Tag: Founder and CEO

Aisle launches ‘One by Two' campaign to celebrate the Indian way of romance

Aisle launches ‘One by Two’ campaign to celebrate the Indian way of romance

Bengaluru: Aisle, India’s second most downloaded dating app and the market leader in high intent dating, has launched ‘One by Two’ campaign.Through the campaign, Aisle aims to celebrate the old school desi way of romance highlighting “what’s mine is also yours”. It is a take on the modern day dating reemphasising the fact that love truly is in the small things. The campaign encourages users to date with focussing on experiences, finding the joy of small things, brewing coffee romances, unending long walks and feeling the nervous excitement of first dates.

Indians are romantics at heart. Their life plans revolve around finding love and the idea of it culminating in a family. The early days of a romantic relationship are some of the most memorable moments people have in their lives. As an app that’s customised for the sensitivities of Indian people, Aisle wants to encourage young Indians to find their special someone and find their ‘One by Two’ moments.

The campaign produced by Nationwide Pictures includes three ad films centered around Aisle’s proposition of being an app built for romance.

The videos explore the first date jitters of a young couple and highlight how sharing is the Indian way of romance. The ad films feature George Kora and Arsha Nair. George is a known name in the Malayalam film industry and has also worked alongside Nivin Pauly (Indian film actor and producer) and Arsha is an upcoming model and actress in the Malayalam industry. Both Arsha and George look like the girl/boy next door and create an instant connection with viewers.

Speaking about the campaign, Able Joseph, Founder and CEO, Aisle said,There is no one love language that suits everyone because romance is different in every part of the world. At Aisle, we understand desi romance. We wanted to create something that was simple and yet resonated with our young audiences. With One by Two, we want to inspire people to find their share of romance, the traditional way.”

Aisle is an app that connects people of Indian-origin from around the world, who are looking for serious relationships. Amongst the top 5 grossing dating apps in India, Aisle is the only brand built by Indians and it competes with billion-dollar companies like Tinder, Bumble etc. Over the last two quarters, Aisle saw more downloads than Bumble and became the second most popular dating app in India. Aisle also recently integrated interact before matching feature, ‘Rooms’ , on its app. As a leader in high intent space, Aisle launched Concierge,a priority based matchmaking by browsing through a collection of handpicked profiles on its app.

PurpleTutor raises seed funding from IvyCap Ventures and others

PurpleTutor raises seed funding from IvyCap Ventures and others

Mumbai– Mumbai based Edtech startup, PurpleTutor has raised a seed round of funding led by IvyCap Ventures. The round saw participation from other investors including Krishna Kumar (Founder & CEO –Simplilearn). With this infusion of capital, the company plans to strengthen its technology, consumer base, and increase footprint.

Founded in 2019 by IIT Bombay graduates Gaurav Perti and Yatish Gupta, PurpleTutor offers live, online classes to kids aged 6 -16 yrs on computational thinking. The company has its own curriculum and is building technology to arm its teachers to ensure classes are highly personalized and customized. Since inception, the startup has over 30,000 registered users and is already at an annualized revenue of nearly $0.5 mn and is growing 50% monthly.

Commenting on the fundraising, Gaurav Perti, Founder and CEO, PurpleTutor, said, “We really wanted to build an outstanding product from the start and ensured our product, curriculum, and teacher quality were up there. Our Net-Promotor-Score of 74 is a testament to that fact. We’re focused on building technology to ensure that our teaching quality is superior and offer a great experience for students. Our recent fundraising will go towards expansion and building technology”

Lauding the company’s mission and expressing excitement on the association with PurpleTutor Vikram Gupta, Founder & Managing Partner, IvyCap Ventures, said, “Keeping in view with India’s vision for Digital India, a child’s inherent curiosity and promptness to adopt new technologies must be tapped in every possible way.  Thus, as an investor, it gives me immense pleasure to associate with PurpleTutor that has excellent potential to bring forth cutting-edge courses for making every child future-ready.”

