Tag: Ayodhya

Business

STAAH Ventures into Ayodhya Amidst Rising Hotel Demand

May 13, 2024 by Sujata Muguda 0 Comments #Ayodhya, #Rahul Deb Banerjee, #Ram Temple, #Shoaib Ali, #STAAH

Ayodhya: May 13 2024 – The inflow of tourists and pilgrims into Ayodhya has seen a massive upswing with the recent inauguration of the Ram Temple in Ayodhya. As a result, hotels, homesteads, and vacation rentals in the holy city are struggling to make sure that their booking process is streamlined, and they are able to maximize their revenue. STAAH, a leading New Zealand-based hospitality solutions provider, has forayed into the city with its stack of advanced hospi-tech solutions through its partnership with the Clarks Inn Express hotel.

Rahul Deb Banerjee, Vice President at The Clarks Hotels & Resorts

Clarks has on-boarded STAAH’s Max Channel Manager solution to help them manage their inventory across all its booking channels. This empowers Clarks to put in place some efficient operational processes that in turn will help in maximizing revenue and increase profitability.

“We have seen a huge increase in the demand for accommodation in Ayodhya, high enough to have an 80-85% occupancy basis the BOB (Business-on-Books) till September this year. Our hotel is garnering an Average Daily Rate of INR 12,000, up from an Average Room Rate of INR 9000-9500. So, we are delighted that we have the support of STAAH’s very easy, convenient-to-use and highly effective technology to handhold us through this transition phase and the continuing demand of the destination in the coming phase,” said Rahul Deb Banerjee, Vice President at The Clarks Hotels & Resorts

Since the opening up of the Ram Temple in Ayodhya in January 2024, the city has seen a steady increase in visiting devotees from across India and the world— as per the Shri Ram Janmaboomi Teerth Kshetra, the mandir has witnessed an average of 1 to 1.5 lakh pilgrims daily.

“Ayodhya is a very interesting market from a hospitality perspective. It is, of course, attracting hordes of pilgrims, but it will also soon pick up as a wedding destination. The demands of hotels here are slightly different from other travel destinations and we are happy that our solutions have addressed all the concerns that Clarks shared with us. We are also in talks with other properties in the city that are facing similar challenges,” said Shoaib Ali, National Sales Head, India – STAAH

Business

Kansai Nerolac Transforms the City of Ayodhya with Shades of Spirituality and Grandeur

Jan 27, 2024 by Sujata Muguda 0 Comments #Ayodhya, #Kansai Nerolac, #Kansai Nerolac Paints Limited (KNPL)

Mumbai, 27 January 2024 – Kansai Nerolac Paints Limited (KNPL), one of India’s leading paint companies, announces the successful completion of a monumental project – the painting of the 16-kilometre Ayodhya Dham stretch, as part of the Paint My City project. This significant endeavour includes painting of the revered Ram Path, Bhakti Path and Janmbhumi Path, symbolically leading to the sacred site of the Ram Mandir. Kansai Nerolac took on the responsibility, with due approval from Ayodhya Development Authority, to enhance the visual appeal of the surroundings and creating a fitting atmosphere for the historic occasion of the Ram Mandir inauguration.

Image_Kansai Nerolac Transforms the City of Ayodhya with Shades of Spirituality and Grandeur_1

The 16-kilometer stretch has undergone a meticulous painting process, depicting the essence of spirituality, culture, and reverence that surrounds Ayodhya Dham. It has crafted a visual narrative on the roads, with each stroke and colour capturing the rich tapestry of Ayodhya’s cultural heritage. With more than 300 individuals involved including contractors, architects and painters, this was one of the momentous projects carried out by Kansai Nerolac.

The colour palette used, which consists of exclusive Nerolac shades of Fantan (Code: 2079P), Caramel (Code: 2753T) and Linen Cream (Code: 2742P), compliments the spiritual aura of Ayodhya, enhancing the aesthetic appeal of the entire stretch. The project aims to create an immersive experience for pilgrims and visitors alike, setting the tone for the spiritual journey towards the Ram Mandir.

