FMC–FLO Mentorship Cell Launched A mentor is someone who looks at the business and gives objective inputs: Prof Ramesh Loganathan, IIIT-H

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FMC–FLO Mentorship Cell Launched A mentor is someone who looks at the business and gives objective inputs: Prof Ramesh Loganathan, IIIT-H

Aug 11, 2020 by Gouri Achary 0 Comments #FICCI Ladies Organisation (FLO), #FMC, #FMC-FLO Mentorship Cell, #Ms Bindu Sastry, #Ms Usharani Manne Chairperson of FLO Hyderabad Chapter, #National Head, #Prof. Ramesh Loganathan, #Uma Chigurupati and Pooja Mitra.

.FICCI Ladies Organisation (FLO) unveiled its ambitious initiative FMC-FLO Mentorship Cell here in the city in a Webinar on Monday evening

The Mentorship Cell of FLO provides support to existing and new entrepreneurs, to establish a new business or enhance existing ones shared Ms Bindu Sastry, National Head, FMC speaking immediately after launching the initiative. It is a PAN India initiative being introduced across 17 Chapters all over India.

The vision of FMC is to be a self-reliant entrepreneurial ecosystem for FLO members by FLO members, shared Ms Bindu Sastry.

Addressing the online gathering, Guest Speaker Prof. Ramesh Loganathan, the veteran in this space shared his wisdom. He covered areas such as women representation in startup space, an overview of mentorship, what it takes to be a good mentor, mentor overload etc.

A good mentor shouldn’t give answers. Instead, he or she must challenge mentee. The Mentor shouldn’t share opinions, Mr Ramesh Loganathan, Professor Co-Innovation/ Outreach at IIIT-Hyderabad said.

Make sure the need of the community or society is understood well and served. Your solution should be a differentiator. The customers must be able to derive value from your solution, said Mr Ramesh, former HYSEA President

There is more to pivoting than many entrepreneurs understand. Pivoting in the startup space means shifting to a new strategy as marketing conditions, corporate environment, a pandemic like the current one may force. Sometimes it entails to drastically change the whole company and its plans, strategies. The mentor can bring in his experience in such a scenario and help the best way to pivot, he shared.

Speaking about Mentor Overload, the Professor who heads Innovation at IIIT-H said in your entrepreneurial journey some of you may encounter Mentor Overload. In such a scenario, stay cool even if you get conflicting views and make an informed choice.

Concluding his talk, he observed that a mentor is someone who looks at the business and gives objective inputs

He also answered many questions facilitated by Ms Pooja Mitra asked by the participants and answered them and clarified their doubts.

According to Ms Bindu, FMC is a 1-on-1 Mentorship program, lasts for 3 to 6 months. It will facilitate Workshops in Entrepreneurial Areas. It is a voluntary based initiative. It will have two levels both at Chapter and National level. Mentors who volunteer will be trained formally and Certification will be provided. We will have useful collaborations and programs with premier organizations both national and international level.

The Mentorship cell will be a facilitation platform, connecting women entrepreneurs to experts who can guide, mentor and assist them in taking their business to the next level, added Ms Bindu.

Adding further she stated that this initiative is only for FLO women-women with an idea wanting to convert it into a business, existing women entrepreneurs wanting to grow their business, women who have been thrown into business due to unforeseen circumstances.

Welcoming the virtual gathering, Ms Usharani Manne Chairperson of FLO Hyderabad Chapter said we didn’t have such a luxury of Mentorship when I first ventured into my business 25 years ago. Today it is different. Mentorship is an organized service available on tap for entrepreneurs at every stage of their lifecycle.

And I have no hesitation in accepting, Ms. Usharani added that any degree of success one achieved during those times was through trial and error and sheer persistence.

Research and surveys prove that while growth matters, over 70% of startups fail because of premature scaling. Mentored startups grow 3.5 times faster and raise 7 times more money. 80 per cent of successful CEOs said that they had relied on some form of mentorship. In another research by Sage, 93 per cent of startups admit that mentorship is instrumental to success, the FLO Hyderabad Chairperson shared.

