Category: Technology

News, Technology

STL launches Garuda, a smart 5G indoor small cell

Dec 22, 2020 by Rekha Nair 0 Comments #Access Solutions, #CTO, #Executive Vice President and General Manager, #Liam Madden, #Rajesh Gangadhar, #STL, #Wired and Wireless Group at Xilinx

Pune, India: An industry-leading integrator of digital networks, unveiled Garuda, a smart 5G Indoor small cell. With Garuda, STL continues to play an instrumental role in building an indigenous 5G ecosystem and enabling its customers to provide enhanced 5G experiences in the future.

A game changer for the technology landscape, 5G will enable many data intensive real-time applications. However, 5G signals will require closer proximity to mobile devices, creating a need for short range networks. Such access raises questions regarding coverage at a premise level. Garuda indoor small cell solution addresses these challenges by using devices as cellular access points, providing 5G grade coverage to meet the burgeoning data demands of the end users. STL Garuda offers a low cost and agile means for faster 5G readiness, improving the economics for Digital Service Providers and enterprises.

STL Garuda seamlessly complements the network capacity, density and coverage of macro networks, and can serve as a single board optical-to-radio interface solution for 5G low power pico cell applications. Leveraging the Xilinx adaptable radio device platform that offers full programmability while delivering high-performance and cost/power effectiveness, this O-RAN 7.2x split small cell can handle more than 30 concurrent user devices and can be backhauled across several kilometers. Moreover, it can be installed within 30 minutes and deployment can be as seamless as that of a simple Wi-Fi. Garuda is equipped with inbuilt Low-Phy layer functionality, small form factor and an integrated four channel MIMO support omni-antenna to cater to the ever-growing demand of data networks.

Here are the salient features of Garuda, which make it ideal for 5G indoor coverage:

  • Open interfaces: Fully compliant with O-RAN specifications for vendor neutrality
  • Energy efficient: Ensures lower electricity consumption for telcos and enterprises
  • Plug and play solution: Can be seamlessly installed under 30 mins
  • Ease of deployment: Supports both power source DC and PoE++

Xilinx, a leading provider of solutions in 5G, offers wired and wireless products designed to perform today and remain adaptable for the needs for tomorrow. STL Garuda incorporates the Xilinx Zynq UltraScale+ MPSOC device.

“By being adaptable with full programmability, Xilinx’s world-class 5G radio solutions are a cost-effective and efficient way to deploy 5G O-RAN  for a wide variety of wireless network environments,” said Liam Madden, Executive Vice President and General Manager, Wired and Wireless Group at Xilinx “Our platforms combined with STL’s know-how, architecture expertise, and market reach will enable the Garuda RU system to deliver the high performance and scalability required for any 5G network rollout.“

We are incredibly excited to launch Garuda and we believe it will play a significant role in driving 5G experiences for consumers by creating a dense environment for indoor coverage with the required speed, capacity, and low latency,” said Rajesh Gangadhar, CTO, Access Solutions, STL. “This technology has been indigenously developed in India as a part of our Atmanirbhar Bharat initiatives. Garuda is a next-gen product with an open interface that is not only cost effective, but also creates a new ecosystem for service innovation.”

News, Technology

Newgen Secures a Patent for Remote E-mail Access through SMS

Dec 22, 2020 by Rekha Nair 0 Comments

New Delhi (India: Newgen Software, a global provider of low code digital automation platform, has announced that the Indian patent office has granted a patent (No. 351944) for its invention entitled “Remote E-mail Access through Short Message Service (SMS)” for a term of 20 years commencing from the 16th day of February 2010 in accordance with the provisions of the Patents Act, 1970.

The technology enables mobile phones (especially a feature phone) to access email remotely using an SMS or a multimedia messaging service (MMS). It paraphrases the email and converts to a format which is communicable as an SMS/MMS. Further, there is an intelligent message filter and processor which removes the extra information, such as advertisements, disclaimers, and images from the email. The user can reply in the format of an SMS which is then transmitted to the sender as an email.

“We are pleased with the issuance of this patent. It, once again, underlines our commitment to deliver the best-in-class technologies as we proceed to strengthen and empower our clients with cutting-edge applications to help them stay ahead of the curve. The technology will facilitate organizations in enabling customer’s journeys and delivering a delightful experience “ said Diwakar Nigam, MD, and Chairman, Newgen Software.

