Tag: Campaign

Coding Ninjas Partners Social Beat for Brand Awareness Campaign

Chennai, March 7, 2024: Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.

Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”

Kannu Mittal, Coding Ninjas

Mr Kannu Mittal, Co-Founder of Coding Ninjas, said, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”

Samsonite’s Resilience Unveiled: Vidyut Jammwal Marks an Epic Finale of ‘Tested Like Samsonite’ Campaign

Mumbai, February 2024: Samsonite, the global leader in travel solutions, concludes its groundbreaking campaign, Tested Like Samsonite, with an impactful finale video showcasing the brand’s commitment to quality and durability. Over its 112-year legacy, Samsonite has remained synonymous with strength and reliability, adapting to the evolving needs of travelers worldwide.

The 6-part video campaign, Tested Like Samsonite, honors individuals who, in the face of hardships, demonstrate valor and strength. Featuring legendary personalities in the previous videos, including renowned Indian Formula 1 driver Karun Chandok, Indian actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred Chef Garima Arora and influencer & entrepreneur, Ghazal Alagh, the campaign celebrates resilience and excellence in travel solutions.

Commenting on the ‘Tested Like Samsonite’ campaign, Ms. Anushree Tainwala, Executive Director – Marketing, Samsonite India, shared, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. The campaign, ‘Tested Like Samsonite’ is a celebration of excellence, and we are thrilled to have associated with influential personalities, who showcased the enduring resilience of our products in this 6-video campaign. As a brand, we have always evolved with the times, and this campaign reflects our continued dedication to excel.”

As the campaign draws to a close, the finale video features none other than the iconic actor and martial artist extraordinaire, Vidyut Jammwal. In the one-minute action-packed video, he takes the center stage, putting the rugged resilience of the Samsonite’s Cubelite series through an ultimate adrenaline-fueled impact challenge. In an electrifying display of strength, Vidyut Jammwal, undertakes a series of high-demanding maneuvers, mirroring the relentless jerks, lifts, and twists encountered during various travel expeditions, enabling the luggage trolley to showcase its unmatched durability and its ability to withstand the rigors of travel with ease. In the exhilarating finale of the #TestedLikeSamsonite campaign, Vidyut Jammwal pushes the limits of endurance, and the Samsonite Cubelite series emerges triumphant against the toughest challenges.

Spanning digital platforms, outdoor spaces and social media networks, the campaign exemplifies Samsonite’s innovative approach to travel solutions, symbolizing creativity, strength and durability in an ever-evolving landscape of the travel industry.

Colors Infinity and Comedy Central’s campaign #SafeForDad celebrates the evolving father-child bond

As the world gears up to celebrate every father’s unconditional love for his kids, India’s leading English Entertainment channels from Viacom18, Colors Infinity and Comedy Central, unveil an exciting and endearing campaign ahead of Father’s Day 2022. Colors Infinity and Comedy Central’s #SafeForDad campaign encourages a simple yet radical and progressive idea, that no topic is off-limits when it comes to having a conversation with one’s father. The campaign is currently live on both the brand’s social media channels and aims to normalize candid conversations between a father and his kids.

Stemming from the oft noticed but rarely addressed hesitation that the youth face when opening up to their fathers, the campaign is a meaningful initiative to shift this tendency. It encourages them to drop the reluctance, embrace the supposedly ‘out-of-bounds’ conversations, and take that step in forging a stronger bond with their dad.

Speaking on the launch of the campaign, Utsav Chaudhuri, Marketing Head, Youth, Music and English Entertainment Cluster, Viacom18 said, “The young-at-heart audience of Comedy Central and Colors Infinity continues to evolve with global exposure. In tune with their progressive mindset, our #SafeForDad campaign encourages a closer bond between the fathers and their children. The intent is to drop all hesitation and prejudgments, to give fathers a chance to engage in meaningful conversations, particularly with topics that seem off-limits. We hope that our communication resonates with our viewers, creating a positive and progressive impact on Father’s Day.”

#SafeForDad will be promoted across Colors Infinity and Comedy Central will engage with fans and followers through stories of open conversations between fathers and their kids, along with interesting social media activities. The campaign aims to enable conversations that fathers and kids would otherwise shy away from, driving a wave of change in convention in every household.

JSW Steel Launches New Corporate Campaign 'Always Around'

JSW Steel Launches New Corporate Campaign ‘Always Around’

JSW Steel, the flagship company of the multi-billion-dollar JSW Group, unveils its new campaign ‘Always Around’ to highlight the central role JSW Steel plays in our everyday lives, aligned with JSW Steel’s positioning as a Preferred Consumer Brand.

The company has kicked off an unique, first of its kind communication campaign marking a transition from its current product-based communication to master-brand storytelling.