ClearTax appoints ex-MedLife Paranth Thiruvengadam as its CTO

ClearTax appoints ex-MedLife Paranth Thiruvengadam as its CTO

Bengaluru: In its second C-level hiring in less than a month, ClearTax – India’s leading tax and fintech solutions provider – has on-boarded ex-MedLife veteran Paranth Thiruvengadam as its CTO. In his role, Paranth will spearhead strategic tech initiatives of ClearTax to further simplify taxation and finances for Indians.

Paranth has two decades of leadership experience in building great teams and innovative products at technology companies. His experience spans Fortune 500 companies such as Yahoo!, Walmart Labs, IBM Labs, and Verizon along with high-growth startups. Paranth has successfully applied technology to fulfill several need-gaps across healthcare, commerce, retail, and fintech segments. 

Speaking on the new hiring, Archit Gupta, Founder and CEO, ClearTax said, “Paranth is a well-rounded technology leader and has led his past organizations to scale. I loved my interactions with Paranth and was impressed by his passion for technology. We are confident that he is the perfect fit for driving the mission of the company with his value-oriented tech strategy.”

At ClearTax Paranth will be leading efforts to scale the current technology team and focus on the innovation in fintech SaaS space via machine learning, AI and data science led initiatives. He will also be leading the tech efforts for ClearTax’s foray into the financial services space. 

ClearTax is a multi-award-winning fintech platform that provides simplified financial services including GST Compliance, Tax Filing, TaxCloud, TDS Returns, Mutual Fund Investments, and CA as well as Legal services. The platform has served more than five million taxpayers along with six lakh businesses. It has recently bagged the IFTA 2020 Award for ‘Fintech Scaleup of the Year’. 

Earlier this year, when multiple businesses were scaling down their teams and operations, ClearTax announced its plan to hire more than 150 employees.

Meddo health launches MeddoSure – India’s first omni-channel healthcare membership ‘In-clinic’ or ‘At-home’

New Delhi: Meddo Health is India’s first health-tech startup working towards organizing the ambulatory care in the country. They have taken a unique approach of reverse integration of independent OPD clinics into the Meddo fold, to turn them into technologically advanced full service digitally enabled medical centers. This approach ensures seamless patient experience integrating offline services with online offerings to deliver ‘patient oriented care’ in true sense. With the launch of Meddo Sure membership, Meddo has taken their commitment a step forward towards offering integrated healthcare services across channels including OPD consultation – in clinic or via tele-consultation, diagnostic services (at Meddo Labs or one of our other partner labs) and medicines.

Basis industry estimates, medical insurance penetration stands at less than 25% in the country. Even the consumers who buy health cover are mostly under ensured and to top all concerns, these plans mostly cover in-patient charges that need hospitalization while totally neglecting the day to day out of pocket OPD pay-outs. Therefore, an average consumer ends up spending notable amounts of money on day-to-day clinic visits, diagnostic tests and medicines. Until medical insurance programmes become more inclusive, consumers need plans like MeddoSure which are not only pocket friendly but extremely easy to avail online or offline. Meddo has served over 6 lac patients across 200 plus clinics in past 1.5 years and with the launch of MeddoSure, consumers can avail its services in a hassle-free way. MeddoSure plans are curated for individuals and families in a format of quarterly, six-monthly or an annual format, ranging from INR 999 to INR 3999. Key inclusions and advantages:

• Meddo Sure offers Free and unlimited consultations across 26 specialties including – General Physicians, Gynecologists, Pediatricians, Cardiologists, Dermatologists, ENT Specialists, Pulmonologist, Orthopedic Specialist and many more

• All Meddo Sure plans offer notable discounts on diagnostic tests and medicine delivery

• Meddo has partnered with health and wellness brands like – Fitternity, Lenskart and Mamaearth who are offering amazing benefits with each membership.

Speaking about the initiative Mr. Saurabh Kochhar, Founder and CEO, Meddo Health said, “MeddoSure is a unique membership programme which is not only comprehensive and inclusive in nature but extremely convenient for the patients to avail. Most often, medical care plans either cover tele-services or in-clinic services, but this uniquely integrated plan is valid across channels and can be availed at home at one of the Meddo clinics near you. We have also partnered with relevant healthcare and wellness brands to offer additional value to our members along with doctor consultations, diagnostics and medicines.”