Annually, Newgen invests 9-10% of its revenue on research and development and has a skilled team of about 500 people with deep domain expertise. The patents acquired by Newgen further strengthen its leadership in building cutting-edge, industry-specific applications, instrumental in driving digital transformation across organizations worldwide.

Newgen has filed 44 patents till date, out of which 17 have been granted in India and the US.

News, Technology

Need for Digital marketing strategies to ensure revenue during COVID19

Dec 21, 2020 by Rekha Nair 0 Comments #Ankit Shyamsukha, #CEO, #ICA Edu Skills
  • Ankit Shyamsukha, CEO, ICA Edu Skills 

Nobody would have thought in such a short time the need for digital medium would pave the way for a digital revolution in the country. The digital revolution sweeping the world has given us unprecedented access to people, ideasas well as marketplace. On one hand, digital medium gives us access to a huge market orconsumers, on the other hand it also makes it easier to find work associates and sell your skills. The businesses are using the digital marketing medium to thrive like never before. Interestingly, while the word digital marketing is not new, it has gained extra momentum in recent months particularly with respect to entrepreneurs launching businesses purely through the digital medium.

With the current pandemic when the human interaction has come to a halt, mobile phones and desktops have become constant in everybody’s life. Technology has been adapted by everybody for meeting all their needs right from booking the appointment with a doctor to choosing customized furniture for your home. Everything has literally come on your finger tips.

What is digital marketing?

Digital marketing is an online platform where one can advertise their products online on the internet or any other digital medium.As people nowadays have a significant online presence, the sellers have grabbed the opportunity to create a niche for their product. Through digital marketing details of the product to the customer anywhere and anytime is taken as it uses social media and web pages to advertise the product. There are various lucrative ways on how to earn money by digital marketing and some of the ways are listed below:

Update website messaging

Your website should be in synch with the current situation. You messaging should be such that website visitors, be they current customers or future prospects, feel that you understand the challenges in the business. At the same time, you have to show your business is ready and can still provide you services in the unprecedented times of the pandemic. Highlight your new offerings in the cover page of the website so that visitors get to know about your latest services.

Focus on website conversions

When the intent is changing and search interest for many services is going slow, it becomes much essential for your website to work hard so that the traffic can be converted into leads and sales. Times are changing so fast that what worked in May, it won’t now. You should review your Google Analytics data to see how users are interacting with your site. Look at whether your top landing pages are changing, whether your conversion rates are shifting or the lead sources are different.

Keep content strategy on top

During lockdown, people’s preferences have changed and they are searching for new things and lockdown specific things too. And that is the same for B2B too. In a B2B context, we are seeing people searching for lockdown tips on how best to work from home, business owners want to know how their business should thrive and people want to know what the office of the future looks like. As B2B digital marketing professionals, we should provide them with answers to those questions. Therefore, our websites should be full of blogs and content answering such queries and ideas related to business during and post COVID era.

It is important that we pivot our content strategies, not only because of COVID-19 but more importantly to meet the changing needs of our customers moving forward.

News, Technology

Investing in next gen security solutions to propel modernization and digital transformation efforts in 2021

Dec 21, 2020 by Rekha Nair 0 Comments #IBM India/South Asia., #IBM Security Systems, #Sudeep Das, #Technical Leader
  • 5 key Security Tech trends that must be at the heart of every organization’s security strategy

Sudeep Das, Technical Leader, IBM Security Systems, IBM India/South Asia

2020 witnessed the threat landscape in India changing and evolving quickly, data breaches, ransomware attacks, privacy failures, and other cybersecurity challenges are now on everyone’s radar screen more than ever.  Yet most businesses still struggled with effectively preparing for them. Challenges that continue to hold companies back include:– complex regulatory requirements, lack of alignment on security strategy as well as cybersecurity and compliance maturity, frequent organizational changes, security skills shortages, uncertainty regarding security “best practices” and lastly insufficient practice of plans for responding to a cybersecurity incident — that is if they have an incident response plan at all. A recent IBM and Ponemon Institute study highlighted that 41% of the respondents from India review and test their cybersecurity incident response plan (CSIRP) only once each year. This is an alarming fact, specifically in the light of the current pandemic since many organizations had to overnight shift to a Hybrid work environment leading to many unforeseen risks.

