Tag: festive season

Surya Roshni redefines the essence of celebration this festive season

Bengaluru, October 18, 2023: Surya Roshni in its 50th year of operation is one of India’s most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes.

As the largest branded manufacturer of lighting products in India, Surya Roshni continues to set the industry standard. It is perhaps the only company in India that invested significantly in the last century in conventional lighting manufacturing excellence and now in this century in the new technology which is energy saving and modern LED Lighting manufacturing excellence. In the past 7 years, Surya Roshni LED lighting has successfully saved an impressive amount of energy for the country.

Surya has yet again invested in R&D to bring out a slew of products specially designed for the upcoming festive season. An epitome is the Platina LED Bulb, which not only illuminates every corner of a room with its wider spread of light but also conserves energy with a product life of 25,000 hours (under rated conditions).

In addition to the all-new energy-efficient Platina, Surya takes pride in launching the bouquet of indoor and outdoor Lighting products including Profile Strip light, Slim Trim & Shine Nxt Downlighter, for beautiful indoor decorations; Jag Mag String light and Sparkle Rope light, for levelling up the outdoor decorations, this festive season.

The company continues to innovate and has launched BEE Star labelled fans which not only save Rs.1000 to Rs.1800 per year per fan (16hrs of daily usage and metro energy tariffs) but also add to the home décor.

CL & CD BUNCH-media cov

Some of the new offerings include Rice Cooker (indicook), Juicer Mixer Grinders (Aspire, Galaxy- i), Heavyweight Dry Irons (Shakti Plus, Bolt), InfraRed and Induction Cooktops, and a range of Storage and Instant Water heaters (Speedy, Insta Hot – 5.5lt).

Speaking on the occasion Mr. Jitendra Agrawal, CEO – Lighting and Consumer Durables, Surya Roshni, said “With immense pride, I applaud Surya’s exceptional team, whose concerted efforts, dedication, and innovation have brought to life, a range of lighting and appliances, that will make the upcoming festival a joyous celebration.”

Understanding the relevance of festivities, the company has adopted a comprehensive 360-degree marketing strategy. This approach involves a series of promotional initiatives across diverse social media platforms, retail outlets, and on-ground activations. These endeavours are aimed at engaging both customers and channel partners, in a meaningful way.

Aligned with the Government’s PLI scheme, the company is making a substantial investment of 25 crores in its technology labs and manufacturing facilities. This strategic move contributes to import substitution, furthering its pursuit of self-sufficiency / atmanirbharta.

Premiumization trend continued this festive season: GfK Weekly Index

GfK, a global leader in market & consumer intelligence, released insights and key trends that have shaped the tech & durables market during the festive weeks in 2021. The insights reveal the purchase pattern of customers in 2021 vs 2020 during the weeks before, during, and after Diwali and Dussehra.

The industry has witnessed heightened consumer sentiment during the festive weeks. The surge during Diwali week (1st – 7th Nov) was higher this year, complemented by the increased contribution of premium segment across key tech & durable categories like ACs, Washing Machines, PTV, Smartphones, mobile computing, and cooling devices.

As per the GfK Weekly Index that accounts for 30-35% of the total organized offline channel, while Dussehra week accelerated the consumer sentiments and sets up the festive platform, the run-up to Diwali week held the key to overall market performance. Indexing against week 40 (4-10 Oct) revealed healthy performance by most categories. Numbers indicated the much-anticipated Diwali build-up in 2021 was strong.

 

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Most white goods categories witnessed increased traction during Diwali week. A comparison of Diwali week sales with the average of the previous four weeks revealed that most product groups surpassed the Diwali week surge of the past year.