Image_Kansai Nerolac Transforms the City of Ayodhya with Shades of Spirituality and Grandeur_2

With the theme of ‘Transformation’, the intent was to use paint products that create a positive atmosphere with colour and art. Utilising cutting-edge paint technology, Kansai Nerolac will ensure durability and longevity of the paintwork, offering protection against weathering and environmental factors.

With a legacy of 100 years, Kansai Nerolac has been a part of cultural growth and development of India. With the completion of the Ayodhya Dham Project, they have added another feather to the cap. In the coming months, the company will work closely with the government body for the next phases of development and beautification of Ayodhya.

Business

EaseMyTrip Launches Holiday Packages and Direct Buses to Ayodhya

Jan 27, 2024 by Sujata Muguda 0 Comments #Ayodhya, #Direct Buses to Ayodhya, #EaseMyTrip, #Holiday Packages, #Nishant Pitti

Mumbai, January 27, 2024: EaseMyTrip.com, one of India’s largest online travel tech platforms, has unveiled its latest holiday packages to Ayodhya and Varanasi and direct buses to prominent religious destination, Ayodhya. With the inauguration of Ram Mandir, introducing these specially curated packages is the brand’s contribution towards this historic occasion. Being a homegrown brand, EaseMyTrip is committed towards promoting domestic destinations and extending its unwavering support to the country’s cultural diversity. Ram temple in Ayodhya is expected to witness 100 million tourists visits per year.

The holiday packages offer a 3-night and 4-day stay in the holy city of Varanasi and the popular spiritual hub, Ayodhya. Starting from INR 13,899, these are inclusive of budget accommodation options, sightseeing of the prominent temples and tourist attractions, meals, and commuting. These exclusive tours are designed to provide unique spiritual and cultural experiences to travelers, providing them an opportunity to explore the alluring views of the ghats, witness the serene Ganga aarti, and deep-dive into the country’s mythology with the uncountable stories these cities stand strong and witnesses to. Direct buses to Ayodhya, starts from INR 900 and can be booked from EaseMyTrip’s and Yolobus Website and App. To further enhance the travel experiences of customers, the brand is offering exciting discounts and deals as well.

Speaking on the same, Nishant Pitti, CEO & Co-founder, EaseMyTrip, said, “The rising trend of religious tourism sees a surge in interest, especially towards India’s domestic destinations, supported by government initiatives. With the consecration of the Ram Mandir, heightened demand for Varanasi and Ayodhya prompted us to create special packages. As a homegrown and culturally connected brand, EaseMyTrip is dedicated to offering enriching travel experiences, aligning with the spiritual and cultural aspirations of our customers. These packages provide opportunities for travelers to embark on spiritually awakening journeys and forge mystical religious connections.’’

EaseMyTrip’s special holiday packages offer a seamless blend of spirituality, history, and tranquility. Introducing these exclusive packages reinforces the brand’s endeavour to provide unique and culturally relevant experiences to its customers.

This limited-time deal is available for tourists until March 31, 2024. To explore these religious destinations at unbeatable prices, visit the EaseMyTrip.com website or app to avail of these exclusive packages.

Entertainment

Ram Janmabhoomi Temple The Return of A Splendid Sun to premiere on 25th January on JioCinema

Jan 25, 2024 by Sujata Muguda 0 Comments #Amish Tripathi, #Anirban Bhattacharya, #Ayodhya, #Dilip Piramal JioCinema, #Pranav Chaturvedi, #Ram Janmabhoomi Temple, #The Return of A Splendid Sun

National, 25th January 2024: JioCinema is all set to premiere the iconic documentary Ram Janmabhoomi Temple: The Return of a Splendid Sun on 25th January. Presented by Dilip Piramal and Amish Tripathi, written by Anirban Bhattacharya and Pranav Chaturvedi, the documentary takes the viewers through the history of the sacred land of Ayodhya and the events that marked the revolutionary phenomenon.

