South Asia is one of the Hardest-hit Regions with Climate Change, says Abhas Jha of World Bank in a PHDDCI Webinar

South Asia is one of the Hardest-hit Regions with Climate Change, says Abhas Jha of World Bank in a PHDDCI Webinar

In a re-set world with Covid-19 and prolong lockdown, accomplishing the Sustainable Development Goals (SDGs) is much more important now for the United Nation Member States like India and Nepal. Notwithstanding the challenges, the SDGs (Global Goals) should be redefined to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. With reimagining South Asian Cooperation at large, under the aegis of its India-Nepal Centre and in association with the Confederation of Nepalese Industries (CNI) and Sterlite Technologies Ltd, PHDCCI organised the webinar: “Redefining SDG Enablers for India and Nepal”.

In his keynote address, Mr. Abhas Jha, Practice Manager (Climate Change & Disaster Risk Management), South Asia Region, World Bank said that climate change is one of the most focused SDG out of 17 SDGs. He reflected on the fundamental similarities between COVID-19 and Climate Change that included potential simultaneous exogenous shocks to supply and demand; renewed focus on the long-term resilience of the system for short and long term performance and, the need for global and regional coordination and collaborations.

Talking about climate vulnerabilities in South Asia, he shared that South Asia is one of the hardest-hit regions with climate change. He also cited about the effects of climate change on sectors like poverty; melting snow and glaciers, decrease in water levels, rise in sea level, flood-related damages, the decline in living standards, and many more. Mr. Jha emphasized the need to strengthen energy cooperation in South Asia and complement each other with resources and, there are a lot of positive developments for the same. The World Bank has estimated these corporations can help in the short run as it can address electricity shortages and, medium run, it can maximize climate mitigation benefits and strengthen resilience. He concluded on a note that the changing geostrategic fundamentals in the region will have an impact on the South Asian countries’ bid to achieve SDGs.

The pandemic has made us realize to look at technology-driven solutions for minimizing the obstacles in meeting the SDGs goals. Mitigating actions are important and, India has been in the lead, said Amb Mr. Manjeev Singh Puri, India’s former Ambassador to Nepal. Amb Puri mentioned that India lives in harmony with nature and, SDGs are a fundamental inter-governmental process. India has been a great leader in the solar power sector and climate disaster resilient infrastructure. Amb Puri highlighted that Nepal is a stable nation with the availability of resources and services. It has great institutions and, it now needs to emphasize on increasing wealth creation and growth. Nepal needs to collaborate with India in its projects and be more competitive for the world. COVID-19 is a wakeup call and, India-Nepal needs to grow with the support of each other.

Mr. Yugal Joshi, Director, Ministry of Jal Shakti, GoI mentioned that all SDG goals are interconnected and, public participation especially of women and children, are the keys to achieve these goals. He mentioned that the Swatch Bharat Mission was successfully implemented with the integration of 4Ps that was the political leadership of the Hon’ble Prime Minister; public finance; strong partnership and, public participation. During the pandemic, under Garib Kalyan Rojgar Abhiyaan, we build community toilets that gave employment to labourers. In Jal Jeevan Mission, we have been able to give water connection facilities to a greater share of the population. Our mission has been to integrate rural population, educate them, and create awareness within them, said Mr. Joshi.

Mr. Omair Ahmad, South Asia Editor, The Third Pole pointed on the need for an inclusive developmental framework and how the global pandemic has made the economies, fragile and uncertain. He called for a more resilient economic structure. The transition that needs to happen between India-Nepal has been an energy transition and including local action across the ground for stable prosperity. We need to find partnerships between developing and developed countries to make energy transitions.

While talking about the role of the private sector towards SDGs, Ms. Akanksha Sharma, Head-Social Impact & Sustainability, Sterlite Technologies Ltd shared that we cannot deny the role of technology, which has gone hand in hand with economic development. We need to integrate technology solutions for mitigating the SDGs. She emphasized on the need for creating social impact with the deeper government and industry interface, with this, the SDGs goals can be attained in India. Similar actions would be imperative in Nepal as well.

Mr. Akhilesh Upadhyay, Senior Fellow, IIDS, Kathmandu mentioned that SDG’s are the natural evolution of MDG’s, so the priority is MDG’s. Growth and jobs are the focus for us along with clean and green energy are other focus sectors for us. Nepal will need continuous investment and, it has to rely on foreign investment. SDG goals need to be embedded in the policy-making from the grass-root level and, there needs to faster implementation. He added that contraction in the Indian economy and other major global economies will have an adverse impact on Nepal, primarily so, as Nepal’s economy is remittance-drive and has exposure to the ongoing economic meltdown across the world.