The creative film showcases the various applications of JSW Steel in an engaging and entertaining format through the “Claymation” concept. The film shows blue and red coloured clay blocks constantly changing form to reflect the versatile nature of Steel.  The film ends with the formation of the JSW Steel logo from the same pieces of clay with the tagline “Always Around”, indicating the ubiquitous presence of JSW Steel.

Commenting on the latest campaign, Parth Jindal of JSW Group, said, “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

Jayant Acharya, Deputy MD, JSW Steel said, “JSW Steel has invested heavily in technology and always provided differentiated products to its customers. Our unwavering focus on sustainability, diverse product portfolio and superior service has enabled our customers to confidently use JSW Steel in a plethora of applications. The multi-edit campaign brings alive the universal impact of JSW Steel in an aesthetically appealing format.”

The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree Integrated campaign including TV, Digital, OOH etc.

 

Ogilvy India Chief Creative Officer Sukesh Nayak said, “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

Optician India Magazine

Eyes make the World Look Colorful – An Optician India Eye Awareness Initiative

Optician India Magazine Launched the second leg of its Eye Awareness Campaign In collaboration with the India Vision Institute supported by Essilor India, India International OpticsFAIR 2021 & Hoya Vision Care around the theme of Eyes Make the World Look Colorful while highlighting the benefits that the eyes provide us with. The ultimate tribute and the very least individuals can do to show gratitude is by Getting their Eyes Tested at a regular interval, preferably annually.

Optician India Magazine has conducted a session to celebrate the World Optometry Day on the topic being Keeping an Eye on Low Vision and Educational & Professional Underachievement.

The session was hosted by Sh Madhur Gupta, MD SMAVS & Editor Optician India along with Professor Monica Chaudhry having a rich experience in the field of Education, last being the head of Optometry Department at the Sushant University, Dr. Anitha Arvind, Consultant & Practitioner at Eye Care Centre having a demonstrated history of working in the higher education Industry. Dr. Frank Eperjesi, Co-founder of EyeTools UK, an online learning and development platform & Dr. Deepak Bagga, Consultant Optometrist, Institute for Vision Rehabilitation, LV Prasad Eye Institute.

The session can be watched here:  http://opticianindia.net/awareness

Initiating the session Dr Deepak Bagga talked about the impact of low vision at early childhood may have implications on learning, their applying knowledge in learning to communicate with others and almost all aspects of life. The limitations due to low vision and its impact need to be studied further.

The availability of low vision rehabilitation services though mandated by the WHO to be made available as integrated services are affected by not majorly being covered by insurance sector considering that the total addressable market is low for the unavoidable causes like low vision as compared to the avoidable ones. The cost of the assistive devices is also high due to lower scale. There is very less inclusion of this topic in curriculum for the practitioners and this is also a major cause for affecting the delivery of low vision rehabilitation services.

On the issue of the economic impact due to low vision eye problems Prof. Monica Chaudhry spoke about the inception of the concept of the Low Vision Centre in her initial practice years around 3 decades ago at the All India Institute of Medical Sciences (AIIMS). She mentioned the lack of availability of proper equipment at that time which surprisingly has not improved even till date to the extent needed. The quantum of low vision centres for the huge population of 1.3 billion can be counted on fingers. The optometrists who practice real low vision services are also limited. She gave an example of an 11 year old child who brought his elderly grandparent to a rural eye checkup camp providing free services. On probing she found out that this child was made to stay at home to take care of his grandfather as the parents being laborers could not afford to stay back and take care.

Assessing the economic impact of just this old man who is not being productive may not be the correct way as the child is made out to skip education and the whole family is impacted economically. Another example shared by her was of professionally non-productive mothers who have to assist their children with vision impairment & also spouses of the adults who need help for transporting them to their job locations or help in day to day life situations due to vision impairment. Thus the numbers and figures quoted about economic blindness are quite incorrect. Also the exact quantum of the individuals affected by vision problems is not known in India. With a population of 1.3 billion if the incidence is even 1% the situation is quite alarming.

Dr Anitha Arvind added the psycho-social angle to the debate by citing the direct costs like medical expenses and indirect costs like loss of productivity that cannot be measured have on the economy of the Nation as whole. Citing the examples of developed countries like US where the economic burden is estimated to be USD 30 billion and in UK where the population is marred by the age related macular degeneration due to the aging population, the economical impact on India has to be massive. Catching the problem early by increased screening and rehabilitation is the key to minimizing the economic impact.

