Tag: Aisle

Able Joseph, Founder and CEO, Aisle
Business

Aisle’s portfolio of apps touches milestone of 6.5 million members

Sep 4, 2021 by Rekha Nair 0 Comments #Able Joseph, #Aisle, #Founder and CEO

Bengaluru: Aisle- India’s second most downloaded dating app has announced that the total member base on its portfolio apps has now touched ~6.5 million. Aisle’s portfolio of apps include high intent dating app Aisle and vernacular apps ‘Arike’ and ‘Anbe’ designed exclusively for Malayalam and Tamil speaking audiences respectively. Over the last two years, Aisle’s revenue has grown by 70%, while the revenue from newly launched vernacular apps is growing 30% month on month.

The young population in Tier-2 &3 cities express their emotions and ideas through their regional languages better and Aisle intends to build a native dating landscape for these users. Over the last two years, Aisle’s member base has grown by 100% and in 2020 alone, Aisle’s member base grew by 50%. 45% of Aisle’s revenue came from Tier 2 & 3 cities in 2020 as compared to 38% in 2019. The rising popularity of high intent dating in smaller cities and the increase in matches led to the launch of ‘Arike’, India’s first vernacular dating app.

Malayalee audiences embraced Arike with open arms as it is acquiring 1000+ users daily which is 3X faster than Aisle which was launched 7 years ago. Within 6 months of Arike’s launch, Aisle introduced ‘Anbe’, a customized dating app for Tamil audiences. With the launch of these apps, Aisle has taken the first step towards building a vernacular dating landscape by offering users a customized app suited to a region’s culture and habit. Aisle aims to create a native dating experience for users and help connect like-minded individuals looking for a meaningful long-term relationship

Commenting about the milestone, Able Joseph, Founder and CEO, Aisle said, “We built Aisle keeping in mind Indian sensitivities and fully understanding the nuances of ‘Desi romance’. We know users in non-metros prefer to communicate in their regional language and wanted to build customized dating experiences for them. Offering people a chance to communicate and match in their native language brings trust to the whole dating experience. We believe this is just the start of our long-awaited vision of bringing customized dating to multiple states of India”

Aisle is a dating app that connects people of Indian origin who are looking for serious relationships. During the pandemic, Aisle introduced an interact before matching feature called Rooms, where the host can choose to match with the guest or not after a quick call. Another feature Concierge offers priority-based matchmaking, allowing users to browse through handpicked profiles on the app instead of going through the profiles one by one. Recently, Aisle closed its pre-Series A funding round, led by Anas Rahman, Founder & MD of Hurun India, and Vinod Jose, Founder of Konglo Ventures and other angel/existing investors.

Aisle aims to move beyond dating and enter the matrimony market with its ‘Settle Down’ feature
News

Aisle aims to move beyond dating and enter the matrimony market with its ‘Settle Down’ feature

May 29, 2021 by Rekha Nair 0 Comments #Able Joseph, #Aisle, #Founder and CEO

Bengaluru; Aisle, India’s second most downloaded dating app and the market leader in high intent dating, has introduced ‘Settle Down’ feature for its users. Since its inception, Aisle has been an enabler for meaningful, long term relationships and with this feature the company has taken a step ahead to bring together the best of matchmaking and matrimony. Through ‘Settle down’ users have an opportunity to know if the people they are connecting with are interested in getting married or not.

Unlike casual dating apps that rely on quick attraction swipes, Aisle is meant for meaningful connections and effective matchmaking. With the launch of ‘Settle Down’, Aisle has moved a step further from being a dating app to a platform that enables people to find long-term life partners. The ‘Settle down’ feature allows users on the app to display their plans of settling down by giving them options about whether they wish to settle in one year or two years etc. With the help of this feature users get better clarity and don’t have to second guess the intentions of people they are connecting with. Premium users can directly reply to someone’s ‘Settle Down’ field by sending them an Invite. Invites sent directly to a ‘Settle Down’ prompt are likely to result in deeper and more meaningful conversations among the matched members.

As per Aisle, amongst the total number of users 44% of the users have chosen to display their wish to settle down. Early data from ‘Settle down’ reveals that 51% of the users are looking to settle down within a year and 27% are looking to settle down within two years. Users between the age 26-29 have used it the most on their profile.

Speaking about the launch, Able Joseph, Founder and CEO, Aisle said, “We are constantly pushing the envelope to offer our users the best of services. High intent dating across the globe is customised for people and their sensitivities. We’ve been building Aisle for over 6 years and are the only Indian dating app to make it in the top 5. In India, the trajectory of a successful relationship is for it to culminate in a marriage. Aisle has always been an enabler for long term relationships and with Settle down we wanted to converge the gap between modern dating and matrimony.”

Aisle is an app that connects people of Indian-origin from around the world, who are looking for serious relationships. During 2020, Aisle was the first to launch an interact before matching feature, ‘Rooms’ on its app which allowed individuals to host a virtual room and begin an audio conversation with any other interested user. Besides this, Aisle also launched its premium feature ‘Concierge’ with an aim to offer curated matchmaking to users by browsing through a collection of handpicked profiles all in one place.

Aisle launches ‘One by Two' campaign to celebrate the Indian way of romance
Business World

Aisle launches ‘One by Two’ campaign to celebrate the Indian way of romance

Jan 18, 2021 by Rekha Nair 0 Comments #Able Joseph, #Aisle, #Founder and CEO, #George Kora and Arsha Nair

Bengaluru: Aisle, India’s second most downloaded dating app and the market leader in high intent dating, has launched ‘One by Two’ campaign.Through the campaign, Aisle aims to celebrate the old school desi way of romance highlighting “what’s mine is also yours”. It is a take on the modern day dating reemphasising the fact that love truly is in the small things. The campaign encourages users to date with focussing on experiences, finding the joy of small things, brewing coffee romances, unending long walks and feeling the nervous excitement of first dates.