Further, as per our 2020 Cost of Data Breach report, Indian companies witnessed an average of ₹140 million total cost of a data breach in 2020, an increase of 9.4% from 2019. Additionally, companies with fully deployed security automation were able to detect and contain a breach 27% faster than those with none. Showcasing the importance of technology preparedness.

We believe the next wave of the tech security landscape will be enhanced by these five trends helping organizations innovate and be prepared for all present and future uncertainties.

  1. Security to drive modernization efforts: Most large organizations that already have significant security deployment would be looking to drive modernization and transformation of their tools to better cover the increased threat landscape. Organizations are optimizing and scaling their existing tools both in terms of newer use cases and newer detection scenarios being operationalized. All of this leading to more coverage of their infrastructure across on-Prem, operational technology (OT) infrastructure as well as cloud infrastructure and services. Further, along with upscaling the tool’s output organizations would also look to modernize the security insight exchange between these controls in a platform-based manner rather than the existing manual methods of information and security context sharing.
  2. Blueprinting a Zero-Trust Framework: There is a renewed vigour around combining Identity, Data, Network, and Device security into a common analysis platform to better deliver security context and build on an organization’s Zero-Trust journey. Companies are realizing that all the siloed security programs are not delivering the right level of risk view to them and it is necessary to drive horizontal data analysis across “all” the security telemetry data that is available for the most critical resources in the organization – people, data and infrastructure.
  3. Adoption of Security From the Cloud: With a lack of skilled personnel being a major inhibitor to maximize the efficacy of security investments, we are seeing more and more organizations evaluating Security as a Service option. This empowers the organization to work with a security firm specializing in various security services. Security as a Service can help with the maintenance and operationalization of the security controls thereby driving security through an SLA-driven program rather than a traditional path of consuming an on-Prem security solution.
  4. AI/ML-powered security to be ubiquitous – While we have witnessed the use of AI/ML within the realm of security, moving forward, organizations will embrace the power of machine learning to help them monitor their risks across all security controls. There are mountains of security telemetry data available with all IT landscapes and not all of this data is being analyzed and used for security monitoring and threat hunting. ML-based tools could provide the necessary insights from each of these controls – be it the security information and event management (SIEM) system or the user behavior analysis system or the identity risk monitoring system and more importantly the data security systems. Companies will need to evaluate their AI journey for security to ensure that it is moving from just a promise phase to actual delivery of AI-based security insights.
  5. Automation and Orchestration to be the core of security strategy- Organizations have traditionally struggled to take quick and auditable action on security insights that are provided by the various protection systems in the organizations due to either lack of man-power or lack of process. Investments in orchestration and automation technologies can help ensure that the detected incidents are addressed in a systematic and compliant manner.
News, Technology

Advanced Innovative Technology: VitrA Hygiene

Dec 19, 2020 by Rekha Nair 0 Comments

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey offers advanced innovative hygiene technologies along with cohesive elegant styles in a variety of series that have won international awards and recognition. VitrA underlines the importance of hygiene, with user-friendly cleaning solutions.

VitrA Hygiene is a unique glazing process developed by VitrA to prevent germ proliferation in the moist bathroom environment. From washbasins to WC pans, bidets or urinals, sanitary ware produced with VitrA Hygiene technology offers superior hygiene to users throughout the products’ lifetime.

VitrA Hygiene is a technology which offers benefits in terms of health. It has Ion technology that prevents harmful bacteria. VitrA Hygiene is a special glaze that prevents the growth of harmful bacteria in the bathroom by 99.9%. The VitrA Hygiene glaze coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime. VitrA has also been accredited by Independent labs from Turkey & Germany that has shown 99.99 % bacteria free product by using in-house glaze technology – VitrA Hygiene.

The sanitary-ware industry in India is experiencing rapid growth as modernity and cohesive, beautifully elegant designs, along with technology for advanced personal hygiene and comfort, is the need of the hour.

News, Technology

ESDS unveils the Tech ecosystem of the future- SPOCHUB 2.0

Dec 18, 2020 by Rekha Nair 0 Comments #CEO of SPOCHUB, #CMD & Group CEO) of ESDS, #Founder, #Mr Kishore Shah, #Mr. Piyush Somani

Mumbai: India’s leading Managed Cloud Hosting Service Provider and Data Center Company “ESDS Software Solution Pvt. Ltd” announces the new avatar of their Digital Tech Ecosystem ‘SPOCHUB’ (SaaS PaaS On Click).

