Tag: Ahmedabad

News

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

Jun 27, 2024 by Sujata Muguda 0 Comments #A premier integrated media and entertainment company, #Ahmedabad, #Approach Communications, #Approach Entertainment Group, #Bollywood & Entertainment Newswire, #Nationwide Footprint, #Sonu Tyagi

Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is thrilled to announce the launch of its full-fledged operations in Ahmedabad. This strategic expansion marks another significant step in the company’s mission to provide exceptional entertainment & communications solutions across India. The group, which also includes Approach Communications, an award-winning PR & Integrated Communications Agency, Approach Bollywood, a Bollywood & Entertainment Newswire, and Go Spiritual India, a not-for-profit spiritual organization, is set to bring its diverse range of services to the heart of Gujarat.

approach entertainment logo final

Renowned for its rich cultural heritage and dynamic business environment, Ahmedabad offers the perfect backdrop for Approach Entertainment Group’s innovative offerings. With this launch, the company aims to leverage the city’s vibrant atmosphere and foster collaborations that enhance the local entertainment landscape.

Approach Entertainment Group brings a diverse portfolio of services to Ahmedabad. The company’s offerings include celebrity management, film production, event management, branding, and PR & Integrated Communications, catering to the multifaceted needs of the market. In celebrity management, Approach Entertainment Group provides access to a wide array of celebrities for endorsements, appearances, and collaborations, ensuring brands can engage with top-tier talent. The group’s film production division is set to produce compelling and culturally relevant content by collaborating with local artists and leveraging Ahmedabad’s rich heritage.

Specializing in orchestrating events of all scales, from corporate conferences to grand entertainment shows, Approach Entertainment Group enhances the event experience with creativity and precision. Their cutting-edge PR & Integrated Communications strategies help businesses effectively reach their target audiences, while the group’s expertise in branding ensures businesses can build a strong and impactful presence in the market. Understanding the unique dynamics of Ahmedabad’s market, Approach Entertainment Group offers tailored solutions that resonate with local businesses and audiences.

Approach Entertainment Group is headed by Sonu Tyagi, an award-winning writer, director, and producer. As the founder of the group, Sonu Tyagi has led the company to achieve numerous accolades, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. The group has already appointed a senior media and advertising professional to lead the operations in Ahmedabad and the Gujarat region, ensuring a robust and effective local presence and operations.

Sonu Tyagi, the Founder and Managing Director of Approach Entertainment Group, expressed his excitement about the expansion, stating, “Ahmedabad is a city with immense potential and a thriving cultural scene. We are thrilled to bring our comprehensive suite of entertainment services to this vibrant market. Our aim is to collaborate with local talent and businesses to create impactful and memorable experiences.”

With the launch of its operations in Ahmedabad, Approach Entertainment Group reaffirms its commitment to excellence and innovation in the entertainment industry. The company looks forward to forging strong partnerships and contributing to the growth and dynamism of Ahmedabad’s entertainment sector.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach.

Business

BFSI-focused AI/ML Platform Metis raises 1.3 Cr, led by Inflection Point Ventures

Jun 20, 2024 by Sujata Muguda 0 Comments #Ahmedabad, #AI/ML Platform, #BFSI, #CEO of Metis, #Inflection Point Ventures, #Intelligent Decisioning using AI & ML for BFSI, #Khushru F., #Khushru F. Doctor, #Metis Intellisystems, #Metis Intellisystems Pvt Ltd, #Vikram Ramasubramanian

Ahmedabad, 20 June 2024: Metis Intellisystems Pvt Ltd, which stands for Intelligent Decisioning using AI & ML for BFSI, has raised 1.3 Crores in a round led by Inflection Point Ventures. The funds will be allocated to further develop the pioneering solutions, optimize strategic use, and expand local and global outreach avenues to expand their market presence and drive growth.

L-R_Amit Saraswat_CPO, Khushru F. Doctor_CEO , Metis (1)

Khushru F. Doctor, CEO of Metis, with over 30 years of experience, has led large and small global projects. His extensive qualifications include MCA, former CISA, CSM, PMP, and a Diploma in Innovation and Design Thinking. Amit Saraswat, the CPO, brings over 20 years of experience, backed by a PhD in “Advanced Statistical Methods” and a Bachelor’s Degree from IIT Roorkee. As the first Data Scientist at LendingKart, he pioneered data-driven strategies in the fintech space. His expertise has also been honed through roles as a Data Scientist at Fidelity Investments and Home Credit. The founders are well supported by Mahima Dwivedi, a veteran of International Business Development.