Talking about the future plans, evolution and scope of MeddoSure, Mr. Kochhar added, “Medical services in India operate in silos, making the healthcare journey heterogeneous and inconvenient for patients. Meddo is an effort to integrate all healthcare services and make them efficient and seamless by adding an element of technology and digitization to ambulatory care in the country. OPD services are as critical as IPD, as this is inevitably the starting point for any patient’s healthcare journey. If the OPD space is organized and upgraded, possibility of insurance coverage automatically increases. We are working towards this goal and plan to integrate insurance services in MeddoSure offering in times to come.”

Meddo Sure membership can be availed by individuals, families and even corporates as a HR benefit for the employees.

Rapid Innovation leading to Disruption: How Fintechs have deployed technology post COVID-19

The economic crisis brought about by the COVID-19 pandemic impacted many small businesses and low-income households. While there is emerging evidence about how COVID-19 has impacted individuals and MSMEs, the financial technology providers that serve these customer segments consequently disrupted their business models by deploying services quickly and efficiently. To mitigate the economic impacts, Fintech companies have well equipped themselves to reorient in times of crisis given their agile nature. The below-mentioned curated list of top fintech companies talk about their preparedness and agility to find solutions:

Meghna Suryakumar, Founder and CEO of Crediwatch – “Unlike most businesses, we’ve grown during 2020, especially after the lockdown. But that is the nature of our business – we enable financial inclusion through digital channels. So our business case has became stronger during the Covid19 pandemic.

With that as context, we’re excited about carrying our momentum into 2021. We are rolling out new products and upgrades. We are also growing as an organisation, so as a business leader I’m looking to build robust processes to enable our scaling up.

2020 has taught us that we need to be prepared for uncertainties that could hit us at any time. Resilience is key to surviving in the volatile world that we’ve come to inhibit, in life and in business.”

Nityanand Sharma, co-founder and CEO of Simpl – “I think one important thing we witnessed in this year’s events is the role agility played. Be it our business, our team or the consumers, what worked in our favour is being able to adapt. We have a world-class team that delivered despite the challenges we faced; we were also one of the first organizations to go remote and thus adapted to the new normal quite early on. Also, open channels of communication with our team and our stakeholders ensured we collectively delivered on our promise. We put the consumer, that is our merchants, at the core of our business to ensure that they were able to extend the best payment experience to their customers. Our team was collectively responsible and owned up their roles.”

“Leadership, agility and communication in our team is what held us through 2020 and are also elements we will be carrying forward to 2021.”

Sameer Aggarwal, Founder and CEO of RevFin – “Covid-19 pandemic has been the biggest disruptor in known living history, having uprooted several businesses. The one big benefit of the pandemic has been that most people have had the opportunity to step back and rethink their plans. Hyperlocal deliveries will be the theme of 2021 as Tier 2 and 3 towns started adopting the concept. Retail and commerce will drive this, but it will also help revive the automobile industry and electric vehicles will become a large industry. There will be a change in budget allocation for enterprises. Every investment will go through a lot of scrutinies from a sustainability perspective. We will see a big shift towards technology investments and digitisation of businesses. Physical features of businesses like office space will see a reduction as teams will adopt flexible working timing and locations.”

“Finally, I would say that organisations will also start taking physical work environment and health and safety of employees seriously, making investments in the space”.

Ankit Gera, Co-founder of Junio – “The pandemic indeed gave us a lot of learnings in the way we do business. It reinforced the fact that in fact Digital is the king and will continue to rule the market going forward from the way we do businesses externally as well as internally. We will focus on amplifying our digital capabilities for operations and also reinforce work from anywhere for our employees.  With customer sourcing and payments moving to online models, it is essential that businesses bring in out-of-the box thinking and innovative approach for sustenance. As a founder, I am now focusing more to develop social capital among our employees, since it is missing at the moment due to working remotely.”

