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Business

Plaxonic unveils the logo of their upcoming hyperlocal app with an intriguing OOH campaign

Nov 15, 2021 by Rekha Nair 0 Comments #CEO & Founder, #Mr. Shaan Rizvi, #Plaxonic

New Delhi: The leading next-gen ITES firm, Plaxonic, today launched the stunning logo of their upcoming hyperlocal marketplace app EVOBEE. Rolling out a town-wide out-of-home campaign in Delhi NCR, Plaxonic grabbed consumer attention, augmenting NCR-wide presence and visibility, and building brand recalls among its target demographics.

The ad formats take traditional physical advertising surfaces like billboards and lift ads in providing the major source form of advertising in various apartments and residential societies in Delhi NCR to evoke as much response from prospective businesses and customers who would be interested in the upcoming super-app.

As a part of the campaign, Plaxonic placed a total of 65 advertisements in the form of hoardings and physical ads in elevators of major residential societies like Shipra Krishna Vista, GC Grand, Lotus pond, Oxirich/Niho Scottish Garden, SG impression, and others, spread over Vaishali, Vasundhara, Indirapuram, and Noida. The logo showcases the brand name in simple yet attractive font with a buzzing bee. The brand name EVOBEE is a combination of two words Evolving and Bees which resonate with the core values of the brand: hardworking, committed, adaptive, and standing out with technological evolution.

The brand adopted an above-the-line (ATL) marketing approach in its intuitive OOH campaign, using the logo and awareness of the app against a bright orange backdrop. The next-gen ITES firm commenced the OOH campaign for their upcoming app during mid-September. As part of their pre-launch strategy, the company strategically placed physical ads that gave a sneak peek of the upcoming app.

The ads were put up in prime locations across Noida and Ghaziabad region and generated intrigue amongst key demographics. Banking on the ongoing intrigue amongst customers, the brand now replaced its initial preview hoardings with the logo and the name of the hyperlocal app, EVOBEE.

Talking about their logo launch strategy, Mr. Shaan Rizvi, CEO & Founder, Plaxonic commented, “EVOBEE is a hyperlocal marketplace that will connect local businesses with local customers. The competition in the hyperlocal business is stringent. Hence, while planning our logo reveal campaign, we were clear that we wanted to create lasting impressions in the minds of our target consumers. Adopting OOH branding strategy made sense, and we opted to stick to simple content and design to ensure the apt look and feel is delivered and the right message communicated.”

“The overall response to the OOH activity has been great. We have received new business sign-ups and inquiries about the app ever since our OOH campaign went live”, he added.

The app is all set to launch on November 25 and will provide local businesses access to a cost-effective platform to connect with their local customers.

Raghu-Kerakatty-CEO-and-Co-Founder-Toutche-Electric

Technology

Toutche strengthens its R&D & Manufacturing capabilities at its unit in Mysuru, Karnataka

Oct 4, 2021 by Rekha Nair 0 Comments #CEO & Founder, #Mr. Raghu Kerakatty, #Toutche

Toutche, India’s fastest growing eBike brand, announces the plan to strengthen its R&D and Manufacturing in Mysuru, Karnataka. By expanding its resources and team working on its Connected Experience (CX) Platform and Engineering & Design function, Toutche sets the direction on future product development strategies. The company is focused on building differentiated Intellectual Property and Indigenous designs, charting the course for India’s electric vehicle growth.

Toutche has been developing its Connected Experience Platform since late 2019, which underpins the Heileo Connected eBikes slated to go into Beta later this year. With its key focus on Technology and Engineering focused on R&D and Innovation, the company aims to set up an end-to-end eBike ecosystem in India from concept, design, product engineering, technology development and manufacturing in India. The move will only fuel the adoption and acceptance of EVs by Indians and India as a self-sufficient and self-sustaining EV marketplace. Toutche’s roadmap is truly in sync with PM Modi’s vision of Atmanirbhar vision for India.