Mr. Sanjay Aggarwal, Senior Vice President, PHDCCI stressed on the need to look upon SDGs along with the pandemic for the betterment of the world. While COVID-19 and lockdown have massively disrupted the economy and society, looking at solutions for SDG is a pivotal concern, he added. The SDGs goals should be redefined to end poverty, protect the planet, and ensure all people enjoy peace and prosperity by 2030. We have to keep on stressing the issues of environment and, as part of the world, we need to work together to mitigate the challenges of climate change, said Mr. Aggarwal.

Amb Mr. K V Rajan, Chairman, India-Nepal Centre, PHDCCI and India’s Former Ambassador to Nepal chaired the Session and ruminated on the deep-rooted relationship shared by India and Nepal, growing itself in diverse verticals, encouraging business and trade between industries. Talking about SDGs, there is a need to intensify actions across society and strengthen the inclusive framework. He also said that the growth should have a humane face and the industry has to play a vital role in attaining it.

In his concluding remarks, Mr. Saurabh Sanyal, Secretary-General, PHDCCI recounted about India-Nepal Centre’s unwavering commitment for strengthening India-Nepal relations and working for the crucial matters including SDGs. He said that along with PHDCCI’s Strategic Partner CNI, it aims to work for deepening the regional and sub-regional economic cooperation. Also, both the institutions are working under the aegis of India-Nepal Centre, for promoting the integration among Asian Chambers.

The other panellists were Mr. Bishal Thapa, Economist & MD, Saral Urja; Mr. Atul K Thakur, Nodal Coordinator, India-Nepal Centre, PHDCCI;

Mr. Kedar Nuepane, Board Member, Nepal Policy Institute and Mr. Jayandra Shrestha, Development Management Expert.

Harvest Gold Unveils Special Edition Bread Packs to Thank the Secret Ingredients of its Lockdown Service

September 2020: Coming out with a trade secret is not a very common practice in business. But Harvest Gold, India’s leading food company, owes it to those secret ingredients for its success and ability to serve people amid a pandemic and lockdown. Now the company has launched a special program, to thank this secret component. And the secret is the Team of Harvest Gold, who has been working with heartfelt dedication and ensuring that the bread is produced under high Safety and Hygiene standards and delivered fresh every day at all neighbourhood stores.

Titled #ThanksTeam, the program acknowledges the selfless and passionate efforts of the Team of Harvest Gold. Under this program, three special edition packs of 700g bread will be produced and they would feature 30 photographs and 250 names of team members. These represent associates from various departments like from manufacturing, purchase, R&D, sales, marketing, distribution, finance, human resources (HR), and information technology (IT).

“Harvest Gold has always maintained that its associates, every team member – from production to distribution – is always spirited and passionate for the brand and everything that it stands for. As its wonder warriors, its teams have always put their best foot forward in making Harvest Gold the most loved bread of Delhi NCR, whether they are working from home, from office or on the field. The last few months have been especially trying, putting everything and everyone to test. During the lockdown, when stepping out was not permitted for people and risk was at its highest, Team Harvest Gold was determined to step up and step out to fulfil its duty of service to the nation – the ever-committed Team passed every test with flying colours. Nothing would have been possible without the fantastic team and it is only natural to express how indebted we are to them,” says the management of the company.

Harvest Gold is the largest manufacturer of bread in north India, and supplies 6 lakh loaves of bread every day, serving an equal number of families daily. During the lockdown, Harvest Gold served the people of Delhi NCR and other parts of North India with its products that include bread and buns, flatbread varieties such as roti, kulcha and pizza base, and rusk. The company also continued to work with its CSR implementation partners and tied up with several NGOs to deliver care and sweetness to the less fortunate.

“Working day and night with a production of bakery products and their distribution to the consumers, Team Harvest Gold reinvented safety and hygiene measures to ensure that there were no lapses and only the healthiest and safest product was delivered. Even extra efforts were taken to provide doorstep delivery to the elderly who could not step out. From working round-the-clock with precision, focus and perseverance, to getting out onto the field to deliver fresh bread to various shops and homes, the Harvest Gold Team has truly proved its mettle beyond doubt. Their commitment to quality, safety and hygiene has been universally appreciated and applauded – they are truly Sabki Bread ke secret superstars,” says Mr Vikas Gupta, Executive Director Sales, Harvest Gold.

