Tag: Joy Chatterjee

SheCanCarryBoth: Prega News Thanks Working Moms with Innovative OOH Campaign

Mumbai, March 5, 2024: Prega News, the leading pregnancy test kit from Mankind Pharma, has installed an interactive and innovative billboard in Cyber Hub, Gurugram as an extension of their #SheCanCarryBoth campaign. The Prega News billboard features an interactive voice praising working mothers as they pass by, thanking them for balancing their careers and families.

prega news

The #SheCanCarryBoth campaign was launched by Prega News leading up to International Women’s Day 2024 to celebrate women effortlessly juggling personal and professional duties. The emotional and inspirational video depicts Pooja Gor as Meenal, a dedicated teacher determined to provide extra classes to weaker students, despite being heavily pregnant herself. By dramatizing the story of a woman upholding her duties empathetically as an educator and mother-to-be simultaneously, the #SheCanCarryBoth video pays tribute to the strength and selflessness of womanhood.

As a follow-up, Prega News wanted to thank working women in the corporate hub of Cyber City. When women walk past the Prega News billboard, they hear a voice complimenting them on caring for both their personal and professional worlds with ease and panache.

“Often, the work put in by the women in our lives, whether it is managing a family or excelling at the workplace, may go unnoticed or underappreciated. With this installation, we wanted to directly uplift and recognise these women who may feel overwhelmed juggling their multiple responsibilities,” said Joy Chatterjee, Associate Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit. “The personal, one-on-one messages of support aim to bring a smile during their busy days. Prega News recognizes and celebrates the quiet resilience of women in every facet of life.”

The reactions of surprised and delighted women were captured on video as they slowed down to engage with the talking billboard on their way to offices in Cyber Hub. The outdoor activation brought the theme of #SheCanCarryBoth to life through an innovative consumer experience.

“We strive to make emotional connections and raise awareness on issues affecting women through engaging content,” Chatterjee added. “The billboard activity encouraged working women to lean on support systems when carrying heavy loads and not feel lesser for doing so.”

Through thought-provoking campaigns like #SheCanCarryBoth across platforms, Prega News spotlights stories of empowered women thriving professionally and personally. Prega News already has an 85% share in the pregnancy test kit market in India, showcasing their prowess in expert, complete neonatal and maternity care. The #SheCanCarryBoth campaign and Cyber Hub OOH display are the latest parts of the brand’s commitment to progressive values and women’s advancement in India.

Debunking the myths around Emergency Contraceptive Pills

By  – Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma

Emergency Contraceptive Pills come to one’s rescue in effectively preventing unwanted pregnancy due to unprotected sex or cases when there is a contraceptive failure. It can be taken post-coitus to inhibit the process of fertilization. But according to WHO there is not much widespread use of ECP due to its lack of knowledge and where there is knowledge about ECP, people are not willing to use it because of the misconceptions looming around one’s fertility and safety.

Let’s debunk some of the common myths about Emergency Contraceptive Pills.

  • Myth – ECP cannot be purchased without Doctor’s Prescription     

Fact – Many are of the notion that buying ECP requires a valid prescription from a doctor. But on the contrary Emergency Contraceptive Pills can be easily bought over the counter from pharmacies, contraceptive clinics, hospitals, gynaecological and GP clinics without presenting any prescription or ID card.

  • Myth – Emergency Contraceptive Pills will not work after 24 hours

 Fact – As ECPs are also referred to as ‘morning-after pill,’ many believe that ECP should be taken the very next morning or in the worst case before the completion of 24 hours after having unprotected sex. Though it works best when taken at the earliest, it does not mean that it is a waste if taken post 24 hours. ECP’s work effectively for up to 3 days i.e. 72 hours after encountering unprotected sex and there are also some ECP’s that are valid for 5 days (120 hours) from the day of sex.

  • Myth – Taking pills more than once in a cycle can be dangerous and also lead to infertility

 Fact – Taking pills more than once in a cycle is not at all dangerous and is safe. Being exposed to high levels of hormones in Emergency Contraceptive Pills can disrupt the menstrual cycle, cause breast tenderness, stomach pain, nausea, vomiting, headache, tiredness but it will not lead to infertility or any serious health implications. But it must be noted that ECPs are not a regular form of contraception and other options must be considered if one is looking for prolonged contraception.   