The FMC Hyderabad Chapter is comprised of three members -Ms. Nanda Rao, Uma Chigurupati and Pooja Mitra. Sharing the plan to take the initiative forward Ms. Nanda Rao said it will cover areas such as Marketing, Branding, Sales, Legal, Cyber Security, Finance, Digitization etc others. Several Biz Talks related to the subjects will be organized such as this one every month first Wednesday, she shared.

Business World

Arogya Setu App attained its desired success due to efficient Telecom Infrastructure in India, Mr. Ajit Pai, Distinguished Expert, NITI Aayog

Aug 11, 2020 by Gouri Achary 0 Comments #AP Mahesh Co-operative Urban Bank Ltd, #AT&T Global Network Services India Private Ltd, #Deputy Managing Director (Strategy) & Chief Digital Officer, #Distinguished Expert, #Head of IT Department, #Management Director & Chief Executive Officer, #Mr. Ajit Pai, #Mr. Arun Karna, #Mr. Badrinath Kilambi, #Mr. Ravindra Pandey, #Mr. Sanjay Aggarwal, #NITI Aayog, #PHD Chamber of Commerce and Industry, #Sr. Vice President, #State Bank of India

Investment inflow in infrastructure, logistics and telecom industry is of utmost priority for NITI Aayog, which will also aid India’s economic growth and development deliberated Mr. Ajit Pai, Distinguished Expert, NITI Aayog in a session organized by PHD Chamber of Commerce and Industry on ‘Role of Telecom Infrastructure in Digital Services during COVID-19’ on 10th August, 2020

Mr. Ajit Pai, mentioned that the Arogya Setu App attained its desired success due to efficient telecom infrastructure in India. While the basics of infrastructure are in place, but we still have a long way to go for state of art-infrastructure in Telecom sector. Telecom, digital technologies, and its penetration in India enabled us to smoothly manage our work during the times of the pandemic. The quality of communication was smooth with less interruption, said Mr. Ajit Pai.

Giving a brief about Bharat Net Project, he mentioned that while we are focusing on infrastructure and technology, focusing on its usage in our daily routine is also of prime importance. The government and NITI Aayog are undertaking collaborative measures for the growth and development of this sector and making it swift, time-saving, and cost-effective.

Mr. Ravindra Pandey, Deputy Managing Director (Strategy) & Chief Digital Officer, State Bank of India in his deliberation discussed the importance of telecom for mobility. He mentioned two things that form the backbone which includes a new vertical that has been created to look after the financial inclusion and developing the agricultural sector by boosting it with digitalization by reducing the footfall of customers in the banks.

He highlighted the need to improve the mobility infrastructure and improving the consistency in the communication channel. Telecom infrastructure needs to be consistent with seamless connectivity. Due to the pandemic, the digitalization of banking services has increased creating an opportunity to uplift the digital and telecom infrastructure to cater to future needs of the Nation. With an increase in the power and telecom consumption, up-gradation of infrastructure is of paramount importance.

Mr. Arun Karna, Management Director & Chief Executive Officer, AT&T Global Network Services India Private Ltd in his presentation discussed that COVID-19 is not a short-term thing, rather it has accelerated the need for digital services and existing trends and made changes for the long term. He also discussed how the priorities of enterprises have changed since COVID-19 by improving operational efficiency; reducing costs; maintaining market shared and competitiveness; increasing consumer satisfaction, accelerating product development, improving supplier relationship etc.

He deliberated on the digital transformation that is delivering edge to edge capabilities, change in the customer expectation and the intervention of Artificial Intelligence network in driving digital future and transformation along with the coming up of 5G network technology, leading the path towards a technology-driven future.

Mr. Badrinath Kilambi, Head of IT Department, AP Mahesh Co-operative Urban Bank Ltd mentioned as to how telecom was the backbone of our ecosystem during COVID-19 and sectors like IT, telecom and infrastructure depend on banks for support. Mr Badrinath Kilambi mentioned that the consistency and reliability of the telecom and digital services are of the utmost importance for the development of the nation.

