Category: News

News

M3M Foundation distributes 2000 blankets to the underprivileged to help them beat the cold wave

Dec 18, 2020 by Rekha Nair 0 Comments #Dr. Payal Kanodia, #M3M Foundation, #Trustee

Gurugram: As the cold wave grips Gurugram, M3M Foundation has distributed 2000 blankets to the marginalized section of the society at various construction sites and labour camps in Gurugram. The objective of the initiative was to provide relief to the less privileged community from the biting cold and alleviate their hardships. Under the initiative ‘Kartavya’, the beneficiaries comprised the marginalized families of construction workers at Gurugram as well as the M3M’s domestic staff, labourers and their families.

iMpower is the joint initiative by M3M Foundation and Aide et Action. It aims to build a community-led Worksite Upliftment Programme in identified worksites of M3M in Gurgaon district through ensuring their entitlements to basic requirements such as education, health, skill development, women empowerment, financial and social security, legal aid and their access to State and Central welfare schemes.

Dr. Payal Kanodia, Trustee, M3M Foundation said, “The initiative is a part of our endeavour to aid the marginalized section of the society through continuous efforts. As a responsible organization, M3M Foundation stands committed to alleviating their miseries and make their lives brighter.”

12-year old Raja, One of the students of iMpower said, “I thank the M3M Foundation for their unwavering support amid the cold. These blankets will help us to tackle the cold for the entire winter season.”

News

IndusInd Bank launches its first metal credit card ‘PIONEER Heritage’ for the affluent segment

Dec 18, 2020 by Rekha Nair 0 Comments #Head - Affluent Banking, #IndusInd Bank, #IndusInd Bank Pioneer Heritage Credit Card, #Mastercard, #Mr. Aman Ahuja, #Mr. Samir Dewan, #Product and Innovation, #South Asia, #Vice President

Mumbai: IndusInd Bank in partnership with Mastercard announced the launch of its first metal credit card – ‘PIONEER Heritage’ for the Bank’s ultra-high net worth segment of customers. Equipped with best-in-class features & privileges across an array of categories like travel, wellness, lifestyle among others, the all-new credit card has been specially curated to match the requirements of affluent Indian professionals and entrepreneurs. It is also part of the ‘World Elite’ platform by Mastercard comprising privileges that complement the lifestyle of the discerning few. The ‘World Elite’ platform is Mastercard’s signature global program that offers the choicest benefits to HNI cardholders across their passion points.

With the launch of the ‘Pioneer Heritage Credit Card’, IndusInd Bank has joined the ranks with few other banks globally, that offer a credit card which has been exquisitely crafted with metal.

Speaking on the launch of the new card, Mr. Samir Dewan, Head – Affluent Banking, IndusInd Bank said, “At IndusInd Bank, we believe that it is important to anticipate our customers’ needs, and curate the most rewarding experiences for them. With the launch of the PIONEER Heritage Credit Card, we are strengthening as well as broadening our card proposition for the PIONEER banking customers, providing them access to world class services by leveraging on our wide network and relationships. We believe the new credit card is a compelling proposition that offers best-in-class privileges and indulgences across travel, wellness, lifestyle and luxury categories, thereby offering our wealth customers with an unmatched banking experience.”

Commenting on the launch, Mr. Aman Ahuja, Vice President, Product and Innovation, South Asia, Mastercard said “Mastercard is pleased to partner with IndusInd Bank for the launch of our very first metal credit card ‘PIONEER Heritage’. India has over a million millionaires, and the number is growing by 12-13% every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.  This metal credit card is specially designed to offer Priceless moments to the ultra-high net worth segment of customers to meet their diverse preferences with meticulously customized offerings. This card offers a combination of niche banking solutions and carefully curated lifestyle privileges.”

