Tag: Chief Operating Officer

Business World

Airtel Payments Bank launches DigiGold – a digital platform for customers to make investments in gold

May 14, 2021 by Neel Achary 0 Comments #Airtel Payments Bank, #Chief Operating Officer, #Ganesh Ananthanarayanan, #Gaurav Mathur, #MD, #SafeGold

Hyderabad, May 14, 2021: As part of its growing bouquet of digital services, Airtel Payments Bank today launched DigiGold in partnership with SafeGold – the leading provider of digital gold.

With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.

The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through the Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.

Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”

Gaurav Mathur, MD, SafeGold, said, “Gold is a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the instrument of the savings of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers a range of digital gold-related products in the manner and value of their choice.”

SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee and more security than traditional gold purchases.

Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.

Business World

Realtors plan precautionary measures at construction sites

Apr 6, 2021 by Neel Achary 0 Comments #Chief Operating Officer, #Co-founder & Director, #CREDAI MCHI, #Director, #Mr Ashok Mohanani, #Mr. Abhishek Jain, #Mr. Anuj Khetan, #Mr. Pritam Chivukula, #NAREDCO Maharashtra, #President, #Satellite Developers Pvt Ltd, #Tridhaatu Realty  Hon. Secretary, #Vijay Khetan Group
With daily surge in Covid-19 cases in Maharashtra, the State Government has imposed new guidelines with regards to the continuation of construction activity. Here are the guidelines:

a) Construction to be allowed only for sites where labourer’s are living on site. Movement to and fro from outside must be avoided, except for the purpose of material movements.

b) Every one engaged in the activity to get vaccinated at the earliest, as per criteria of GOI and till get vaccinated must carry a negative RT-PCR test result certificate, which will be valid for 15 days. This rule will come into effect from 10th April, 2021

c) Defaults will lead to a fine of 10000/- for the developer of the construction site and repeated defaults may lead to closure of the site till existence of notification of COVID 19 epidemic.

d) lf a worker is found positive he or she would be allowed medical leave and cannot be discontinued during this absence for this reason. He or she will be entitled for full wages that he or she might have earned had he or she not contacted corona.

Soon after the announcement, the real estate industry quickly rushed into the action mode and ensured that they took necessary precautionary measures to battle out the pandemic crisis. Taking the experience from the last year, some of them have already implemented these measures for the safety of the labourers much before the State Government imposed the guidelines.
Ashok Mohanani, President -NAREDCO Maharashtra
Ashok Mohanani, President -NAREDCO Maharashtra
Mr. Ashok Mohanani, President, NAREDCO Maharashtra
”We are working closely with all the NAREDCO members and following all the necessary Government guidelines. Infact, all our members have been doing this much before from the time Covid-19 crisis disrupted the real estate sector last year. Labourers are the most vital and the integral part of the real estate industry and taking utmost care of them is our paramount responsibility. We are ensuring that regular sanitization of the construction sites are done and proper accommodation is provided to the labourers at the sites. We are also conducting regular health check-ups and vaccination awareness programs for the workers. We have made the RT-PCR test mandatory for all the migrant workers who are coming back from their hometown as per the Government guidelines. We are ensuring that they complete their tests before joining the construction sites.”
 
Pritam Chivukula
Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty and Hon. Secretary, CREDAI-MCHI
Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty 
Hon. Secretary, CREDAI MCHI
“Unlike the last year lockdown, we are relieved that atleast construction activities can go on where labourers are already present at the site. The Government has mentioned that the labourers need to get vaccinated at the earliest and till their vaccination they need to get their RT PCR test done. This won’t affect the large and medium-sized developers as they are already taking the necessary precautions at the sites. Although this will affect the small developers and also the redevelopment projects as they do not have enough space for labour camps.
 