Vikram Ramasubramanian, Partner, Inflection Point Ventures, says, “As credit availability increases, boosting economic growth, credit decision-making must become more robust. With a wealth of qualitative and quantitative information available today, data science is essential for improving credit decisions. Analytics not only assist lenders before lending but also act as early warning systems during the credit term, ensuring credit quality is maintained. While existing applications help lenders with credit decisions, they often fail to adapt to the evolving credit landscape and fully leverage data science. Metis addresses this with more accurate and agile data analytics and early warning systems. Led by Khusru and Amit, who bring deep and complementary expertise, Metis is well-positioned to thrive in this market.”

Metis’ deep understanding of Machine Learning, Artificial Intelligence, and its application for fintechs has enabled the company to develop a unique capability to deep-dive to present contextual understanding and cross-reference data from multiple sources. This allows them to create a comprehensive and unified understanding of the customer, enhancing the precision and effectiveness of financial technology solutions.

Khushru F. Doctor, CEO of Metis Intellisystems, says, “Metis Intellisystems aims to transform the fintech industry using its cutting-edge AI/ML technologies. There is a lack of high-tech, intelligent decision-making processes, even in large fintechs. Metis aims to spearhead the adoption of intelligent systems for decision-making to replace outdated technologies or manual methods. Leveraging our expertise in advanced technologies, experience in Fintech, and passion for problem-solving, Metis seeks to harness and interweave abundant, diverse data sources via cross-referencing and triangulation to champion a paradigm shift to automated intelligence.”

Within two months of Metis’ product launch, the company secured partnerships with financial institutions, both domestic and international, including a prominent national bank. They were invited to The Indian Banks’ Association (IBA) Knowledge Series to present their solutions to large public sector banks. The Fintech AI platform has formalised arrangements with many companies in the past few months. These discussions with multiple banks and NBFCs aim to implement solutions for various use cases such as risk identification, early warning systems, and automated business rule engines (BRE) for lending.

The digital lending sector, in which Metis operates, is projected to grow significantly, from its current valuation of USD 270 billion to USD 1.3 trillion by 2030. This substantial market growth underscores Metis’s vast potential and opportunities as it scales its operations.

Business

Malaysia Airlines and Tourism Malaysia Collaborate for a Vibrant Mall Activation in Ahmedabad

Jun 13, 2024 by Mansi Praharaj 0 Comments #Ahmedabad, #Malaysia Airlines, #Tourism Malaysia

13th June2024, Ahmedabad, India: Malaysia Airlines and Tourism Malaysia are delighted to announce their joint initiative, a captivating Mall Activation event at Nexus Ahmedabad One in Ahmedabad, scheduled for June 15th and 16th, 2024. This innovative event aims to showcase the rich cultural tapestry, diverse attractions, and unparalleled hospitality that Malaysia has to offer, while enticing Indian travellers to explore its wonders.

Experience the best of Malaysia in Nexus Ahmedabad One on June 15th-16th, 2024

The Mall Activation promises an immersive experience, featuring an array of engaging games, interactive activities, and exciting prizes, designed to captivate the imagination of attendees and ignite their wanderlust for Malaysia. From cultural showcases to virtual tours, visitors can expect an unforgettable journey through the sights, sounds, and flavors of Malaysia, right in the heart of Ahmedabad.

Mr. Dersenish Aresandiran, Chief Commercial Officer of Malaysia Aviation Group, expressed his enthusiasm for the collaboration, stating, “We are thrilled to partner with Tourism Malaysia to bring the spirit of Malaysia to Ahmedabad. This Mall Activation not only underscores our commitment to promoting tourism but also highlights the strong cultural ties between Malaysia and India. Through immersive experiences and exciting activities, we aim to inspire Indian travellers to choose Malaysia as their next holiday destination.”

Echoing Mr. Aresandiran’s sentiments, Ms. Noriah Jaafar, Director of Tourism Malaysia-Mumbai, emphasized the significance of the event in fostering closer ties between the two nations. “As the gateway to Asia, Malaysia offers a treasure trove of experiences for Indian travellers, from pristine beaches and lush rainforests to vibrant cities and delectable cuisine. Our collaboration with Malaysia Airlines underscores our shared commitment to showcasing Malaysia’s diverse offerings and welcoming Indian visitors with open arms,” she remarked.