Key benefits of the ‘IndusInd Bank Pioneer Heritage Credit Card’ include:

Travel:

  • Unlimited complimentary access to participating international and domestic airport lounges

Financial:

  • Waiver on card annual fee if the cardholder meets the minimum spends criteria of INR 10,00,000 or more (combined spends of Primary and all Add-on Cards, if any) during the period
  • Lifetime waiver of late payment charges, cash advance fee as well as over limit fee

Lifestyle:

  • Unlimited complimentary golf games and lessons at select golf courses in India
  • 4 complimentary movie tickets per quarter as well as 20% discount on events on bookmyshow.com
  • Complimentary membership for the card holder and his/her spouse to the Club ITC Culinaire

Insurance:

  • Complimentary personal air accident cover of Rs. 2.5 crores
  • Insurance cover for a sum up to the credit limit on the card
  • Lost baggage insurance of Rs.1,00,000
  • Loss of travel document insurance of Rs. 75,000

To apply for the ‘IndusInd Bank Pioneer Heritage Credit Card’, one can visit any of the existing IndusInd Bank PIONEER lounges or can also contact their PIONEER relationship manager.

Health, News

Tel Aviv University, Israel, develops genome editing system to destroy cancer cells

Dec 18, 2020 by Rekha Nair 0 Comments #Chief Scientific Officer at IDT Inc., #Director of the Neurosurgical Oncology Unit and Vice-Chair of the Department of Neurosurgery at the Sheba Medical Center; Dr. Mark A. Behlke, #Dr. Daniel Rosenblum, #Dr. Dinorah Friedmann-Morvinski, #Dr. Zvi R. Cohen, #Head, #Laboratory of Precision Nanomedicine at the Shmunis School of Biomedicine and Cancer Research, #Prof. Dan Peer, #Prof. Judy Lieberman of Boston Children’s Hospital and Harvard Medical School, #Prof. Peer’s laboratory, #TAU

In a recent study, researchers at Tel Aviv University (TAU) have demonstrated that the CRISPR/Cas9 system is very effective in treating metastatic cancers- a significant step on the way to finding a cure for cancer. Funded by ICRF (Israel Cancer Research Fund), the results of the groundbreaking study, were published in November 2020 in Science Advances.

The researchers developed a novel lipid nanoparticle-based delivery system that specifically targets cancer cells and destroys them by genetic manipulation. The system, called CRISPR-LNPs, carries a genetic messenger (messenger RNA), which encodes for the CRISPR enzyme Cas9 that acts as molecular scissors that cut the cells’ DNA. The research is based on the Nobel Prize in Chemistry 2020 winning method of genome editing developed by Emmanuelle Charpentier, Max Planck Unit for the Science of Pathogens, Berlin and Jennifer A. Doudna, University of California, Berkeley, USA.

The study was conducted in the laboratory of Prof. Dan Peer, Head, Laboratory of Precision Nanomedicine at the Shmunis School of Biomedicine and Cancer Research, TAU. The research was conducted by Dr. Daniel Rosenblum together with Ph.D. student Anna Gutkin and colleagues at Prof. Peer’s laboratory, in collaboration with Dr. Dinorah Friedmann-Morvinski from the School of Neurobiology, Biochemistry & Biophysics at TAU; Dr. Zvi R. Cohen, Director of the Neurosurgical Oncology Unit and Vice-Chair of the Department of Neurosurgery at the Sheba Medical Center; Dr. Mark A. Behlke, Chief Scientific Officer at IDT Inc. and his team; and Prof. Judy Lieberman of Boston Children’s Hospital and Harvard Medical School.

“This is the first study in the world to prove that the CRISPR genome editing system can be used to treat cancer effectively in a living animal,” said Prof. Peer. “It must be emphasized that this is not chemotherapy. There are no side effects, and a cancer cell treated in this way will never become active again. The molecular scissors of Cas9 cut the cancer cell’s DNA, thereby neutralizing it and permanently preventing replication.”

To examine the feasibility of using the technology to treat cancer, Prof. Peer and his team chose two of the deadliest cancers: glioblastoma and metastatic ovarian cancer. Glioblastoma is the most aggressive type of brain cancer, with a life expectancy of 15 months after diagnosis and a five-year survival rate of only 3%. The researchers demonstrated that a single treatment with CRISPR-LNPs doubled the average life expectancy of mice with glioblastoma tumors, improving their overall survival rate by about 30%. Ovarian cancer is a major cause of death among women and the most lethal cancer of the female reproductive system. Most patients are diagnosed at an advanced stage of the disease when metastases have already spread throughout the body.  Despite progress in recent years, only a third of the patients survive this disease. Treatment with CRISPR-LNPs in a metastatic ovarian cancer mice model increased their overall survival rate by 80%.