ICICI Bank deploys a dedicated mobile ATM van in Odisha

Bhubaneswar: ICICI Bank announced that it has deployed a mobile ATM van in Odisha. The van will enable residents, especially senior citizens to access key banking services at their doorstep in a safe and convenient manner, at a time when they are advised to stay home in the wake of the coronavirus outbreak.

The ATM van will be stationed at easily accessible locations in various districts of the state in the coming weeks, in consultation with the local authorities.

These districts include Khordha, Cuttack, Puri, Ganjam, Jajpur and Kendrapara.

The mobile ATM offers all the services that are available at regular ATMs. Apart from cash withdrawals, key services which can be availed by the residents are:

Fund transfer to registered payee, change of PIN, recharge pre-paid mobile and book fixed deposits. The customers can also avail the facility of cardless cash withdrawal from this mobile ATM.

Recently, the Bank deployed mobile ATMs in Delhi NCR, Noida, Mumbai, Chennai, Varanasi, Ranipet (near Vellore), Ahmedabad, Coimbatore, Tiruppur and Erode.

To know more, visit:

http://www.icicibank.com

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Niswaarth hospital makes possible treatment of COVID-19 at an affordable price

Dr.Mahabali Singh and his wife Dr Jyoti Singh reside with their 8 and 7-year-old son in Regal Complex, Nalasopara (east). The couple has been dedicatedly engaged in the treatment of Corona patients from the time of the corona crisis began to unfold in Mumbai, i.e. in April 2020. They got reserved two of their hospitals; Niswarth hospital and star hospital, in early April with permission and support from Vasai Virar City Municipal Corporation Dr.Mahabali Singh along with his fellow doctors are engaged in the treatment of corona patients even in his third hospital.

As the number of corona patients surges across the country and the number of positive cases reaches 39 lac marks, there is panic and confusion among the countrymen. Even today, the number of positive cases is rising and in such a situation, getting corona treatment for the patients is becoming increasingly difficult. There is also the concern of the Corona patients who come for treatment in different hospitals and health clinics.

Despite strict and fixed amounts of corona treatment, the private hospitals across the country are charging exorbitant fees for treatment of such cases. Keeping this into consideration, Dr.Mahabali Singh has attempted to address both the cost and due care for patients. The total fee for treatment at his hospitals comes between 20 to 50 thousand, which undoubtedly is very nominal when compared with any other hospitals treating patients suffering from the same infectious virus

There is no fee being levied on the corona patients on PPE kits during their treatment at the Niswarth hospital, located at the Virar (West) Mangalmurti lane. Patients showing symptoms of corona whose condition is severe and who need to be given oxygen are being charged only Rs 3.5 k on a daily basis, which amounts to just 35,000 in 10 days. As per guidelines issued by the State health division, private hospitals may charge up to Rs. 7000 per day for treating corona patients. This amounts to a total of rs 70,000 in 10 days!

Dr. Singh’s hospitals are levying only Rs 5,000 from the corona patients who need a ventilator. This amounts to 50000 thousand on the use of a ventilator for 10 days! According to the guidelines of the Department of Health, in the need of a ventilator, the private hospital may charge up to Rs. 9000, which comes as Rs. 90,000 for 10 days! The doctors at his hospitals selflessly advise with minor symptoms of the corona to undertake home quarantine! The treatment costs for such patients range from Rs. 10,000 to Rs. 15,000, which is of the range of money spent on treating diseases like dengue, malaria and typhoid!

Dr. Singh firmly believes that corona patients should be offered treatment at a low and affordable price. Regardless of all doctors and medical staff at his hospitals being wary of the disease, they are dedicatedly working on his vision! All the workers working in the hospital are afraid of the Furthermore, he and his wife are doing counselling of patients who are infected with the disease, so that upon recovery they may donate antibodies in the body to patients severely infected with the deadly disease.

