins the accommodative policy by the government alongside reining the inflation rate, Ankit Kansal, Founder & MD, 360 Realtors, pointed out “This should have an overall positive impact on the recovering Indian Real Estate industry as the accommodative stance should plug-in the liquidity crunch in the market. Likewise, managing inflation will control the cost. At the same time, the RBI has announced a sharp GDP decline of 9.5% for FY 21, which is in line with what has been predicted by most of the major international & domestic rating agencies. Now all eyes would be on how the government plans to combat the economic slowdown and boost demand. A host of steps in the form of capital injection, refinancing of banking institutions, policy impetus, subsidies, and discounts are required to see a faster recovery.”

Pradeep Aggarwal, Founder & Chairman – Signature Global Group & Chairman – ASSOCHAM National Council on Real Estate, Housing and Urban Development, was of the view that “It was an expected move by the RBI to keep the repo rate unchanged, and it is commendable that it is doing its part to ensure that the economy stays on the right path. Loan on LTV will be helpful for the real estate sector, and it will help them get more loan amount.”

Abhishek Bansal, Executive Director, Pacific Group, said, “The real estate market has started picking up as people are enjoying the low-interest rates and subdued pricing. The sector is also enjoying the fruits of the changed mindset of people towards owning a real estate asset, be it for living or earning extra income. The safety of real estate investment that came to the fore will gain steam during the festival season as fence-sitters too will come out in great numbers.”

Maintaining that the real estate sector is enjoying the fruits of high consumer confidence, Yash Miglani, MD, Migsun Group, said, “We were expecting the repo rate to remain unchanged, and the decision of the RBI will have no impact on the sector in the current scenario. In the latest announcement, the provision of housing loan to be linked with LTV is going to help the buyers, and hence the sector will see more sales.”

While saying that he understands the reasons for keeping the repo rate unchanged Harvinder Singh Singh Sikka, MD, Sikka Group, added “One favourable measure for the real estate in the latest announcement by the RBI is that the new housing loans will be linked on to loan to value (LTV). It will help the buyers get loans easily and realize their dream of buying a home. The buyers are already coming back to the sector and the coming festival season would be a lot better than the previous years.”

Agreeing with others Kushagr Ansal, Director, Ansal Housing & President, CREDAI Haryana, said, “The decision of the RBI to keep the new housing loans only to loan to value will encourage more buyers to come forward. The real estate market was looking good after the Unlock, and this particular step will make more fence-sitters to decide on buying a home. Apart from that, the good sign is that the apex bank is optimistic about economic growth. The measures that the RBI took in the last few months are showing a positive impact, and we hope that the latest decisions will help the economy recover faster.”

Raman Gupta, Director- Branding & Construction, GBP Group, was of the view that “It was an expected move to keep the economy on its path to revival after being hit by Covid-19. Over the past few months, people have realized the importance of owning a home and at this time when people are adjusting to the new normal, they have been seen exploring the stable investment options and real estate is topping the chart. The low-interest rates and onset of the festive season will bring cheers to the real estate sector. Apart from keeping the repo rate at as low as 4 pc, RBI has also announced that it is ready to take steps that will infuse liquidity to improve financial conditions and we are looking forward to its positive impact on the recovering Indian Real Estate sector.”

Rajat Goel, JMD MRG World, said, “RBI has kept the repo rate unchanged at 4% and reverse repo rate at 3.35%, during its recent announcement with the prediction of GDP decline about 9.5% for FY 21, which is on similar lines with the prediction from rating agencies. Affordable housing segment has seen a good number of enquiries from end-users amid the uncertain market conditions which is a sign of positivity. Apart from this, RBI’s decision to take steps for infusing liquidity remain awaited, which will prominently affect the overall sentiment of real estate sector.

Amit Jain, Managing Director, Mahagun Group, said, “The announcement was on the expected lines; the good thing is that the RBI looked optimistic about the economic growth, which is a good sign. Real estate sector has already started witnessing positive growth and is speedily recovering from the loss of lockdown. The momentum is picking up pace in this festival season as buyers are enjoying low home loan interest rates.”

Vikas Bhasin, CMD, Saya Homes, said, “We are optimistic that the measures announced by the RBI will help revive economic growth. Multiple announcements were made that will help other industries to go on a growth trajectory; this will have an indirect impact on real estate growth too as the sector is susceptible to economic changes. However, after the Unlock, the real estate is on a high note as people swarmed real estate sites to get hold of a property.”

Luxury buyers seek real luxury including green spaces, multi-functional corners

New Delhi: The pandemic has made luxury buyers crave for the best when it comes to their homes as the idea of health and safety has kicked in. As per various reports, housing units priced above between Rs 80 lakh and Rs 1.25 crore are the most inquired ones, especially in Delhi NCR. Also, around 80% of housing deals during these months have been closed as the market is witnessing only the end-users and serious investors.

Buyers are back in the market with renewed demands regarding the design sensibility and quality. This is also reflected in the new launches in this segment in H1 2020 where the luxury segment witnessed more launches as compared to a similar period last year. The percentage of luxury launches in Delhi NCR is higher than that of MMR.

The demand has been on the rise for spaces that can provide absolute freedom to people where they are free to enjoy world-class facilities within the premises. Realtors say that people are now also inquiring about the overall design and judging the project based on the social distancing it provides. Multi-functional corners for working, exercising, or yoga, have now become one of the few must-haves apart from green and naturally illuminated areas such as terraced gardens.

Rahul

Explaining more on the market sentiment, Dr. Rahul Chaudhary, Promoter, Sunworld Group said, “The size of a housing unit has become the deal-breaker now. End-users are stepping out for site visits and are interested in bigger units. The shift in configurations of a home is also an after-effect of home confinement. Apart from IT and ITes professionals, NRIs have also come out as the ones looking for an exclusive lifestyle. A luxury project is being judged based on the amenities that it provides. We hope to see the market get better as the festive season comes closer.”

Amit Modi

Adding on to the developer’s prudent measures for providing the most advanced healthy living amenities, Mr. Amit Modi, Director, ABA Corp & President (elect), CREDAI Western UP, said, “Developers are keen on providing extra amenities that set their projects apart. Luxury buyers, HNIs are attracted to making property investment in Noida and Greater Noida regions. This trend is due to the influx of industrial and foreign businesses entering the region. Better connectivity with upcoming International Airport will lead to a rise in residential and commercial real estate in the Post-COVID era.”

Mr. Amit

Mr. Amit Jain, Managing Director, Mahagun Group, said, “Luxury is a class and rare virtue. For premium buyers, this ability to stand out from the rest must reflect in their homes. The quantum of health, convenience, and safety issues involved have risen lately leading to buyers becoming extremely selective. Technology upgradations and automation in home appliances and facilities have also become one of the deciding and attractive factors for luxury homes”.

Overall, the luxury real estate will continue to get better in demand as normalcy returns. There will be expectations from the developers to include essential and advanced amenities within the premises. This has the potential to become a long-term trend, as convenience and comfort will be the dominating values in the purchase of luxury homes that more or less become status symbols for buyers.