“The CRISPR genome editing technology, capable of identifying and altering any genetic segment, has revolutionized our ability to disrupt, repair or even replace genes in a personalized manner,” said Prof. Peer. “Despite its extensive use in research, clinical implementation is still in its infancy because an effective delivery system is needed to safely and accurately deliver the CRISPR to its target cells. The delivery system we developed targets the DNA responsible for the cancer cells’ survival. This is an innovative treatment for aggressive cancers that have no effective treatments today.”

The researchers noted that by demonstrating its potential in treating two aggressive cancers, the technology opens numerous new possibilities for treating other types of cancer as well as rare genetic diseases and chronic viral diseases such as AIDS.

“We now intend to go on to experiments with blood cancers that are very interesting genetically, as well as genetic diseases such as Duchenne muscular dystrophy,” says Prof. Peer. “It will probably take some time before the new treatment can be used in humans, but we are optimistic. The whole scene of molecular drugs that utilize messenger RNA (genetic messengers) is thriving – in fact, most COVID-19 vaccines currently under development are based on this principle. When we first spoke of treatments with mRNA twelve years ago, people thought it was science fiction. I believe that in the near future, we will see many personalized treatments based on genetic messengers – for both cancer and genetic diseases. Through Ramot, the Technology Transfer Company of TAU, we are already negotiating with international corporations and foundations, aiming to bring the benefits of genetic editing to human patients.”

Health, News

BLK Hospital Inks Pact with Delhi Super Speciality Telemedicine to Offer OPD Services at Amroha

Dec 17, 2020 by Rekha Nair 0 Comments #Associate Consultant, #Bariatric & Advanced Laparoscopy Surgery, #BLK Heart Centre, #BLK Institute for Digestive and Liver Diseases, #BLK Super Speciality Hospital, #Chairman & HOD- Cardiology, #Dr Subash Chandra, #Dr. Deep Goel, #Dr. Deep Goel of BLK Institute for Digestive and Liver Diseases, #Dr. Girdhar, #Dr. Neha Berry, #Dr. Puneet Girdhar, #Gastroenterology & Hepatology, #Institute for Bone, #Joint Replacement, #New Delhi, #Orthopedics Spine and Sports Medicine, #Senior Director, #Senior Director - Spine Surgery

BLK Super Speciality Hospital, one of the largest Super Speciality hospitals in Delhi/NCR, is all set to offer outpatient department (OPD) services in all specialties to the people of Amroha and neighbouring regions, thanks to its association with Delhi Super Speciality Telemedicine Centre, India’s first hybrid health care centre.

The hospital has entered into an agreement with the hybrid health care centre in this regard. The OPD services will focus on specialized consultation through direct visits and virtual platforms to help the local population avoid delayed diagnosis of acute and chronic conditions.

The expert team of doctors including Dr Subash Chandra, Chairman & HOD- Cardiology, BLK Heart Centre, Dr. Deep Goel, Senior Director, Bariatric & Advanced Laparoscopy Surgery, BLK Institute for Digestive and Liver Diseases,BLK Super Speciality Hospital, Dr. Puneet Girdhar, Senior Director – Spine Surgery, Institute for Bone, Joint Replacement, Orthopedics Spine and Sports Medicine, BLK Super Speciality Hospital, New Delhi, BLK Super Speciality Hospital, New Delhi, and Dr. Neha Berry, a leading name in the field of gastroenterology & hepatology, will provide specialist consultancy and advanced screening.

Announcing the launch Dr. Subhash Chandra, ranked amongst the topmost cardiologists of India, said, “Delays in diagnosis and treatment increase the burden of heart diseases and preventable deaths. Making specialized consultations available on demand can go a long way in ensuring early and accurate diagnosis, and continuum of care. He pointed out that heart diseases are responsible for one in four deaths in India. Ischemic heart disease and stroke account for almost 80% of the burden of cardiovascular diseases.”