There is no stringent lockdown like last time as essential services and other basic requirements are easily available. We at MCHI-CREDAI are getting the health check-ups done for the labourers along with the vaccination awareness program. We will comply with the Government guidelines and get the RT PCR test done for most of the labourers till 10th April. We are in talks with local urban bodies for conducting free tests for the labourers. For project sites in the outskirts of the city, we are planning to tie-up with private organizations to conduct the Covid tests. Most of the labourers are in the age groups from 20-40 and as per the GOI directive, the vaccination below the age of 45 has not been initiated yet. Hence we are writing to the Government to grant permission to conduct the vaccination for these labourers on priority and if feasible to conduct the vaccination drive on the construction site itself.”
Mr. Abhishek Jain, COO - Satellite Developers Private Limited
Mr. Abhishek Jain, COO – Satellite Developers Private Limited
 
Mr. Abhishek Jain, Chief Operating Officer, Satellite Developers Pvt Ltd
“Proper health and hygiene for all our workers have always remained a top priority and all necessary initiatives are taken from our end. We have provided shelter to the workers in labour camps and have also provided resources for their daily food along with masks and sanitizers. Also, as per the government guidelines, we are getting their RT PCR test done before the said timeline.”
Anuj Khetan - Director, Vijay Khetan Group
Anuj Khetan – Director, Vijay Khetan Group
Mr. Anuj Khetan, Director, Vijay Khetan Group

”We at Vijay Khetan Group have always prioritized the health and safety of our workers at all our different construction sites. We have arranged for hygienic boarding and lodging on site for our workers along with distribution of face masks and sanitizers. The Covid 19 pandemic, while draws the world’s attention on the importance of vaccines, we have ensured to give paid leave to all the eligible workers for vaccination. Also, for the workers, we are getting RT PCR tests done as per the government guidelines. We are maintaining thorough sanitization at all our sites for the safety of our workers and stakeholders.”

Business World

Bharti Axa Unveils Integrated Campaign to Choose Certainty for Important Life Goals with Guaranteed Solution

Mar 15, 2021 by Neel Achary 0 Comments #Bharti Enterprises, #Chief Operating Officer, #Jt. NCD – L&K Saatchi & Saatchi, #Kartik Smetacek, #Mr. Manik Nangia

MUMBAI: March 15, 2021: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced the launch of its new integrated campaign on ‘Bharti AXA Life Guaranteed Income Pro’ that urges consumers to choose certainty when it comes to taking decisions regarding life’s big goals like retirement plan, children’s college education and securing family’s future with a guaranteed solution.

Through this campaign, Bharti AXA aims to engage with the age group of 30-55 years in urban India, especially in 20 cities which captures 8 per cent of Indian population and accounts for 33 per cent of household savings of India. It lands a sharp narrative for the over four crore tax payers and encourages them to choose the path of certainty while planning for the big goals in life. It builds on the insight, that when planning for important life goals like retirement plan, children’s education and marriage; one cannot afford to take chances owing to uncertainties caused by interest rates and fluctuating markets. Hence, it makes a simple and straightforward case for Bharti AXA Life Guaranteed Income Pro Plan.

Manik Nangia

Unveiling the campaign, Mr. Manik Nangia, Chief Operating Officer, Bharti Enterprises, said, “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

The brand campaign emerges from a very strong consumer insight that the customers could get lured towards financial investments that carry a risk or uncertainty of returns. When choosing for important life goals – retirement plan, child’s college education, or entire family’s future – one cannot take chances. It inspires consumers with an assured solution in Bharti AXA Life Guaranteed Income Pro that provides life insurance coverage, benefits of a savings product and the sound financial returns amid uncertain markets.

The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals through assured financial returns on maturity.

Bharti AXA Life Insurance has embarked upon a 360 degree multimedia campaign across television, print, digital and social media platforms to build awareness about meeting different financial needs at various milestones of life by removing uncertainties from their growth cycle. The pan-India product-specific campaign is present in the market through impact media properties like India vs. England T20 Cricket encounters on television, and Times of India and Hindustan Times on print, and multiple roadblocks on digital websites. With this, Bharti AXA Life Insurance aims to reach more than 20 million insurance intenders.

Speaking on the campaign launch, Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi, said, “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”

The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannad and Malayalam is created and conceptualized by Creative Agency L&K Saatchi & Saatchi and educates people to do the smart thing in crafting a robust financial security cover.

Business World, News

The Minimalist Bags Top Honours for TATA AIG’s Digital Experience Transformation

Mar 13, 2021 by Rekha Nair 0 Comments #Chief Operating Officer, #co-Founder, #Mr. Amit Ganorkar, #Mr. Sahil Vaidya, #Tata AIG General Insurance, #The Minimalist

Mumbai: The Minimalist – a Mumbai based creative solutions grouphaving presence in Bengaluru and Delhi NCR – was recently awarded 3 top awards at the Drivers of Digital Awards and Summit 2021 and BFSI Stallion Awards. The agency bagged 2 golds in the categories‘Best User Interface’ and ‘Best User Experience’ for TATA AIG,at DOD Awards and 1 Gold in BFSI Stallions Award for the Best UX in General Insurance Category at the event.