The Mall Activation at Nexus Ahmedabad One in Ahmedabad is poised to be a celebration of Malaysia’s allure and a testament to the enduring partnership between Malaysia Airlines and Tourism Malaysia. Visitors can look forward to an unforgettable experience that ignites their passion for travel and opens doors to new adventures in Malaysia.

Business

Pinch Launches Mumbai Operations, Unveils PAN India Growth Plans

May 28, 2024 by Sujata Muguda 0 Comments #A leading home concierge & lifestyle management company, #Ahmedabad, #Mumbai Operations, #NCR region, #New Delhi, #Nitin Mohan Srivastava, #PAN India Growth Plans, #Pinch, #Ravi Bansal

New Delhi, 28th May 2024 – Pinch, a leading home concierge & lifestyle management company, today announced the launch of its operations in Mumbai – the financial epicentre of the country hosting a large segment of high-net-worth individuals & families with a latent need for home management services. The company helps eliminate daily micro-stresses by assigning their customers a qualified & reliable Lifestyle Manager who becomes their go-to-person for all their home-related tasks, be it home organization, product recommendations & purchases, meal & grocery management, holiday planning, managing reservations & appointments, bill payments, repairs & maintenance, recruiting & training domestic help, or executing any other home errands.

After building a credible presence in the NCR region, Pinch’s expansion into Mumbai marks the next chapter in its journey to help people free up time from their busy schedules for things that they find joy & meaning in. The company also unveiled its future expansion plans for the current fiscal year that include a launch in Chandigarh in the third quarter and the technology hub of Bengaluru in the fourth quarter. Thereafter, the next phase of expansion would happen in FY 25-26 with launch in cities like Chennai, Hyderabad, Pune & Ahmedabad.

Nitin Mohan Srivastava, Co-founder & CEO of Pinch, shared his thoughts on the expansion plans, stating, “I founded Pinch with the objective of simplifying people’s lives in a manner that enables them to spend their time on what really matters to them and brings them abundant joy. This is a personal mission for me. A lot of our customers are high performing professionals & successful businessmen, but they are constantly pressed for time to attend to personal & household matters, which in turn impacts their well-being. With Mumbai, I am delighted to be able to reach and assist more such people, offering them our tailored lifestyle management services. This is only the beginning of our expansion, and we can’t wait to bring our services to more people across India.”

Since its inception in 2021, Pinch has continually expanded its repertoire of in-house service capabilities. From providing full-time & on-demand domestic staff, including trained butlers, home cooks, housekeepers, nannies, and drivers, to services like deep cleaning, kitchen & wardrobe organization, and managing home transitions, including relocations, the company is committed to providing high-quality customer experience and constantly improving its service delivery.

Pinch’s Chief Business Officer, Ravi Bansal, added, “We have been getting customer requests from cities like Lucknow, Jaipur & Indore organically. While our focus is on expanding on-ground operations in the top-tier cities in the coming months, we are also, therefore, looking at offering remote lifestyle management services to cater to incoming requests from other cities. This will enable us to make our services quickly available to a larger audience regardless of location.”

Business

Tanishq Unveils Its Grand New Store in Nikol, Ahmedabad

May 28, 2024 by Sujata Muguda 0 Comments #Ahmedabad, #Grand New Store in Nikol, #India's largest jewellery retail brand, #Mr. Vishal Vyas, #Ms. Pelki Tshering, #Tanishq, #Titan Company Ltd

AHMEDABAD, India, May 28, 2024 — Tanishq, India’s largest jewellery retail brand from the house of Tata has launched its grand new store in Nikol, Ahmedabad. The brand new store was inaugurated by Ms. Pelki Tshering, Head of Marketing, Tanishq, Titan Company Ltd. and Mr. Sunil Raj, Head of Retail, Tanishq, Titan Company Ltd. in the presence of Mr. Vishal Vyas, Regional Business Manager, West 3, Tanishq at 6:30 PM. As part of the grand inauguration, the brand is offering an irresistible offer wherein customers can get a free gold coin on every purchase*. The offer is valid from 24th May to 26th May, 2024. The store is located at Tanishq Showroom, Malbar Prime, Bhakti Circle Road, Ankur Chokadi, Nikol, Ahmedabad, Gujarat, pin code- 382410,

