Tag: Ankit Shyamsukha

Will 2022 Bring a Return to ‘Normal’ After Mostly Online 2021 Semesters?

Ankit ShyamsukhaBy Mr. Ankit Shyamsukha, CEO, ICA Edu Skills

As the trials and roll out of vaccines have already begun in many parts of the world and many vaccines have also cleared the approvals including those of Oxford, Moderna, Pizer, the Russian Sputnik and Chinese vaccines, it is expected that by the end of 2021 a large part of the vulnerable population will be administered vaccine. While it will still take a few years for all people to get the shot and the latest Coronavirus strain is presenting a fresh challenge yet, there is hope of normalcy returning over the next 2 years. The education process will also have a major transformation as it will take the blended approach of online and offline classes depending upon the severity of the situation.

How the pandemic has affected education?

Education is one of the worst affected sectors in India during the pandemic. It has thrown a new challenge in every students’ life. The learning process of around 32 crores students in India has suddenly came to a halt. According to the UNESCO report, about 14 crores of primary and 13 crore of secondary students are affected. And, that made every student resilient and getting adapted to the new challenges. They opted technological platforms to have an uninterrupted learning process. Even many educational institutions cancelled their classes, examinations and internships among others and took to online medium. Thus, COVID-19 has also taught many ways to emerge victorious from the pandemic both from students and teachers.

Teachers assigned work to students via the internet, delivered lectures via online video conferencing using different apps like Zoom, Skype and various google apps. Though the scenario was not similar everywhere, it was still a challenge of good internet penetration in rural areas. Government has also postponed the examinations of secondary and higher secondary classes and later conducted examinations strictly adhering to COVID-19 guidelines.

The education scenario in 2022

hough the outbreak of COVID-19 has created many negative impacts on education, educational institutions of India have accepted the challenges and trying their best to provide seamless support services to the students during the pandemic. Indian education system got the opportunity for transformation from traditional system to a new era. The following points may be considered as the positive impacts.

Though the outbreak of COVID-19 has created many negative impacts on education, educational institutions of India have accepted the challenges and trying their best to provide seamless support services to the students during the pandemic.

Indian education system got the opportunity for transformation from traditional system to a new era. The following points may be considered as the positive impacts.

Indian educational institutes have adjusted to the new normal despite the initial hiccups of adhering to the usage of technology. They tried their best to provide seamless support in providing continuous education in the times of the pandemic and transformed from traditional learning to the new era of learning. Here are some of the ways the education scenario in 2022 will roll out:

  • Shift towards blended learning: This kind of learning will give exposure of both online and face-to-face learning. In a recent survey, it has been found out that 59% of students are more motivated to learn through blended or hybrid learning than in a fully online course or a flipped classroom setting. It gives the advantage of learning at their own pace and via an interface with digital technology. At the same time, learning done in this virtual way is often best consolidated by in-person interactions. In many ways, blended learning combines the best of both worlds.
  • Rise in use of the learning management system: Educational institutes are going through a rising demand of learning management systems. It’s providing a great opportunity to the companies, who are developing and strengthening the learning management system. There is a rise in the demand of soft copy of learning material across the institutes.

Need for Digital marketing strategies to ensure revenue during COVID19

  • Ankit Shyamsukha, CEO, ICA Edu Skills 

Nobody would have thought in such a short time the need for digital medium would pave the way for a digital revolution in the country. The digital revolution sweeping the world has given us unprecedented access to people, ideasas well as marketplace. On one hand, digital medium gives us access to a huge market orconsumers, on the other hand it also makes it easier to find work associates and sell your skills. The businesses are using the digital marketing medium to thrive like never before. Interestingly, while the word digital marketing is not new, it has gained extra momentum in recent months particularly with respect to entrepreneurs launching businesses purely through the digital medium.

With the current pandemic when the human interaction has come to a halt, mobile phones and desktops have become constant in everybody’s life. Technology has been adapted by everybody for meeting all their needs right from booking the appointment with a doctor to choosing customized furniture for your home. Everything has literally come on your finger tips.

What is digital marketing?

Digital marketing is an online platform where one can advertise their products online on the internet or any other digital medium.As people nowadays have a significant online presence, the sellers have grabbed the opportunity to create a niche for their product. Through digital marketing details of the product to the customer anywhere and anytime is taken as it uses social media and web pages to advertise the product. There are various lucrative ways on how to earn money by digital marketing and some of the ways are listed below:

Update website messaging

Your website should be in synch with the current situation. You messaging should be such that website visitors, be they current customers or future prospects, feel that you understand the challenges in the business. At the same time, you have to show your business is ready and can still provide you services in the unprecedented times of the pandemic. Highlight your new offerings in the cover page of the website so that visitors get to know about your latest services.

Focus on website conversions

When the intent is changing and search interest for many services is going slow, it becomes much essential for your website to work hard so that the traffic can be converted into leads and sales. Times are changing so fast that what worked in May, it won’t now. You should review your Google Analytics data to see how users are interacting with your site. Look at whether your top landing pages are changing, whether your conversion rates are shifting or the lead sources are different.

Keep content strategy on top

During lockdown, people’s preferences have changed and they are searching for new things and lockdown specific things too. And that is the same for B2B too. In a B2B context, we are seeing people searching for lockdown tips on how best to work from home, business owners want to know how their business should thrive and people want to know what the office of the future looks like. As B2B digital marketing professionals, we should provide them with answers to those questions. Therefore, our websites should be full of blogs and content answering such queries and ideas related to business during and post COVID era.

It is important that we pivot our content strategies, not only because of COVID-19 but more importantly to meet the changing needs of our customers moving forward.