Commenting on the victory, Mr. Sahil Vaidya, Co-founder, The Minimalist, said, “We at The Minimalist are extremely elated with our triumph. It is an honour to be recognised for our work by the DOD and BFSI Stallion Awards andacknowledging it on this significant platform.We would also like to extend our gratitude to our client TATA AIG, who believed in us and provided us the opportunity and complete support to build something exciting for the brand.”

He further added, “2021 kicked off with a great start for us at The Minimalist with this prestigious recognition and I would like to dedicate this award to the entire team, who have unceasingly contributed towards offering the bestof our services and led us to this win. We look forward to continuing to serve our clients with new and exciting methods in the digital space.”

Mr. Amit Ganorkar, Chief Operating Officer, Tata AIG General Insurance added, “I would like to convey our heartiest congratulations to the team at The Minimalist. We are tremendously proud to partner with them on our digital journey. The team successfully brought to life a mobile-first, simple and modern website that will anchor our e-business.”

The Drivers of Digital Awards and Summit is a leading program in India that has been designed to identify, acknowledge and reward the enterprises, agencies, and individuals who have significantly transformed the following functions of the industry by leveraging the power of Digital and Automated processes: Online and Mobile applications and services, Digital Marketing, FinTech, MarTech, AdTech, eCommerce, Startup Ecosystem, Content development and publishing, Media Management, amongst others.

The BFSI Digital Stallions Awards are aimed at recognizing the best work done by the brands and agency partners across multiple categories. BFSI Digital Stallions Forum has the sole objective of being a dedicated & exclusive platform of choice for Chief Marketing Officers & Digital Marketing Heads from the BFSI sector.

Health, News

Oasis Fertility celebrates its 5th Anniversary by hosting ‘Cute & Cuddly Babies’ Get together

Mar 13, 2021 by Rekha Nair 0 Comments #Chief Operating Officer, #Clinical Head and Fertility Specialist at Oasis Fertility Vijayawada, #Dr Sujatha V, #Mr Sudhaker Jadhav, #Oasis Fertility

Vijayawada: The radiant glow on the couples was very evident during a very unique get together which was planned by Oasis Fertility on the occasion of the 5th Anniversary of the center at Vijayawada. The burden of Infertility is still huge in our society, with one out of every six couples come under the shadow of infertility. There are more than 30 Million couples in the country today who are desperate to have a kid, but the unfortunate part is that only 1% of these couples come forward to get themselves treated. This is primarily because of the low awareness levels and the myth that the success rate in IVF/Fertility treatment is very low.

Talking on this occasion, Mr Sudhaker Jadhav, Chief Operating Officer, Oasis Fertility stated that “Today IVF treatments have become very advanced with techniques such as PGT -A, ERA, IVM, and AI, we are able to push the success rates to as high as 65 to 69 percent. Oasis Fertility is committed to get the best of the technology to this country to help the couples to achieve the wonderful bond called family and fulfill the couples dream of parenthood. We are proud to say that today we operate 15 such clinics all across the country with state-of-the-art labs in every center. We also operate dedicated male Fertility clinics under the brand Androlife, which is the first ever unique male fertility clinics. Today is a very special day for us as we celebrate our 5th anniversary at Vijayawada not only with our staff but with all those happy patrons who got their wishes fulfilled with the help of Oasis Fertility. We are a chain of 15 fertility centers in the country today, in Telangana, Andhra Pradesh, Tamil Nadu, Maharashtra, Jharkhand and Gujarat, we will be shortly commencing our centers in Karnataka as well. The Key word for us is compassion, with which we deliver care to our patients. The 100 plus couples present here is a testimony to the wonderful work we are doing here, thanks to Dr Sujatha and her team.

