Tag: Abhinav Kumar

Business, News

Airtel IoT is the market leader in India’s Enterprise Connectivity Segment

Aug 2, 2021 by Rekha Nair 0 Comments #Abhinav Kumar, #Ajay Chitkara, #Consultant, #Director & CEO – Airtel Business, #Frost & Sullivan, #Information and Communication Technology (ICT) Practice

Bharti-Airtel

 

Hyderabad: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has become the market leader in India’s fast-growing Enterprise IoT segment as per Frost & Sullivan.

“Internet of things (IoT) technology is enabling enterprises to become intelligent and data-driven. With the key partnerships, innovative IoT platforms, and consultative approach, IoT providers are helping enterprises to adopt IoT solutions. The Indian IoT market is expected to grow at a CAGR of 8.8% moving from CY 2020 TO CY 2023. As per Frost & Sullivan’s latest Enterprise Mobile Services Report Q4 FY 2020-21 (January 2021 – March 2021), Airtel is the market leader in the Cellular IoT space holding a 45.5% market share. ” said Abhinav Kumar, Consultant, Information and Communication Technology (ICT) Practice, Frost & Sullivan

Airtel IoT is an end-to-end platform with the capability to connect and manage billions of devices and applications in a highly secure and seamless fashion. At its core is Airtel’s robust 5G Ready network that comes with the option to deploy NB-IoT, 4G or 2G connectivity using Airtel e-SIM technology. It also has a Flexible set of APIs which allows enterprises to streamline the process of connecting, collecting, and analyzing data through their existing workflow tools with the guarantee of Airtel’s telco grade Security.

With accelerated adoption of IoT ecosystem in daily business operations, Airtel Business has successfully developed industry specific use cases to address customer’s pain points and drive business value. It has created significant strategic differentiation from competitors in the IoT market.

Airtel IoT currently supports over 6 million managed IoT connections, including a range of vertical specific solutions like industrial asset monitoring, smart metering and vehicle telematics with an innovative approach to building IoT solutions. Airtel Business leverages its proven pan-India network to provide customers with IoT connectivity irrespective of their size, industry, or location. MG Motor, Pine Labs, Paytm, Kirloskar, BSES, Genus, Kent, Black Buck, Meghalaya Power Distribution Corporation Limited and Odisha Power Transmission Company are among the enterprises that are already using Airtel’s IoT solutions.

In a statement Meghalaya Power Distribution Corporation said: “Digital transformation is a key focus area for us. The implementation of smart metering infrastructure in the state is a major milestone in this journey. We needed a partner with strong capabilities and deep expertise in the space of IoT and smart utilities and Airtel ticked all the boxes for us. The partnership will see 200,000 smart meters located in homes across the state equipped with Airtel’s 5G ready IoT SIMs that remotely transmit customers usage of energy in near real-time, cutting costs and helping to balance supply and demand.”

According to Ajay Chitkara, Director & CEO – Airtel Business, “Airtel IoT is built to massively simplify the IoT journeys of emerging enterprises. We continue to invest in our platforms by enabling technologies that are central to the functioning of the Internet of Things, including our 5G network. The findings of Frost & Sullivan are yet another endorsement of our relentless focus on innovation in the IoT segment.”

The Report further added that Airtel Business continues to be the undisputed leader in the Enterprise Mobility space with the highest overall RMS of 43.3%. Airtel Business is trusted by over 2500 large and over one million emerging enterprises across India. It offers an integrated suite of solutions ranging from connectivity to cloud, security, conferencing, IoT and Ad Tech.

#GetShotGo
Business, Health, News

Paytm #GetShotGo campaign video garners over 1 billion views, encourages users to get vaccinated

Jul 9, 2021 by Rekha Nair 0 Comments ##GetShotGo, #Abhinav Kumar, #Paytm, #Vice President Marketing

Mumbai: India’s leading digital financial services platform Paytm has taken several steps to spread awareness about the importance of getting vaccinated during the ongoing pandemic. The company’s recently launched #GetShotGo anthem has gone viral, with the participation of over 20,000 influencers and over 3 million users. The dance challenge on MX TakaTak and other social media platforms has garnered over 1 billion views and is currently the most trending video. The company is helping users book their slots through the Vaccine Finder on the Paytm App.