Video Conferences, business meetings, online education have all been possible from home. The e-servies, OTT platforms, e-commerce and e-governance have increased significantly during the pandemic, said Mr. Kilambi

Mr. Sanjay Aggarwal, Sr. Vice President, PHD Chamber of Commerce and Industry in his welcome address while deliberating on the current Covid-19 spoke about how only in these times have we realized the importance, need and stability of telecom infrastructure. Mr. Aggarwal mentioned that the pandemic has demonstrated the critical importance that telecommunications infrastructure plays in keeping businesses, governments, and societies connected and running. The economic and social disruption caused by the pandemic has made people across the globe rely on technology for information, for social distancing, and working from home, added Mr. Aggarwal.

The current pandemic has painted an entirely new image of growth for certain sectors, especially the telecommunication sector, which has played the role of a lifesaver for the companies and individuals during quarantine and lockdown. Given the quick spread of COVID-19 and an increase in countries imposing restrictions on movement, our daily lives had required more time at home and more usage of data for work and leisure, resulting in a significant impact on the Telecom sector, said Mr. Sanjay Aggarwal

Giving an overview of the Telecom sector in these crucial times Mr. Aggarwal said that even as the COVID-19 pandemic is catalyzing digital transformation across business models, channels and touch points. Underlying this shift is the need for greater organizational agility as well as closer ties with customers in changing world order.

Mr. Sandeep Aggarwal, Chairman-Telecom Committee, PHD Chamber of Commerce and Industry in his deliberation mentioned that the COVID-19 pandemic has shown that digital connectivity is critical to societal resilience and business continuity in times of crisis. We have now gone digital and this pandemic has significantly accelerated the adoption of digital technologies.

India needs to invest heavily in telecom infrastructure. Capital investments need acceleration. Organizations are reimagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption. Banking and payments, critical pillars of the economy, are among the core areas that have seen a major uptick in digital offerings and adoption, said Mr. Aggarwal.

While appreciating the Government’s reform in the Telecom Sector in these trying pandemic times Mr. Aggarwal added that the digital payment volumes are also receiving a boost through the Government. They were once a convenience but have become a necessity in these times.

Mr. Alok Mukherjee, Co-Chairman-Telecom Committee, PHD Chamber of Commerce and Industry while moderating the technical session, gave an overall industry perspective and how it worked during the times of COVID-19. He also deliberated about the need to enhance the Telecom Infrastructure in Digital Services in the country.

Dr. Yogesh Srivastav, Principal Director, PHD Chamber, delivered the formal vote of thanks to all the delegates along with moderating the session. The session also witnessed the presence of Mr. Vinod Jain, Chairman and Mr. Jyoti Prakash Gadia, Co-Chairman of the Banking, Financial Services & Insurance Committee, PHD Chamber along with other industry stalwarts’ pan-India. The session was supported by AP Mahesh Co-operative Urban Bank Ltd and was attended by around 100 participants from the industry.

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SEHAT distributes “Shastric Unani Medicine – Ayush Joshanda immunity boosting powder” to general public in Chennai

Aug 11, 2020 by Gouri Achary 0 Comments #BUMS, #Cosmetic Physician, #Dr.Talat Salim (Trichologist, #Emsons Medical and Surgical in Chennai, #Health and Family Welfare – AYUSH. SEHAT, #Hijama Specialist, #L.T.T.S (London), #ministry of health and family welfare, #New Delhi, #PGDCC), #Sehat Pharma, #Sehat Skin and Hair Clinic, #Shastric Unani Medicine awareness drive

Sehat Skin and Hair Clinic was founded in 1997 in with specific focus to treat Hair, Scalp and Skin problems.

Its main goal is providing holistic health service by helping people with these problems in a natural way, by utilizing all the ancient herbal remedies along with modern scientific methods of treatment.

Shastric Unani Medicine awareness drive was held at Emsons Medical and Surgical in Chennai and distributed around 3000 cups of immune-boosting powder to the public in Chennai.

The product is licensed from the ministry of health and family welfare, New Delhi and Manufactured by Sehat Pharma, based in Chennai.