Speaking on the occasion Dr Sujatha V, Clinical Head and Fertility Specialist at Oasis Fertility Vijayawada said, “We are excited to celebrate the 5th Anniversary with our patrons along with their babies in such a unique style. In the last 5 years we have treated more than 5000 couples with a success rates of almost 65 percent and live births of almost 90 percent of the couples who have conceived. Oasis Fertility was the first to bring in technologies like PGT – A, Electronic Witnessing System, MACS and Artificial Intelligence in Andhra Pradesh. We are proud to state that our centre has been recognized across the country for practicing evidence-based techniques. It’s such a surreal feeling to see the tiny tots playing here, the kind of satisfaction I personally derive when every time the couples send me a pic of the two lines on the pregnancy kit is beyond words.” She added, “It’s about time people come out of the social stigma or taboo that infertility is a disease and encourage others to speak freely and openly about it, the sooner you reach out for help the higher the chances of a couple to conceive, In fact Oasis Fertility few days back had launched a # campaign called #WeCanConceive.“

In the last five years we have treated close to 5000 patients. Infertility problem has been increasing in the last 40 years and awareness about the options available to have children has to be created and for that reason Oasis Fertility Center has created this campaign of #WeCanConceive, this is a support group of those who have conceived babies through fertility and are happy about it, they will now create awareness about their success among those desiring children.

Business World

Aster Labs to provide Covid-19 RT-PCR test reports with QR codes to citizens travelling to Dubai

Feb 25, 2021 by Neel Achary 0 Comments #Aster Labs, #Chief Operating Officer, #Mr. K.R. Jayaprakash

Bangalore: Aster Labs, the diagnostics arm of Aster DM Healthcare, a leading healthcare service provider in the country, has announced the launch of QR codes in all its covid-19 reports to aid authorities in scanning and verifying the reports online. This announcement has been made keeping in line with the new guidelines released by Dubai’s Health Authority that mandates travellers entering Dubai to have QR codes on their covid-19 reports. This will further help the authorities in efficient covid-19 testing and reporting. Along with QR codes, the reports provided by Aster labs will also share information on the date, time of sample collection, sample reporting and will enable access to the original test report stored in the company’s secure LIMS server.

Mr. K.R. Jayaprakash, Chief Operating Officer, Aster Labs, said: “We are happy to comply with the new QR code guidelines released by Dubai’s Health Authority. These guidelines will not only promote quality testing and reporting of Covid results but will also ensure the authenticity of the report of the passengers travelling from Bangalore to Dubai. All the passengers travelling via Bangalore will be able to take these tests and will be provided with QR-coded test reports. With our digitally enabled workflow, we have been able to meet these new guidelines with Zero downtime and are ready to provide all the necessary assistance to the consumers travelling to Dubai.”

“At Aster Labs we have capacity & capability to do Covid 19 RT PCR Testing on a large scale. Samples for these tests will be collected via home collection service and will be processed at our Reference Lab situated in Queens Rd.” he further added.

Business World

Flash Mob for Road Safety Awareness

Feb 9, 2021 by Neel Achary 0 Comments #Chief Operating Officer, #Grauer & Weil (India) Limited, #Retail & Real Estate, #Sachin Dhanawade

Mumbai, February 9, 2020: Supporting the Road Safety Month initiative, Growel’s 1O1 Mall in Kandivali organised a fun-filled Flash Mob performance by NGO We Can We Will Foundation to create awareness in a fun way about avoiding road mishaps. Gracing the occasion as the Chief Guest of the evening was Senior Police Inspector Mahadev Jadhav. The event was also attended by authorities from the traffic department of the Mumbai Police.

The shoppers at the mall were entertained and educated at the same time about the initiative as kids from the We Can We Will Foundation put up an electrifying performance on peppy tunes of songs like Samjo Ishaare dil yeh pukaare, Galti se Mistake, and Ae bhai zara dekh ke chalo.

According to the latest Ministry of Road Transport and Highways (MoRTH) report on Road Crashes in 2019, on an average around 1,230 road crashes and 414 deaths took place daily on Indian roads in 2019, which translates into 51 crashes and loss of 17 lives every hour.

Expressing his views, Sachin Dhanawade, Chief Operating Officer (COO) Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in Kandivali, said, “We are delighted that We Can We Will Foundation performed this enthralling and educative flash mob at Growel’s 1O1 Mall and helped us to create awareness about Road Safety among our customers. We are also very grateful that authorities from the traffic department graced this occasion in support of the ongoing Road Safety Month.”

Growel’s 101 Mall is committed to playing an active role towards the betterment of the society and surroundings they operate in. Over the years, Growel’s 101 Mall has taken many social initiatives like donating anti-pollution masks to Mumbai Traffic Police, engaging customers to support Solar Lamp donation to the tribal residents of the SGNP, and also beautification of the flyover wall overlooking the mall entrance gates and creating vertical garden on WEH wall, among others.