Under this plan, the company has also laid out a roadmap to unveil its new products – the first fully Connected eBike, designed and manufactured in India by Q2 2022. The Heileo connected e-bikes will be powered by Toutche’s CX Platform, the clean fuel to the entire proposition. The immersive experience and value it will bring to the end-user will be uniquely transformational. Toutche continues to build on its capabilities in hardware, firmware, location services and cloud technologies. In addition, it aims to accelerate its Factory of future, with Industry 4.0 foundational technologies applied across the supply chain.

Mr. Raghu Kerakatty, CEO & Founder, Toutche said, “The one thing pandemic has taught us all is to be self-reliant. The current EV ecosystem in India is challenged and heavily reliant on imports. So, when we say ‘Make in India’, it is not just about manufacturing in India, but most importantly engineering and designing, which are the foundational blocks before we set out to manufacture anything”.

“Making in India is hence a longer and more challenging option to take than importing. However, it builds business capabilities, self-reliance and control on its supply chain and differentiated products in the markets. That’s exactly what Toutche has chosen to do. We are building our Technology (CX) Platform and Electric Drive train (including the complete IP67/65 compliant housing) to begin with and will expand into accessories and other key parts of the bike in the future. It is a long, challenging and arduous path we have chosen to take, but one that, we strongly believe, will help us in the long run”. he further adds.

Toutche’s Manufacturing & Technology units are spread across Mysuru and Bengaluru, with a current capacity to make 12,000 ebikes a year. Its new facility will have a capacity of 25,000 ebikes/year with a scope to expand to over 100,000+ ebikes/year. Toutche has recently hired people across its core functions – Industrial Designers, eBike Engineers, Firmware Developers, Application (on Cloud) Developers, Production managers, to support its plans.

Business World, News

Power Gummies to contribute Rs. 35 lakhs towards fighting Covid-19

May 14, 2021 by Rekha Nair 0 Comments #CEO & Founder, #Mr Divij Bajaj, #Power Gummies

Dietary supplement brand, Power Gummies will be contributing INR 35 lakhs towards fighting COVID-19 as the second wave of the pandemic hits India and number of cases increase across the country.
Power Gummies has partnered with Phoenix Group in its mission to provide oxygen for hospitals. The aim is to help with more oxygen supply to ensure lives can be saved as oxygen shortage becomes rampant across the country. The company will also be sending out their products without the outer packaging. The money saved from this will also be contributed towards this fund.

Phoenix group is supplying 400 oxygen cylinders daily to hospitals in Delhi NCR. People from 19 different industries of Delhi NCR formed a group called ‘Phoenix’ group. Phoenix Group is supplying filled oxygen cylinders at hospitals in Delhi NCR.

In addition to the contribution, Power Gummies will also be setting up a vaccination camp in their office and for all their employees and family members.

Commenting on the initiative, Mr Divij Bajaj, CEO & Founder, Power Gummies, said, “Considering the dire pandemic scenario, Power Gummies is extending a helping hand in the war against COVID-19 via a few initiatives. To begin with, the Company is reducing packaging costs by sending products to consumers without the outer box. Instead, a note is being given with gummies explaining the initiative. Besides, we are setting up vaccination camps in our offices for all employees and their family members. Moreover, we have partnered with the Phoenix group for providing free oxygen to hospitals. We are also raising a fund for assisting hospitals in procuring oxygen so precious lives can be saved. Accordingly, the Company will be making contribution of INR 35 lakh towards medications, vaccine camps, oxygen support and medical supplies. We believe this is the time when individuals and institutions should step up and shoulder their responsibility in mitigating the current crisis.”

Health, News

Power Gummies Ropes in Shraddha Kapoor as Brand Ambassador

Apr 16, 2021 by Rekha Nair 0 Comments #CEO & Founder, #Divij Bajaj, #Shraddha Kapoor

New Delhi: cIndia’s leading dietary supplement brand, has roped in charismatic and millennial icon Shraddha Kapoor as the brand ambassador and the face for their Hair & Nails Vitamin Gummies.

With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair just every day.

Commenting on the association, Divij Bajaj, CEO & Founder, mentions, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. We are delighted to have Shraddha on board with us as the brand ambassador for our Gorgeous Hair & Nails Vitamin Gummies. She personifies the key prepositions of changing trends of beauty, health & fitness. We are ready to thrill the gen-next customers together with Shraddha.

