Tag: Venkataramani Santhanam

Business World

Gyan Dairy introduces new product line of Indian sweets ‘ANDAAZ’ to celebrate memorable moments this festive season

Nov 11, 2020 by Gouri Achary 0 Comments #ANDAAZ’, #ChhenaKheer, #festive season, #Gyan Fresh Stores, #KajuKatli, #Mathura Peda, #MisthiDoi, #Venkataramani Santhanam

In a culture-rich country like India, Mithai is an expression of happiness on any special occasion or festival celebration. Meetha is deeply rooted in Indian traditions and Indian sweets market is largely dominated by halwais (traditional confectioner). However, this COVID pandemic has spiked consumer interest towards packaged products from trusted brands especially in the case of food items. Understanding this need and backed by the tagline – Vishwaas Se Bhara, Gyan Dairy introduces ANDAAZ, a range of Indian sweets (Mithai) for its discerning consumers.

Along with Gyan’s assurance of quality and hygienically packed products under a controlled environment, the range offers a combination of Indian sweets from KajuKatli to famous Peda in a beautiful gift box. Through this launch, Gyan aims to bring back the tradition of gifting traditional sweets (mithai) in a safe and hygienic way.

Launching Andaaz, Venkataramani Santhanam, VP (Sales & Marketing) said, “Due to the pandemic, we witnessed, consumers are buying branded products against trusting the neighbourhood halwai. This led to a big boost to the Mithai portfolio and is growing multifold. Andaaz is our new initiative under our dairy portfolio with a vision to bring back traditional sweets into our home with the importance it deserved and building deeper brand connect with our consumers. All our products are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers. We wish all our partners and consumer a happy and prosperous festive season with a flavour of mithai in a new Andaaz.”

Andaaz product range includes –KajuKatli, Mathura Peda, ChhenaKheer and MisthiDoi. KajuKatli( Tin pack)is priced at RS. 500 for a 500 gms pack and Rs 190 for 200 gn Paper box, Mathura Peda is priced at Rs. 90 for 200 gms, ChhenaKheerRs 25 for 90 gm and MisthiDoi for Rs. 15 for 90 gm pack. KajuKatli is ideal for Diwali gifting and comes in an attractive tin box packaging as well as in-home collection pack.

The full range of Gyan Andaaz range are available at Gyan Fresh Stores located across cities. The distribution channel is fully geared up to make sure that the products are available at all the retail channel. Besides, these products will also be available through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution network.

A most important and convenient way of ordering Gyan products are through Gyan Fresh App, the company’s latest venture in going digital and providing the customer with the convenience of ordering Gyan products. This facility further ensures flawless delivery of products 7 days a week, 365 days a year in making contactless products delivery at the customers’ doorstep.

Business World

Banaras to taste the freshest and tastier milk

Oct 1, 2020 by Gouri Achary 0 Comments #Banaras, #fresh milk and dairy products, #Gyan, #Venkataramani Santhanam

Gyan, the most preferred fresh milk and dairy products brand in UP, started its operation at the new milk processing plant in the city of Banaras. The brand will now be procuring, processing and packaging milk in the city itself ensuring fresh milk to the consumers every morning at their table. Fresh milk is not only rich in taste but also full of nutrients, and the newly inaugurated plant will ensure the same to its consumer as part of the brand’s commitment to provide freshest and tastier milk.

Banaras, also known as Spiritual Capital of India is famous for the vibrancy of its culture and Milk remains a central ingredient to the rich Banaras cuisine and forms an integral part of everyone’s life. Gyan’s mission is to provide the consumers of Varanasi with the best quality of Entire Dairy range of products.

This new state-of-the-art milk processing facility in Banaras will supply fresh milk straight from the farms to the doorstep. The installation of the plant in the city itself will enable people to experience the freshness and richness of milk along with other dairy products like never before. Further, these products are from the best of the procured milk, following all the safety measures and processed & packed in the most hygienic manner.

Commenting on the opening the company spokesperson, Venkataramani Santhanam V.P. Sales and Marketing,“The inauguration of a processing facility at Varanasi is a significant step towards Gyan Dairy’s mission to deliver freshest & Tastier milk and dairy products to our customers, The dairy industry in India has witnessed a massive change in the past few months and the consumers are very cautious of the products they consume. Today the demand is for the fresh& hygienically packed products, derived from the trusted sources. The new processing facility at Banaras is a major leap towards the commitment of meeting evolving consumer needs and provide freshest and most hygienically packed milk and dairy products straight to people’s table.”

The products are available right from the farm to the processing plant to the customer’s doorstep, maintaining the prescribed cold chain throughout the process to keep the flavour and consistency of the quality of milk intact. Very soon Gyan products would also be available through subscription-based home delivery model- Gyan Fresh App for contactless and safe home delivery. The app follows a safe and hygienic way to get the fresh products right at your door-step in the minimum time possible. This module is already very successful in Lucknow, where there are over 80000 downloads and overt 25000 active customers. During the current challenging times, Our Gyan Fresh App, was very instrumental in making contactless fresh dairy products available at the consumer’s Doorstep. The Local administration in Lucknow has also applauded these efforts of Gyan Fresh App, especially during the current pandemic scenario.

Gyan products are super-rich in their quality and procured from about 1lac+ farmers from over 3000+ villages of Uttar Pradesh. These farmers are associated with-company directly and following the guidelines of quality milk production, hygiene and safety of animals so that ensuring the best final product to the customers.