On the occasion, Dr.Talat Salim (Trichologist, Cosmetic Physician, Hijama Specialist, BUMS, L.T.T.S (London), PGDCC) said we were very much happy to be present in this awareness campaign. She elaborated on Unani as an alternate medicine that is trustable, Effective and comparatively economical – needless to mention that it is natural and has no synthetic additives.

The Immune boosting power distributed to all the public in Chennai to fight against the pandemic COVID 19. It contains Ginger, Pepper, Cinnamon, and Tulsi as the main ingredients. These Herbs and Spices are loaded with Immunity Boosting properties and protect from viral infections.

SEHAT is a reputed manufacturer of Herbal Unani Medicine in Chennai under licence from the Ministry of Health and Family Welfare – AYUSH. SEHAT also manufactures a wide range of products in the Unani Space incl Hair Vitalisers, Single Composition Drugs and many others.

Directions for Use – ½ tsp. (3gm of churanam/safoof) should be dissolved in 150ml of lukewarm water. Filter and drink twice daily.

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Bhushan Kumar’s T-Series next single ‘Dil Ko Maine Di Kasam’ released

Aug 11, 2020 by Gouri Achary 0 Comments #Asim Riaz and Himanshi Khurana, #Composer Amaal Mallik, #Director Arvindr Khaira, #Himanshi Khurana, #Lyricist Kumaar

Bhushan Kumar’s T-Series has brought audiences some of the most iconic love songs for many years. Adding to the list is their latest single ‘Dil Ko Maine Di Kasam’, a romantic song about longing and separation composed by Amaal Mallik and written by Kumaar.

Since the launch of its posters and teaser, there is a lot of talk about the chemistry between popular onscreen Jodi of Asim Riaz and Himanshi Khurana. Along with the actors who have grabbed the eyeballs of the audiences, it’s the music and lyrics that promises a song you can dedicate to your lover.

Interestingly, after delivering chartbusters like ‘Sooraj Dooba Hai’ from Roy and ‘Soch Na Sake’ from Airlift and several others, the dream team of composer Amaal Mallik, singer Arijit Singh and lyricist Kumaar team up yet again for ‘Dil Ko Maine Di Kasam’ hoping the audiences love their new creation too.

Composer Amaal Mallik says, “Every song holds a special place in a composer’s heart. The intricacy I try to bring in my melodies each time is just my effort towards trying to stay relevant and versatile. As a team, Arijit, Kumaar and I have been successful each time because we treat every project as our first and that’s how we stay in the moment and work towards something worthwhile.”

Lyricist Kumaar adds, “We attempted to contemporize old school romantic lyrics to something people from all generations could relate with. We hope our successful teaming yet again delivers another popular song.”

Says T-Series head honcho, Bhushan Kumar, “This song is definitely the one that will be on the loop of our listener’s playlist. ‘Dil Ko Maine Di Kasam’ is at its core a simple love song with a catchy melody and beautiful lyrics.”

Says Himanshi Khurana, “I was excited about this song because it’s a love song with Asim, shot by my friend Arvindr Khaira and the artists working on this song was the icing on the top of the cake.”

Adds Asim Riaz, “I feel blessed to be part of this song. I was excited to share the screen with Himanshi again and this time in a slightly different avatar. I hope the audience loves the song and our chemistry.”

Director Arvindr Khaira considers the music video of the ‘Dil Ko Maine Di Kasam’ has an interesting and gripping storyline that boasts of oodles of chemistry between the lead pair. He adds, “The music video of ‘Dil Ko Maine Di Kasam’ is based heavily on Asim and Himanshi’s super chemistry. We shot the song in Chandigarh within a tight 2-day schedule with all required precautions and safety measures.”

The romantic song is out now on T-Series’ YouTube channel.

