Tag: Gaurav Dubey

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Madness Machayenge – India Ko Hasayenge welcomes Bollywood sensation Mallika Sherawat

May 15, 2024 by Sujata Muguda 0 Comments #Gaurav Dubey, #Madness Machayenge, #Mallika Sherawat

This Saturday, Sony Entertainment Television’s comedy show, ‘Madness Machayenge – India Ko Hasayenge,’ will welcome Bollywood sensation, Mallika Sherawat, for an episode filled with humour, glamour and style! The comedians promise non-stop fun and high-energy gags, making this episode a ‘must-watch!’

Get ready to laugh out loud as comedians Kettan Singh, Gaurav Dubey, and Mubeen Saudagar join forces for a hilarious “3 Idiots Spoof”! Kettan will bring to life the beloved character, Virus, Mubeen will channel his inner Rancho, and Gaurav will double up as Farhan and Chatur.

madness machayenge

Talking about his performance, Gaurav Dubey says, “Playing both Farhan and Chatur in our ‘3 Idiots Spoof’ has been an exhilarating and challenging experience. It was an exciting exercise wherein we could add a new spin to these iconic characters, especially since they’re already known for their comedic brilliance. As a huge admirer of the film, it’s an honour to pay homage to ‘3 Idiots’ with this parody. Working alongside the incredibly talented Kettan Singh and Mubeen Saudagar has been an absolute delight. Our off-screen bonding translated into great chemistry on stage, making the performance even more enjoyable. Performing in front of Mallika Sherawat was a thrill, and I’m ecstatic that she enjoyed our act. Viewers would love this gag because it’s packed with laughter, creativity, and a fresh take on a beloved classic.”

In a fun moment, host Harsh Gujral too will face an exciting challenge from Mallika herself – and he will be seen grooving to the iconic ‘Maiyya Maiyya’ song alongside Mallika.

Business World, News

Liberty General Insurance – Bharose Ka Vaada

Mar 16, 2021 by Rekha Nair 0 Comments #Amit Jain, #Bancassurance & Affinity and Marketing, #CEO & Whole Time Director, #Gaurav Dubey, #Head Marketing & Digital Business, #Liberty General Insurance, #Liberty General Insurance Ltd, #Mr. Roopam Asthana, #President of Personal Lines

Mumbai: Liberty General Insurance Ltd, one of the leading general insurance companies in India, announced a 360-degree insurance awareness campaign with the recently launched television commercial ‘Bharose Ka Vaada’. The TVC highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “we have crafted a storyline that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers. This is especially relevant in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Through this campaign Liberty General Insurance believes that progress happens when people feel secure. Our constant endeavor is to provide seamless support in a customer’s insurance journey including speedy claims settlement.”

Speaking on the campaign, Gaurav Dubey, Head Marketing & Digital Business said, “We have designed this 360-degree integrated campaign across mediums such as TV, Radio, Facebook, Instagram, YouTube, Google Display and Social Media. Our Objective is to reach the customer at all access points and leverage cross-platform engagement. With this campaign Liberty General Insurance aim to increase top of mind recall to customers in the regional markets.