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The Data represents– 2021:  Week 40:4th – 10th Oct; Week 41:11th – 17th Oct (Dussehra week); Week 42:18th – 24th Oct; Week 43: 25th – 31st Oct V/S   Week 44:1st – 7th Nov (Diwali week)

2020:   12th – 18th Oct; 19th -25th Oct; 26th Oct -1st Nov; 2nd -8th Nov V/S 9th – 15th Nov (Diwali week)

Dheeraj Mukherjee, Head of Sales – India, GfK says, “In the month of Oct ’21, we witnessed an upsurge in premiumization trend leading to double-digit value growth for electronics and appliances whereas smartphones accounted for high single-digit value growth compared to Oct ’20. Within the offline channel, we witnessed the premiumization trend continued driving the value growth, which maintained the positive momentum in 2021 vs 2020.”

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Online channels witnessed a contribution surge during the pre-Diwali month across major product groups. Consumer demand for bigger and better products has tuned up further this Diwali. Notably, the highest contribution increase is witnessed in PTV followed by refrigerators.

Sharing insights on the Diwali week sales, Mr. Mukherjee further added, “GfK Weekly Index representing organized channel point-of-sales data reveals that with promotions during the first week of Nov ’21 (Diwali week), consumer electronics and appliances registered 80-100% value and volume growth over average weekly sales in Oct ’21.”

 

Gyan Dairy introduces new product line of Indian sweets ‘ANDAAZ’ to celebrate memorable moments this festive season

In a culture-rich country like India, Mithai is an expression of happiness on any special occasion or festival celebration. Meetha is deeply rooted in Indian traditions and Indian sweets market is largely dominated by halwais (traditional confectioner). However, this COVID pandemic has spiked consumer interest towards packaged products from trusted brands especially in the case of food items. Understanding this need and backed by the tagline – Vishwaas Se Bhara, Gyan Dairy introduces ANDAAZ, a range of Indian sweets (Mithai) for its discerning consumers.

Along with Gyan’s assurance of quality and hygienically packed products under a controlled environment, the range offers a combination of Indian sweets from KajuKatli to famous Peda in a beautiful gift box. Through this launch, Gyan aims to bring back the tradition of gifting traditional sweets (mithai) in a safe and hygienic way.

Launching Andaaz, Venkataramani Santhanam, VP (Sales & Marketing) said, “Due to the pandemic, we witnessed, consumers are buying branded products against trusting the neighbourhood halwai. This led to a big boost to the Mithai portfolio and is growing multifold. Andaaz is our new initiative under our dairy portfolio with a vision to bring back traditional sweets into our home with the importance it deserved and building deeper brand connect with our consumers. All our products are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers. We wish all our partners and consumer a happy and prosperous festive season with a flavour of mithai in a new Andaaz.”

Andaaz product range includes –KajuKatli, Mathura Peda, ChhenaKheer and MisthiDoi. KajuKatli( Tin pack)is priced at RS. 500 for a 500 gms pack and Rs 190 for 200 gn Paper box, Mathura Peda is priced at Rs. 90 for 200 gms, ChhenaKheerRs 25 for 90 gm and MisthiDoi for Rs. 15 for 90 gm pack. KajuKatli is ideal for Diwali gifting and comes in an attractive tin box packaging as well as in-home collection pack.

The full range of Gyan Andaaz range are available at Gyan Fresh Stores located across cities. The distribution channel is fully geared up to make sure that the products are available at all the retail channel. Besides, these products will also be available through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution network.

A most important and convenient way of ordering Gyan products are through Gyan Fresh App, the company’s latest venture in going digital and providing the customer with the convenience of ordering Gyan products. This facility further ensures flawless delivery of products 7 days a week, 365 days a year in making contactless products delivery at the customers’ doorstep.

SpeakIn honours Experts who mentored Startups for the festive season

India’s fastest-growing online business learning platform, SpeakIn acknowledged India’s top ten mentors that helped startups for maximising revenue in the festival season. Also, they were the most popular speakers on SpeakIn in October, when the festive season begins in India. With the objective of empowering young entrepreneurs and businesses, they helped out start-ups with their knowledge and experience.

