Tag: Tata AIG General Insurance

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The Minimalist Bags Top Honours for TATA AIG’s Digital Experience Transformation

Mar 13, 2021 by Rekha Nair 0 Comments #Chief Operating Officer, #co-Founder, #Mr. Amit Ganorkar, #Mr. Sahil Vaidya, #Tata AIG General Insurance, #The Minimalist

Mumbai: The Minimalist – a Mumbai based creative solutions grouphaving presence in Bengaluru and Delhi NCR – was recently awarded 3 top awards at the Drivers of Digital Awards and Summit 2021 and BFSI Stallion Awards. The agency bagged 2 golds in the categories‘Best User Interface’ and ‘Best User Experience’ for TATA AIG,at DOD Awards and 1 Gold in BFSI Stallions Award for the Best UX in General Insurance Category at the event.

Commenting on the victory, Mr. Sahil Vaidya, Co-founder, The Minimalist, said, “We at The Minimalist are extremely elated with our triumph. It is an honour to be recognised for our work by the DOD and BFSI Stallion Awards andacknowledging it on this significant platform.We would also like to extend our gratitude to our client TATA AIG, who believed in us and provided us the opportunity and complete support to build something exciting for the brand.”

He further added, “2021 kicked off with a great start for us at The Minimalist with this prestigious recognition and I would like to dedicate this award to the entire team, who have unceasingly contributed towards offering the bestof our services and led us to this win. We look forward to continuing to serve our clients with new and exciting methods in the digital space.”

Mr. Amit Ganorkar, Chief Operating Officer, Tata AIG General Insurance added, “I would like to convey our heartiest congratulations to the team at The Minimalist. We are tremendously proud to partner with them on our digital journey. The team successfully brought to life a mobile-first, simple and modern website that will anchor our e-business.”

The Drivers of Digital Awards and Summit is a leading program in India that has been designed to identify, acknowledge and reward the enterprises, agencies, and individuals who have significantly transformed the following functions of the industry by leveraging the power of Digital and Automated processes: Online and Mobile applications and services, Digital Marketing, FinTech, MarTech, AdTech, eCommerce, Startup Ecosystem, Content development and publishing, Media Management, amongst others.

The BFSI Digital Stallions Awards are aimed at recognizing the best work done by the brands and agency partners across multiple categories. BFSI Digital Stallions Forum has the sole objective of being a dedicated & exclusive platform of choice for Chief Marketing Officers & Digital Marketing Heads from the BFSI sector.

Business World

Tata AIG General Insurance Co.Ltd offers ‘SmartCare’ extended warranty on home appliances for Flipkart customers

Nov 4, 2020 by Gouri Achary 0 Comments #Flipkart, #Hari G. Kumar, #home appliances, #Parag Ved, #SmartCare, #Tata AIG General Insurance

Tata AIG, one of the private general insurance company and Flipkart, India’s homegrown e-commerce marketplace, today announced their strategic partnership for group policy arrangement to offer ‘SmartCare’. SmartCare is an extended warranty product available for Flipkart customers across their small home appliances range wherein, consumers can avail an extended warranty of one year, in addition to the manufacturer’s warranty for new small home appliances in four different categories like Juicer Mixer Grinder, Induction Cooktop, Electric Cooker and Vacuum Cleaners at a much affordable price.

‘SmartCare’ extended warranty covers all concerns that are covered under the manufacturer warranty, thus ensuring consumers save money on any repairs. An increased awareness, combined with the increasing importance of small home appliances in one’s daily lives has led to consumers often seeking safeguards for their products post the expiry of manufacturers’ warranties. Meeting this customer requirement helps aid loyalty towards the brand, subsequently propelling the market growth.

On purchase of any small home appliance from Flipkart, customers availing an extended warranty will receive the SmartCare Extended Warranty certificate from Flipkart. Customers can claim the extended warranty by either choosing a cashless repair or via reimbursement mode. They can contact the customer centre with the claim via a call, SMS or email within 7 days of malfunction.

Speaking about the partnership, Parag Ved, Executive Vice-President and Head- Consumer Lines, Tata AIG said, “We are delighted to partner with Flipkart that is merely an extension of the customer-centric approach with which our products and services are designed and a step ahead towards our promise of providing innovative risk insurance solutions to customers. With SmartCare, we aim to offer millions of its loyal customers with suitable everyday insurance solutions at an affordable price. “

“Home appliances make our everyday lives much easier. A fault in the product that may ruin the appliance can add hurdles to our routine and purchasing or repairing the product can often be expensive. For all these reasons, it is important to protect your home appliances.” He added.

Hari G. Kumar, Vice-President, Large Appliances at Flipkart said, “At Flipkart, we strive to fulfil the evolving requirements of our customers and provide solutions that are best suited to their needs. The extended warranty offering will ensure best-in-class aftercare for small home appliances which are increasingly being adopted to ease one’s efforts at home. We are delighted to partner with Tata AIG, whose customer-centric approach resonates with our own, in bringing best-in-class constructs to millions of consumers across the country.”