Category: Technology

Technology

Kestone’s Virtual Events Platform 2.0 Takes The Experiential Game a Notch Higher

Sep 1, 2020 by Gouri Achary 0 Comments #BSE: CLEDUCATE), #Career Launcher (NSE, #Kestone, #Piyush Gupta, #President, #Version 2.0 of Kestone Virtual Events platform

New Delhi, 1st September 2020: Kestone, among India’s leading integrated marketing services company and a wholly-owned subsidiary of Career Launcher (NSE, BSE: CLEDUCATE), today introduced an advanced version of their Virtual Events platform which promises to take the user experience multiple notches up. Version 2.0 of Kestone Virtual Events platform comes with a host of advancements including an overhauled User Interface (UI), support for multiple languages and advanced audience engagement and gamification features.

Speaking about the enhancements, Piyush Gupta, President, Kestone said, “Providing an immersive user experience has been one of the key pillars of Kestone Virtual Events platform, besides its ability to drive user engagements and compute deep data analytics. While a lot of us are conversant with conventional web conferencing solutions such as webinars, we need to be cognizant of the fact that there any many users who are experiencing virtual events for the first time. It is like graduating from wearing 3D glasses to using AR/VR solutions. Any good technology solution must handhold such graduations carefully keeping the end user in mind. Our UI enhancements try to aim just that by making the platform intuitive and extremely user friendly even for the first-time users.”

With second version of its Virtual Events platform, Kestone also introduces support for multiple languages. This means that now beyond English, the platform can also be offered in regional and foreign languages. Commenting on the upgrade, Piyush said, “Both content delivery pattern of brands and content consumption behaviour of consumers have seen tectonic shifts in recent times. Nowadays, just having a device-agnostic design isn’t enough for a digital product and one needs to look deeper into demographical attributes as well. Therefore, for our Virtual Events platform to be a truly global product, providing support for content delivery in the language-of-choice was both aspirational and inevitable for us.”

Kestone believes that these product upgrades will make its platform accessible to larger markets transcending geographical and demographical boundaries. Now the platform comes loaded with a host of features including 3D environments, LIVE video streaming, audience engagement interventions with polls & quizzes and real-time reporting while being compliant with international norms for data privacy and data security. Within 90 days of its’ initial launch, successful virtual conferences have already been hosted on the previous version of the platform for Google, Redington, in partnership with Dell Technologies, Strategink, in partnership with IBM and, CNBC-TV18, engaging 40,000+ CXO level visitors, 75,000 students, with 60,000+ social media interactions and 50,000+ exhibitor booth & product demo zone visits.

Talking further about the platform, Piyush said, “COVID-19 is a black swan moment for the events industry during which we saw up close, how, many businesses for whom events have been the lifeline, have suffered. With this product we aspire to set benchmarks for delivering exceptional customer experiences in the virtual world which are as good as physical events. That is where we have ploughed all our learnings from over two decades of event management experience into building this platform. The response to the initial version of the platform has been encouraging both in India and in the global markets of Canada, Dubai, Singapore and US.”

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Technology

5 Technologies Easing Down Human Efforts

Aug 22, 2020 by Gouri Achary 0 Comments #CIPLA Plast Shoe Sanitizing Door Mat, #Cleaning and sanitizing, #iRobot Roomba i7 Plus, #MicroGO’s GoFresh™- Fruits and Vegetable Disinfectant, #Netgear Orbi RBS 20 AC2200 Tri-Band Wi-Fi Coverage Orbi Whole Home Satellite, #Technology

The ongoing pandemic has successfully brought out the mysophobia in all of us. Cleaning and sanitizing have become the most significant task of the day and the absence of the house help has only made managing tasks more difficult. And, on top of that, there is WFH. Juggling work and simultaneously completing household chores is a major inconvenience. Fortunately, the advent of technology has brought to us some gadgets that can finish your household chores for you in the blink of an eye.