Rohit Garg, Co-Founder and CEO of Smartcoin – 2020 has been a roller coaster ride for startups because of the Covid-19 pandemic. On one hand, the situation hiked a huge demand in the Edtech sector and the burgeoning of new startups has not stopped till now, on the other hand, many companies from travel and tourism sector have laid-off hundreds of their employees because of huge losses in their businesses and many companies even suffered the worst impact of the pandemic resulting in to close their businesses. As for the Microlending sector, it is slowly bouncing back. Since the RBI announced for the companies in the microfinance sector to give moratorium to the borrowers, the repayment rate has been low initially. However, the government’s boost first through TLTR (1 &2) and through AatmNirbhar package has helped bring liquidity to the banking and NBFC sector.

The digitization wave – started by cheap internet/smartphones and accelerated by social distancing- will lead to further adoption of digital BFSI products such as micro-credit,micro-insurance and micro-investments in 2021.

Paree Sanitary Pads associates with TV’s No. 1 Youth show Pyaar Tune Kya Kiya (PTKK) on Zing TV

New Delhi: Paree, a homegrown sanitary pad brand has invariably been ahead of the curve when it comes to feminine hygiene. Over the years, Paree has been progressive in its outlook and the recent association with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors is yet another step in advocating an open dialogue about periods and talking about the real issues faced by women such as heavy flow, mood swings etc. The integration with the series is an attempt to reach out to youth who are the changemakers and trendsetters of today and never shy away from following their heart.

Paree has constantly been a driving force for initiating dialogues on menstruation and related issues. By encouraging conversation around topics such as Heavy Flow and PMS through various campaigns and initiatives, Paree has become instrumental in empowering women to be at the forefront. Pyaar Tune Kya Kiya is an entertainment show which clearly depicts the problems faced by the youth and how the right understanding & support from their family and peers is important. This association is a true exemplification of the synergy between the two brands and the belief and vision carried out by them.

The series beautifully captures the true sentiments of the protagonists having a candid conversation on periods and understanding the physical and mental discomfort of heavy flow, cramps and PMS she endures. Whether it is an interaction between two girl-friends where one advises the other to use Paree Sanitary Pads for her heavy flow or between a girl and boy where the boy buys Paree Sanitary Pads for the girl and becomes an active part of the period conversation, the whole environment depicts the progressive outlook and approach towards the periods.

Welcoming Paree on the show, Ashish Sehgal, Chief Growth officer, ZEEL said, “We are delighted to associate with Paree for this season of Zing’s flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last 6 years & 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed, progressive conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer centric solutions.”

“Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life.  So, this association is a coming together of  two such voices to present a progressive take on menstruation.” said Sahil Dharia, Founder and CEO, Paree.

Pyaar Tune Kya Kiya is undoubtedly popular amongst the youth and provides a perfect platform for Paree to talk about the menstrual issues faced by women. The show is a 15-episode show, where Paree has been integrated in 5 episodes with different love story. Each episode is a one-hour duration airing every Saturday 7pm on ZING

Discomfort faced by women during their periods hit the peak during sudden and crippling heavy flow moments. Paree with its Heavy Flow Champion pads that absorb heavy flow in just 3 secs assures women that heavy flow will not ruin their moments of glory.

RBI’s regulatory sandbox greenlights ToneTag’s contactless, sound-based payment pilot

National: ToneTag, a proximity communication company and the largest sound network, has recently announced the success of its PoC, focusing on a contactless, sound wave-based payment service, in the regulatory sandbox set up by the RBI. The solution is set to redefine the digital payment space by creating a seamless experience for customers, enabling them to avoid the hassle of making cash as well as touch-based digital payments. ToneTag’s sound-based technology can enable it from any mobile phone, including feature phones used by more than 600 million Indians. Through this innovation, the company aims to bridge the last-mile financial inclusion in the country, enabling rural India – where smartphone penetration is low – to go cashless.

Despite the regulatory push towards making India a digital-first economy, a majority of Indians continue to rely on cash payments. In the post-COVID-19 landscape, where minimizing the physical contact environment is a priority, the need for a cashless payment method that doesn’t require the customer to touch foreign devices is critical. This is where ToneTag enters the picture. It’s simple and low-cost solution enables the user to make payments using their device without any additional setup for merchants.