SPOCHUB has been established to enable Independent Software Vendors (ISV’s) to offer their unique Products, Solutions, and Services for Small and Medium Businesses (SMB). On the other hand, it assures the customers as well by giving them the right choice of Products, Solutions, and Services for their Digital Transformation Initiatives.

SPOCHUB will leverage world-class Infrastructure and the global reach created by ESDS over a period of time and ISV’s can benefit out of the same by being an active part of the SPOCHUB Digital Tech Ecosystem and reach the global market with the right technology and go to market strategy. Cloud-based SaaS & PaaS can provide notable savings, flexibility and security while eliminating the upfront cost for the end-users and is also readily available 24x7x365.

Due to the COVID-19 pandemic, SaaS-based products are already witnessing a humongous amount of growth globally. Before the COVID-19 pandemic, the Global SaaS (Software as a Service) and PaaS (Platform as a Service) adoption rates were significantly higher as compared to India. Whereas, the pandemic led to accelerated growth in Indian SaaS-based offerings concerning that of the global market demand. SPOCHUB aims to serve all the 19 countries where ESDS already has its presence by delivering relevant solutions to all major business verticals like Government/PSU, BFSI, Manufacturing, Healthcare, Education, Media, Entertainment & Agriculture to name a few.

SPOCHUB is a unique platform that adopts a plug & play model providing Industry Specific Offerings On Click. It enables the ISVs to display their offerings across the Globe with a unique “Omni Channel Proposition”. This model makes ISV’s focus on developing innovative solutions for the end-users which in-turn acts as a catalyst in customer’s Digital Transformation Journey.

Mr. Piyush Somani, (Founder, CMD & Group CEO) of ESDS says, “There is a huge demand for Industry Specific SaaS offerings and it is estimated that the global addressable market for SaaS will be around $400 billion by 2025. Whereas, SPOCHUB is targeting 2% of this market share in the next 5 years with it’s highly innovative & relevant SaaS offering supported with ESDS’ patented Cloud technology”

“SPOCHUB is a product-agnostic organization and believes firmly in assuring customers with the industry-specific offerings by enabling the relevant ISV’s that fit the bucket. SPOCHUB has successfully on boarded 25+ ISVs and is targeting to have close to 50+ products by the end of current fiscal which will assist the SMB sector in their Digital Transformation Journey. ESDS has also agreed to port some of it’s unique Software solutions like IPAS ERP system, VTMScan, Loan Origination System, HIMS and online Learning solutions on SPoCHub for rapid growth of SPoCHub Marketplace” Says Mr. Kishore Shah, CEO of SPOCHUB.

News, Technology

Logistics Tech start-up Pickrr raises $4 million in funding in round led by Guild Capital and Omidyar Network India

Dec 17, 2020 by Rekha Nair 0 Comments #Apoorv Gautam, #Badri Pillapakkam, #co-Founder, #Guild Capital and Omidyar Network India, #India Head and COO of Guild Capital, #Omidyar Network India, #Partner, #Pickrr, #Pickrr Technologies Private limited, #Rhitiman Majumdar

New Delhi: Pickrr Technologies Private limited, a leading Indian logistics tech start-up, announced it has raised $4 million in funding in round led by Guild Capital and Omidyar Network India. Pickrr is an AI-enabled and cloud-based platform that automates shipping for businesses and provides seamless multi-channel order management solutions.  Having been bootstrapped by its founders, with support from angel investors, this is Pickrr’s first institutional raise. Boutique Investment Bank, Dexter Capital was the exclusive financial advisor for the transaction.

With one of the largest service footprints among SaaS based logistics providers, Pickrr serves 26,000 pincodes and handles 1.5 million shipments in a month. During this festive season, Pickrr’s volumes have grown over 400% year-on-year, which follows on from aggressive growth over the last 12 months.

Pickrr will use the investment to continue its market expansion and product development. The core of Pickrr’s technology remains its smart machine learning based algorithm called CALCULA which provides courier recommendations aimed at improving delivery performance.