Man Industries (India) Ltd Update on Record Date pursuant to Scheme of Arrangement (Demerger) between Man Industries (India) Limited (MIIL) and Man Infraprojects Limited (MIPL)

Mumbai, September 15, 2020: MAN Industries (India) Limited, one of the leading Large Diameter Pipe manufacturing companies has announced at their board meeting today, that the company in pursuance of the performance of its obligations under the aforesaid Scheme of Arrangement (demerger), the Board of Directors of the Company has fixed the Record Date as on 25th September ’2020 for the purpose of issuance of free shares by Man Infraprojects Ltd.(MIPL), in the ratio of 1:1 to all the shareholders of Man Industries (India) Ltd whose names will be appearing in the list of shareholders as on Record Date, i.e. 25th September’2020.

MOMSPRESSO. COM witnesses 4x growth in creation of Hindi content since 2019

Momspresso.com, India’s largest platform for mums that allows them to express themselves through text and video across 10 languages, has been among the pioneers of vernacular content creation and consumption in India. Marking the occasion of Hindi Diwas, the platform has now revealed data pertaining to Hindi language content, which has seen immense growth over the years.

According to the data mapped, the creation of Hindi UGC content across various formats (100-word stories, blogs, and Vlogs), has cumulatively grown 4.1 times since 2019 and 38% of all Momspresso.com creators are now Hindi content writers. Hindi content created per blogger on Momspresso.com is 1.7 times of English. It is not surprising, then, that Hindi content accounts for 35% of the total content created on Momspresso.com. Notably, 97% of all the Hindi content is being created through the app.

Hindi content consumption continues to scale rapidly, according to Momspresso.com. Monthly page views have grown by 66%, whereas, monthly video views have grown by 650% in 2020 and Hindi now accounts for 70% of the platform’s total 100 million page views. The platform’s users are enjoying quality content across various topics such as parenting, relationships, social responsibility, recipes, pregnancy and baby, career choices and more. Interestingly, the interaction rate of Hindi content is 18X that of English content, validating the popularity of Hindi content on the platform.

Speaking on the trends, Mr.Vishal Gupta, Co-Founder & CEO of Momspresso, said, “On the occasion of Hindi Diwas, I am proud that Momspresso is driving the resurgence of Hindi content on digital. By providing a safe space for Moms to create and consume content, we have succeeded in creating a highly engaged and empowered community of women. Our goal is to have 70% of all Moms in India on our platform within the next 3 years and the success of our Hindi initiative gives us a lot of confidence to achieve that. What is also heartening to see is that brands are waking up to the vernacular opportunity on digital and embracing the rise of not just Hindi but other Indian languages as well.”

Eyeing the ongoing hyper-growth in Hindi content creation and consumption, brands have also expanded their focus on the language. The percentage of brands using Hindi content to connect with their consumers through Momspresso.com has undergone a continuous uptick from 6% in 2017 and 27% in 2018 to reach a significant 40% as of 2020. Leading brands such as Kellogg, Surf Excel, Hamdard, Perfetti (Alpenliebe), and Mother Dairy have been using Momspresso and its Hindi social media pages to engage more deeply with their target audience of women.

Momspresso.comrevealed that the top cities, in terms of Hindi bloggers, were Delhi NCR, Lucknow, Jaipur, Indore, Patna, Agra, Panipat, Ludhiana, Aligarh, Pune and Meerut. This indicates that Tier 2 and Tier 3 towns are now making their presence felt.

Considering the rapid growth of Hindi users on digital, Momspresso.com is well placed to leverage this opportunity.

Experience IPL with TCL’s latest QLED TV: Available at Exciting Prices

With IPL around the corner, TCL, a global Top-2 TV Corporation TCL has rolled out special offers on 3 of its stunning QLED & 4K UHD models – C715 S6500, P8, respectively. While S6500 will come in two variants, 32-inch at INR 12,490 and 43-inch at INR 21,990; P8 and C715 will have only one variant, 55-inch at INR 35,990 and 50-inch at INR 45,990, respectively. Users can buy them at any of the TCL offline stores present across India. The offer will remain active from 15th September to 30th September 2020.

Commenting on the same, TCL spokesperson said, “Since inception, IPL has been a crazy festival for Indian fans who love to support their favourite teams and players while experiencing the match offline. Now that COVID-19 has ceased that fun moment, we at TCL have come out with our premium QLED models at affordable prices, enabling users to watch and experience live sports from their home’s comforts. With this, we aim to give users another reason to enjoy the upcoming IPL series at home while keeping themselves safe and sound.”