Milagrow RoboNano – The Personal Companion:
Perfect for offering companionship, RoboNano is a personal assistant robot equipped with Amazon’s Alexa Voice Service for smart homes. This intelligent, cloud-enabled robot features voice assistance, smart home control and remote surveillance capabilities, delivering centralized management and security to households around the world. RoboNano stands tall at 85 cm and comes with over 50 sensors to avoid objects in its way, recognize voices and know when someone enters the room. Additionally, the humanoid can order pizza, request a car, track fitness stats, control the TV and play music from today’s leading streaming providers. It pairs with smart home devices from the world’s most popular connected home brands, enabling families to control lights, thermostats and home appliances. RoboNano also allows families to live-stream video and control it from anywhere in the world. When the family is away, the robot can monitor the house using object detection sensors and sounds an alarm if an intruder is discovered.

iRobot Roomba i7 Plus:
Are you working from home? Is work from home eating up all your time for household chores? iRobot has an amazing solution for all your woos! Roomba i7 Plus, the smart robo-vaccum cleaner from iRobot is your one-stop solution for all your cleaning problems. It not only cleans up after you, but after itself as well- automatically empties the bin into a disposable bag that holds 30 bins of dirt, dust, and hair, so you don’t have to think about vacuuming for weeks at a time. This high performance; Wi-Fi® connected robotic device seamlessly navigates throughout your house, including hard-to-reach, under-couch, and below-bed areas and helps you keep up with the everyday mess. And the best part? You can easily control it from any remote location through your iRobot Home App.

MicroGO’s GoFresh™- Fruits and Vegetable Disinfectant:
Isn’t it so tiresome and irritating when you have to clean all your fruits and vegetables by hand? But what is the other alternative then? Thanks to GoFresh™ by MicroGO The vegetable and fruit disinfectant based on patented Tubulet™ technology, cleans the vegetables and fruits using Chlorine Dioxide and is approved by FDA.

Netgear Orbi RBS 20 AC2200 Tri-Band Wi-Fi Coverage Orbi Whole Home Satellite:
It’s almost close to six months that we are all working from home and honestly, it is here to stay. But are you tired of sitting in one place and working? The Netgear Orbi Wi-Fi system will now make it easier for you. No matter in which corner of the house are you in, you will get uninterrupted internet connectivity thus increasing your productivity. Also, don’t worry for the décor of your room, the system is sleek and has a modern design for convenient placement at home.

CIPLA Plast Shoe Sanitizing Door Mat:
We often forget to give attention to our shoes which we wear outside of the house and they are one of the primary sources through which germs enter our house. Our best friend, the ever-changing technology has found out a solution to this problem as well. With CIPLA Plast’s Shoe Sanitizing Doormat, germs are completely forbidden in your house. This shoetizer Shoetizer is easy to use. All you have to do is simply step on the wet side and then dry side to remove any excess solution.

Technology

Qlik Named by Gartner as a Challenger in the 2020 Magic Quadrant for Data Integration Tools

Aug 21, 2020 by Gouri Achary 0 Comments #“Qlik’s data integration platform, #AWS, #Data Integration Tools, #Gartner, #Microsoft Azure and Google Cloud, #Qlik

Qlik® announced today that Qlik was named as a Challenger by Gartner, Inc. in the 2020 Magic Quadrant for Data Integration Tools.* This designation marks the fifth consecutive year that Qlik has been recognized in the quadrant. A complimentary copy of the full report is available for download at this link.

“Qlik’s data integration platform can help any enterprise improve their data-to-insights capabilities, which has been proven to increase overall data usage and value to the organization,” said James Fisher, Chief Product Officer at Qlik. “Our modern data integration platform automates the flow of real-time and continuous data that powers modern analytics, cloud migration, data lake management, and data integration strategies.”

Qlik’s data integration platform, when combined with the company’s analytics platform and its data literacy as a service offering, delivers the industry’s only end-to-end approach to Active Intelligence. Unlike traditional approaches, Active Intelligence realizes the potential in data pipelines by bringing together data at rest with data in motion for continuous intelligence derived from real-time, up-to-date information, and is specifically designed to take or trigger immediate actions. This approach closes the gaps from relevant to actionable data (Qlik Data Integration), actionable data to actionable insights (Qlik Analytics) and from investment to value (Data Literacy as a Service).