Dr. Deep Goel of BLK Institute for Digestive and Liver Diseases, of the hospital, said, “Liver disease is the tenth most common cause of death the worldover. Diagnosis at an initial stage is important to reduce the burden of chronic liver diseases, chronic hepatitis,fatty liver diseases, and various types of liver cancer.” He opined that his hospital’s innovative model of reaching specialized services should be replicated in many cities and towns that do not have enough specialists to create awareness and do early diagnosis.

Commenting on increasing incidence of spinal issues, Dr. Girdhar, who specializes in the microsurgical and non-surgical management of spinal disorders involving neck and back, said, “Modern lifestyle, prolonged sitting and excess use of screen technology the neck and lower back undergoes abnormal stresses resulting in alarming increase in disc disorders. There are one billion people who suffer from back and spinal pain. One in four adults is estimated to suffer from these pains during their lives. Moreover it is advisable to screen children with spinal deformity at the earlier stage for better clinical outcomes.  But the paucity of specialists and spine surgeons in town delays their treatment reported many times after worsening of the condition. The modern minimal invasive micro-endospine technology has made spine interventions the safest.”

Dr. Neha Berry, Associate Consultant, Gastroenterology & Hepatology elaborated on how 20% of the adult Indian population is affected by gut health issues – thanks to irregular, and unhealthy food habits, excessive alcohol consumption, and sedentary lifestyle, among others. She said, “A vast majority of those affected delay seeking medical help, and neglect the problem, especially when there are no specialists available nearby. The introduction of specialized OPD consultation can ensure early diagnosis and proper treatment of chronic digestive disorders and diseases like Irritable Bowel Syndrome, and inflammatory bowel diseases like crohns and ulcerative colitis.”

With the launch of this OPD, local residents will be benefited not just in terms of reduced travel for primary consultations and expert opinion due to the availability of specialist doctors; in cases of emergency, patients will also have access to the expertise of doctors at BLK Hospital.

News

Mondelez India Launches Bournvita Crunchy

Dec 17, 2020 by Rekha Nair 0 Comments #Akshay Seth, #Associate Director – Marketing (Biscuits), #Group Creative Director, #Mondelez India, #Ogilvy India, #Ogilvy India and Chinmay Raut, #Senior Creative Director, #Sudhanshu Nagpal

INDIA :Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch – ‘A Crunchy Bite of Wholegrains & Berries’, the company is further strengthening its ‘Better for You’ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from mid-December 2020.

Commenting on this new launch Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said, “As per our recently released State of Snacking TM Report, most Indian adults say they are snacking more today, than before. Given the unprecedented times, health and hygiene has become very important for our consumers and they are looking up to their trusted snacking brands for nourishment and wellbeing. Taste continues to remain an important factor for our consumers, as they choose snacks to create eat experiences with their families, at home. Bournvita Crunchy brings together the best of our global category expertise and innovation with these local insights and experience.

Our endeavour has always been to provide unique eat experiences and a broad range of product offerings to our consumers – from indulgent to wholesome. Our latest launch – Bournvita Crunchy, is in line with this commitment and we’re confident that this wholesome product with provide our consumers with a ‘guilt-free’ snacking experience.”

Bournvita Crunchy will be yet another addition to the ‘better for you’ product from Mondelez India, that includes products like Cadbury Dairy Milk – 30% Less Sugar, Bournvita Biscuits, various portion control Home Treat packs etc. Bournvita Crunchy is priced at INR 30 for a tray pack (100 gms) and INR 60 for a carton pack of (200 gms).

The launch will be supported with a high-decibel integrated marketing campaign, including a TVC, in line with Bournvita Biscuits’ much-loved proposition – ‘No More Excuses’. Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’.

Commenting on the TVC, Akshay Seth, Group Creative Director, Ogilvy India and Chinmay Raut, Senior Creative Director, Ogilvy India, said, “In today’s times, the emphasis on healthy eating has increased manifold. But adults, like children, are equally fussy about healthy eating. The Bournvita Biscuits Crunchy launch gives the brand proposition of #NoMoreExcuses a new dimension by highlighting the child-like behaviour adults exhibit at the mention of wholegrain and how they do a U-turn when they realize that healthy can be tasty.”