  •  Myth – Emergency Contraceptive Pills are 100% effective

 Fact – One might think that taking ECP after coitus can successfully prevent pregnancy, but it is not always the case. There are various factors to be taken into account which ensure the effectiveness of the pills. The sooner the ECP is taken, the higher the chances of its 100% effectiveness. If taken in the later phase when ovulation has already taken place, then the functioning of ECP might be diluted. Also, if one is seeking other medication to cure illnesses like epilepsy, heartburn, etc. even then the benefits of ECP cannot be availed to the fullest.

  • Myth – ECP causes abortion

 Fact – ECP prevents pregnancy and does not end the pregnancy. It inhibits the fertilization of an egg either by stopping the release of the egg from the ovary or by preventing the implantation of the fertilized egg to the uterus. The pills work only when taken before pregnancy is established. If taken after the pregnancy, it does not have any effect on the existing pregnancy and does not harm the developing child.

 

 

Gas-O-Fast strengthens its digital presence with a new campaign and messaging in the industry

Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast sachets have rolled out a new campaign with content creators and food bloggers. Through this campaign, the brand tries to create awareness in the social media genre as maximum audiences rely on the content creators and bloggers.

Over the years, the brand has subsequently come up with campaigns that are more in a humorous zone. Similarly, Gas-O-Fast has executed an influencer activity engaging with comedy content creators with an aim to raise brand awareness in a fun and quirky way. The comedy content creators that are part of the campaign are Neel, Shirin Sewani, RJ Karishma, Indrani Biswas, Avnish.

Adding to this, the brand for the very first time has collaborated with Food bloggers as well. The influencer videos showcase how they end up eating a lot due to their professional choices and usually face acidity, gas and indigestion. Keeping this in mind the brand aims to drive relevance via contextual conversations and position them as the number one choice to enjoy food without any hesitation. To convey the messaging, the brand has collaborated with food bloggers such as Sarah Hussain, Nisha Rajput and Srishti & Vaibhav

The food bloggers have a following of mainly food lovers and enthusiasts, who love exploring various cuisines, and through this collaboration, the brand aims to raise awareness about Gas-O-Fast as the solution for all the over-eating and its benefits for food lovers. The overall campaign highlights and positions Gas-O-Fast sachets as a true companion for every celebration.

Talking about the new campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, “We are focused towards building and establishing Gas-O-Fast sachets as the trusted ally for acidity, gas and Indigestion. We are aggressive towards building and strengthening our presence in the market. We have been coming up with interesting campaigns and collaborations to raise brand awareness and ensure optimum market share for our brand in the antacid industry. Gas-O-Fast sachets give quick relief from acidity, gas and indigestion. It is available with Jeera and Ajwain variants.

Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma house, one of the leading pharmaceutical companies in India. Mankind Pharma and brands work towards the efforts of Make in India and Vocal for Local ideology. Gas-O-Fast has Ayurvedic antacid properties and its range of products are – Jeera, Ajwain, Guava and Lemon.

Gas-O-Fast ropes in Rakesh Bedi and Guddi Maruti in its new campaign

Gas-O-Fast, an ayurvedic antacid brand by Mankind Pharma, has roped in Rakesh Bedi and Guddi Maruti in its new campaign. Through this campaign the brand drives the importance of Gas-O-Fast as a companion to enjoy acidity free occasions with Gas-O-Fast active Jeera sachet.

The video campaign has been launched in five different languages – Hindi, Punjabi, Bengali, Marathi and Gujarati, where antacid category has maximum share. Rakesh Bedi is a very well known face in the film and television industry for his comic timing and Guddi Maruti is known for her versatility in the industry.

The video uses the narrative of a couple who is excited to enjoy their anniversary by cooking and eating home-made delicacies and adding Jeera in every meal as its the active ingredient, to ensure there is no stoppage to the celebration. Gas-O-Fast is their true companion to keep away Acidity, gas and indigestion.

The video will be run across digital and social media platforms, garnering massive reach and frequency.