Qlik partners with global cloud and platform providers such as AWS, Microsoft Azure and Google Cloud, as well as organizations like Snowflake, Databricks and Confluent in delivering data warehouse automation, data lake automation and Kafka/streaming integration, with the continued expansion with global systems integrators like Accenture and Cognizant.

*Gartner, Magic Quadrant for Data Integration Tools, Ehtisham Zaidi, Eric Thoo, Nick Heudecker, Sharat Menon, Robert Thanaraj, 18 August, 2020.

Gartner

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Technology

Panasonic India Introduces Lumix Home Office Solutions to Redefine Your Workspace

Aug 21, 2020 by Gouri Achary 0 Comments #Business Chief, #Home Office Solutions, #Imaging Business Group, #Mr. Manish Sharma, #Mr. Sandeep Sehgal, #Panasonic India & SAARC, #Panasonic India and South Asia, #powered by Lumix, #President & CEO, #Virtual interaction

New Delhi, 21st August 2020: Virtual interaction has become the new norm, be it at work or otherwise. Empowering businesses and leaders to adapt to the new ways of working and communicating, Panasonic India brings its Home Office Solutions, powered by Lumix to enable a more life-like interface. Compatible with Lumix G9 and G95 camera range, the Home Office Solution extends the highest standard of live streaming and 4K video quality that supports leaders to effortlessly connect and communicate with clients and employees for a more personalized and interactive experience.

Talking about his experience with the new solution, Mr. Manish Sharma, President & CEO, Panasonic India and South Asia said, “The current times have transformed the way we live, work and do business. And no doubt that technology has powered efficient communication between all of us. However, with long virtual meetings on the rise, there is a need for more sustainable ways to fulfil professional commitments without compromising on one’s health and body posture. Being a user of this solution at home and office, it has truly made my internal and external interactions a lot more engaging, life-like, and connected.”

Easy to connect, the solution further assists to minimize time lags when interacting with multiple people at once and allows free movement during long hour meetings with its wide-angle view, both at home and office spaces. It also lets users record live streaming sessions for later use.

Elaborating on the solution, Mr. Sandeep Sehgal, Business Chief, Imaging Business Group, Panasonic India & SAARC, said, “Our focus has always been to anticipate industry needs and introduce solutions that are a blend of quality and value. Through this Home Office Solution, we wanted to bring the power of video in everyday collaboration by offering not only a high-video quality camera by Lumix but a complete solution that helps business leaders to enhance their communication – be it for business discussions, group webinars, employee town halls, addressing live events, etc. Being a plug and stream model, the solution can be easily installed at home or office spaces.”

The compact Home Office set-up includes; Lumix G9/G95, a tripod, USB power adapter, and HDMI connector and starts at INR 99,990 with Lumix G-95. The solution is available across all Lumix 4K centres and on panasoniclumix.in/G9.

Technology

Global Study Finds Organizational CX Maturity is Rising but Gap Between Leaders and Laggards is Widening as AI Race Accelerates

Aug 21, 2020 by Gouri Achary 0 Comments #Artificial Intelligence (AI), #CX Maturity, #Forrester Consulting, #LogMeIn (Nasdaq: LOGM)

LogMeIn (Nasdaq: LOGM) today announced the results of a new commissioned study conducted by Forrester Consulting designed to help customer experience (CX) decision makers evaluate their current state, identify gaps and define a strategy for optimization. The study, Short-Term Wins and Continuous Optimization: The Roadmap To Customer Engagement Success, surveyed 463 global CX decision makers and found that the customer engagement maturity (CEM) gap continues to widen as more channels emerge and that organizations must look to establish a foothold with artificial intelligence (AI) to accelerate their CX maturity in turn.