Indians are romantics at heart. Their life plans revolve around finding love and the idea of it culminating in a family. The early days of a romantic relationship are some of the most memorable moments people have in their lives. As an app that’s customised for the sensitivities of Indian people, Aisle wants to encourage young Indians to find their special someone and find their ‘One by Two’ moments.

The campaign produced by Nationwide Pictures includes three ad films centered around Aisle’s proposition of being an app built for romance.

The videos explore the first date jitters of a young couple and highlight how sharing is the Indian way of romance. The ad films feature George Kora and Arsha Nair. George is a known name in the Malayalam film industry and has also worked alongside Nivin Pauly (Indian film actor and producer) and Arsha is an upcoming model and actress in the Malayalam industry. Both Arsha and George look like the girl/boy next door and create an instant connection with viewers.

Speaking about the campaign, Able Joseph, Founder and CEO, Aisle said, “There is no one love language that suits everyone because romance is different in every part of the world. At Aisle, we understand desi romance. We wanted to create something that was simple and yet resonated with our young audiences. With One by Two, we want to inspire people to find their share of romance, the traditional way.”

Aisle is an app that connects people of Indian-origin from around the world, who are looking for serious relationships. Amongst the top 5 grossing dating apps in India, Aisle is the only brand built by Indians and it competes with billion-dollar companies like Tinder, Bumble etc. Over the last two quarters, Aisle saw more downloads than Bumble and became the second most popular dating app in India. Aisle also recently integrated interact before matching feature, ‘Rooms’ , on its app. As a leader in high intent space, Aisle launched Concierge,a priority based matchmaking by browsing through a collection of handpicked profiles on its app.

News

Aisle launches Concierge, a premium service that aims to help people find love, sooner

Dec 17, 2020 by Rekha Nair 0 Comments #Aisle, #Aisle Premium, #AisleConcierge

Bengaluru, December 14, 2020: Aisle, India’s second most downloaded dating app and the market leader in high intent dating, has introduced a premium feature, ‘AisleConcierge’. Aisle Concierge is launched with an aim to offer curated matchmaking to users by browsing through a collection of handpicked profiles all in one place, rather than having to Like or Pass a profile to see who’s next, unlike its basic version. With the launch of Concierge, Aisle has moved one step further in delivering on its promise of building a platform for meaningful connections.

Aisle Concierge is an extension of Aisle Premium and works best for users who are looking to enter long term relationships, sooner. With Concierge, members can unlock the Concierge tab on the Aisle app to browse through thousands of manually curated profiles. Users can prioritise search results based on the things that matter most to them – from faith to mother tongue and interests.

With Concierge, users get a badge so that they can stand out and display their intent to the rest of the community. They would also have access to unlimited Invites & Likes, which when sent, are prioritized over the others’ so that they get noticed sooner by the recipients. It works best for users of very high intent who know what they are looking for, but don’t want to wait for many days to go through profiles one-by-one. Concierge users can save time by unlocking the potential to search through Aisle’s user base, instead of one-profile-at-a-time.

As per Aisle’s internal data, 16% of all new paying subscribers are choosing to opt for Aisle Concierge over Aisle Premium. Aisle Premium costs INR 999 a month, while Aisle Concierge costs INR 2499 per month.

Business World

Aisle Unveils ‘Rooms’ – A Way For Singles to Interact-Before-Matching Through Live Streaming

Oct 21, 2020 by Gouri Achary 0 Comments #Able Joseph, #Aisle, #Rooms, #Singles

Aisle, India’s leading high-intent dating app, has announced the launch of a revolutionary new live streaming feature where users can interact-before-matching. This one-of-a-kind concept allows individuals to host a virtual ‘Room’ and begin an audio conversation with any other interested user. Through this exciting feature, users have the opportunity to form a connection through real conversations before choosing to match.

Once a host has created a Room, any numbers of users can join and wait for their turn for an audio conversation. All conversations that take place within a Room are broadcasted and can be listened to by any Aisle user. Each conversation between a host and a guest lasts for 5 minutes – after that, the host can either choose to match or to pass.

Both parties are also given the option to end the conversation at any time with the ‘Pass’ button. Each participant is also shown a ‘fun and desi’ icebreaker in the form of a trivia question in the beginning of a call. Furthermore, to ensure the host’s privacy, no notification is sent when they create a Room. However, hosts do have the option to prevent people they’ve already matched with from seeing their Room.

The COVID-19 pandemic has forced the world to adjust to a new normal. Safety concerns and the restrictions on social gatherings have made casual meetings at pubs, restaurants, and other public venues an unlikely prospect. Through its newest feature, Aisle hopes to recreate this experience and give adults looking for meaningful relationships the chance to interact naturally in a secure, online environment.

“2020 has been a difficult year for everyone, and one of its many casualties has been offline dating. With most of us confined to our homes for the majority of the year, meeting new people and forming a connection has never been harder. And that’s why we’re thrilled to announce the launch of Rooms,” said Able Joseph, Founder of Aisle.

“With the entire world forced to move online, we took this opportunity to revamp the core concept of online dating. Instead of trying to force a connection on the basis of a text conversation, users can now speak to each other just as they would if they met outside. Online dating has forever changed, and we’re proud to be at the forefront of this revolution.”

Rooms launched two weeks back, is a free feature available in Beta to a few selected customers only. It will be rolled out to the entire user base in Q1 2021. During this period, Aisle streamed over 10,000 minutes of conversations per day. This figure is expected to increase 20x by 2021. Each Rooms’ session was found to last approximately 14 minutes, with 70 per cent of men and 50 per cent of women utilising the feature.