Speaking on passing the regulatory sandbox, Kumar Abhishek, Founder and CEO – ToneTag, said, “Despite the various imperatives to switch to digital payments, most Indians, especially in tier-2 and tier-3 regions, still use cash because of low smartphone penetration which stands at only 30% in India. Nearly 600 million Indians still use feature phones that do not support digital payment apps available in the market. We wanted to address exactly this need-gap, not only to drive financial inclusion in the country but also in the context of the viral outbreak when minimizing one’s physical contact environment is critical. Our sound-based technology allows Indians to conduct cashless transactions. To drive the transaction, the user only needs to call an IVR number and follow simple instructions. The entire process is the same as making a call on the mobile device that users are already familiar with.”

“We are grateful to the RBI for setting up the regulatory sandbox where we got the opportunity to prove the value of our technology. As part of the cohort, we are more than ready to take the fintech industry by storm and revolutionize the payment processes for every Indian,” he added.

Typeset and Turnitin Join Forces to Deliver Full-Service Paper Authoring and Plagiarism Checking Resource

India:  Typeset, an integrated platform for writing, collaborating, and publishing research papers has joined hands with Turnitin to become a full-service plagiarism checking resource for writers, researchers, educators, and students. The integration creates an authoring platform for setting up scientific or educational papers, complete with text similarity checks. Typeset made the move to integrate with Turnitin in order to make the writing process easier.

With over 100,000 journal templates, researchers and authors can write papers and articles in the appropriate and expected format—without the need to worry about typesetting and style. Turnitin adds the ability to make sure that the hard work and compiling of research and original thought was supported by a program that monitored academic integrity.

“It has been a true pleasure partnering with Turnitin,” said Mr. SaiKiran Chandha, Founder and CEO of Typeset. “We are especially thankful for Mark Harnor at Turnitin, who helped us through the integration workflow. Typeset has evolved over years as a go-to destination for academic content writing tools alongside aiding researchers for content formatting, as a conversion tool for publishers, and as a dissemination tool for institutional research. We are confident that together with Turnitin, Typeset will continue to make meaningful contributions towards integrity in academic research.”

Typeset has partnered with Turnitin to offer plagiarism checking within its authoring platform to all users at no additional cost. Plagiarism concerns are one of the major reasons an article is rejected in technical screening during the submission/editorial processes. The integration offers a solution to this problem, effectively forming a one-stop-shop to set up and self-monitor the writing process.

The program takes the pressure off the writer, who is trying to bring an idea to a review board. It assists in following best practices and ethics guidelines, so the author or the thesis advisor can concentrate on the theme, message, and discoveries without the unexpected mistake of stepping on someone else’s words.

Housejoy launches its brand mascot ‘Joe’

Bangalore: Housejoy, a leading tech-driven Construction, Renovation, Interiors and Home Maintenance company catering to all home-related needs of Indian consumers, recently unveiled its brand mascot Joe. The mascot is a juxtaposition of human and technology – a superhero with super skills – as also an intelligent play on latter half of the brand name.

Joe will be Housejoy’s unifying factor across its two separate verticals and 20+ services and enable seamless and out-of-the-box communication and brand messaging, further resulting in better ROI. He embodies the common man who despite his unique and rare attributes is still perceived to be ordinary, just like the daily workers who are the true contributors to our economy. In a country like India, it is the workers including carpenters, plumbers, etc. who keep things moving and are no average Joe.

Speaking about this, Sanchit Gaurav, Founder and CEO, Housejoy, said, “Housejoy’s business is built on the expertise of working-class heroes like plumbers, construction workers, beauticians, and several others. We wanted a mascot who embodies their skills and eagerness to help on the one hand and Housejoy’s tech-enabled services on the other. This is how Joe came into being. With Joe as our mascot, not only will our messaging be more targeted but also enable a top-of-mind recall for our services. The mascot will also help improve engagement and make Housejoy the go-to brand for any maintenance or construction needs.”