Link – https://youtu.be/UsMRgnTcchY

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Adani Ahmedabad Marathon 4th edition goes virtual with app-based remote running

Aug 11, 2020 by Gouri Achary 0 Comments ##Run4OurSoldiers, #2020, #Adani Ahmedabad Marathon (AAM), #albeit in a virtual format., #Norrie Williamson, #scheduled date of November 29

The fourth edition of the Adani Ahmedabad Marathon (AAM) will take place on its scheduled date of November 29, 2020, albeit in a virtual format.

Given the disruptions caused by the COVID outbreak, the event synonymous as the #Run4OurSoldiers would be conducted through remote running with GPS tracking participants.

Much like its earlier editions, 100% proceeds from the registrations would be donated for the welfare of the Indian Armed Forces.

Renowned international athlete and coach, Norrie Williamson has been appointed the Race Director for AAM 2020 which is now among the top-4 marathons in India having catered to more than 30,000 runners over the past three years.

Considering runners’ anxiety about the first-time virtual experience, AAM would conduct two build-up virtual events at the end of September and October respectively to motivate runners in their preparations for the marathon day experience. Given the risks around COVID -19 particularly to people with obesity, diabetes, and hypertension, these 5km and 10km trial runs would not just help runners get in better shape but educate them for precautions to be taken against the pandemic.

With registrations set to open on August 15th, 2020, aspiring participants will get detailed information about the event on the website www.ahmedabadmarathon.com and through various social media platforms. Race categories for the final virtual event on the Adani Ahmedabad Marathon weekend which is the last Sunday of November every year are aligned to earlier editions with Full Marathon, Half Marathon, 10Km and 5 Km fun run.

Organizers will also share extensive guidelines on health and safety and participants will be required to follow precautionary measures taken by respective state governments in view of COVID19.

While winners will be bestowed with medals and certified recognition, all participants of the races will get T-shirts and certificates of completion. Registrations for participants in the armed forces would continue to be free.

“The COVID19 crisis has reemphasized the need to build a healthy nation. Running is one of the best ways to boost our physical and mental health and bolsters our immunity. We have therefore leveraged a technology-led leap by moving the platform into virtual space thereby ensuring people’s safety and staying committed to the Adani Group’s vision of contributing towards the welfare of the Indian Armed Forces. Nothing can stop our #Run4OurSoldiers,” said, Pranav Adani, MD – Agro, Oil & Gas

“The race app and post-event results have numerous features that will allow runners to plan and monitor their performance during and after the virtual events. It will allow each runner to have a completely new perspective on their performances in the virtual events. From the very first event it will be possible for runners to choose to get some coaching and training advice towards their second virtual race and then on to the Adani Marathon distances on the weekend of 29 November”, said Race Director Norrie Williamson

He added, “This is about giving the runner the best possible experience over a three month period to race day and providing mechanisms that will result in pre-race motivation, real-time race experience and meaningful comparisons of performance and post-race recognition and celebration.”

Business World

Eye Media Networks launches shortjobs.in a flexible work platform to tackle Covid job crisis

Aug 11, 2020 by Gouri Achary 0 Comments

Short jobs.in is an on-demand platform launched by Eye Media Networks for flexible work opportunities with a vision to fill in the gaps between people who have lost their jobs in this pandemic and companies looking to fill the contract based/ temporary jobs. It aims to mobilize on the open talent economy, commonly known as the gig economy and aims to democratise the Indian job market using new-age technology.

Today’s job market is very uncertain due to the Corona crisis and the gig economy consists of contractors, consultants, freelancers, and subject matter experts who are increasingly seeking flexible models of employment. That’s when Mr Umang M got motivated to bridge the gap between job seekers and the employers and help the people who are losing jobs and virtually had nothing at home. Umang explained, “We have developed a platform that will give the jobseekers an opportunity to find jobs which may not be permanent jobs but short jobs/ contract assignments. They can find temporary jobs depending on their skills sets. For example, anyone in IT who has expertise in different fields can look for an assignment in one IT backend job for a short period similarly a person working in a hotel industry who has lost his job can look for a job as COVID-19 marshal. They can get an appointment in companies and hospitals and bigger offices where marshals are being appointed and trained to guide the visitors. You can search for hundreds of jobs over this platform that matches your skill sets. Similarly, Companies looking out for talents across industries get access to different skill sets of individuals. Employers can offer opportunities across levels and roles in the organisation. They also open themselves up to a larger talent pool, which includes people who have lost their jobs, new mothers, homemakers, freshers and retired professionals.”