Through this association, we aim to help a wider range of people to move towards preventive care and nutrition for their health and wellness.”

Power Gummies has been changing the health game with the newly launched nutritional format of chewable & tasty vitamin gummies. Bringing convenience, moments of nostalgia, trust and fun to the customers with health & happiness going together in pursuit of nutrition is the core aim for Power Gummies to come into existence taking away all the health concerns, removing the fear of pills or bad-tasting supplements. The brand has been revolutionising the nutraceutical industry since 2018 creating a galactic storm with their showstopper variant Gorgeous hair & nail vitamin gummies taking away growth, damage and hair fall issues.

Delighted to represent the brand, Shraddha Kapoor elaborates, “As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take 2 gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me.

Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials. Being fit and healthy should be the most prime factor for customers in today’s time.”

The actor also adds, “I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies change it for you all and become a part of everyone’s lifestyle just like me”.

The tasty unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free, which is the key reason for her association with the brand.

Knowing more about the brand, Power Gummies curate’s tasty health products backed by science empowering with complete nutrition, fitting into millennial lifestyles effortlessly without any fear and complexities of existing pill solutions. The brand believes that happiness is the foundation of good health, and it remains a robust inspiration behind consciously formulating high-performing gummies which are effective and delightful. Gummies that enable happiness and health bringing in confidence and making one feel their best self. The brand believes she resonates with the brand spirit in the true sense. Who better than ever-charming Shraddha Kapoor can do who has an ever-gorgeous, enchanting and bubbly smile.

Envisioning to cater to end customers by introducing them to the gummies as OTC products for it to become a part of their lifestyle, the brand accredits how this is the go-to-plan for the coming years. Digging deeper into fulfilling customer interest assurance, the brand ensures product efficacy with each of their gummy formulation going through a series of clinical trials over 90 days of regular consumption with their research partner firm Mprex Healthcare Pvt. Ltd.

Some interesting scientifically backed facts were found as a 22% increase in hair growth rate, 10% increase in hair density on day 90, 65% decrease in hair fall, 35% decrease in hair loss on day 90, and 10% improvement in nail growth. The products are FSSAI approved, FDA compliant and scientifically backed on biotin-based research gummies making them safe and suited for all. An impeccable amalgamation of Biotin, Zinc, Folic acid, and ten other essential vitamins and minerals that act as a panacea for holistic nutrition needs. Currently, power gummies are available through its official website www.powergummies.com and across all major e-commerce marketplaces such as Amazon, Flipkart and Nykaa.

Health, News

FDI India opening new avenues of foreign credit for India’s pharmaceutical sector…

Feb 5, 2021 by Rekha Nair 0 Comments #'MAKE IN INDIA'”., #Ayushman Bharat Scheme, #CEO & Founder, #FDI India, #Mr. Vishal Yadav, #National Digital Health Mission

New Delhi: FDI India, a one-of-its-kind consultancy firm, is enabling pharma businesses by opening new avenues for foreign credit through the most credible route thereby enabling business growth. With FDI contributing significantly to the third largest sector setting India as the “Pharmacy of the World”, the Pharma sector is paving ways towards a growth projection of $100 billion by 2025.

The government’s concerted push towards the pharma sector through initiatives such as “Make in India”, Ayushman Bharat Scheme, National Digital Health Mission etc, the sector has emerged as a leading global capital market. With access to large consumer markets, generation of new employment opportunities, increase in research and development and rise in net foreign exchange earnings, the Indian as well as foreign businesses are betting big on the sector.

Commenting on the same, Mr Vishal Yadav, CEO & Founder, FDI India, said “The increasing FDI inflows is a reflection of the firm belief by global investors that India will lead as one of the major growth engines coupled with steady-state of market reforms. The pharma sector is well poised and is attracting FDI and exploiting the many opportunities that COVID 19 has created. We are helping businesses with financial strength by giving them the right kind of consultancy to obtain soft loans. With our interactive platform, we are handholding businesses in the investment lifecycle right from pre-investment to after-care with a view to simplifying the business environment for them.”

