Tag: Mankind Pharma

Business World

Mankind Pharma expands OTC category, signs Bollywood superstars Anil Kapoor and Ranveer Singh as brand ambassadors

Mar 31, 2021 by Neel Achary 0 Comments #Mankind Pharma

Mankind Pharma, the 4th largest pharmaceutical companies in India (As per IQVAI, TSA) has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category as a food supplement. The company has a wide range of OTC products that are quite popular in the Indian market.

‘Health OK’, multivitamin and mineral tablets, that help cope up with modern lifestyles problems, with their unique formulations of Natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building Immunity.

Due to the fast-paced life cycle, people tend to ignore their health by skipping meals, and thus look for convenient and unhealthy eating habits leading to regular tiredness, fatigue and weakness- which are signs of lack of macro and micronutrients, hence, resulting in low energy and deteriorating overall health.

Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in today’s hectic lifestyle. To intensify and aware people of the product; the Age-defying Anil Kapoor and iconic youth superstar Ranveer Singh, have come together in one single frame to spread the message of a healthy and energetic lifestyle. The combination is a deadly one as no one is better than Anil Kapoor, who is the epitome of a healthy lifestyle and Ranveer Singh, known for his super-energetic persona, to endorse Health OK.

Speaking on the association, brand ambassador Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”

Commenting on the association, brand ambassador Ranveer Singh said, “I am excited to be a part of the brand’s endeavour and extend my support in the brand’s vision and serve the consumers. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure with Health OK people will be benefited from the product. I look forward to being part of their growth journey.”

Talking about the launch of the new brand category, Joy Chatterjee, General Manager, Sales and Marketing Mankind Pharma, said , “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle and health issues. In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”

The decision has come at a time when the country is grappling with the COVID-19 pandemic and there is an increased focus on preventive healthcare. Factors such as rising health conditions, changing diets and eating habits have led to an uprising demand in the market. The brand is fully committed to satisfy the aspiring needs and help consumers to get the best quality products.

Health, News

AcneStar Face Wash keeps your skincare intact for post COVID era

Jan 19, 2021 by Rekha Nair 0 Comments ##ThankYouHaters, #GM, #Joy Chatterjee, #Mankind Pharma, #Sales & Marketing

Mumbai: AcneStar face wash, the post COVID star product amongst all the competitors in the industry

Mankind Pharma, one of the leading Pharmaceutical companies in India has forayed in Skin care segment through AcneStar range of products with gel, soap in the year 2016 and face wash in 2019.

After the successful launch of AcneStar Gel & Soap and face wash, the range of products has always committed to give desired anti-acne results. The brand committed to fight acne and over the time have given proven results too. AcneStar face wash is one of the most recommended anti-inflammatory and antibacterial face wash has seen its due share of fluctuations in 2020 during pandemic.

AcneStar Face wash came up with #ThankYouHaters campaign to fight against the rise in online trolling and to spread the message of being comfortable in your skin. It was an interesting marketing initiative that addressed the problem of online trolling that women face with regards to their appearances. The campaign was well received by the audience.

Despite the challenges faced in 2020, the brand witnessed growth and continued with their marketing initiatives. For 2021, the brand marketing strategy is to reach out to the audience looking for anti-acne products and dominate the market with bigger marketing plans for 2021 and both television and digital will play an important role.

AcneStar face wash is having theof goodness of aloe vera, salicylic acid, glycolic acid and extracts of basil, calendula chamomile which helps in fighting acne and pimples to give you a clear skin, free from acne. Contains Milii capsules that help the facewash act as a moisturizer.