Rhitiman Majumdar, Co-Founder, Pickrr, said, “We are delighted to be partnering with Guild Capital and Omidyar Network India. Our aim is to create a brand that online sellers use for ‘anything and everything related to logistics’. This includes- Warehousing & Fulfilment, Cross border Logistics, B2B Logistics, and more. We are also planning to provide our tech solutions to aggregators and franchisees so that we can manage their shipments through a single end to end platform. The company’s goal is to help become growth drivers to their sellers and not just logistics service providers. Pickrr also plans to enhance services that decrease the cost and the inconvenience of logistics while also helping them to increase revenues.”

Badri Pillapakkam, Partner, Omidyar Network India said, “Pickrr’s focus on helping small businesses get access to best-in-class logistics services resonates with our objective of helping every Indian realise the power of the internet. With Pickrr’s help, MSMEs are able to digitise their shipping workflow, lower their courier rates and most importantly improve efficiency of delivery, which results in greater revenue. Further, its smart pricing structure, allows for healthy margins in an otherwise low margin business. Pickrr’s partnerships across distribution networks and its comprehensive shipping solutions fit well with our ‘full-stack logistics solutions for MSMEs’ investment thesis, and we are excited to partner with Rhitiman, Gaurav and Ankit and help them scale to the next level.”

Apoorv Gautam, India Head and COO of Guild Capital, said, “Logistics in India is a highly unorganized market ripe for technology-led disruption. Pickrr’s unique SaaS platform is a full-stack logistics solution which provides smart order fulfillment and machine-learning based courier recommendations. We believe that Pickrr will pave the way for solving logistics-related challenges for a large number of e-commerce sellers at scale. We look forward to partnering with the Omidyar network team to support Pickrr in its growth journey and help realize its vision.”

With online shopping and ecommerce showing double digit growth, Pickrr aims to continue customer acquisition as a key driver of growth in the coming year.

Health, News, Technology

KENT RO introduces first of its kind air purifier with UV disinfection

Dec 17, 2020 by Rekha Nair 0 Comments #Chairman, #Dr. Mahesh Gupta, #Kent RO Systems Ltd.

New Delhi: Mounting the deteriorating air quality concern is now the need for additional measures such as UV-C light disinfection, to help prevent airborne transmission. Scientific researches, including the Centers for Disease Control (CDC), indicate that the primary method of COVID-19 and influenza transmission is through airborne means. The freshest room is instantaneously contaminated the minute an infected person enters and breaths, speaks, coughs or sneezes. Consequently, KENT RO Systems Ltd, has launched a new model of Air Purifier christened as KENT ALPS – PLUS Air Purifiers with UV disinfection.

Commenting on the need for air purifiers with UV disinfectant, Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd. said, “While advanced air purifiers already exist in the market which help breathe pure but the pandemic has triggered the need for preventive measures, such as UV-C light disinfection, to help avert airborne transmission; although face masks and social distancing are good preventative measures, but we need to step up the prevention; especially with winters approaching socializing outdoors or opening windows for added ventilation for extended periods are not practical and/or possible. Hence, we have expanded our portfolio with more innovative and tech driven products understanding the current situation and air quality concern, we have come out with a solution that will let you breathe Pure Air and disinfect your home and workplace.”

With the all new UV disinfectant feature the purifier also utilizes HEPA Pure Technology to remove dangerous particulates from Air. HEPA filters have the efficiency to catch and trap indoor carcinogens particles like PM 2.5 particulates (removes up-to 99.99 %), Pollen, Allergens, Surface adhering Mold, Fine Dust and clinging odors like Cigarette smoke, foul smells or pet odor. KENT ALPS PLUS Air Purifier with UV disinfection comes with a higher CADR and higher capacity of 400 m3/hr which is ideal for an area of upto 430 sq feet. That means you can purify the area of your living room and lobby with this purifier ideally. In simple words, impeccable performance and quiet operation in a sleek, compact design.  It incorporates some smart features like Intelligent Air Quality Monitoring, and filter replacement indicators, child lock and low noise operations.

“We are already aware that with every passing day the air quality is worsening. Perhaps with the pandemic people are spending more time indoors which means the quality of indoor air is critical to one’s health. Pollutants like dust, bacteria, pollen, hazardous gases, smoke etc. are amongst the common and hazardous indoor pollutants. These pollutants have shelf life upto 240 hrs in some cases. Inhaling these pollutants can lead to major complications like asthma, flu and other respiratory diseases.” he added.