Short Jobs addresses an ever-growing need for Indian companies to adapt to the ways of the evolving workforce due to the Pandemic. This also gives relief to the troubled citizens to find a new source of income to survive the tough situation. The portal has been curated in a comprehensive way that abides by the needs of the professionals as per their preferred location and specific field. It acts as a bridge between the employer and jobseeker and makes the interactive journey hassle-free. A mentor helps you at every step with instructions and guide companies and the audiences. The website is enhanced with various useful functions i.e. Keyword search, job filters, options to filter preferences, user-friendly interface, interactive career-building tools, easy application process etc. making hiring faster, more cost-effective and more efficient. The Companies/ Employers extending jobs will be trusted SMEs / MSMEs with relevant employment requirements and a comfortable working environment. The information/data of the jobseekers will be completely safe and protected by Short Jobs.

On-demand staffing is becoming the hottest trend in the job market, with a growing segment of the workforce choosing work-on-demand options over full-time employment.

Website: https://shortjobs.in/

Business World

AR is the Next Video – Superfan Studio launches Augmented Reality templates for faster, superior, yet affordable AR experiences

Aug 11, 2020 by Gouri Achary 0 Comments #AR templates, #Augmented Reality -, #Founder & CEO of Superfan Studio, #Snehaal Dhruve, #Superfan Studio

Superfan Studio – one of the pioneers of Augmented Reality in India – is launching AR templates that will help make AR experiences easier, quicker and affordable for people. These templates can be customized to suit the user’s preferences and can also be used across social media platforms like Snapchat, Instagram and Facebook.

The launch comes in line with the objective of amalgamating use of AR technology with marketing strategies to enhance experiences which brands can offer afresh to their customers. Superfan Studio aims to launch an assortment of over 500 templates that users can buy, personalize and deploy.

Speaking about the launch, Snehaal Dhruve, Founder & CEO of Superfan Studio, said, “The world of technology is constantly revolutionizing and smart marketers are always on the lookout for new, interesting ways to engage their audience. After images and videos, AR has stepped into the scene with promising potential.”

To this, he added, “However, creating an AR experience is considered complex, time-consuming, and expensive. We wanted to change that. We also launched these templates to ease the process for newbies, as well as for everyone interested in using this technology; so far, the response we’ve received in comparison to traditional video marketing is staggering.”

The process of creating AR experiences with these templates is so simple, that it can be done within minutes sans code solutions or any technical knowledge. The aim is to make AR so easy and accessible that anyone can explore and create.

AR can fill the gaps which videos leave. Sometimes, a simple tactical application of AR in a video ad can take it up several notches and create an everlasting impression on viewers. The use of AR opens up a world of possibilities, but in the context of marketing, it gives companies a booster to invoke viewership, inculcate uniqueness, immerse the audience and increase engagement.

The templates can be viewed and bought from https://SuperFan.Studio/. Each user will receive one free template, allowing everyone a chance to experience the wonder that AR is.

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Remembering Dr Bhabendranath Saikia with “Twilight at the Port”

Aug 10, 2020 by Gouri Achary 0 Comments #"Twilight at the Port", #Dr Bhabendranath Saikia, #Dr Birendra Nath Dutta., #Malavika Joshi

Guwahati: 13th August 2020 is the 17th death anniversary of Dr Bhabendranath Saikia. In reference to this, to pay homage to the Maestro in a little offbeat way, dance video will be released on 9th August Sunday entitled “Twilight at the Port.” Of all of Dr Bhabendra Nath Saikia’s stories, the particular ones included in Ei Bondoror Aabeli ( Twilight at the Port) are way exceptions.

For the fourth cover of this story compilation of “Twilight at the Port”, he had created a very special prose narrative, based on London background, which is completely different from his familiar style. It is a humble effort to pay homage to him in a creative way by presenting to the people those unique prose pieces included in Soy Doxokor Godyo (Prose of Six Decades).