Tanishq store Ahmedabad

Spanning across 4500 sq. ft. , the store presents an extensive selection of iconic Tanishq designs across dazzling gold, stunning diamonds, kundan and polki. The store proudly presents Tanishq’s festive collection, ‘Dharohar’, drawing inspiration from the heirloom artefacts from the eras gone by. The store is also equipped with an exclusive range of mangalsutras, ‘Dor’, inspired from sacred elements of the Hindu wedding as well as collection with a wide array of exquisite modern earrings across gold and diamonds ‘Stunning Every Ear’. Additionally, the store houses latest diamond jewellery line ‘Impressions of Nature’, inspired by the beauty of nature along with a stunning and versatile range of contemporary daily wear jewellery ‘GlamDays’. Furthermore, the store accommodates ‘Aveer’, an exclusive jewellery line for men along with stunning jewellery pieces from ‘Rivaah’, a dedicated wedding jewellery sub-brand of Tanishq. Rivaah is meticulously crafted to align with the fashion preferences of women from various regions across India and has evolved as a one-stop destination for wedding shopping.

Speaking on the inauguration, Mr. Vishal Vyas, Regional Business Manager, West 3, Tanishq said, “We are thrilled to announce the grand opening of our latest store in Nikol, marking our 6th store in the city of Ahmedabad. As a beloved jewellery brand in the nation, our primary goal has always been to provide exceptional customer service to our valued patrons. We are dedicated to upholding the Tanishq tradition, ensuring a delightful shopping experience for all occasions, conveniently available under one roof. This expansion is a significant step in that direction. Tanishq offers a stunning selection of jewellery pieces suitable for every customer and occasion. Our store showcases an exquisite collection of jewellery designs in gold, diamonds, kundan, polki, dailywear, and contemporary styles, catering to the diverse preferences of our clientele. We eagerly await the residents of Nikol to explore the thoughtfully curated offerings in this magnificent store.”

Business

Motorola Solutions signs up with Arya Omnitalk to promote professional and commercial radios

Apr 16, 2024 by Sujata Muguda 0 Comments #Ahmedabad, #Arvind Ltd, #Arya Omnitalk, #BENGALURU, #Bharuch, #Broadband Push-to-talk devices, #Chennai, #CMRTS (Captive Mobile Radio Trunking Services), #Delhi, #Gurgaon, #Hyderabad, #Indore, #Jaipur, #JM Baxi Group, #Kochi, #Kolkata, #Motorola Solutions, #Motorola Solutions' MOTOTRBO Portfolio of products, #Mumbai, #Navi Mumbai, #Noida, #Paresh Shetty, #PMRTS (Public Mobile Radio Trunking Services), #Professional and Commercial Radios, #pune, #Shared Mobile Radio Services (SMR), #Surat, #Toll and Highway Traffic Management Systems (HTMS), #Vadodara, #Visakhapatnam, #Wave PTX

Bengaluru, 16th April 2024: Pune-headquartered Arya Omnitalk, a joint venture between two of India’s most reputed business houses, Arvind Ltd. and the JM Baxi Group, has secured an exclusive partnership with Motorola Solutions to distribute Professional and Commercial Radios in India.

Arya Omnitalk operates three business divisions, namely Shared Mobile Radio Services (SMR), GPS-based Fleet Tracking and Management Solutions, and Toll and Highway Traffic Management Systems (HTMS). Under this collaboration, Arya Omnitalk will exclusively distribute Motorola Solutions’ MOTOTRBO Portfolio of products, along with continuing to distribute Wave PTX and associated services.

A leading provider of PMRTS (Public Mobile Radio Trunking Services), CMRTS (Captive Mobile Radio Trunking Services), and Broadband Push-to-talk devices, Arya Omnitalk holds licenses to operate in 18 cities including Ahmedabad, Bengaluru, Chennai, Delhi, Indore, Kolkata, Bharuch, Navi Mumbai, Gurgaon, Noida, Mumbai, Pune, Surat, Vadodara, Visakhapatnam, Hyderabad, Kochi, and Jaipur.

These radios are specially designed for organizations operating in today’s fast-moving business environment. They allow real-time, instant communication among teams, improving coordination in fast-paced environments. It allows cross-platform compatibility and works across various devices and platforms, ensuring seamless communication between different teams and devices within the company. These radios connect teams spread across different locations and facilities. It can integrate with existing communication systems and tools, streamlining processes and enhancing overall connectivity within the company.

These radios provide secure communication channels, crucial for the industries where confidentiality and data protection are paramount. It enables swift response during emergencies or critical situations, ensuring immediate communication for rapid decision-making and crisis management.