“Customer expectations continue to evolve, and so too must customer engagement practices to meet key CX and business goals. As companies improve technology and strategy, they must shift priorities to best serve and retain customers, as well as grow revenues,” according to the study. The study, which identifies four maturity groups – Experimenters (least mature), Evolutionists, Enthusiasts and Experts (most mature) – showed the decision makers made significant year-over-year improvements at their firms in both their customer engagement metrics and their mobile strategies. That said, most respondents at all maturity levels are either not using AI at all or are in the nascent stages of AI development putting all companies on roughly even footing. That means for Experimenters to Experts alike, getting a few pilot programs running to build the business case for investment and showcase the value of customer engagement will be a critical next step to keep pace in the AI race.

Focusing on Execution

The Forrester CEM model establishes five pillars of engagement for investigation and analysis: process, organization, strategy, technology and AI. Experimenters have made impressive headway catching up to their more mature peers in strategy over the past year. Now, firms need to turn their attention to the actual execution – process and organizational set up. In fact, for all but “Experts”, organization and process scores lag behind strategy and technology, meaning that businesses have a plan in place and, in many cases, the tools to activate upon it, but not the internal systems to do so. Being execution focused is a clear next step to improve customer engagement maturity.

Making Foundational Self-Service Improvement a Top Priority

Improving self-service capabilities is a top technology priority for respondents across all maturity levels. According to the study, 68 percent of respondents have self-service options based on text analysis and capable of agent escalation, with year-over-year growth in this area mainly driven by lower-maturity companies Driving industry-wide maturity requires overcoming the mindset that “self-service” automatically means only using chatbots. In reality, improving self-service can start as simply by going beyond FAQs with foundational knowledgebases for both agents and customers. These types of initiatives enable customers to solve their own problems and will form the foundation for later self-service AI implementations.

Adopting a Continual Optimization Mindset

Modernizing — or transforming — customer engagement is a slow and steady journey that must be approached in a methodical manner that is dependent on organizational needs. Those Experimenters that are early in their CX journey, for example, see technology and process improvements as top priorities. Meanwhile, Evolutionists and Enthusiasts that are further along are focused on strategy and technology, and the most advanced, Experts, concentrate their efforts on technology and organization. Incremental benefits are realized at each of these steps which fuels ongoing initiatives, and a methodical approach of consistent optimization and growth propels organizations along their CEM journey from Experimenter to Expert.

“In a changing landscape of customer expectations and preferences, companies must be agile when it comes to their customer engagement strategy. However, what and how to evolve can be a roadblock that leaves companies stuck and customers disappointed,” said Ryan Lester, Senior Director of Customer Experience Technologies at LogMeIn. “This study in combination with our Customer Engagement Maturity Assessment Tool helps businesses understand where they stack up when it comes to CX and helps identify where they can improve.”

Additional Resources:

Full Study: Short-Term Wins and Continuous Optimization: The Roadmap To Customer Engagement Success

Blog: How to Evolve Your Customer Engagement Practices to Improve CX, Agent Satisfaction, and Revenue

Webinar: Customer Engagement for a New Digital-First World: Improving CX, Agent Satisfaction, and Revenue in a New Normal, Thursday, August 27, 2020 at 1:00 PM EST

Technology

Department of Science and Technology to set up Technology Innovation Hub for DATA Driven Technologies at IIIT-H

Aug 20, 2020 by Gouri Achary 0 Comments #Department of Science and Technology, #National Mission on Interdisciplinary Cyber-Physical Systems, #Prof P J Narayanan, #Technology Innovation Hub for DATA Driven Technologies at IIIT-H

20 August 2020, Hyderabad: International Institute of Information Technology (IIITH) has been selected by National Mission on Interdisciplinary Cyber-Physical Systems to set up a Technology Innovation Hub (TIH) on Data-Driven Technologies with a funding of 110 crores from Department of Science and Technology (DST).

IIITH was the only institution outside of the IITs and IISc in the initial list of 17 selected TIHs. The Hub will play a pivotal role in developing and promoting data-driven technologies and artificial intelligence/machine learning across the country.

TIH-Data, a Section-8 company will be a single point source for all data-driven technologies on mobility, healthcare, systems, buildings, and India-specific problems. It will support projects in the domain areas of TIH to academic, R&D institutions and industry and other funding agencies, participate in international projects, support student start-ups and support incubatees as well as initiate international collaborative projects.