T.V. Mohandas Pai (Chairman of Manipal University), Bijou Kurien (Chairman of the Retailers Association of India), Anjali Bansal (Founder and Chairperson of Avaana Capital), Padmaja Alaganandan (Chief People Officer of PwC India), Kushagr Agarwal (Founder and Director of Business Development – APAC & EMEA, at KNR Management Consultants), Ankur Pahwa (Partner at Ernst & Young), Jeeveshu Ahluwalia (Indian stand-up comedian), Gayatri Gandhi (Certified KonMari Silver Consultant in India and the founder of Joy Factory), Anjali Rajagopal (Motivational Speaker, Identity Advocate, and Entrepreneur), and Sampark Sachdeva (Founder and Chief Coach at (SamparkSeSampark), are named as the ten most influential business experts and coaches for Indian startups by SpeakIn. Their webinars and lectures were enthusiastically attended by startup founders, who are keen to perform well in this festive season.

On this occasion, Deepshikha Kumar, Founder of SpeakIn, said, “With the backing of over 15,000 industry stalwarts, at SpeakIn, our focus is facilitating learning and connecting start-ups from the best experts of India and abroad. Amidst the festival season, these industry experts have significantly helped young businesses to formulate successful strategies in the festival season, which is considered the most lucrative period of the year for a majority of companies.”

“At SpeakIn, we always keep our clients at the centre of our work, delivering them the best in terms of quality, credibility, and uniqueness. We’ve gone from strength to strength and the time has never been more fitting for veterans to bring to the table, their own style and vision,” Deepshikha added.

SpeakIn has been hosting online discussions covering the most relevant issues featuring the top brass and the most experienced minds. And recently, its core leadership got further strengthened with the entry of Sanjay Srivastava, Suresh Mahalingam, Mohit Arora, and Jacob Jacob on board.

Paytm All in One POS empowers 2 lakh businesses this festive season with EMI offers, cashback from top banks & brands

India’s leading digital financial services platform Paytm has today announced that its All-in-one POS devices are empowering all businesses including small shopkeepers, retailers across the country with EMI offers, cashback from top banks & partnered brands. During the ongoing festive season, the company is enabling offline merchants to offer their customers deals similar to e-commerce players and large retailers. Paytm said that over 2 lakh offline businesses powered with POS devices would be taking part in the initiative.

The company has partnered with the top 15 banks including Axis, Citibank, ICICI & Bank of Baroda among others to enable merchants to provide the best cashback offers, no-cost EMI-deals, easy and affordable instalments to their customers. Major brands such as LG, Oppo, Vivo, Realme, Asus, Haier, Voltas, Voltas Beko, Daikin, Bosch, and Siemens will be offering discounts of up to Rs 20,000.

Paytm said that it is extensively working with offline merchants, small shopkeepers, retailers in tier-II, tier-III, and the rest of India cities to empower them with smart devices that accept all payments and help to efficiently run their operations. During the ongoing festive season, Paytm All in One POS would especially help businesses bring back customers to their establishments, present them with affordable offerings, and increase footfalls.

Renu Satti, Senior Vice President, Paytm Said “All businesses including, offline shopkeepers, retailers provide employment to millions of individuals and are an important part of the overall economy of the country. It is our endeavour to innovate products & services that are aligned with our mission of empowering them with technology-led solutions.

With Paytm All in One POS device, we are enabling them to offer the same discounts and bank deals that e-commerce firms offer online. Other than that they are easily able to digitise their business operations, without any investment in technology or backend infrastructure. Our devices are providing the much-needed digitization support to businesses to improve their efficiency & supporting them to join the Digital India mission.”

The smart POS device accepts payments from card swipes and QR code and this device is integrated with the ‘Paytm for Business’ app to generate GST compliant bills and also to manage all transactions & settlements. Besides this, Paytm for Business app also helps merchants to avail of numerous business services and financial solutions such as loans, insurance, and Business Khata to manage a digital ledger of all their transactions including udhaar, cash, and card sales. The Paytm for Business App has witnessed over 25 million downloads and is one of the most popular merchant apps on Google Play Store and App Store.