FDI India, with the largest network of global investors from across 15 countries, has been at the forefront in providing consultancy to hundreds of Indian businesses with a wide range of services including Financial Planning & assistance, connecting them to the right foreign investors and project planning. The company enables businesses to obtain soft loans with a minimum ticket size of INR 25 Cr at 3.25% per annum on reducing balance.

About FDI India

FDI India is a one-of-its-kind consultancy enabling Indian businesses to accelerate business growth by obtaining soft loans from foreign investors through the most credible route. Aiming to transform the country’s investment climate by simplifying the business environment for investors, FDI India enables financial strength to its clients through quality and conflict-free Foreign Investments with their range of services including financial planning & assistance, connecting to right investors and Project planning. FDI India holds a strong reputation for providing exceptional consulting services to Indian businesses and connecting them to the right foreign investors from across 15 countries including Singapore, Malaysia, Australia, the United Kingdom, the United States, Germany, Italy, Canada, and Ireland among others.

Established in the year 2015, FDI India is infused with an enormous passion to build a new India and a better tomorrow. The company is backed by a team of passionate and committed professionals with comprehensive experience to deliver expertise in fund projects.

Business World

HCL Technologies partners with Bobble AI to offer Customer Engagement Solutions for Banking and Insurance Sectors

Jan 14, 2021 by Rekha Nair 0 Comments #Ankit Prasad, #Bobble AI, #CEO & Founder

India, New Delhi: Bobble AI an Artificial Intelligence (AI) innovation company has partnered with leading global technology company HCL Technologies (HCL) to offer customer engagement solutions in the open banking space through a plug-n-play White-label Keyboard SDK (Software Development Kit).

The keyboard-based solution, an innovation by Bobble AI, creates a unique advantage and strengthens HCL’s relationships with its Banking and Insurance Clients, building a competitive advantage by offering clear benefits including increased revenue and reduced customer acquisition cost.

The solution, which will be deployed remotely, will help HCL’s Banking Clients develop a 360-degree understanding of their consumers based on smartphone behavior across 24×7 usage. With this knowledge, HCL’s Banking Clients will be equipped with a far better communication and acquisition strategy for cross-selling its wide-range of products and services.

The Bobble AI Keyboard SDK offers core typing functionalities like auto-correct, word predictions, swipe-to-type, speech-to-text, clipboard, and more. In addition to English, these features work efficiently in 36 Indic languages and over 100 International languages.

The solution seamlessly integrates with a bank’s mobile app, giving consumers access to services while creating an opportunity for banks to extend their features and offerings to their consumers based on real-time intent. It serves as both a strategic driver for promoting mobile banking services and helps banks regain P2P (peer-to-peer) transactions that may be lost to digital wallets and other dedicated solutions.

Ankit Prasad, CEO & Founder, Bobble AI said, “Keyboard is essentially the first customer engagement tool for any connected device in today’s world and a relevant and focused integration in the mobile app helps in building quick revenue growth, helps to reduce customer acquisition cost, significantly boosts engagement with the users and more importantly gives a competitive edge. Together with HCL, we aim to engineer an innovative infrastructure of white-label solutions that will help banks and their FinTech partner ecosystem create differentiated Open Banking strategies and implement them.”

“Our partnership with Lemon Advisors UK Ltd., a global tech advisory firm, is helping us strengthening our activities in the UK and other emerging markets across EU and APAC adding value to our prospective customers’ businesses,” Ankit added.

Global expansion has been a part of Bobble AI’s growth strategy for a while now. London based tech advisory company, Lemon Advisors UK Ltd. (www.lemonadvisors.co.uk) enabled this strategic partnership between Bobble AI and Hutch Sri Lanka. Earlier in January 2020, Bobble AI announced its partnership with Lemon Advisors, to assist and strengthen the former’s business growth activities in the EU, APAC, and MENA Region. Lemon Advisors UK offers its services in over 38 countries, with a specific focus on FinTech, SpaceTech & Aviation, Health, telecoms & Media.