Even as the hub setup is still underway, a special initiative around COVID-19 has already started at the institute. As part of the RAKSHAK effort by DST, a project to curate and compile data sets that can be used to address COVID-19 related solutions around diagnostics and treatment protocols have commenced.

Commenting on TIH-DATA, Prof P J Narayanan said, “This is a great achievement for the institute to be selected as a TIH. We will focus on creating and curating diverse datasets under the Data Foundation being set up under the Hub. Data and its fair, transparent, and open access are critical to the development of ML-based solutions. Translational research will be a particular focus of our Hub. Since IIITH has the largest AI research group in the country, we are looking forward to taking our research from lab to land and making significant contributions to data-driven technologies”.

Technology

Reverie Language Technologies leveraged Anuvadak to automatically publish the MyGov Covid-19 page in 10 Indian languages

Aug 20, 2020 by Gouri Achary 0 Comments #Arvind Pani, #CEO - MyGov; President & CEO - NeGD; MD & CEO Digital India Corporation (DIC) at Govt. of India, #CEO and Co-founder at Reverie Language Technologies, #Mr. Abhishek Singh, #Reverie Language Technologies

Prime Minister of India – Narendra Modi’s vision of making an inclusive digital India and enabling nation-wide digitization is coming true with time. Reverie Language Technologies is playing a major role in creating the Internet for every Indian, in their language.

Taking a commendable step to reach out to the majority of the population of India that doesn’t understand English, the Government of India leveraged Anuvadak’s technology to translate and publish the MyGov Covid-19 page in 10 different languages. This is a powerful move to make valuable and life-saving information available to the general public.

Mr. Abhishek Singh, CEO – MyGov; President & CEO – NeGD; MD & CEO Digital India Corporation (DIC) at Govt. of India, on Twitter, recently thanked Reverie for translating MyGov.in’s page in local languages.

The ongoing pandemic is driving fast internet adoption among the millions of previously unconnected Indians for carrying out no-contact tasks, such as grocery shopping, availing online banking and healthcare services, and more. We are increasingly realizing that the internet is not a luxury but a necessity.

In order to bridge the language gap in a country known for its linguistic and dialectic diversity, Anuvadak has been built keeping in mind that websites in English are not enough to reach out to the 90% of people who don’t understand the language. It is also imperative to note that for the huge number of Indian language internet users, less than 0.1% of the total online content is available in local languages.

Although mass media channels like newspapers, TV, radio, etc., have understood this language demand much early in the game and have been catering to the local-language audience, the internet has been slow to catch up in the language arena. The increasing smartphone penetration in India among the rural populace and those in non-metro areas, coupled with cost-effective mobile data prices, also cements the fact that more Indians are looking to go digital.

Ideally, we are now at a stage where there is a rapidly growing demand for Indian-language content online. Reverie Language Technologies’ Anuvadak enables businesses and governments to meet it with an adequate supply.

Arvind Pani, CEO and Co-founder at Reverie Language Technologies says, “As we emphasize on #VocalForLocal, it is imperative that businesses and governments are empowered with the right tools to reach out to all of India. Anuvadak is one such endeavour to tap into the potential 536 million Indian-language internet users. Our work for MyGov.in resonates with the vision of the Indian government’s motion for Digital India. With Reverie striving to build an internet for every Indian, Anuvadak will go a long way in building an inclusive digital India.”

Businesses aspire to tap into the 536 million Indian-language internet user base that is growing at a significant pace. However, when it comes to building websites in Indian languages, there is a resistance either due to dearth of resources or time. Anuvadak is a one-stop platform, which can help businesses localize in multiple languages through automated website publishing and management technologies, specifically developed for Indian languages. The platform can scale down the website localization time by 40% and can save as much as 60% of the localization and content management costs.