KENT ALPS: Filtration Process

KENT ALPS uses a combination of purification systems as well as a set of filters. The three stage filtration process gives you an excellent level of Air Purification. Kent Air-Purifiers uses tested and trusted a unique designed Primary filter acting a first line of defense removes large and visible pollutants such as large particle dust, cobwebs, debris, human and pet hair, the Activated carbon filter removes any smell odour including smoke, foul smell, pet smell, and Anti-bacterial coated ‘HEPA’ (high efficiency particulate arrestor) developed with superior Japanese technology, catches and traps carcinogenic particles such as bacteria, pollen, allergens, mould, dust etc.

HEPA Technology

HEPA (High Efficiency Particulate Arrestor) is a type of a mechanical air filter, which removes 99.97% of particles of size less than 0.3 microns in diameter from air passed through it. HEPA uses three different mechanisms: impact, interception and diffusion to catch and trap carcinogen particles, which are larger than 0.3 micron size and can be commonly found at homes such as dust mites, mold spores, pollen, pet dander and tobacco smoke. These carcinogen particles have high shelf life and are highly injurious to health to cause a variety of health hazards including allergy, asthma, and lung cancer.

Availability: Available through all leading retail outlets across India

Price: 29,950/inclusive of all taxes.

News, Technology

PhonePe processes over 11 million Insurance premiums on its platform in 2020

Dec 17, 2020 by Rekha Nair 0 Comments #Ankit Gaur, #Director, #PhonePe

National 2020: PhonePe, India’s leading digital payments platform  announced that it processed over 11 million insurance policy premium payments in the last one year. PhonePe provides customers with a simple, quick and secure option to pay insurance premiums for over 30 insurers. The need for this feature has been strongly validated with PhonePe witnessing strong and active participation from tier-2 and tier-3 cities with 80% of the premiums being paid by customers residing in these markets.

PhonePe provides customers the added convenience of instantly-downloadable payment receipts for insurers to enable them to avail tax benefits in addition to zero convenience fees. This has resulted in PhonePe sustaining high premium payment volumes in this category since its launch. PhonePe also saw a massive spike in premium payments during the lockdown as users chose not only to pay premiums for their own policies, but also for their families and friends.

Commenting on the milestone, Ankit Gaur, Director of Business at PhonePe said, “The digital payments landscape is rapidly changing the way people are transacting and investing. Insurance as a sector is benefiting immensely from these macro trends. The PhonePe platform offers unmatched convenience and reliability for making premium payments in a jiffy. This has made us the platform of choice for millions of insurance policyholders across the nation. Digital payments will only continue to grow in popularity and we are on course to achieve our goal of building a truly open payments platform for a billion Indians.”

To pay insurance premiums on PhonePe:

Step 1: Select “LIC/Insurance” from the PhonePe homepage

Step 2: Select your Insurance service provider”

Step 3: Enter your details

Step 4: Click Confirm, select the payment instrument and complete the payment

Step 5: For LIC, download the payment receipt instantly from the PhonePe app

News, Technology

CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

Dec 15, 2020 by Rekha Nair 0 Comments #CEO, #CNBC-TV18, #Smriti Mehra

Small and Medium Businesses have been the backbone of the Indian economy. While Covid-19 did hinder their streamlined work, it also made them appreciate the role of modern technology plays in growth and prosperity in this digital age, and how it can help them step into the future. Driving this similar thought ahead and aiming to help SMBs in this long run – CNBC-TV18, Indian leading English business news channel has joined hands with Microsoft to launch ‘SMB Utsav’. This contest is an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth upto ₹ 15 lakhs and bolster their growth in the new paradigm.

Started from 7th December 2020, this is a 3 month-long event, which will identify and award the best SMB for their business/organizational resilience every month. The aim is to provide a game-changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. This in turn will help the winning SMB to drive innovation and unlock opportunities. With the help of Investment Information and Credit Rating Agency of India(ICRA) analytics – the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winner will be awarded benefits of worth 15 lakh which will include technology benefits, business benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.

The CNBC-TV18 editorial panel along with ICRA will conduct a 3-phase methodology (Judging process), which will be a deliberate procedure designed on a combination of various criteria, including online submission, shortlisting, and at the final stage,  the jury meet.

Commenting on the same, Smriti Mehra, CEO at CNBC-TV18 said, “Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”