About Growel’s 101:

Growel’s 101 Mall has an ideal mix of fashion, hypermarket, consumer durables, department stores, white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food court, and a 4 screen multiplex. The mall is anchored by prominent retailers such as Central, PVR, Pantaloons, Big Bazaar, Max, Raymond, Miniso, AND, Croma, Hamleys, Starbucks, Burger King and Mc Donald’s amongst other international and national brands.

Business World

Post-Budget Reactions on the Real Estate Sector

Feb 1, 2021 by Neel Achary 0 Comments #Abhishek Jain, #Chief Operating Officer, #Satellite Developers Private Limited

Mr. Abhishek Jain, Chief Operating Officer, Satellite Developers Private Limited (SDPL)

“The Union Budget 2021-22 continued the government’s focus on the affordable housing sector. The government’s decision to extend tax holiday for affordable housing projects by another year is a step in the positive direction to boost the sentiments among real estate players in the market and achieve the government’s vision of ‘Housing for All by 2022’ for India. This budget has focussed heavy on infrastructure that will indirectly lift the housing demand especially in the Tier II & Tier III cities. Also, the Government’s continuous efforts to promote affordable housing will help the real estate sector business in a long way going forward.”

Business World

Pre-Budget Expectations for the Real Estate Sector

Jan 24, 2021 by Neel Achary 0 Comments #Chief Operating Officer, #Mr. Abhishek Jain, #Satellite Developers Private Limited

By Mr. Abhishek Jain, Chief Operating Officer, Satellite Developers Private Limited

“After the adverse effects of the pandemic, the real estate sector has seen a steady recovery in the last quarter of 2020 backed by positive Government reforms, low-interest rates, and stamp duty reduction. Now, to sustain the momentum, a lot is expected from the upcoming Union Budget 2021. Revising the tax exemption limit for individuals under Section 24 from Rs 2 lakh to Rs 5 lakh will help increase the purchasing power of the homebuyers. The sector hopes that they should also re-introduce GST with input tax credit on under-construction properties that will help in bringing down the cost of construction resulting in reduced property prices in the market. Furthermore, the sector expects a GST waiver for under-construction properties in the housing sector. These reforms will push the demand in the sector and ease the prevailing financial crunch.

One of the major constraints for demand had been the affordability of homes. Various states had provided time-bound relaxation in stamp duty on housing purchase, which was seen to have a positive impact on demand and sales. The increase in the tax holiday available to developers under Section 80IBA to boost the affordable housing construction is another critical expectation along with the adequate liquidity support to fund the stalled housing projects. The budget could consider further steps to improve affordability. Decisions such as the removal of Rs 45 lakh cap along with the extension of 1% GST will surely be a great pact for the affordable housing segment.

Being heavily dependent on government policies and regular cash flows, the sector constantly requires policy support for its speedy recovery and even functioning. Thus, the industry expects the government to unveil reforms that would infuse liquidity for this distressed sector.

To provide industry status is one of the long-standing demands of the real estate sector that will surely help in fundraising for the projects from various schemes. On the whole, the budget should focus on firm measures that would further reinforce demand in 2021.”

Business World

Hindware Rolls Out Brand New Campaign ‘Thoughtful Is Beautiful’

Jan 23, 2021 by Neel Achary 0 Comments #Bath Products, #Brilloca Limited, #Chief Operating Officer, #Hindware, #Mr. Sudhanshu Pokhriyal

New Delhi: Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.

In a series of commercials focusing only on ‘beautiful bathrooms’,the ‘Thoughtful is Beautiful’ film stands apart. Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becoming part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding the bathroom, and it becomes clear that the decision is not an easy one to make. The couple’s adorableand disarming banter continues in the shorter follow-up films, where the product features and the ‘Thoughtful VS Beautiful’ debate again take center stage.

Brand Campaign Link: https://youtu.be/LLrWUywrD3I

Brand Hindware has undertaken rigorous research using traditional and new-age tools to understand the ‘white space’ in the market and consumer needs to arrive at this innovative new positioning. The brand is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers.

Speaking on the campaign, Mr. Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited said,” Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behavior that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”

Mrs. Charu Malhotra, Vice President & Head of Marketing, Bath Products, Brilloca Ltd. said “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the Brand Idea of ‘Thoughtful is Beautiful’.”

Targeting newage customers between 25 -50 years of age, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual film across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach to a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platforms including print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.