Technology

Explurger – Made in India app launched on 74th Independence Day, Gamification to AI-based features, do a lot more on this new-age social media app

Aug 19, 2020 by Gouri Achary 0 Comments #Artificial Intelligence (AI), #Explurger, #homegrown social media ap

A completely homegrown social media app developed by leading entrepreneur, JitinBhatia, Explurger is a new-age social media platform built on Artificial Intelligence (AI) packed with exciting features for the world to connect. Registered in Delhi, India, Explurger is launched to further Prime Minister Narendra Modi’s vision of an AtmaNirbharBharat.

Jitinhas harnessed the power of cutting-edge Indian IT, supplementing it by his own experience of software development, to build this innovative social media app, which is at par with the leading social media platforms in the world.

Explurger allows you to celebrate your life with friends and family as no other social media app does. It empowers you to go beyond check-ins and the obvious. As you share pictures and videos, the AI of this sleek app automatically creates a Travelogue for you, keeping a count of the exact miles, cities, countries and continents you travel to. What’s more? You can even create a Bucket List of places you wish to visit and share your future travel plans with fellow Explurgers.

Explurger redefines the way you socialize. Here’s what makes Explurger unique:

Complete Travelogue: Check-ins are temporary, Explurge-Ins are forever. Every time you create a post, Artificial Intelligence automatically updates your personalized Travelogue. So every mile, city, country, club and what-nots you go to, get added to your travelogue without you having to worry about it. Just focus on exploring, Explurger got your back!

Bucket List: When a friend shares a picture/video from a cool place, just add it to your bucket list. So that whenever you are around that area, Explurger would remind you to check out that place, you simply tick it off your list.

Future Travel Plans: Make your future travel plan announcements exciting with a‘Live Countdown Timer’. Revel in the suggestions, tips and envy that pours in! Maybe you’d get others to join you on the journey!

Explurger Levels: Gamify your social media experience. For the very first time, you can now compete for a higher Explurger level even as you share your life with friends and family. How? Every mile you travel, city you visit, post you spread or Kudos you accumulate, the excitement goes up… and so does your Explurger level! Cobalt, Silver, Gold, Spectra, Spectra prime — what’s your level?

Kudos: Spread happiness and express your excitement on each post by giving 1 to 3 Kudos.

Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger!

Rate on the go: This app allows you to rate an experience, cafe, city or place!

Finally a dil se desi app ready to compete with the best social media apps in the world.

Hello, world! Sit up and take notice, Explurger has arrived.

Technology

ESDS Software Solution partners with MIT, Pune

Aug 19, 2020 by Gouri Achary 0 Comments #Dean Management, #Design and Technology University, #Director - ICT, #ESDS and MIT University, #Head of R&D operations at ESDS Software Solutions and CEO SPOCHUB, #Kishore Shah, #MIT Art, #Mr Kishore Shah, #Prof. Mrs Sunita M. Karad

Pune/Mumbai, 19th August 2020

ESDS Software Solutions is pleased to announce its collaboration with MIT University, Pune to share its technical expertise in the interest of students at large and to bridge the gap between education and academia.

ESDS and MIT University have signed a Memorandum of Understanding (MOU) to establish a student-centric initiative led by ESDS, a cloud computing giant, extending its expertise in the field of Cloud Computing & Emerging Technologies to the students of MIT. MIT is a leading University of Excellence, promoting the “Culture of Peace” through value-based “Universal Education System” to build a concrete platform for students and make them industry-ready.

This MOU will facilitate the mutual sharing of knowledge between ESDS and MIT University to help impart knowledge to learners, who are/shall be a valuable asset to both the parties.

· Under ESDS’ Academia 360° initiative

o ESDS experts will infuse proficient knowledge about their innovative patented cloud technology through a course designed from an industry perspective to make students cloud-ready.

o ESDS shall join hands with MIT to create a curriculum on emerging technologies.

· ESDS shall extend its flagship marketplace platform ‘SPOCHUB’ for the selected startups from MIT to make their way to the market through this platform. With this association in place, ESDS will enable startups from MIT by providing them with the required infrastructure facilities, creating a path for upcoming talent to create a name in the market, and also help them by creating a customer support base.