Jaquar Lighting’s new campaign highlights the importance of surge-protected Prima LED bulbs this festive season

Power surges have been a bane to our working from home schedules these past few months. Whether the surge translates to power-outages for a few minutes or a few hours, this is a problem that can be solved by incorporating a solution as simple as choosing the right light bulbs. The Jaquar Group highlights this very message in its latest TVC that showcases its Prima LED bulbs range. The superior Prima LED Bulb from Jaquar Lighting is surge-protected, ensuring fuse resistance due to the notoriety of power fluctuations of up to 4kV.

With the incumbent festive season, fuses due to power fluctuations shouldn’t be the reason for us to steer clear of lighting up our houses the way we want or using our favourite gadgets at home. Jaquar Lighting’s latest TVC showcases this slice-of-life scenarios set in a typical metropolitan high rise. The TVC begins with residents witness continuous flickering and dimming of lights due to changes in voltage, and excess electrical equipment usage. Eventually, the building blacks out save one apartment wherein the protagonist has insured his home against this very scenario with the use of the power surge resistant Prima LED range from the reliable, and quality-assured portfolio presented by the Jaquar Group.

The TVCs can be viewed here:https://youtu.be/Wr_ABRrg5g4

Commenting on the new communication, Sandeep Shukla, Head of Marketing & Communication – Global Operations, Jaquar Group said, “The latest campaign from Jaquar Lighting is designed to create awareness and offer solutions to issues that consumers face due to electrical fluctuation. We wanted our TVC to share key insights into the problems faced due to changes in voltage in the power supply. With the Prima LED surge-protected bulb, we offer versatile and user-friendly products that offer the perfect home lighting solutions that resist power fluctuations up to 4kV. The TVC has been timed just ahead of the festive season to address the need when it affects most.”

The TVC does not just create awareness but also highlights the key features of the product and its role in creating an ecosystem which is resistant to fuses, and flickering of lights caused by changes in power supply voltages. The Prima range comes with a variable voltage transformer that does all the work for you and ensures longer durability at affordable price points. It retracts only the energy that is required for it to work which increases the service life of the LED unit. A first-of-its-kind product, this LED unit is eco-friendly while ensuring a wider beam spread, something that consumers would prefer to light up their home with this festive season.

Vikas Chawla Co-founder Social Beat, says, “We are excited to partner with Jaquar to create a niche in the lighting segment. Creativity combined with targeted digital strategy will be leveraged to grow the brand and acquire new consumers.”

The Prima LED bulb is available in more than 10,000 retail stores across India in 5 different design ranges, including high-wattage lamps with up to 4950-lumen output, low wattage 0.5 Watt, coloured lamps, and a wide range of lamps in B22 and E27 bases for all daily needs. Prices range between INR 100-300.

Zee Bollywood kickstarts the festive season with 101% Shuddh Patakha filmein

While 2020 has been a crazy rollercoaster ride for each one of us, Zee Bollywood, the 101% Shuddh Bollywood Channel ensures that this year doesn’t dampen your festive spirit. Offering a zabardast and dhamakedar experience this Diwali season, the channel is all geared up to spread cheer and lighten up the mood with 101% Shuddh Pataka filmed from 1st November to 14th November, every night at 9 pm.

With a fire cracking movie line up curated basis the viewers favourite masala films, the two-week movie festival will showcase wholesome blockbuster entertainers like Laadla, Mohra, Ajooba, Kaho Na Pyaar Hai, Ram Lakhan, Judaai and Chalbaaz amongst others. From 101% shuddh dhamaka action sequences to 101% shuddh pataka dialogues to 101% shuddh high voltage drama & comedy, the channel promises a mazedaar binge-worthy entertainment for the viewers this festive season. So, grab a bucket of popcorn and enjoy the 101% Shuddh Pataka filmein with your family this Diwali.