On the basis of that prose, this dance is created and presented by Prerana Bhuyan, a talented Satriya dancer, whose skill is acclaimed here and abroad. Her experimental dance form will unveil another side of her talent. Her sensibility is expressed in this Complex task of expressing only prose passages through dance gestures and expressions apart from the rhythm, usually required for dance. There are instances of creating dance in poems.

Before some days, Malavika Joshi had prepared and presented a dance on the basis of Professor Sacchidananda Joshi’s poems, but the example of dance on prose is not yet seen in Assam. The text of the prose selected for this new experiment it is carried out by Dr Birendra Nath Dutta. This text was earlier compiled in the audiobook “Bhraman Biroti”, directed by Namrata Datta. Now, sound engineer and instrumentalist, Diganta Sharma has newly added music to it. For the subtitle of the video, its text has been translated into English by Dr.Dipsikha Bhagawati. Dhanjit Das and Namrata Datta are associated with this honour, presented jointly by Club Nineteen, UD Foundation and Rainsoft.

The dance video is conceived by Utpal Datta and music arrangement, editing and production is done by Diganta Sharma. Media Tribe, a Mumbai based leading digital marketing agency has agreed for the digital promotion of the video. The video is expected to touch at least 5 million Dr.Bhabendra Nath Saikia followers by August 13 said, Utpal Datta.

Business World

Trivitron responds to PM Modi’s call for ‘Atmanirbhar Bharat’ to provide indigenous COVID-19 testing kits globally

Aug 10, 2020 by Gouri Achary 0 Comments #Atmanirbhar (self-reliant) Bharat., #Chairman and Managing Director, #COVID-19, #Dr. GSK Velu, #Trivitron Healthcare, #Vocal for Local’

New Delhi –August 10, 2020: In the global uncertainty of COVID-19, healthcare industry leader- Trivitron Healthcare, counts for the continuity of services & solutions for COVID-19. Responding to the honourable Prime Minister Modi’s call for ‘Vocal for Local’, Trivitron Healthcare as a leading domestic health technology company, is pleased to announce the launch of a full suite of indigenously developed COVID-19 Testing products, as the organization’s contribution towards Atmanirbhar (self-reliant) Bharat.

Trivitron Healthcare offers a comprehensive range of ICMR approved COVID-19 solutions including RT-PCR Tests (COVIDsure&COVIDsure Pro), RNA Extraction kits (RNAsure), Viral Transport Media (ViSure), Total Antibody ELISA Test (COVIDscreen Plus) and ELISA IgG (COVID Kavach IgG) testing kits for Covid-19.

Realizing the enormous need of testing kits in the domestic market, to address this, the organization has indigenously designed & developed and had started large scale manufacturing for COVID-19 RT‑PCR test kits, RNA Extraction kits, Viral Transport Media, ELISA Antibody Tests, and will soon be launching Rapid POC Tests as well, for the Indian market. Trivitron is committed to manufacturer cost-effective and globally-accepted high-quality kits, and other COVID-19 solutions.

“We have been focused on making world-class Made-in-India medical technology solutions for domestic and global markets. The current situation of COVID-19 pandemic demanded innovation in developing indigenous and economical testing kits for the Indian market and we have responded to this. We have a complete range of COVID testing portfolio which will enable scaling up of current testing needs of the Indian & International Healthcare Ecosystem.’’ said, Dr. GSK Velu, Chairman and Managing Director, Trivitron Healthcare.

Trivitron has been tracking the alarming spread of COVID-19 since the world media started reporting its devastating impact on China. Trivitron as a torchbearer of the ‘Make in India’ initiative and supporting the leadership’s call for a self-reliant nation, has decided to accelerate and enhance products and countermeasures to combat the spread of COVID‑19 in India.