C715

This one of the best QLED models offered by the brand, with Quantum Dot the vibrancy of the images get enhanced in terms of colour gamut and brightness, and Dolby Vision adds up for better vibrant and cinematic visuals. Additionally, hands-free voice control that allows the user to control the device with simple voice commands, and Dolby Atmos ensures sound fit for your theatrical content – for amazing, immersive entertainment.

P8

This model has a super narrow bezel design and offers wider viewing through a large field of vision. It also comes packed with 4K UHD and HDR 10 for a truly immersive viewing experience and Dolby Audio for optimized audio output. If you are looking for a smart TV with premium features under 40K, this model will perfectly meet your requirements.

S6500

With the mix of premium looks and cutting-edge features, S6500 is one of the best FHD models available at such affordable price points. It offers HDR for enhanced viewing, IPQ engine for a richer display effect, micro dimming for effects that pamper your eyes, smart volume for eliminating sudden sound fluctuations when switching channels, etc.

Webinar on Holistic Healing to Unlock the Mental Well Being by Dr Anju Sharma for FSAI, Delhi Chapter

New Delhi, With pandemic and daily increasing cases, are impacting everyone’s mental well-being. The uncertainty prevailing related to the health, money or job creates an environment of stress and anxiety. To beat the stress nothing is more helpful than holistic healing. Dr Anju Sharma, a renowned Psychic reformer, Sound & Energy Master, Wellness-Holistic Coach and the founder of Musical
Healing Band – ‘Sound of Infinity’ was a part of a webinar to help stressed people. The online webinar was an initiative of FSAI Delhi Chapter and was held recently.

The webinar was conducted on the line to help in understanding one’s physical state and their behaviour during a stressful circumstance. Besides, holistic healing also imparted knowledge about things to consider safeguarding your physical, mental, and emotional health.

Dr Anju Sharma who is also an international speaker highlighted on how due to the outbreak of COVID-19, almost all the people are in a stressful environment which is creating psychological chaos. Each person reacts differently to a given stressful situation. Dr Anju Sharma shared tips to deal with such situations and how to improve the immunity system. During the webinar, she also discussed the water
aspect of your body and how it helps in improving your mental and physical well-being. Dr Anju also did some practical session of breathing techniques before concluding the webinar. The breathing exercise helps to enhance the quality of life. Everyone breathe but do we focus on our breathing. It helps in
managing your mind and will also help you relax both mentally and physically.

This webinar was free for member of FSAI / CTBUH / IIA / IIID / ISHRAE / ASHRAE / GACS / APA ASSOCHAM GEM / IGBC / IFE-UK / IEEMA / ASIS / OSAC.

7 Stress Management Techniques Every Teacher Should Know

Teaching

Teaching is a stressful job. Even if you are good at staying organized still it is difficult to manage stress. Teachers are experts at delivering material, explanations, and instructions. but they face the issue of managing stress many times. They are familiar with ways of communicating and are trained in techniques to deliver lectures and to develop success in their students. The piles of paperwork and ever-increasing workload can make even the most dedicated of teachers feel discouraged at times. After exams teachers had to also go with a lot of stress. Even a single sort of mistake can lead to a problem. They need to check bundles of examination copies and before exams need to prepare question papers and many more things which lead to a lot of stress and stress will have a major effect on their health. Try these ideas or techniques to stay cool and collected! You can also check some stress management techniques videos and Delegation without stress.

Cause of Stress

Firstly, you need to identify the root cause of stress. Try to list out the factors that cause stress, your busy life, your students, your boss, your family, etc. List that down first. Where there is control, there may be solutions! Prioritize your list with the biggest issues at the top. When they occur, use them as an opportunity to practice your stress-reduction techniques and learn to manage stress so that it will be helpful for next time.

Take a Deep Breath and Relax

Take a long deep breath that will remove all of your stress and you will feel much relaxed and stress-free. There are “4 x 4 breathing” techniques, which help you lower the physical stress response and regain control. When you feel stressed, take a deep breath, put your hands on your stomach, and feel it expand out your hands and exhale. Repeat this for 2-3 min you will feel amazing.

Be Expressive

Express and discuss your feelings to the person responsible for your agitation. Share your problem with that person and then you will feel more relaxed. Let go of grudges that will affect you and your state of mind more than the other person. Try to resolve the issue and be stress-free.

