Tag: Aditya Birla Group

Birla Opus’s Interactive Expo Reaches Hyderabad

24.06.24 | Hyderabad: In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of ‘Birla Opus.’ Birla Opus aims to become one of India’s leading paint brands, offering over 145 products and 1,200 SKUs, including water-based paints, enamels, wood finishes, and wallpapers, with 2,300+ tintable color options. Following successful expos in key markets across the country, Birla Opus is expanding it further to 180+ locations to strengthen its trade connections nationwide. With this, the next stop for Birla Opus’ Expo map is the historic city of Hyderabad, Telangana on 20th June 2024.

Aiming to foster and strengthen relationships with trade partners particularly dealers, painters, contractors, architects and interior designers, the expos are designed to demonstrate Birla Opus’s range of products, product USPs and provide a platform to the trade partners to come and experience the superior product quality and range. If you are a part of the trade fraternity and want to know more, join us at the Birla Opus Expo at JRC Conventions & Trade Fairs, Survey No, Adjacent to Whisper Valley, Jubilee Hills, 4, Narne Road, Film Nagar, Hyderabad, Telangana 500008 on Monday, June 24th and Tuesday, June 25th, 2024, and experience the full range of products offered by Birla Opus.

Mr. Rakshit Hargave, CEO, Birla Opus, said, “We are committed to reaching every corner of Bharat through expos at over 175+ locations and welcoming the trade partners i.e. Dealers, Painters, Contractors, Architects and Interior designers across these locations to come and experience the full range of products from the house of Birla Opus Paints. These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners.”

Women Role Models in STEM Shine at myAvtar Career Conference, 2024

Bengaluru, May, 2024: Avtar Group, India’s leading Diversity, Equity and Inclusion (DEI) Solutions firm, hosted the myAvtar Career Conference (MACC) at Karnataka Trade Promotion Organization (KTPO), Bengaluru today.

myAvtar Career Conference (MACC), the career extravaganza brought together inclusive companies and a vast pool of women talent from the field of Science, Technology, Engineering, Mathematics (STEM) under one roof. Participating Companies included, Aditya Birla Group, Publicis Sapient, Broadridge Financial Solutions India Limited, Moody’s, Renault Nisan Tech, IBM India, Google Cloud, HDFC ERGO, ACT, AstraZeneca, Johnson & Johnson, Gallagher, Happiest Minds Technologies Limited, Stryker, Verisk, AKJ Somaiya Institute Of Management, among many others.

Tailored for Women in Science, Technology, Engineering & Mathematics (STEM), MACC offered a unique platform to connect, collaborate, and converse with like-minded professionals, industry-leading companies, and renowned experts in the industry. The conclave was an ecosystem designed to foster learning, sharing, and networking for women in the STEM field; an opportunity to explore new horizons in the STEM field, to grow personally and professionally, and to unlock a world of possibilities. The conference witnessed a large gathering of students, educators, professionals, and industry leaders who shared their knowledge, experiences, and insights.

STEM Shine at myAvtar Career Conference, 2024

Avtar Group also announced the winners of their inaugural “Women in STEM” Awards. This Awards recognize and celebrate the outstanding achievements of women who are making significant strides in the STEM fields. In STEM Icons 15 plus years of work experience category, Vaijayanthi Srinivasa Raghavan Senior Director, UPS India Technology Centre, Priya Kanduri, CTO, SVP – Cyber Security Services, HappiestMinds Technologies Limited, Deepti Singh, Deputy General Manager- Head of Department System Installation, Renault Nissan Tech have received top 3 awards. In STEM Divas 8-15 years of work experience category, Subbulakshmi Ramkumar, Deputy Manager, RNTBCI, Yogita Bhanwaria, Senior Manager, Biocon Biologics Limited, MuthuSusithra Devarajan, Team Manager, Broadridge Financial Solutions have received top 3 awards. In STEM Stars 2-8 years of work experience category, Nishtha Mahendru, Consultant, Applied Innovation Exchange, Capgemini, Nidhi Raut, Sr. Engineer, Renault Nissan Technology Business Centre India (RNTBCI), Indujaa Thangavel, Broadridge Financial Solutions have received top 3 awards.

“One of the key sectors that has the potential to boost women’s workforce participation, is the STEM industry. While 43%of STEM graduates are women, they make up only 28% of the STEM workforce. Moreover, women drop out of the workplace due to childbirth, childcare and elder care. Consequently, only 3 percent of women hold CEO posts in the STEM Industry. While research has established that improving women’s workforce participation can boost India’s GDP by 27%, more women in STEM would set the stage for inclusive innovation and solution designs that are equitable for all. Women have historically been underrepresented in STEM, yet they bring invaluable perspectives and ideas to these fields. MACC awards recognizes the exceptional talent, the brilliance, and diverse perspectives of women in STEM,” said Dr Saundarya Rajesh, Founder – President, Avtar Group announcing the awards at the myAvtar Career Conference today in Bengaluru.

“Through MACC, we are acknowledging the remarkable work being done by women in STEM and also addressing the systemic barriers they face. Our goal is to create an environment where every individual, regardless of gender, has the opportunity to thrive and drive progress,” added Dr Saundarya.

At the conference, three organizations with the “Best Programs for enabling women in STEM”Biocon Biologics Pvt Ltd, Kyndryl and Molecular Connections Pvt Ltd were also recognized.

In addition to the awards, the myAvtar Career Conferences hosted a series of panel discussions, skilling tracks conducted by IBM, Google Cloud, Johnson & Johnson and Publicis Sapient exclusively for women. The event also provided a platform for knowledge exchange, mentorship, collaboration, further strengthening the presence and influence of women in the STEM field.