News

Birlasoft receives SABERA 2020 Award for its community-benefiting Initiative – Project Shodhan

Dec 17, 2020 by Rekha Nair 0 Comments #Arun Rao, #Birlasoft, #Birlasoft Ltd, #Chief People Officer, #Project Shodhan, #The CK Birla Group

NOIDA, PUNE, India: Birlasoft Ltd, part of the USD 2.4 billion diversified, The CK Birla Group was awarded for the third consecutive year by the Social and Business Enterprise Responsible Awards (SABERA) for its Corporate Social Responsibility (CSR) initiative of crop residue management titled ‘Shodhan’ (meaning ‘purity’ in Hindi) under the category of Paryavaran & Upbhog (Environment and Consumption).

Project Shodhan was set up in 2017 with the aim of achieving zero crop residue burning in the villages of Indian states of Punjab, Haryana, Uttar Pradesh, and Rajasthan. In four years, the initiative has covered 61 villages and 53,000 acres of agricultural land in these “wheat bowl states.” Last year, the Confederation of Indian Industry (CII) Foundation and Birlasoft had signed an MoU towards the third phase of Shodhan, focused on introducing alternate solutions to manage crop residue and create awareness on the ills of stubble burning.

On winning the award, Arun Rao, Chief People Officer, Birlasoft, said, “We are honored to serve the community that we operate in, and do our bit in solving the major environmental issue of stubble burning. The recognition by SABERA is testament of the efforts that our volunteer teams have put in to devise sustainable farming solutions. Through Shodhan, we hope to be a catalyst towards improving Air Quality Index (AQI) across the Delhi-NCR region, by bringing in behavioral change among farmers and promoting sustainable agricultural methods. I would like to thank CII for their partnership towards helping us reach many milestones in this community-benefiting project.

Through Project Shodhan, Birlasoft also created awareness among the farming communities through various action-oriented modes of street plays, one-to-one sessions, and behavioral communication campaigns. Demonstration sessions and trainings were provided on-ground on straw management techniques along with acknowledgment and appreciation for farmers.

News, Technology

Logistics Tech start-up Pickrr raises $4 million in funding in round led by Guild Capital and Omidyar Network India

Dec 17, 2020 by Rekha Nair 0 Comments #Apoorv Gautam, #Badri Pillapakkam, #co-Founder, #Guild Capital and Omidyar Network India, #India Head and COO of Guild Capital, #Omidyar Network India, #Partner, #Pickrr, #Pickrr Technologies Private limited, #Rhitiman Majumdar

New Delhi: Pickrr Technologies Private limited, a leading Indian logistics tech start-up, announced it has raised $4 million in funding in round led by Guild Capital and Omidyar Network India. Pickrr is an AI-enabled and cloud-based platform that automates shipping for businesses and provides seamless multi-channel order management solutions.  Having been bootstrapped by its founders, with support from angel investors, this is Pickrr’s first institutional raise. Boutique Investment Bank, Dexter Capital was the exclusive financial advisor for the transaction.

With one of the largest service footprints among SaaS based logistics providers, Pickrr serves 26,000 pincodes and handles 1.5 million shipments in a month. During this festive season, Pickrr’s volumes have grown over 400% year-on-year, which follows on from aggressive growth over the last 12 months.

Pickrr will use the investment to continue its market expansion and product development. The core of Pickrr’s technology remains its smart machine learning based algorithm called CALCULA which provides courier recommendations aimed at improving delivery performance.

Rhitiman Majumdar, Co-Founder, Pickrr, said, “We are delighted to be partnering with Guild Capital and Omidyar Network India. Our aim is to create a brand that online sellers use for ‘anything and everything related to logistics’. This includes- Warehousing & Fulfilment, Cross border Logistics, B2B Logistics, and more. We are also planning to provide our tech solutions to aggregators and franchisees so that we can manage their shipments through a single end to end platform. The company’s goal is to help become growth drivers to their sellers and not just logistics service providers. Pickrr also plans to enhance services that decrease the cost and the inconvenience of logistics while also helping them to increase revenues.”