Stress

Do Exercise

You need to burn some calories. Excessive fats can also lead to stress. In stress, you will eat more which will also lead to obesity. This can be as simple as a 10-minute walk on your lunch break, a yoga class in the evening, or switching it up from driving to work to biking. Find something that works for you and your schedule. Doing meditation and yoga every day makes you energetic and relaxed. Meditation helps a lot and removes stress from your life. Being a teacher your work is a bit hectic as compared to other professions.

Do things which you like the most

Enjoy the time and do things that you like to do in your free time like reading books, cooking, gardening, playing games, paintings, listening to music. Doing those which you like the most will definitely help you to get relaxed and stress-free. Make a list of your favourite things and try to do these things on weekends and whenever you feel stressed this will definitely help you out.

Spend time with your Loved once

Try to spend time with your family and friends. This will definitely help you out with stress issues. According to research when you connect with another person, your body produces oxytocin, which is a chemical that helps repair the heart. Your family needs and deserves the same amount of dedication and enthusiasm as you give your students. Don’t think about those lesson plans that need to be written or the laundry that needs to be folded. Go out for picnics and dinner with your family and enjoy spending time with them.

Read Motivational Book

Schools and Colleges itself provide an environment of reading, learning, and peaceful libraries. Go to libraries and read some motivational and inspiring books. These self-help books really help a person to be motivated at a workplace and also reduce stress levels. Books like A monk think. You can also read the biographies of famous personalities like Dr. S Radhakrishnan. You can also read some historical and mythological books that will really build your interest and you will get motivated and stress-free.

Myntra launches Landmark Group’s high-street footwear brand, SHOEXPRESS, in India

Bengaluru, September 15, 2020: Myntra announces its strategic partnership with SHOEXPRESS, a fashion-forward footwear brand, to offer a range of trendy collections across formal and casual footwear for men, women and kids. The brand, owned by the Landmark Group, leading retailer in the Middle East and India, with a growing presence across South East Asia, will be available on Myntra from September 17, 2020.

SHOEXPRESS is known for its fashionable collection of footwear and accessories and is well-recognized by shoppers in the Middle East and North Africa (MENA) region for its on-trend styles and new designs. It caters to men, women and children through its 110 outlets in the region. Founded in 2009, SHOEXPRESS is one of the fastest-growing brands in the Middle East and will for the first time be available in the Indian retail market. The brand belongs to the same parent company of popular retail brands like Lifestyle, Max, Home Centre, Easy Buy & SPAR.

Positioned as a strong fashion brand offering value with a versatile assortment, SHOEXPRESS collections can be closely associated by fashion-forward consumers.

From large-format stores in the Middle East, products from SHOEXPRESS will now be available to the fashion-forward consumers in India through Myntra. The collections include formal, casual, comfort and classic wear for women, in the price range of INR 499 and 3999, with over 1200 options annually. Men can choose from formal, casual and activewear, starting at INR 499 up to INR 4399, with over 680 options to choose from. The kids’ collection and accessories such as handbags, purses, wallets, belts, sunglasses and costume jewellery will also be available later in the year.

Being one of the leading fashion and lifestyle destinations in India, Myntra offers over 100+ domestic and international brands in the footwear category on its platform today. It is also one of the fastest-growing categories on the platform at 28% YoY and offers over 90,000 styles to choose from a range of categories.

Speaking on the association, Ayyappan Rajagopal Head of Business, Myntra, said, “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear, on Myntra and of SHOEXPRESS, making it an ideal partnership. Footwear has and will continue to be a major driver of business for us. SHOEXPRESS’ collection will further strengthen the footwear category, thereby enabling us to serve the evolving needs of our growing customer base in the best manner possible. With Myntra’s popularity and reach SHOEXPRESS is on its way to creating a mark for itself in India.”

Iesmoenie Jakoet, Chief Operating Officer of SHOEXPRESS said, “We are very excited to announce our partnership with Myntra. India is a very important market for us, and we see tremendous growth opportunities here as the customers are young and fashionable, which resonates very well with our brand offering. We look forward to bringing our range of fashionable footwear, which is well known in the Middle East, to the Indian market for the first time. Through this collaboration, the Myntra customer will now have access to a stylish range of footwear and accessories to suit by SHOEXPRESS. Footwear is a key category of Myntra and we see this as the start to a longstanding partnership. The entry of SHOEXPRESS into the Indian market marks a new chapter, and we’re confident that together with Myntra’s extensive reach, we will be able to cater to customers across the country.”