AcneStar face wash fights the biggest enemy of skin and gives beautiful clear skin, free from acne. This made the brand keep going in the COVID times and post COVID as well which resulted in a boom in demand for Acnestar Face Wash. The brand saw 50% increasein the sales from August.
On the positive acceptance, the company spokesperson, Joy Chatterjee, GM, Sales & Marketing,
Mankind Pharma added “We understand the needs of our customers and take utmost care to resolve them. Our motto, ‘Serving Life’, encompasses three major pillars of ‘Affordability, Reach and Quality’ at their best. AcneStar is one of our products that confers a motive to provide an affordable acne treatment for all. We are delightful to the audience for accepting our products with open hands and we expect to continue the same way to meet your expectations and shall invest in product and marketing to grow the market share”

AcneStar is the most trusted solution for Acne & pimples in the market. Suitable for mild to moderate skin type, AcneStar face wash promises an effective solution for the biggest of your acne & pimple problems.

Business World

Mankind Pharma rewarded Sandhya Marawi with 1 Lakh rupees

Oct 17, 2020 by Gouri Achary 0 Comments #Mankind Pharma, #Mr. Rajeev Juneja, #Sandhya marwi

Mankind Pharma, the leading pharmaceutical company, known for supporting the ones in need has come forward to support Sandhya Marawi, India’s 1st lady coolie. As a part of the on-going initiative, Mankind Pharma has rewarded Sandhya Marawi with 1 Lakh rupees for breaking the stereotype and supporting her family.

A young mother of three, untimely demise of her husband in 2016, made Sandhya rise to the occasion and take on badge no 36 and become India’s first lady coolie. Undeterred and ready to take on any challenge that came her way, she took the path of being aatmanirbhar and worked a day in day out to support the wellbeing of her family to ensure that they had a roof over their heads. Mankind Pharma, true to its philosophy of recognizing the real heroes and saluting the spirit of Atmanirbharta, acknowledged Sandhya’s efforts and humbly awarded her with 1 lakh rupees.

Mr. Rajeev Juneja, CEO of Mankind Pharma said, “ Women like Sandhya are an inspiration for the whole society, they are the true symbol of Aatmanirbharta. Sandhya overlooked her problems bravely without any complains and devoted herself to ensure a better living for her kids, like a brave mother. Personalities and heroes such as Sandhya are the ones who are helping the society move steadily towards an “Aatmanirbhar Bharat”. We at Mankind feel if our humble help can ease her situation in any way, we will be privileged and happy with a sense of contentment of giving back to society. With our little initiative, we urge others as well to come forward and help and support all women who are self-reliant and are diligently working towards sustaining a happy life for their families.

Mankind Pharma, India’s homegrown pharmaceutical company which is amongst the top 4 leading pharmaceutical companies, that has been instrumental in recognizing the real heroes of our society. The company is known for not just making profit but doing CSR activities by lending a helping hand to the ones in need.

In the COVID-19 crisis, Mankind Pharma donated INR 51 crore to the CM Relief Fund of various states last month. In addition to this, all employees of Mankind Pharma have also contributed one day’s salary to the relief fund. Amidst multiple tales of the struggle for survival in the ongoing global COVID-19 crisis, Mankind Pharma has been supporting the communities and front line workers fighting the virus.

Business World

Lockdown diaries: Gas-O-Fast witnessed 100% growth

Oct 12, 2020 by Gouri Achary 0 Comments #Biswanath Basu, #Gas-O-Fast, #Mankind Pharma, #Mr. Rajeev Juneja, #Saurabh Shukla

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma, has witnessed 100% growth in lockdown. Gas-O-Fast is known for its natural antacids, is focused on establishing a stronger presence across the nation.

The brand recently associated with Saurabh Shukla and Biswanath Basu as brand ambassadors to tap into new markets, bringing certain credibility on deck for the brand to take advantage of. The brand has been investing in products and marketing to garner a larger pie of the market share in the antacids industry.

The nationwide lockdown has changed the way of living, with the closure of restaurants, clubs and food stalls, according to a report by Google reveals that the month of May searches for food recipes on the Internet jumped by 20%. While there was a restriction on the movement and with more time in hand, people started experimenting with delicacies and coming up with exciting recipes at home. With a considerable change in eating habits and no physical activity and sedentary lifestyle, leading to indigestion with an increase in demand for antacid, and Gas-O-Fast seeing a multifold jump in sales.