Ram Janmabhoomi - The Return of the Splendid Sun

The trailblazing documentary traverses through the nuances of the events unfolded in the unconquerable city that became the heart of the civilization, laced with the purest feeling of the devotion towards Maryada Purushottam Ram. Through the eyes of Amish Tripathi, the documentary starts with throwing light on the life of Lord Ram and reveals the story of the demolition of the temple in the 16th Century. What follows are series of events that capture the conflicts and landmark decisions, along with insightful anecdotes from the locals, as well as from the prominent personalities from various fields. This momentous journey continues to live in the hearts of millions across the world.

Ram Janmabhoomi_JioCinema

Tune in to JioCinema on 25th January to experience the impactful documentary on the construction of Ram Temple, titled ‘Ram Janmabhoomi Temple: The Return of A Splendid Sun.’

Business

Greening Ayodhya through EV Access Sweetening Ayodhya through GI Tag Laddus

Jan 16, 2024 by Sujata Muguda 0 Comments #Ayodhya, #Electric Mobility as a Service (eMaaS), #Government of Uttar Pradesh e-mobility drive at Ayodhya, #SIDBI, #Sivasubramanian Ramann, #Small Industries Development Bank of India (SIDBI)

January 16, 2024: Small Industries Development Bank of India (SIDBI) joins Government of Uttar Pradesh e-mobility drive at Ayodhya, Uttar Pradesh.

In order to Green Ayodhya and Empower hunar-mand (skilling the unskilled) especially women, SIDBI supported ETO Motors, launched its EV services in Ayodhya. Hon’ble CM flagged off E mobility initiatives including E-autos of ETO at an event held in Ayodhya Dham. The event was joined by team Lucknow RO & team green led by Dr R K Singh, CGM . This initiative aims to ease commuting in pious city of Ayodhya with reducing pollution.

Ayodhya

Govt of UP has provided charging infra and parking station where as SIDBI assisted ETO shall manage the seamless access to EV autos to common people. Its important to mention that UBER with whom we have MoU to support its aggregators deepen e mobility shall power this initiative through its matchmaking platform. Witnessing the spark in the eyes of trained drivers pool starting their livelihood journey was a matter of pride. This move is expected to enhance environment responsiveness among lakhs of people who are expected to be in Ayodhya.

On this occasion Shri Sivasubramanian Ramann, CMD, SIDBI messaged that “The decarbonization of the transport sector is need of the hour and SIDBI launched multiple initiatives to promote electric mobility adoption in India. These are aimed at providing affordable capital to the EV ecosystem, Shell foundation supported risk sharing facilities to safeguard the EV lending and supporting the women’s entrepreneurship journey in smaller towns/rural India. SIDBI endeavours to reach the last mile with affordable access to EVs. The initiative is witnessing traction from across India. The beneficiaries include enterprises active in last-mile deliveries and connectivity, renting to users, battery swapping stations, charging point operators and dedicated e mobility centric NBFCs.”

Green Ayodhya

In line with Panchamrit mission, SIDBI has prioritised digitisation of credit access and greening of enterprise ecosystem through its Panch-Tatva Missions, viz. Electric Vehicles, Energy Efficiency, Solar, Nurture t Nature ( t being technology) and Waste to Environment taste. Aligned to national mission of EV30@30 SIDBI runs 50KEV4ECO for strengthening the e-mobility eco system. SIDBI has supported several models, pan India. It has attempted to reduce last mile acquisition cost by providing affordable funds to NBFCs. ETO is one of the beneficiary enterprise whose dream to deepen its presence in Mathura, Varanasi (besides being in Delhi) is getting a fillip.