The conference hosted in the hybrid mode –saw an attendance of over 3000 women at the on-ground event, while there were over 2000 attendees virtually. Companies opened up jobs from entry-level to senior-level positions across India – Bengaluru, Chennai, Gurgaon, Hyderabad, Pune, Bhubaneshwar, Madurai and Coimbatore.

National CSR Summit Concluded Successfully with powerful discussions

Consultant, Dr Lopamudra Priyadarshini, General Manager- Sustainability & Community Relations , Aditya Birla Group, Mr Charudutta Panigrahi,Founder, FIDR, Mr Ashwini Saxena, CEO , JSW , foundation, Mr Vivek Prakash, Vice President & CSR Head, Jubilant Life Sciences Limited, Mr Tamil Maran, District Executive Officer, Tamil Nadu Rural Transformation Project , Govt. of Tamil Nadu, Mr Deepak Jain, Company Secretary and founder Vijayash Foundation, District , Advocate Ms Ranjitha Lakshmanan, , Director and Co- Founder of YALI Development Foundation, Mr Arun Nalvadi, Executive Director , Sustainability and Partnerships, Magic Bus Foundation and Mr Atul Singh, Vice President- CSR, Emami Group.were present.

The event was moderated by Sandeep Simon Behera, Director – Branding and Promotions , Karunya , Deemed University, Coimbatore, India.

Mr Tamil Maran , District Executive Officer, TNRTP said that the new amendment will pave way for professional approach to implement the project both at the corporate level and at the NGO level.

Ms Ranjitha Lakshmanan , District Advocate , and Director YALI Foundation said that the amendment of CSR rules is a historic decision..

Mr Aditya Shankar , Advocate , supreme court said that CSR is an important discretion in the Indian Constitution. The new CSR Rules will bring more transparency , flexibility and more Impactful projects will be implemented.

The National CSR was very successful and the vote of thanks was given by Mr Sandeep Simon Behera .

Brand India is coming up with a book on the New Amended CSR Rules – The experts Views, shortly.

Lubrizol and Grasim Industries Limited Partner for India’s Largest CPVC Resin Plant

To meet the growing demand for chlorinated polyvinyl chloride (CPVC) pipe and fittings in India, Lubrizol Advanced Materials, a global speciality chemical leader and the market leader for CPVC, and Grasim Industries Limited, a flagship company of the Aditya Birla Group, have entered into a definitive agreement to manufacture and supply CPVC resin in India.

Once commissioned, this near 100,000 metric-ton state-of-the-art CPVC plant at Grasim’s site in Vilayat, Gujarat, will be the largest single-site capacity for CPVC resin production globally. The project will take part in two phases, with the first phase of production expected to be operational in late 2022. The CPVC resin produced at Vilayat will enable product sold under Lubrizol’s FlowGuard® Plus, Corzan® and BlazeMaster® brands.

This collaboration, in support of the Government of India’s “Make in India” initiative, is expected to bolster economic development in the state of Gujarat. To further support the local market, Lubrizol will make additional investments in the coming years to expand its existing CPVC compound plant in Dahej, Gujarat and establish a local innovation centre as demand continues to grow.

India is amongst the largest consumers of CPVC, primarily in the form of plumbing pipe and fittings, and growing needs for clean water in all residential and commercial buildings will drive continued growth. Lubrizol is the inventor and largest manufacturer of CPVC resin and CPVC compounds worldwide. With billions of feet installed globally, Lubrizol’s CPVC solutions enable long-lasting systems and reliable access to clean, safe drinking water to millions of homes, in alignment with the company’s mission to help the world Live Better. To-date, Lubrizol products have been instrumental in delivering safer water to some 200 million citizens in South Asia. Lubrizol has plans to introduce other advanced water solutions in India in the near future.

With this investment to supply resin to its existing compounding plant in Dahej, Gujarat, Lubrizol becomes the only company in India with end-to-end CPVC capability. In addition to its regional manufacturing capabilities, Lubrizol continues to strengthen its customer network, collaborating with local leaders like Ashirvad Pipes, an Aliaxis company, and Prince Pipes to ensure robust distribution in India and South Asia. As part of its regional support, Lubrizol is also committed to the ongoing development of plumbers in India, having trained nearly 100,000 local plumbers on installation of advanced plumbing systems.

“This alliance will help Lubrizol better serve our customers in India and South Asia, as well as support the Indian economy,” said Arnau Pano, Vice President, Lubrizol Advanced Materials, South Asia. “Connecting with Grasim Industries Limited, a reputable global conglomerate, who share our commitment to sustainable chemical production, will allow us to provide our customers with increased, reliable CPVC supply and further our goal of improving access to clean, safe drinking water for millions of global citizens through the advantages offered by FlowGuard® Plus plumbing solutions.”

“This collaboration with Lubrizol Advanced Materials is part of our long-term direction to bring in world-class technologies to India and additionally complements our growth strategy in Chlor-Alkali and Derivatives platform,” said Kalyan Ram Madabhushi, CEO-Global Chemicals & Group Business Head-Fertilisers & Insulators, Aditya Birla Group. “The collaboration will support the ‘Make in India’ initiative and is expected to create local jobs and downstream opportunities.”

This collaboration also will enable Aditya Birla Group and The Lubrizol Corporation to explore collaboration opportunities across additional segments, such as water management, construction, textiles, automotive and piping by leveraging the technologies and market channels of both groups.