These services cater to important sectors such as Municipal Corporations, Manufacturing, Security, Oil & Gas, Transport and Logistics, Warehousing, Educational Institutes, IT/ITeS, Hospitality, Hospitals, Embassies, Mines, and Construction.

Speaking of the occasion, Mr. Paresh Shetty, CEO, Arya Omnitalk said, “We are thrilled to announce our continued partnership with Motorola Solutions, further solidifying the trust we’ve built with the brand and customers over the years. This exclusive partnership grants us the opportunity to sell best in class products in India. Our commitment remains unwavering in delivering unmatched customer experiences, ensuring every interaction mirrors our dedication to excellence and satisfaction.”

Business

NK Proteins Strengthens Leadership Team, Appoints Bhavna Shah As Deputy CEO

Apr 2, 2024 by Sujata Muguda 0 Comments #Ahmedabad, #Bhavna Shah As Deputy CEO, #Mr. Nimish Patel, #Mr. Priyam Patel, #NK Proteins Pvt Ltd, #NK Proteins Strengthens Leadership Team, #Ruchi Soya Industries Limited, #SCODET ASIA

Ahmedabad, April 02: NK Proteins Pvt Ltd, a leading edible and non-edible oil company and owner and marketer of a popular edible oil brand ‘Tirupati’, has appointed Ms. Bhavna Shah as its Deputy Chief Executive Officer (CEO). Ms. Shah’s profound expertise and visionary leadership will play a crucial role in advancing the company’s strategic plans and realizing its long-term vision.

MsBhavnaShah

Her strategic insights and industry acumen will be instrumental as the company navigates through evolving market dynamics and explores new growth opportunities. She will operate and manage the company’s operations from Mumbai.

With an illustrious career spanning nearly three decades, Ms. Shah brings a wealth of experience and strategic vision to her new role. In her previous capacity as Head of the Malaysian Palm Oil Council for India, Bangladesh, Nepal, and Sri Lanka, Ms. Shah spearheaded initiatives in product promotion, sustainability, and industry policy development. Her expertise in international trade relations has been widely recognized, making her a standout leader in the industry.

Ms. Shah’s distinguished career includes serving as past president of the Maharashtra Chapter and Co-Chair of the National Board of Advisors for the MSME & Startups Forum for Aatmanirbhar Bharat. Additionally, she has contributed significantly as an independent Director for Ruchi Soya Industries Limited.

Throughout her career, Ms. Shah has advised management on market development strategies and formulating policies to achieve organizational objectives. Among her notable achievements, Ms. Shah was honored as the first woman to receive the prestigious ‘Globoil Person of the Year award in 2018 for her outstanding contributions to the vegetable oils trade and industry. She has also been recognized by SCODET ASIA with a Special Award for her exceptional industry contributions.

Mr. Nimish Patel, Chairman and Managing Director, of NK Proteins Pvt Ltd, said, “Ms. Shah’s appointment underscores NK Proteins’ commitment to strengthening its leadership team with seasoned professionals who align with its strategic objectives. The company remains dedicated to excellence and innovation in the industry, with Ms. Shah poised to play a pivotal role in driving its strategic initiatives forward.”

Mr. Priyam Patel, Managing Director, NK Proteins Pvt Ltd, added, “We extend our warmest welcome to Ms. Bhavna Shah and look forward to leveraging her leadership to drive our company towards new heights of success. With her extensive experience and strategic acumen, we are confident in Ms. Shah’s ability to drive our company’s growth and success.”

Commenting on her appointment, Ms. Bhavna Shah stated, “I am honored to join NK Proteins Ltd as Deputy CEO and look forward to contributing to the company’s growth and success. NK Proteins is a prominent player in the edible and non-edible oil sector and consistently pursues excellence and innovation. I am excited about the opportunities ahead.”

News

43 international professionals from Rwanda & Kenya build their skills and capacities at EDII

Mar 28, 2024 by Praveen 0 Comments #Ahmedabad, #Kenya build their skills and capacities at EDII, #The Entrepreneurship Development

Ahmedabad, March 28, 2024: The Entrepreneurship Development Institute of India (EDII), Ahmedabad awards certificates to 43 professionals from Kenya and Rwanda in a valedictory ceremony, organised on Friday at its campus. The two programmes sponsored by the Indian Technical and Economic Cooperation (ITEC) Division of the Ministry of External Affairs, Government of India, included Gender Responsive Governance in Entrepreneurship (2-Week Programme) and Bringing Digital Efficiency in Cooperatives, (3-Week Programme) concluded on Friday at EDII.

