Tag: Sanchit Gaurav

Business World

Housejoy to offer at-home salon services in partnership with salon brand Naturals

Feb 22, 2021 by Neel Achary 0 Comments #C K Kumaravel, #CEO and Founder, #co-Founder, #Founder, #Housejoy, #Naturals, #Naturals and Veena K, #Sanchit Gaurav

Bangalore: Housejoy, a leading tech-driven company catering to all home related needs of Indian consumers including beauty, construction, maintenance, renovation and interiors, has entered into a first-of-its-kind, exclusive partnership with India’s no. 1 hair and beauty salon, Naturals. The partnership will enable the brand to offer best-in-class services to its ever-growing customer base and also increase its reach across cities.

Under the tie-up, Housejoy and Naturals will provide salon-at-home services for women across age groups such as manicures, pedicure, massages, facials, haircuts and more. Naturals is recognized as one of the front-runners in the salon industry and has over 700 physical stores across the country.

With customer satisfaction at the core of its operations and fast turnaround times, Housejoy has catapulted to a preferred brand for its at-home services. The brand provides a range of beauty services like waxing, threading, massage, pedicure/manicure, hair cutting and coloring etc apart from beauty packages for skin and hair care.

Speaking about this, Sanchit Gaurav, CEO and Founder, Housejoy, said, “It is wonderful to partner with one of India’s largest chain of salons for Housejoy customers to avail of various at-home services. Naturals is renowned for its extensive range of grooming services. With them as partners, Housejoy will be able to complement its existing basket of offerings and ensure that our customers get nothing but the best. From manicure to facials, they can now get the best in the comfort of their homes. We also aim to reach out and expand to other cities going forward.”

Housejoy customers enjoy exclusive discounts and offers for various services. The salon-at-home services can also be availed at reasonable prices and customers will be aware of the products being used on them.

C K Kumaravel, Co -founder, Naturals and Veena K, Founder, Naturals
C K Kumaravel, Co -founder, Naturals and Veena K, Founder, Naturals

Adding further, Ms Veena. K, Founder, Naturals said, “Just like Naturals, Housejoy is a leader in its segment. At a time when people across the globe are looking for at home services, we were looking for the right vehicle to reach our own customers and plenty more at their doorstep. Housejoy is meeting all our requirements and we are confident the partnership will be a win-win for both the brands. Furthermore, Mr. CK Kumaravel, Co-Founder, Naturals said “We are already having our presence in over 80 cities pan India with 700+ salons and are considered a pioneer in the Indian hair and beauty salon space. Housejoy customers can look forward to some of the best at-home beauty services with us in the times to come.”

Housejoy gets over 15000 bookings for on-demand services every month on an average. The brand’s beauty segment alone achieved 80% of pre-COVID numbers on account of the festive demand.[1] The brand has also raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Growth Story, Vertex Ventures, Qualcomm, and others. Going forward, Housejoy plans to scale up its construction business in the known cities across the country, apart from Bengaluru.

Business World

Housejoy launches its brand mascot ‘Joe’

Nov 28, 2020 by Neel Achary 0 Comments #Founder and CEO, #Housejoy, #Sanchit Gaurav

Bangalore: Housejoy, a leading tech-driven Construction, Renovation, Interiors and Home Maintenance company catering to all home-related needs of Indian consumers, recently unveiled its brand mascot Joe. The mascot is a juxtaposition of human and technology – a superhero with super skills – as also an intelligent play on latter half of the brand name.

Joe will be Housejoy’s unifying factor across its two separate verticals and 20+ services and enable seamless and out-of-the-box communication and brand messaging, further resulting in better ROI. He embodies the common man who despite his unique and rare attributes is still perceived to be ordinary, just like the daily workers who are the true contributors to our economy. In a country like India, it is the workers including carpenters, plumbers, etc. who keep things moving and are no average Joe.

Speaking about this, Sanchit Gaurav, Founder and CEO, Housejoy, said, “Housejoy’s business is built on the expertise of working-class heroes like plumbers, construction workers, beauticians, and several others. We wanted a mascot who embodies their skills and eagerness to help on the one hand and Housejoy’s tech-enabled services on the other. This is how Joe came into being. With Joe as our mascot, not only will our messaging be more targeted but also enable a top-of-mind recall for our services. The mascot will also help improve engagement and make Housejoy the go-to brand for any maintenance or construction needs.”

Alongside the launch of Joe, Housejoy has also given its logo a new identity to represent the brand ideology of being ‘home of the experts.’ The home symbolizes all the services the brand undertakes including construction, renovation, interiors. The circle represents Housejoy’s constant presence. The logo also has derivatives of the color red which is considered powerful, energetic, and passionate, representing the pulse of the company.

With customer satisfaction at the core of its operations and fast turnaround times, Housejoy has catapulted to a preferred brand for IRC services in cities like Bangalore, Hyderabad, and Chennai. The brand’s Construction and Renovation business is growing at the rate of 20% MoM and its future plans include building 2000 homes in less than two years. Joe will now be a part of most of Housejoy’s communications, as is relevant and will become the brand’s face.

Housejoy’s team has so far delivered 100+ projects. The brand has also raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Growth Story, Vertex Ventures, Qualcomm, and others. Going forward, Housejoy plans to scale up its construction business in the known cities across the country, apart from Bengaluru. The brand’s overall goal is to become the largest tech-enabled construction and home services platform in India.