Talking about the campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, “Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society & speak to people in the language they prefer. The idea behind the regional strategy is to establish direct connection with the audience through personalized content. This new campaign with Rakesh Bedi and Guddi Maruti does exactly that, where we aim to reach out to every segment of our multilingual audiences.”

The brand has brand ambassadors like character actors Saurabh Shukla who are known for their performances in the Bollywood industry and has been made the face of the brand. As regional brand ambassadors, we have Biswanath Basu in the east and Brahmanandam in the south. For brands like Gas-O-Fast, character actors make a direct connection with the consumers and can relate with them intently.

Gas-O-Fast is an ayurvedic antacid brand having goodness of real Jeera and real Ajwain. Through this campaign the brand wants to reach out to the consumers who are more inclined towards ayurvedic remedies against acidity, gas and indigestion.

In the last one and a half year, Gas-O-Fast has witnessed tremendous upsurge in revenue, with a 100 per cent growth in varied markets. Going by the numbers, the average sale of Gas-O-Fast sachets approximately counts over 1 Crore every month. The brand is quite optimistic that the numbers will increase further due to the rising demand in the market.

Grapes Digital bags the PR mandate for Mankind Pharma

Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate.

Grapes Digital’s Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand; Prega News, Manforce Condoms, Gas-O-Fast, Acnestar, Health OK, Safekind and Unwanted72. The agency will strengthen Mankind Pharma’s core brand value of being a trusted leader in the Pharmaceutical Industry, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.

Commenting on the partnership, Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said “We are extremely happy to associate with Grapes Digital as our communication partners. We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

Mr. Joy Chatterjee

Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital said, “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

Grapes Digital bags the PR mandate for Mankind Pharma

Grapes Digital is the fastest-growing digital-first marketing agency that is now aiming to grow in the PR industry as well and will be announcing the onboarding of more brands in the near future.

AcneStar Face Wash keeps your skincare intact for post COVID era

Mumbai: AcneStar face wash, the post COVID star product amongst all the competitors in the industry

Mankind Pharma, one of the leading Pharmaceutical companies in India has forayed in Skin care segment through AcneStar range of products with gel, soap in the year 2016 and face wash in 2019.

After the successful launch of AcneStar Gel & Soap and face wash, the range of products has always committed to give desired anti-acne results. The brand committed to fight acne and over the time have given proven results too. AcneStar face wash is one of the most recommended anti-inflammatory and antibacterial face wash has seen its due share of fluctuations in 2020 during pandemic.

AcneStar Face wash came up with #ThankYouHaters campaign to fight against the rise in online trolling and to spread the message of being comfortable in your skin. It was an interesting marketing initiative that addressed the problem of online trolling that women face with regards to their appearances. The campaign was well received by the audience.

Despite the challenges faced in 2020, the brand witnessed growth and continued with their marketing initiatives. For 2021, the brand marketing strategy is to reach out to the audience looking for anti-acne products and dominate the market with bigger marketing plans for 2021 and both television and digital will play an important role.

AcneStar face wash is having theof goodness of aloe vera, salicylic acid, glycolic acid and extracts of basil, calendula chamomile which helps in fighting acne and pimples to give you a clear skin, free from acne. Contains Milii capsules that help the facewash act as a moisturizer.

AcneStar face wash fights the biggest enemy of skin and gives beautiful clear skin, free from acne. This made the brand keep going in the COVID times and post COVID as well which resulted in a boom in demand for Acnestar Face Wash. The brand saw 50% increasein the sales from August.
On the positive acceptance, the company spokesperson, Joy Chatterjee, GM, Sales & Marketing,
Mankind Pharma added “We understand the needs of our customers and take utmost care to resolve them. Our motto, ‘Serving Life’, encompasses three major pillars of ‘Affordability, Reach and Quality’ at their best. AcneStar is one of our products that confers a motive to provide an affordable acne treatment for all. We are delightful to the audience for accepting our products with open hands and we expect to continue the same way to meet your expectations and shall invest in product and marketing to grow the market share”

AcneStar is the most trusted solution for Acne & pimples in the market. Suitable for mild to moderate skin type, AcneStar face wash promises an effective solution for the biggest of your acne & pimple problems.