On the announcement, Mr. Rajeev Juneja, CEO, Mankind Pharma added “We expect to continue 100% growth in terms of revenues and shall invest in product and marketing to grow the market share.”

Business World

Pandemic Love; Emerging Trends in the Condom Industry

Oct 12, 2020 by Gouri Achary 0 Comments #Condom Industry, #Manforce condoms, #Mankind Pharma, #Mr. Rajeev Juneja

Manforce condoms, being one of the largest selling brands in India has seen its due share of fluctuations in sales during the pandemic, like any other brands in the industry. While initially, the unprecedented situation had triggered large-scale anxiety amongst individuals but eventually with things settling, it led to an increased intimacy among couples.

With the initial lockdown that was announced by the government, the sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges. With life coming back to normal, and the government easing the lockdown, the sale of condoms is witnessing a steady sales trend.

On the fluctuation in sales numbers, the company spokesperson Mr. Rajeev Juneja, CEO, Mankind Pharma said, “Yes, the numbers have been fluctuating since the lockdown, however, it’s temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation was on a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales, In the month of August unlike category & other rest of the brands we have seen 2% positive growth and spike in Market Share going up to approximately 32%.“

The overall condoms market has witnessed double-digit degrowth in the first qtr. While Manforce Condoms has been on track from July onwards with positive growth trend thus continuing to be the largest selling condom brand in India.

Business World

Mankind Pharma rewarded Laungi Bhuiyan with 1 Lakh rupees

Sep 21, 2020 by Gouri Achary 0 Comments #Mankind Pharma, #Mr. Laungi Bhuiyan, #Mr. Rajeev Juneja

Mankind Pharma, the leading pharmaceutical company, has taken the initiative to recognize and salute the change-makers of our society. With the given current situation of the pandemic, the only learning for all of us has been to move towards a “Self-Reliant India”. In the past as well, Mankind Pharma has been continuously recognizing the efforts of individuals who have relentlessly been working towards an Aatmanirbhar Bharat. Driven by the core value of serving life, Mankind Pharma believes in giving back to the nation in times of need.

As a part of the on-going initiative, Mankind Pharma has donated 1 Lakh Rupee to Laungi Bhuiyan who has single-handedly carved a 3-km long canal. Bhuiyan has been working on the canal for the past 30 years to ensure that the rainwater flowing down from nearby hills is directed towards the fields for irrigation purposes in his village, Kothilawa in Lahthua area of Gaya in Bihar.

Commenting on the occasion Mr. Rajeev Juneja, CEO of Mankind Pharma said “I firmly believe that rather than cribbing about a problem, we should look for a solution and this is what Laungi Bhuiyan has done. His 30-year long struggle will benefit a larger number of people in that area, for generations to come. As a token of gratitude, we wanted to applaud and acknowledge his efforts. It is people like Laungi Bhuiyan who truly inspire us and cement our thoughts of our belief in an Aatmanirbhar Bharat. We need more people like him in our society to think about others and have a long-term vision. We as a responsible company will do anything and everything in our capacity to help these self-sustaining superheroes.

Mankind Pharma is among the top 4 leading pharmaceutical companies in the country and aspires to become the top pharma company in India not just by generating maximum revenue, but also by giving it back to the society via their CSR activities and thereby lending a helping hand to the ones in need.

Mr. Laungi Bhuiyan said, “I have been working day and night for the past 30 years to build the canal, with no support from anyone. It feels great when your efforts are acknowledged and I would like to thank Mankind Pharma for this gesture. I want my next generations to benefit from the hard work I have put in over the years.”

In the COVID-19 crisis, Mankind Pharma donated INR 51 crore to the CM Relief Fund of various states last month. In addition to this, all employees of Mankind Pharma have also contributed one day’s salary to the relief fund. Amidst multiple tales of the struggle for survival in the ongoing global COVID-19 crisis, Mankind Pharma has been supporting the communities and frontline workers fighting the deadly virus.