Tag: Dr. D K Mangal

Education

Masterclass at IIHMR University Highlights Digital Marketing Need For The Healthcare Marketing Ecosystem

Jan 6, 2021 by Rekha Nair 0 Comments #Cadila Pharmaceuticals Ltd, #Dean Research, #Dean SPM, #Dr. D K Mangal, #Dr. Saurabh Kumar, #IIHMR University, #Jaipur, #Mr. Pramod Kumar Rajput, #Senior Vice President & Vertical Head

Jaipur: Marking the need for Digital Education and knowledge sharing during COVID-19, IIHMR University, a leading University in Healthcare and Research, in collaboration with Cadila Pharmaceuticals, offered a digital Masterclass on “Healthcare Marketing – Lessons and Trends.” The Masterclass was conducted on 4th January 2020, where they foregrounded for Healthy India. The Masterclass is an initiative by the IIHMR University to connect their students with the health care experts to widen their knowledge and get equated with the professionals of different Healthcare universities worldwide.

The Masterclass began by motivating the participants by saying, “ChustRaho, Mast RahoAurDurustRaho” covered industry-relevant concepts specially curated for the students. Dr. D.K. Mangal, Dean Research, IIHMR University, welcomed the speakers and opened the session for discussion.

Dr. Saurabh Kumar, Dean SPM, IIHMR University, Jaipur, while moderating the session, said, “Our agenda for the Healthcare Marketing Masterclass involved creating and communicating messages for the mass on promoting and protecting the healthy atmosphere. Our motive of this Masterclass was to deliver health information and interventions using customer-focused and science-oriented strategies to protect and promote the health of diverse populations.”

Mr. Pramod Kumar Rajput, Senior Vice President & Vertical Head, Cadila Pharmaceuticals Ltd, while emphasizing the impact of the digital and technological ecosystem, said, “The New Generation is an opportunity to learn to start new things. He then told about his journey where he left the college without finishing his graduation. With his optimistic mindset and determination to achieve his goals, he has achieved a level where he always wanted to be. By explaining the importance of Marketing, he further explained marketing, “that it is a communicating the value of your product to your customers. He believed that Marketing should be digital and not traditional, gone are the times we studied traditional marketing.”He believed that one’s time is wasted if they don’t accept challenges with the right efforts.

For the New Normal Motivation, Mr. Pramod Kumar further said, “Achievers Never expose themselves, but their achievements do. Do or Die is old fashioned, but now it is Do it Before You Die.”

Cadila Pharmaceuticals Ltd. is one of the largest privately-held pharmaceutical companies in India. Over the past six decades, they have been developing and manufacturing affordable medicines for patients worldwide. They always focused on discovering, developing, and successfully market pharmaceutical products to prevent, diagnose, alleviate, and cure diseases. They work to ensure customer satisfaction and achieve leadership in chosen markets, products, and services worldwide through excellence in technology, based on world-class research and development.

 

Health

Experts Deliberate on Impact of COVID-19 on Global Healthcare at IIHMR Webinar

Sep 23, 2020 by Gouri Achary 0 Comments #COVID-19, #Dr. D K Mangal, #IIHMR University, #IIHMR Webinar, #Prof. Adnan Kisa

Jaipur, 22nd September,2020:International healthcare experts deliberated on the impact of COVID-19 on all aspects of human life at a webinar organized by The IIHMR University, a premier higher education institution in the field of healthcare management and development studies. The global health care experts included Professor Ashish Chandra, Healthcare Administration, University of Houston-Clear Lake, Texas, USA; Prof. Adnan Kisa, Professor, Kristiania University, Norway; Dr. D. K. Mangal, Dean Research, IIHMR University; Prof. William B. Stroube, Professor, Health Services Administration, University of Evansville (USA); and Dr. P. R. Sodani, Pro President, IIHMR University, Jaipur.