ETO Motors is leading Electric Mobility as a Service (eMaaS) and Energy as a Service (EaaS) company focusing on providing environmentally friendly electric mobility & related Energy / Charging solutions. ETO Motors is endeavouring to bring positive changes in society- ecologically, socially, and sustainably. SIDBI support to ETO Motors will not only save carbon emissions but also empower women by providing them with livelihood opportunities.

It is pertinent to mention that recently SIDBI support enabled Ayodhya laddus to get GI Tag. This earns laddus international recognition as also gives value for money to artisans engaged in this value chain.

News

Ayodhya To Be Made ‘Eco-Friendly’ Destination All Set To Become A World-Class Tourist Attraction To Be Developed As ‘Solar City’

Oct 29, 2020 by Gouri Achary 0 Comments #Ayodhya, #Ram Temple in Ayodhya, #Sarayu, #Uttar Pradesh, #Yogi Adityanath Ji

Ayodhya is fast emerging as one of the most preferred tourist places for national as well as international tourists/devotees. In the coming years, after the construction of the proposed Ram temple, arguably the largest Hindu temple in the world, Ayodhya is poised to become one of the best tourist attractions across the globe.

According to a conservative estimate of the tourist department, Ram Nagri will be witnessing three times rise in the tourists’ footfall, in the next one decade. Over 6.8 crores of people will be travelling to Rama’s birthplace by 2030, the statistical analysis suggests.

In fact, Uttar Pradesh Chief Minister Yogi Adityanath Ji is leaving no stone unturned to make Ayodhya one of the best and top-notch cities across the globe. Following the Supreme Court’s decision in favour of the Ram Temple in Ayodhya, all the development schemes have been fast-tracked by the Yogi government.

Apart from making it grand and magnificent, UP CM Yogi Adityanath promises to make Ayodhya an eco-friendly city. Housing and Urban Planning department will be its Nodal department while the Public Work Department, Tourist Department, and Culture and Irrigation Department will be sharing their support to make Ayodhya an eco-friendly city.

Entry point will be having electronic vehicles

Electronic vehicles will be commuting from the entry point to the Ram temple. All the main routes will have parking and multi-level parking areas. The Uttar Pradesh government is also planning to make ropeway to facilitate the tourists. This idea of government will not only be convenient for the tourists and devotees but it will also help in reducing pollution.

Sarayu will be having modern STP

Divine river Sarayu, on the banks of which the Ayodhya is inhabited, will be connected to STP (Sewage Treatment Plant) to make it cleaner and purer without any pollution. Now, it will be more convenient for the pilgrims to take a sacred bath in holy Sarayu waters. CM Yogi has also instructed to bring the latest model for STP in Ayodhya which is the latest in terms of technology.

Ayodhya will be developed as a solar city

Being the capital of the legendary ‘Ikshvaku’ king of Kosala, Ram ki Paudi is all set to be developed as a solar city. UP CM Yogi Adityanath, last month, in the review meeting of Faizabad, had already instructed for the development of Ram Nagri in the form of a Solar city. Urban Development Department along with Non- Conventional Energy Development Agency (NEDA) is in the process of preparing a comprehensive action plan on the same.

Ayodhya will be the new smart city

Apart from being a religious and historical place, the Ram Nagri will not only be converted into an eco-friendly facade but it will also be a high-tech city on the lines of ‘Smart City’ projects already being implemented in the state.

As a proposed ambitious plan, the Uttar Pradesh government is going to construct the ‘New Ayodhya’ in the 749-acre land of Barhata, Shahnawazpur, and Tihura. The New Ayodhya will be having Guest Houses for 5 countries including Korea, monasteries, and over 100 plots for different sects, communities, and volunteer organisations.

It is worth mentioning that Ayodhya and the Ram Mandir Movement has a strong connection with the three generations (Mahant Digvijay Nath Ji, Mahant Awaidyanath Ji, and the present Peethadhiswar and UP CM Yogi Adityanath) of Gorakh Peeth. It is to be me