ESDS intends to work with MIT University as their DX partner to further enable them with their digital transformation journey and enrich educational experiences.

On welcoming the association Kishore Shah, Head of R&D operations at ESDS Software Solutions and CEO SPOCHUB said, “The collaboration between ESDS Software solutions and MIT University will ensure that the students become cloud-ready and have more opportunities ahead. Also, for any business to be successful, you need 3 Ts – Transformation, Time, and Technology. Whereas, through this association, we make sure that all the 3 Ts are in place that in turn helps to boost Digital transformation for the benefit of students. Transformation brought in at the right time with the right technological assistance is very important”.

Prof. Mrs Sunita M. Karad, Dean Management, Director – ICT, MIT Art, Design and Technology University says, “It is indeed a great pleasure to be associated with ESDS and MIT Atal Incubation centre, as well as the team of MIT School of Engineering on the occasion of the 5th foundation day of MIT Art Design Technology University. This MOU will positively impact the lives of students /faculty researchers and the ones who are looking for being the part of the Start-up and Entrepreneurship ecosystem at MIT-AIC. This year we have started B.Tech in Cloud Computing course and we are launching this specialisation with the collaboration of ESDS who will be Industry partners for this effective alliance. Thanks to Mr Kishore Shah and the team of ESDS for this wonderful collaboration opportunity, that will help bring innovative products to the world”.

Simply put: The leaders in data centre and cloud computing are joining hands with the leaders in educational excellence for the betterment of students.

With ESDS being placed amongst the best organizations in the field of Cloud Computing, the collaboration with MIT University will help to realize excellence in teaching and enhancement of knowledge in the state-of-the-art subject concerns and serve as a model of collaboration in the region.

Technology

Affle owned Appnext to provide free app discovery to Health, Fitness and Medical App

Aug 19, 2020 by Gouri Achary 0 Comments #AI technology, #Appnext, #CEO and Co-founder, #Digital Marketing Manager at Alodokter, #Elad Natanson, #Head of Digital Marketing at Klikdokter, #Iqbal Sandira, #Liana Pranowo Tan

Chennai, August 19, 2020 – In support of the ongoing COVID-19 pandemic, Appnext, the largest independent on-device and in-app mobile discovery platform, today announced it is offering its solution free of charge to the health, medical and fitness apps ecosystem globally.

Powered by proprietary AI technology, Appnext’s sophisticated recommendation engine connects apps with users, suggesting the relevant apps to use next, which is essential in these unprecedented times. The lockdowns and more time spent inside have significantly enhanced the need to manage nearly every aspect of life online. With such a rapid shift in consumer behaviour, app discovery has become the key to well-being, staying safe and healthy while keeping in touch with friends and families. Some apps fill the void of human connection, help with fitness, relieve stress, while others enable virtual doctor consultations, online medicine purchases, and at-home medical testing.

Elad Natanson, CEO and Co-Founder, Appnext said: “Mobile devices serve as our daily gateways to everything in life and act as a reflection of our needs. As we are collectively clinging to our mobiles like never before, app discovery is becoming a tremendously important and relevant factor. Allowing mobile users to discover apps and services exactly when needed, intuitively and efficiently, is a basic right. We are committed to supporting app developers on the front lines by accelerating their recommendation channels and more efficiently reaching users that require their services.”

“In this new reality, it’s critical to leverage innovative technology to streamline time-intensive processes so we can focus on reaching users at the moment they need our services, creating the best possible customer experience,” said Iqbal Sandira, Head of Digital Marketing at Klikdokter, an Indonesian-based healthcare provider. “Appnext device-level app discovery and exclusive placements allow us to interact with users exactly when they need us.”

In addition to its exclusively built app discovery platform, the Appnext solution includes full transparency and control over the campaign through a continually updated dashboard, allowing app developers to quickly scale and change activity. “Appnext enables us to choose and experiment with multiple placements and set bids to boost performance,” commented Liana Pranowo Tan, Digital Marketing Manager at Alodokter. “Features like these are essential to optimizing our reach and performance.”