Alongside the launch of Joe, Housejoy has also given its logo a new identity to represent the brand ideology of being ‘home of the experts.’ The home symbolizes all the services the brand undertakes including construction, renovation, interiors. The circle represents Housejoy’s constant presence. The logo also has derivatives of the color red which is considered powerful, energetic, and passionate, representing the pulse of the company.

With customer satisfaction at the core of its operations and fast turnaround times, Housejoy has catapulted to a preferred brand for IRC services in cities like Bangalore, Hyderabad, and Chennai. The brand’s Construction and Renovation business is growing at the rate of 20% MoM and its future plans include building 2000 homes in less than two years. Joe will now be a part of most of Housejoy’s communications, as is relevant and will become the brand’s face.

Housejoy’s team has so far delivered 100+ projects. The brand has also raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Growth Story, Vertex Ventures, Qualcomm, and others. Going forward, Housejoy plans to scale up its construction business in the known cities across the country, apart from Bengaluru. The brand’s overall goal is to become the largest tech-enabled construction and home services platform in India.

“Ab har student padhega” with free online courses by The Catalyst Group

Mumbai: With a vision to provide uninterrupted online learning to millions of students across the country, The Catalyst Group is driving a unique initiative under the campaign #AbHarStudentPadhega, to provide free of cost education for the underprivileged.  #AbHarStudentPadhega is a program under which several initiatives are launched from time to time in order to reach out to the students at last-mile in tier II and Tier III cities across the country.

The process for enrolling under this initiative is very simple through The Catalyst Group e-learning portal. The student’s eligibility for enrolling under the initiative is based on the necessary information shared about their family income and source; prior education loan details and other college fee details that were deposited. There are a broad range of courses including SSC, JEE, UPSC, NEET under this initiative. All the regular online classes along with additional PDF notes are provided to the students enrolled under the program. More than 90% of the students have qualified different competitive examinations like UPSC and SSC under the initiative with all India ranks under top 10s and 100s. Most of the Catalyst’s students were also able to qualify the UPSC prelims this year. One of the GATE students Ritika with her exceptional performance cleared the exam scoring an all India sixth rank.

#AbHarStudentPadhega is in line with the brand’s strategic marketing positioning of making education accessible and affordable to every citizen of the country. The campaign looks to address the critical and long-term needs of reducing the digital divide of the country until whenever necessary. Through this initiative, The Catalyst Group has entered into remote areas of UP, Bihar, Maharashtra and Gujrat where online education has been underserved.

 Commenting on the initiative, Akhand Swaroop Pandit, Founder and CEO, The Catalyst Group, said “The pandemic has created tougher times financially  for a lot of sections of people in India. Our campaign #AbHarStudentPadhega is to prioritize each and every student’s ambitions and help them achieve their goals without hindrance. We’ve witnessed almost a 200% growth with more than 3Lakh registrations under the initiative in just seven months. In today’s unprecedented times when COVID-19 is ravaging the world, we are trying to make every effort to mitigate any burden on the students who are the future of this country”.

Built and developed on The Catalyst Group online platform, the initiative was launched in April to give aspirants free access to education during these pandemic-related closures. The program has so far achieved great success, not only in terms of numbers but also in the kind of courses that was developed directly from it. The increased scope during such critical times by providing extra pdf notes and monthly magazines to substitute the online classes have helped the platform to run errands over the past year.

Ratnesh Singh, an ex-aspirant from Patna, Bihar under the initiative said, “ The unforeseen crisis due to the pandemic really shook us all up. I was forced to put a halt to my educational journey owing to the sudden crisis. However, when I got to know about the free SSC Course available by The Catalyst Group, it solved most of my problems. It came in our lives as a new ray of hope. The preparation was seamless with the help of the notes I received by the faculties here”. Ratnesh cleared the SSC examinations with all India rank 22 this year.

“In India, especially the people from tier II and III cities have not been very comfortable with online way of learning. It is generally because there’s a myth among students and parents that only offline or conventional classes can help achieve educational goals. However, the pandemic has been a catalyst for a shift in the entire education system by making online learning the core of  student experience. These upgrades will further only enhance the learning experience through a better approach towards specific job-relevant skills for the coming generation”, said Pandit.