To create awareness about vaccination, Paytm has taken the #GetShotGo campaign to various platforms including social media portals as well as print ads in leading newspapers across different regions.

Paytm came up with the #GetShotGo anthem, which is peppy, vibrant, different, impacting to encourage the masses to get vaccinated and it has found resonance with the youth. To ensure the message reaches everyone across India, the anthem has been launched in several regional languages and is further gaining popularity among social media users in various states. The anthem has become quite popular on social media platforms and has been liked, shared, and reshared several million times.

The company said that over the last several weeks Paytm users have booked vaccination slots via the Paytm app. It had earlier launched advanced filtering options for its Vaccine Finder that help the user generate personalised leads including information such as the type of vaccine available and the fee charged for it.

The Vaccine Finder is of the many services that Paytm has started as part of its Covid-19 relief measures. Under its #OxygenForLife initiative, Paytm Foundation has donated Oxygen concentrators and Oxygen Plants to government hospitals and nonprofits across the country.

Abhinav Kumar, Vice President – Marketing, Paytm said, “All our efforts and initiatives are aimed at ensuring that we help citizens fight the pandemic with all our might. Getting vaccinated is extremely important to ensure that we come out of this stronger. This initiative helps create awareness around the importance of vaccination & educates people about how simple & seamless it actually is to book a vaccine slot on Paytm App. The anthem is inspired by people’s love for music and it holds the power to reach the people in a way that is engaging, entertaining, and impacting.”

Paytm
Business World

#MoneyTransferHuaEasy – Paytm continues to promote Money Transfers from Bank A/c with new Digital Campaign

Nov 18, 2020 by Gouri Achary 0 Comments ##MoneyTransferHuaEasy, #Abhinav Kumar, #Campaign, #Money Transfers, #Paytm, #Wallet KYC

India’s leading digital financial services platform Paytm has launched 3 new ads on social media, as part of its new #MoneyTransferHuaEasy campaign to raise awareness of how instant money transfer through the Paytm app remains a quick, safe and easy way to directly send and receive money into one’s Bank accounts. The films, targeted at Millenials, highlight how by simply choosing the recipient’s Mobile number, users can transfer money directly from their bank a/c at zero charge. Without the need for wallet KYC.

The films, which have been favourably received on social media, feature internet sensations Saloni Gaur, Danish Sait and Paytm’s very own Abhinav Kumar.

Prior to this, the company had launched multiple TV ads that had struck a chord with millions of Indians. While the public interest in the entire campaign has remained massive, certain scenes from the earlier ads have become especially popular due to the portrayal of episodes from everyday lives. These included a scene from an Indian wedding ceremony where the groom transfers money to his sister-in-law’s bank account by just using mobile number and in return, gets back his shoes from her, had a take on the popular Indian marriage tradition. Another scene of a young female tenant paying her rent through the Paytm app, to her landlord’s shy son, also got major positive reviews.

With the latest series of films, the company has now released 6 large scale entertaining films as part of its initiative to highlight the ease of making digital payments without the need of completing their Wallet KYC. Apart from the obvious benefits, users are also assured of sturdy security architecture, the best success rate for transactions in the industry and a chance to win assured cashback.

Abhinav Kumar, Vice President at Paytm said, “Paytm remains committed to expanding the reach of affordable and easy to use technology, to every citizen. We believe that digital payments solutions are not only a great enabler in addressing daily challenges but also helps improve the quality of lives of our fellow countrymen. Consumers now have the option of instantly making payments directly from their Bank accounts, by simply entering the recipient’s mobile number on the Paytm App. No other steps such as Wallet KYC are required, while transaction charges are also absent. The new marketing campaign reflects that and is geared around taking forward this message to the consumers, making them aware of the digital payments options they have. It also aims to further promote our mission to increase seamless digital transactions across the country.”