By March 2020, efforts were upscaled to indigenously create required solutions, without losing time, within the given constraints and available resources, at Trivitron’s state-of-the-art facilities – Trivitron Medical Technology Park, Chennai, and AMTZ, Vishakhapatnam. As a result of this approach, Trivitron is the only Indian organization that is ready with a complete portfolio of indigenously developed technologies which can be utilized for combating COVID-19 and to fulfil the low-cost testing needs for the country, and with indigenously manufactured Comprehensive COVID-19 testing solutions, ensuring the best suppliers across the world.

Business World

Condé Nast India, Myntra and India’s top designers join hands for a cause: announces the launch of ‘Behind the Mask’ campaign

Aug 10, 2020 by Gouri Achary 0 Comments #17th August/18th August 2020., #Alex Kuruvilla, #Amar Nagaram, #Behind the Mask’, #CEO, #Condé Nast India, #Discovery, #GiveIndia President Ashok Kumar ER, #Managing Director - South Asia, #Managing Director of Condé Nast India, #Megha Tata, #Myntra, #TLC, #TLC HD and Discovery Plus

10th August 2020: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture, based on the current times. These designs then serve as inspiration for five unique mask collections, each an ode to a craft or a community. Myntra will be offering an assortment of 34 styles and 20 designs that will be available in packs 1, 4, 5 and 20.

As Alex Kuruvilla, Managing Director of Condé Nast India elaborates, “’ Behind the Mask’ is one of the most ambitious projects we’ve ever undertaken. From video concept and production to packaging and product design to bringing on board multiple partners, this activity was entirely orchestrated by Condé Nast India during the lockdown, managed remotely by multiple stakeholders. Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia—all this while creating great content that is at the core of Condé Nast India’s legacy.”

This is also the first time two Condé Nast India titles, Vogue and GQ, have joined forces for a campaign of this scale. What makes this project interesting is the extent of collaboration required to pull it off, especially since it was entirely produced in the era of lockdown and self-isolation where nothing but the “essential” was permitted. The making of the video series is a case study in itself, with everything from conceptualising to scripting and shooting done remotely, with help from the designers’ loved ones who happily agreed to play co-filmmakers. Using mobile phones and digital cameras, with extensive notes from the director and DOP and briefings over video calls, the team managed to pull off these videos, that too in broadcast specifications.

To execute this project, Condé Nast India brought on board Myntra to produce and sell the masks, TLC, TLC HD to broadcast and Discovery Plus to stream the episodes, and GiveIndia to ensure the profits from the sales reach the right NGOs.

Amar Nagaram, CEO, Myntra, added, “’ Behind the Mask’ is an extraordinary initiative, a coming together of enthusiastic and dedicated folks for a common, but the profound cause. We wholeheartedly appreciate the efforts of Condé Nast and are proud to be a part of this ‘one-of-a-kind’ association. Our wide shopper base and reach will enable these masks, inspired by the concepts of India’s leading fashions designers, to reach millions of consumers across the country, thereby supporting this fundraiser campaign in a big way.”

Megha Tata, Managing Director – South Asia, Discovery, said, “Given the Pandemic, there is a need for various stakeholders to come together for the larger good of society. This cause led initiative has the potential to engage audiences in a very endearing way and leave an indelible mark on the audiences. We are proud to have played our part in supporting Kaarigars and remain committed to support such meaningful initiatives in the future as well.”

GiveIndia President Ashok Kumar ER says: “Our crafts artisans represent the backbone of India’s rich heritage and these have been extremely challenging times for them. So we are very grateful that through this partnership Condé Nast India will not only support the karigars but also highlight the crucial role they play in the textile industry. For those of us continuing to stay safe at home, ‘Behind The Mask’ also acts as a reminder not to take the lives of those less fortunate for granted. Since mid-March GiveIndia has been supporting communities worst-hit by the COVID-19 crisis through our India COVID Response Fund, having disbursed ₹114+crore so far. And we welcome Condé Nast India’s contribution.”

The episodes will be streamed on the Myntra app on 12th August 2020 and aired on TLC and TLC HD and streamed on Discovery + on 17th August/18th August 2020. The masks will be available for sale on Myntra from 12th August onwards.

To buy the masks go to www.myntra.com