 

101% Shuddh Pataka Filmein schedule:

Date Movie Time
1st November Laadla 9 PM
2nd November Mohra
3rd November Ajooba
4th November Dilwale
5th November Kaho na Pyar hai
6th November Jigar
7th November Ram Lakhan
8th November Adaalat
9th November Judaai
10th November Beta
11th November Chalbaaz
12th November Khuddar
13th November Koyla
14th November Andaaz

Enjoy these 101% Shuddh Pataka Filmein along with your family from 1st to 14th November every night at 9 pm only on Zee Bollywood!

 

 

Thomas Cook India & SOTC leverage the festive season to catalyse travel demand Introduce Freedom Month

With the onset of the festive season, India is already witnessing green shoots in consumer spending and this positive sentiment augurs well for the travel industry. Domestic travel is seeing a significant easing of travel restrictions and several destinations are re-opening their borders. The festive time hence serves as the perfect opportunity to escape the stress and hectic pace of work-life and indulge in the freedom of a well-deserved getaway – to relax and rejuvenate.

To give a fillip to demand, Thomas Cook India, India’s leading integrated travel services company and its Group company, SOTC Travel, have launched Freedom Month, inviting customers to avail of a host of special deals, value benefits and flight-inclusive holidays attractively priced starting at Rs. 10 790.00* – with a free holiday to Dubai* – every day! The Freedom Month offers are available across Thomas Cook India & SOTC’s websites, apps and outlets pan India, till November 30, 2020.

Thomas Cook India and SOTC’s Holiday Readiness Travel Report – Future of Travel post-COVID-19, revealed that the festive season is the Indian consumers’ top choice for travel in 2020: November (29%) and December (50%). With Indians displaying an increasing desire to get out/ break free from the stresses of the lockdown and extended work-from-home, the festive season offers much potential for a well-deserved break.

In an endeavour to inspire bookers, Thomas Cook India & SOTC’s Freedom Month hence comes with an array of attractively priced holidays and offers to favourite domestic destinations like Goa, Rajasthan, Madhya Pradesh, Kerala, Himachal, Uttarakhand, etc.; also Dubai and Maldives.

A range of benefits includes flat 15% cashback on Thomas Cook India & SOTC Holiday Cards, zero-cost EMI, flat 5% cashback (up to Rs. 5 000.00 on ICICI Bank Cards*) and 30 free holidays to be won to Dubai with one lucky couple winning a Dubai holiday, every day! Thomas Cook India’s customers can also avail of extra loyalty points via Payback.

Thomas Cook & SOTC have also launched a special digital campaign that captures customer angst through the prolonged lockdown and their longing for freedom – to get back to the joys of travelling again. Featuring a range of exciting locales, the film invites customers to enjoy worry-free holidays with the companies’ Assured, Insured and Secured program.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “The festive season has always brought good cheer and India is already seeing green shoots in consumer spending across sectors. Given the growing demand to break free from the stresses of the lockdown and easing of travel restrictions, travel-hungry Indians are keen to leverage this season for a much-needed break.

Our Freedom Month is perfectly timed to bring customers an unbeatable price-value proposition and catalyse holiday demand via our special deals and additional savings on the Holiday Card, zero-cost EMI offers, extra loyalty points via Payback and the backing of our unique Assured, Insured and Secured program.”

“Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols and to further assist our customers, we have tied up with ICMR accredited labs to offer end-to-end COVID-negative certification services with contactless facilitation – across India. Our Safe Holiday Helpline is yet another meaningful consumer initiative – a free service to support customers in safe holiday planning.”

Mr. Daniel D’Souza, President & Country Head, Leisure, SOTC Travel said, “Given the strong pent-up travel demand over the last few months, SOTC continues to simplify the travel experience, offering complete savings and benefits for the aspiring Indian traveller. The festive season in India has always been about family and loved ones, and so offers customers the perfect holiday opportunity to escape from the stresses of the lockdown.

In a focused plan to boost travel demand, SOTC’s strategically planned Freedom Month aims at catalysing demand. The attractive zero-cost EMI, big savings and big value offerings promise priceless experiences and a great opportunity for travellers to maximise on the discounts and offers available. Having always been a customer-centric travel company, our endeavour is not only to provide value-for-money but to create memories of a lifetime.”