43 international professionals from Rwanda & Kenya build their skills and capacities at EDII

The chief guest at the valedictory function was H.E. Amb. Peter Maina Munyiri, OGW, High Commissioner of the Kenya High Commission, New Delhi. Also, present on the occasion was Dr. Sunil Shukla, Director General, EDII, and senior officials from EDII and the government.

The first programme, customised exclusively for 20 officials from the Government of Kenya, focused on Gender Responsive Governance in Entrepreneurship. Conducted from March 11 to 22, 2024, this intensive two-week programme aimed at empowering participants with the necessary tools and insights to foster gender-inclusive entrepreneurship policies and practices.

The second programme, which commenced on March 4 and concluded on March 22, 2024, centered on Bringing Digital Efficiency in Cooperatives. With a cohort of 23 participants from Rwanda, this three-week programme aimed at revolutionizing cooperative practices through digital interventions. Participants were equipped with advanced tools and techniques to streamline operations, enhance decision-making processes, and leverage digital platforms for sustainable growth and development of cooperatives.

Addressing the participants H.E. Amb. Peter Maina Munyiri said, “My compliments to participants from the East Africa region on successfully concluding this enriching journey at EDII. Let us now leverage the transformative impact gained from these programmes to bring about change in our respective fields. While you are now equipped with skills and insights to drive positive change in your communities, I urge you to never lose the side of integrity, attitude, and godliness, in life.

Dr. Sunil Shukla, Director General, EDII in his address said, “The two programmes were modelled on highly significant topics, much relevant in today’s times when women are at the core of society, and their capabilities can well be shaped to make them credible drivers of the economy, and in times when the dynamics of digital technology can become an essential engine of growth. The programmes covered these topics and were well received by the participants.”

The participants gained useful insights and were able to link the theoretical knowledge with the practical aspects through relevant exposure visits.

Business

Australian fashion brand, Forever New opens doors for its first store in Ahmedabad, Gujarat

Jun 11, 2022 by Agency 0 Comments #Ahmedabad, #Australian fashion brand, #Gujarat

The Melbourne based premium fashion brand, Forever New opened its first store in the city of Ahmedabad, Gujaratlast week. With a pan India presence of 41 stores now, inmetropolitancities such Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai and, other cities such as Chandigarh, Jaipur, Ludhiana and more, the brand is on a mission to further cement its retail store presence across the country.

Delighted with the addition of the new approximately 1000 sq ft store to its already robust store presence, Mr Dhruv Bogra, Country Head, Forever New, says, “Gujarat is definitely a potential market for Forever New and we are excited to launch our store for our customers in the state. People are more style conscious now and on the lookout for the latest trends and we are certain that we would be able to bridge this gap and fulfil their fashion aspirations. We are motivated and geared to further secure a much stronger presence in the coming years ahead.”

With the upcoming stores being conceptualised on the basis of an updated retail store interiors model, the Ahmedabad store boasts the same with premium fixtures and spacious trial rooms for the ease of customers. The store layout has seen an advancement in terms of more efficient store layouts which involves styles segregated on the basis of colours and themes in order to boost the overall customer experience. Located on the Ground Floor in the South Zone of the Alpha One Mall, one of the most premium malls in the city, the brand targets to fulfil the fashion needs of all the fashion forward women with a wide array of pieces across dresses, jumpsuits, co-ord sets, tops, blouses, pants along with accessories and more to offer. The brand kick starts their latest store launch with the display of its new Spring Summer’22 Collection, ‘Feel Fresh’ an alluring fusion of dreamy styles in a fresh colour palette with floral prints and bright pops of colour. With statement necklines such as the halter neck and cowl neck, the collection also brings to the forefront fun sleeves designs such as puff and flutter sleeves. Flowy silhouettes, sleek styles and comfort clothing are the mantra for the latest collection whilst maintaining the brand ethos of timeless pieces.

Kickstarting the induction of the new store with the latest collection, Mr Bogra, further adds, “We are extremely excited to open this store with our latest SS22 collection, ‘Feel Fresh’. The pieces are fun, flattering and beautiful with bright shades of candy pinks and jades, perfect for summer. Along with exquisite garments such as dresses, jumpsuits, blouses and more, we also have a wide range of accessories to accompany, such as hats, sunglasses, jewellery pieces and handbags.”