Badri Pillapakkam, Partner, Omidyar Network India said, “Pickrr’s focus on helping small businesses get access to best-in-class logistics services resonates with our objective of helping every Indian realise the power of the internet. With Pickrr’s help, MSMEs are able to digitise their shipping workflow, lower their courier rates and most importantly improve efficiency of delivery, which results in greater revenue. Further, its smart pricing structure, allows for healthy margins in an otherwise low margin business. Pickrr’s partnerships across distribution networks and its comprehensive shipping solutions fit well with our ‘full-stack logistics solutions for MSMEs’ investment thesis, and we are excited to partner with Rhitiman, Gaurav and Ankit and help them scale to the next level.”

Apoorv Gautam, India Head and COO of Guild Capital, said, “Logistics in India is a highly unorganized market ripe for technology-led disruption. Pickrr’s unique SaaS platform is a full-stack logistics solution which provides smart order fulfillment and machine-learning based courier recommendations. We believe that Pickrr will pave the way for solving logistics-related challenges for a large number of e-commerce sellers at scale. We look forward to partnering with the Omidyar network team to support Pickrr in its growth journey and help realize its vision.”

With online shopping and ecommerce showing double digit growth, Pickrr aims to continue customer acquisition as a key driver of growth in the coming year.

News

2020 Asian Academy Creative Awards: National Geographic India Wins Asia’s Best Infotainment Programme

Dec 17, 2020 by Rekha Nair 0 Comments #National Geographic India

New Delhi: National Geographic India has achieved a new milestone and bagged Asia’s Best Infotainment Programme in 2020 for its made-from-home documentary – ‘Lockdown: India Fights Coronavirus’ at the prestigious Asian Academy Creative Awards, held recently in Singapore. Competing against the best of films from Hong Kong, Philippines, Thailand and Taiwan, the official entry from India won the award that recognises the best of the best works in content creation and media production from Asian countries.

With Lockdown: India Fight Coronavirus, National Geographic India took its authentic and immersive storytelling style a notch higher and stood in solidarity to salute the brave hearts by capturing their unique and inspiring stories. Directed without a single member of the crew stepping out of their houses, the team stitched together self-shot sequences and archival footage from the protagonists themselves to showcase an unseen and moving narrative of their daily battles.  From the first line of defence to the unsung heroes, the documentary brought to life the pandemic from the eyes of India’s frontline soldiers and attempted to paint a complete picture as various Government and Non-Government Agencies came together to fight this deadly virus.

“For more than 132 years, National Geographic, has used the power of storytelling and technology to bring to you stories that enlighten and inspire. The film, is especially close to our heart as it acknowledges the heroic efforts adopted by the Coronavirus warriors to navigate through the pandemic. It’s enormously gratifying to have our work acknowledged at such a prestigious platform and we could not be more proud of this well- deserved recognition for our team,” said a National Geographic India spokesperson

News

Eyeing to double partner schools, Indian School Finance Company plans to strengthens team with 100+ hires including CXOs

Dec 17, 2020 by Rekha Nair 0 Comments #ISFC, #MD and CEO, #Sandeep Wirkhare

New Delhi: Education sector lender Indian School Finance Company (ISFC) is all ready to flag of its stellar recruitment drive with over 100 across-the-board hires. The company has also initiated “Ghar Wapsi” campaign to bring back ex-ISFC employees. The campaign was flagged in Oct’20 and since then many ex-employees have rejoined the firm in various roles such as Finance manager, Cluster Business Head, Relationship Managers etc.

The recruitment drive is a part of ISFC’s objective to deepen the partner relationship by transforming the conventional business to relationship business while disbursing more than $100 million by 2022. The lender caters to schools and colleges, vocational training centers, coaching institutes, and SMEs in the education sector.

ISFC is focused at strengthening its national team by onboarding passionate 40 professionals up to the Assistant Manager level along with 20 Management Trainees having an entrepreneurial commitment, from different B-schools through campus placement drives. These recruitments will be made across Sales, Credit, Finance, Operations, Collection, HR, and Tele-Calling departments. In senior leadership roles, 2 Department Heads will join to spearhead Legal Department and Digital Product development. ISFC shall further strengthened its mid-management with 20 Managers and Senior Managers in Collection, Risk, Sales, and Customer Services.