Dr Frank Eperjesi gave the international perspective by sharing the reasons behind the reluctance of Optometrists to provide low vision services mainly being clinically challenging and financially unrewarding. Statistically even in the UK a very few practitioners provide low vision services hence the problem is not unique to India alone. The reasons already quoted like expensive devices is a major barrier but the equipment provided needs substantial training and usage related assistance that consumes tremendous amount of time of the practitioner resulting in making it less financially lucrative as well.  He also mentioned the need for governments to take notice of the problem citing it as the “Double Whammy” effect, as non productive individuals actually take out revenue from their coffers when a simple device or a low vision service could help convert these very individuals into productive and revenue generating ones. Highlighting the good practices of a few countries like Australia, Canada and New Zealand, Dr Eperjesi emphasized on the need for the practitioner community to hold the government and their colleagues to account for leaving out this important area of low vision impairment from sharp focus.

On trying to find a solution for lack of interest by the practitioners due to being not lucrative, more time consuming, lower educational skills of practitioners leading to lesser confidence in dealing with such patients, poor distribution of assistive devices Prof Monica Chaudhry laid emphasis on education and lauded the EyeTools Platform for providing a very high level of content for the benefit of all eye care practitioners across the World. Dr Frank Eperjesi offered the solution of a loan system for the individuals supported by the governments to help tide over the huge financial cost of the devices and when the individual tides over and becomes productive could return the same back, also another way where the practitioner gets rewarded for attending to low vision patients besides making a strong pict for the need for entrepreneurs in India to look at manufacturing the devices locally.

Dr Anitha Arvind added that the co-management between the ophthalmologists, the optometrists and the opticians is also not that great in India, emphasizing the need for generating awareness around low vision across the entire spectrum of population. She suggested using social media in a big way considering the huge user base in India.

Dr Deepak Bagga informed about practicalities of the production costs of devices and the barriers to the usage of devices due to social prejudices, lack of education of the mainstream education system where users of these devices are treated differently. He also added the results of a study on the psychological aspects of depression and anxiety on patients with low vision and emphasized on the need for assessing the patients mental and emotional well alongside the regular dispensing of a prescription. LV Prasad Eye Institute has added peer support and peer counseling to address the issue.

Concluding the Session Prof Monica Chaudhry talked about the stigmas, need for the awareness and lauded the efforts of Optician India to start discussing the topic.

This campaign is underway with the help of over 1300 eye care practitioners who can download and personalize the various creative options from videos and posters available at https://opticianindia.net/download. Also they have an option to get the creative personalized free of cost by making a request at opticianindia100@gmail.com
Leading change for the better – Optician India Magazine is also proud to announce the Launch of the India International Optics FAIR 2021 from 10-12 April 2021 at Expocentre, Sec 62, NOIDA (Delhi NCR) an Exhibition on Optics & Ophthalmics. Recently Optician India Magazine Facebook page has crossed the important milestone of reaching 10000 followers

Paytm

#MoneyTransferHuaEasy – Paytm continues to promote Money Transfers from Bank A/c with new Digital Campaign

India’s leading digital financial services platform Paytm has launched 3 new ads on social media, as part of its new #MoneyTransferHuaEasy campaign to raise awareness of how instant money transfer through the Paytm app remains a quick, safe and easy way to directly send and receive money into one’s Bank accounts. The films, targeted at Millenials, highlight how by simply choosing the recipient’s Mobile number, users can transfer money directly from their bank a/c at zero charge. Without the need for wallet KYC.

The films, which have been favourably received on social media, feature internet sensations Saloni Gaur, Danish Sait and Paytm’s very own Abhinav Kumar.

Prior to this, the company had launched multiple TV ads that had struck a chord with millions of Indians. While the public interest in the entire campaign has remained massive, certain scenes from the earlier ads have become especially popular due to the portrayal of episodes from everyday lives. These included a scene from an Indian wedding ceremony where the groom transfers money to his sister-in-law’s bank account by just using mobile number and in return, gets back his shoes from her, had a take on the popular Indian marriage tradition. Another scene of a young female tenant paying her rent through the Paytm app, to her landlord’s shy son, also got major positive reviews.

With the latest series of films, the company has now released 6 large scale entertaining films as part of its initiative to highlight the ease of making digital payments without the need of completing their Wallet KYC. Apart from the obvious benefits, users are also assured of sturdy security architecture, the best success rate for transactions in the industry and a chance to win assured cashback.

Abhinav Kumar, Vice President at Paytm said, “Paytm remains committed to expanding the reach of affordable and easy to use technology, to every citizen. We believe that digital payments solutions are not only a great enabler in addressing daily challenges but also helps improve the quality of lives of our fellow countrymen. Consumers now have the option of instantly making payments directly from their Bank accounts, by simply entering the recipient’s mobile number on the Paytm App. No other steps such as Wallet KYC are required, while transaction charges are also absent. The new marketing campaign reflects that and is geared around taking forward this message to the consumers, making them aware of the digital payments options they have. It also aims to further promote our mission to increase seamless digital transactions across the country.”