Click here to book SOTC Travel’s Freedom Month Holidays

*T&C apply

Celebrate this Festive Season in the Umang Collection from Ethnicity

Our land of Festivals, India, is gearing up to usher in newer beginnings and a positive hope for the future with the upcoming festivities. During this much anticipated celebratory season, we see everyone sporting new attires, symbolising a new dawn and starting afresh.

This auspicious season, Ethnicity brings you their joyous collection – ‘Umang’; a vibrant assortment of styles that reflect the eternal optimism and spiritedness of our human race.

The Umang collection takes inspiration from the mesmerising embroideries from different realms of our country, bringing alive a zest synonymous with the spirit of Indian festivals.

‘Umang is a dazzling collection with a focus on detailed jari embroidery designs intermixed with delicate aari work, both merging seamlessly to create flawless designs that are essentially Indian.

Woven onto exquisite velvets, chanderi silks and silk blends, the Umang collection is crafted in vivid hues like ruby reds, magentas, mustard, onion pinks and greens lending it a prismatic touch, making it the collection of choice this festive season.

The Umang Collection from Ethnicity starts from Rs. 1,299/-

Fintech platforms helping SME’s to stock up easily this festive season.

It is that time of the year again! The festive season from October-January has been talismanic for the Indian economy. Cash flow is always the biggest challenge faced by the SME and MSME sector, especially during the festive season. As sales increases, more and more inventory needs to be financed. Thus time-sensitive working capital needs have to be assessed across inventory, payables and receivables. However, given the effects of economic slowdown reaching even small businesses, finding the funds to stock up is a challenge.

Fortunately, they have the divine, rather digital weapon of fintech by their side.

Hereby enclosing fintech platforms, helping small businesses to stock up easily this festive season:

1. Indifi Technologies: Indifi Technologies is a Gurgaon-based NBFC licensed for debt-financing platform for small businesses. With credit underwriting, technology and partners being the strong pillars, they have launched new products- early and weekend settlement to ensure timely credit to the merchants especially in the festive season. It aims to substantially improve the experience for borrowers regarding credit access as well as speed and convenience of the loan process. Driven by the idea of expanding access to MSME financing in India, Indifi has emerged as an enabler for start-ups and small businesses seeking seamless access to funding. Indifi expands the envelope of formal lending by designing the right-fit credit products for MSMEs, improving the standard of risk assessment, and leveraging the supply chain linkages of MSMEs.

2. LendingKart: LENDINGKART Technologies Private Limited is a fin-tech startup in the working capital space. The Company has developed technology tools based on big data analysis which facilitates lenders to evaluate borrower’s creditworthiness and provides other related services. The Company aims to transform small business lending by making it convenient for SMEs to access credit easily. The Company uses technology and analytics tools, analyzing thousands of data points from various data sources to assess the creditworthiness of small businesses rapidly and accurately.

3. Flexiloans: FlexiLoans is an online lending platform started with an endeavour to solve the problem that SMEs face in accessing Quick, Flexible & Adequate funds for growing their Businesses. Over 80% of Loan proposals from SMEs currently are rejected by institutional channels on account of inadequate financial history or collaterals. The platform wish to make the ‘social & alternative scoring of SMEs & Individuals a big opportunity for the economy that will far out place the limited insights that financial bureau provide. Their technology-powered online marketplace is the best model to meet the financial requirements of SME’s who do not have credit history & hence cannot avail loans from traditional banking channels.

4. Capital Float: Capital Float is the leading Fintech lender to digital India. From financing the dynamic growth of the SMEs to offering innovative point-of-sale financing for consumers, we are leading the charge in addressing the country’s enormous credit problem. They offer flexible, short-term loans that can be used to purchase inventory, service new orders or optimize cash cycles. Borrowers can apply online in minutes, select desired repayment terms and receive funds in their bank accounts in 3 days with minimal hassle.