Equator Advanced Appliances_White Washing Machine

Business World

Stay Safe this Winter with Equator Washing Machine’s Sanitize Cycle

Dec 27, 2020 by Neel Achary 0 Comments #Atul Vir, #CEO & Founder, #Equator Advanced Appliances, #Sanitize Wash Cycle

People are wearing masks as a possible defense from covid-19 and other winter led health issues. In the current winter season it is crucial to be careful while taking preventive measures. Along with wearing a mask every time you step out, it is equally necessary to sanitize the face mask and clothes. Equator Advanced Appliances brings you the ultimate solution to tackle the same with its unique Super Combo EZ 5000 CV. The new range of washing machines makes life easier with its Sanitize Wash Cycle.

With Equator’s in-built Sanitize cycle, it helps to kill germs by heating the water at a temperature of 74 degrees Celsius. The anti-microbial Drum Baffles further reduces the growth of bacteria while keeping the clothes safe. The machine also helps sanitize different clothing fabrics like Wool, Khadi, etc that can be adjusted based on the type of fabrics being washed to ensure optimal care and protection.

Speaking about the Sanitize Wash Cycle, Atul Vir, CEO & Founder, Equator Advanced Appliances said, “Considering the on-going pandemic situation, consumers sensitivity to health and hygiene is at a heightened level. Our in-built sanitize wash cycle helps to eliminate germs & bacteria causing health issues. Our R&D team has designed the washing machine to ensure meticulous sanitized wash performance. We are confident that our advanced technology will help customers upgrade to a healthier lifestyle.”

With its in-built Sanitize Wash Cycle, the EZ 5000 CV make a perfect yet safe choice, especially for people living with senior citizens and small children. Starting at the price range of 59,000, the washing machines come in 9 kgs weight load capacity. The product is available for sale online on the brand’s website and through e-commerce players like Amazon, Flipkart, PaytmMall etc.

Business World

EnableX.io adds extended capabilities to its Communication platform; helping businesses deliver an omni-channel customer experience

Aug 11, 2020 by Neel Achary 0 Comments #CEO & Founder, #EnableX.io, #Pankaj Gupta

New Delhi, 11 August 2020: EnableX.io, Asia’s leading Cloud Communication Platform provider, today announced the expansion of its communications offerings from feature-rich Video and Voice APIs to include SMS, Chat, and Number APIs. Becoming one of the few Communication Platform-as-a-Service (CPaaS) providers in Asia with a full-stack offering, Singapore-headquartered EnableX.io aims to expand its presence & share in the global market with its platform.

Enterprises and developers can now deliver an omnichannel, device-agnostic experience by integrating video, voice, SMS and chat channels into their communications workflows or mobile applications through low-code programmable APIs. Hosted on a carrier-grade and scalable platform, EnableX.io comprehensive toolkits and global infrastructure eliminate the need for businesses to invest in back-end infrastructure, saving costs and accelerating time-to-market.

For an even more engaging customer experience, a whole new set of AI-driven capabilities including facial detection, sentiment analysis, and object detection have been added to the platform. This will enable EnableX.io partners to develop cutting-edge solutions across industries and domains and stay ahead of the curve.

As Pankaj Gupta, CEO & Founder, EnableX.io expresses, “Today’s digital-native customers demand personalised and multi-channel engagements, setting the bar high for companies. We, at EnableX, offer tools and capabilities that help them accelerate the pace of digital transformation and deliver the right experience to their customers leveraging the power of real-time communication. Our easy-to-use full-stack platform equips businesses with the ability to provide an omnichannel experience by embedding any or all of the communication channels within their apps. We will continue to innovate and bring newer solutions for smarter, personalised and engaging communications.”

The company is rapidly expanding its sales presence across Asia-Pacific and seeing significant growth in the region amongst the Service Providers, System Integrators, Independent Software Vendors, and enterprise customers.

The full stack of communication APIs are designed for online & offline communications via web browser , mobile apps, and traditional telephony networks. Through EnableX’s Virtual Numbers and PSTN connections, organisations can gain instant access to voice and SMS-enabled numbers in more than 100 countries worldwide and reach customers across devices and through all channels.

Tag: CEO & Founder