“One of the biggest challenges that people are scared to go to hospitals. In the US, the numbers of cases are 6.78 million till the 18 September. However, scholars are estimating the actual numbers are ten times that which means almost 68 million people may have been exposed to COVID-19. 68 million is closed to 20 percent of the US population that means 1 of 5 people walking around may have COVID 19.One more thing we must keep in mind that testing is not 100 percent perfect. Different testing is giving different types of results: In some testing, there is a false positive rate of about 30 percent which means 3 out of ten COVID tested positive may not be positive. The reverse can go the same way, how many of them tested negative but should have tested positive,” said Professor Ashish Chandra, Healthcare Administration, University of Houston-Clear Lake, Texas, USA

“The organizations worldwide are fighting against this pandemic and so many people or community are affected by this crisis including poor people, migrants. We are facing challenges for access to healthcare, the safety of the human and as well as health workforce, supply chain logistics issues, and even financial stress is also in there in the community. COVID-19has given an opportunity to think some alternative opportunities otherwise this society could not think of those innovations,” said Dr. P.R. Sodani, Pro-President, and Dean, IIHMR University

“More than a thousand clinical trials are going on and over 150 treatments being tested; pharmaceutical companies are privatizing their research agenda and investing in this global health problem. If you look at diagnostics, companies are focusing on developing a vaccine, drug, and treatment products, but they need to producing eolith of testing kits right now because all countries are suffering insufficient numbers of testing kits. So, the pharmaceutical companies should also focus to find the best and most reliable testing kit to identify or diagnose this disease,” said Prof. Adnan Kisa, Professor, Kristiania University, Norway.

“India has reported5.3 million cases of COVID-19, because of our population is higher than in other countries in this region. In the month of April and May, several kinds of research have reported that this region will have a high number of cases, but their predictions didn’t come true – the climate in this region is hot and humid, vaccination and use of anti-malarial drugs are routine here,” said Dr. D. K. Mangal, Dean Research, IIHMR University.

News

IIHMR University pledges freedom from COVID-19 by unveiling prevention guidelines this 74th Independence Day

Aug 17, 2020 by Gouri Achary 0 Comments #Dr. Ashok Agarwal, #Dr. D K Mangal, #Dr. PR Sodani, #IIHMR University, #Jaipur

Jaipur, August 17, 2020: As coronavirus pandemic being the pertinent issue in front of our country this Independence Day, IIHMR University, Jaipur, today unveiled a booklet- COVID-19 prevention and control guidelines’ for people to follow to curb the spread of the life-threatening virus from its roots.

Dr. Ashok Agarwal, Founder Trustee, IIHMR, digitally launched the book. Dr. Agarwal said that the Coronavirus pandemic, for the first time, has brought public health at the forefront. About 40 years ago, we decided to work on this subject. Today all the IIHMR graduates are at the front line of the corona war wherever they are posted, and they are helping to a great extent in fighting the corona war. Students are the basis on which this institution stands. He further added that public health measures like social distancing, wearing masks, and sanitization should be thoroughly managed in the population to contain the disease. The basis of health management is public health. Suddenly the demand for health managers has gone up tremendously. In the last six months, we got to know many things about this novel coronavirus, and we are continuously fighting with it.

The booklet highlights the emergence of COVID-19; its control and prevention, measures of home isolation, quarantine, workplace; COVID-19 guidelines for home isolation, domestic and international travels, and workplace setting. It also talks in detail where India stands in this global fight. The book was compiled after extensive research by IHMR University.

“In this booklet, we have outlined some of the revised guidelines suggested by the government of India and WHO. It talks about the various aspects of COVID-19 right from magnitude to its characteristics. We all know that the spread of this infection can be prevented if we adhere to certain guidelines like washing hands frequently, avoiding poorly ventilated places, and large gatherings. These guidelines keep on altering, and it is challenging to keep oneself updated. This book contains the summarized and updated guidelines and information on this disease in one document. The book also talks about the control and containment measures of the disease and the management of mild and moderate cases. We are also planning to upload these guidelines on our website and update them regularly,” said Dr. D K Mangal, Professor & Dean Research, IIHMR University, Jaipur.

“Despite many challenges of the current times, we are celebrating the 74th Independence Day with joy and vigour. Since the last 35 years of this institution’s existence, we are contributing to nation-building through all our efforts to improve the standard of health throughout the population of our country. As a higher education institution, we have our role very clearly defined. We have identified that we have to contribute to the nation-building by developing future leader, who will run the show of the country,” said Dr. PR Sodani Pro President, IIHMR University, Jaipur,

The celebration began with Flag Hoisting by Dr. Ashok Agarwal, Founder-Trustee, IIHMR. Followed by the welcome address speech by Dr. PR Sodani Pro President, IIHMR University, Jaipur. IIHMR University congratulates on this auspicious day of Indian history. It pays tribute to the freedom fighters who had sacrificed their lives for future generations and the health care front line workers who are continually working and risking their lives to save the lives of coronavirus patients during the outspread of COVID 19 pandemic.

The hour-long Independence Day celebration came to an end with a high tea.