Speaking on the development, Sandeep Wirkhare, MD and CEO, ISFC said, “The ongoing pandemic has completely transformed the education sector. Educational entities today have to confront a pivot or perish situation wherein not making core infrastructural changes can have a far-reaching impact on them. At ISFC, we have committed ourselves to the education segment and its end-to-end financial needs. We look at the recruitment drive to make the segment more robust by supporting its digital drive and capital requirement for other purposes. We are excited to welcome new joiners to the ISFC family and look forward to creating the desired synergies with them.”

Health, News, Technology

KENT RO introduces first of its kind air purifier with UV disinfection

Dec 17, 2020 by Rekha Nair 0 Comments #Chairman, #Dr. Mahesh Gupta, #Kent RO Systems Ltd.

New Delhi: Mounting the deteriorating air quality concern is now the need for additional measures such as UV-C light disinfection, to help prevent airborne transmission. Scientific researches, including the Centers for Disease Control (CDC), indicate that the primary method of COVID-19 and influenza transmission is through airborne means. The freshest room is instantaneously contaminated the minute an infected person enters and breaths, speaks, coughs or sneezes. Consequently, KENT RO Systems Ltd, has launched a new model of Air Purifier christened as KENT ALPS – PLUS Air Purifiers with UV disinfection.

Commenting on the need for air purifiers with UV disinfectant, Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd. said, “While advanced air purifiers already exist in the market which help breathe pure but the pandemic has triggered the need for preventive measures, such as UV-C light disinfection, to help avert airborne transmission; although face masks and social distancing are good preventative measures, but we need to step up the prevention; especially with winters approaching socializing outdoors or opening windows for added ventilation for extended periods are not practical and/or possible. Hence, we have expanded our portfolio with more innovative and tech driven products understanding the current situation and air quality concern, we have come out with a solution that will let you breathe Pure Air and disinfect your home and workplace.”

With the all new UV disinfectant feature the purifier also utilizes HEPA Pure Technology to remove dangerous particulates from Air. HEPA filters have the efficiency to catch and trap indoor carcinogens particles like PM 2.5 particulates (removes up-to 99.99 %), Pollen, Allergens, Surface adhering Mold, Fine Dust and clinging odors like Cigarette smoke, foul smells or pet odor. KENT ALPS PLUS Air Purifier with UV disinfection comes with a higher CADR and higher capacity of 400 m3/hr which is ideal for an area of upto 430 sq feet. That means you can purify the area of your living room and lobby with this purifier ideally. In simple words, impeccable performance and quiet operation in a sleek, compact design.  It incorporates some smart features like Intelligent Air Quality Monitoring, and filter replacement indicators, child lock and low noise operations.

“We are already aware that with every passing day the air quality is worsening. Perhaps with the pandemic people are spending more time indoors which means the quality of indoor air is critical to one’s health. Pollutants like dust, bacteria, pollen, hazardous gases, smoke etc. are amongst the common and hazardous indoor pollutants. These pollutants have shelf life upto 240 hrs in some cases. Inhaling these pollutants can lead to major complications like asthma, flu and other respiratory diseases.” he added.

KENT ALPS: Filtration Process

KENT ALPS uses a combination of purification systems as well as a set of filters. The three stage filtration process gives you an excellent level of Air Purification. Kent Air-Purifiers uses tested and trusted a unique designed Primary filter acting a first line of defense removes large and visible pollutants such as large particle dust, cobwebs, debris, human and pet hair, the Activated carbon filter removes any smell odour including smoke, foul smell, pet smell, and Anti-bacterial coated ‘HEPA’ (high efficiency particulate arrestor) developed with superior Japanese technology, catches and traps carcinogenic particles such as bacteria, pollen, allergens, mould, dust etc.

HEPA Technology

HEPA (High Efficiency Particulate Arrestor) is a type of a mechanical air filter, which removes 99.97% of particles of size less than 0.3 microns in diameter from air passed through it. HEPA uses three different mechanisms: impact, interception and diffusion to catch and trap carcinogen particles, which are larger than 0.3 micron size and can be commonly found at homes such as dust mites, mold spores, pollen, pet dander and tobacco smoke. These carcinogen particles have high shelf life and are highly injurious to health to cause a variety of health hazards including allergy, asthma, and lung cancer.

Availability: Available through all leading retail outlets across India

Price: 29,950/inclusive of all taxes.