Tag: Tata Motors

Business

Tata Motors’ flagship DARK series now available in its new SUVs

Mar 6, 2024 by Mansi Praharaj 0 Comments #BENGALURU, #Harrier, #Safari, #SUVs, #Tata Motors

Bengaluru, March 06, 2024: Tata Motors, India’s leading automobile manufacturer, standing true to its commitment of New Forever, unveiled India’s #1 selling SUV brand – the Nexon in the iconic #DARK avatar for both its ICE and EV offerings. Adding to this successful range, the Company also launched their premium SUVs – The new Safari and the new Harrier in their #DARK versions.

Tata Motors’ flagship DARK series now available in its new SUVs

Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences. Flaunting a captivating exterior design and a feature rich interior, the new #DARK family comprising of the Nexon.ev, Nexon, Harrier and the Safari are back and are better than ever. We are also excited to bring to you our newest campaign, especially conceptualised for this range which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new #DARK range, synonymous with luxury and superior craftsmanship.”

Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors set a new benchmark in the industry with the #DARK. The #DARK has since elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, making it a compelling and unique proposition for customers to choose from. The #DARK range brings with it a host of exciting enhancements to India’s most loved SUVs with its signature #DARK mascot and dark exterior treatment, exclusive to this range.

Introducing the new #DARK Range:

Nexon.ev: India’s no 1 EV, the Nexon.ev in its bold #DARK avatar boasts of a plethora of ground-breaking features that redefine the automotive experience. Its striking appearance characterized by a bold digital design language, accentuated by sharper lines, exude an unmistakable SUV persona. The exterior showcases a more muscular stance, with a robust body, elevating its exclusivity with the signature #DARK mascot and a distinctive dark exterior treatment.

The interiors of the SUV is clad in sophistication, featuring all-black leatherette bolstered seats meticulously designed for ultra-comfort. Safety takes center stage with innovative features such as SOS Calling function, Embedded Maps view in the Digital Cockpit, and a blind spot view monitor ensuring peace of mind on every journey. The Nexon.ev #DARK pushes the boundaries of technology with its game-changing features. Vehicle to Vehicle Charging and Vehicle to Load Technology redefine capability, while the inclusion of Aracade.ev, an inbuilt app suite with 15+ apps and a 31.24cm Cinematic touchscreen system by Harman cater to your entertainment needs.

The JBL cinematic sound system with 9 speakers delivers an immersive audio experience like no other. Performance-wise, the Nexon.ev #DARK sets new standards with the highest range in its segment, boasting an impressive ARAI certified 465km. Paddle shifters offer enhanced control using regenerative braking, ensuring a dynamic driving experience. Not to forget the smart digital lights with end-to-end DRL & tail lamps, illuminating the way forward with unparalleled clarity. With its bold design, futuristic technology, and uncompromising performance, the Nexon.ev #DARK stands as a true game-changer in the automotive landscape.

Nexon: The exterior design of the Nexon #DARK showcases a bold and aggressive SUV style, characterized by a chiseled hood, sleek LED lamps, and a dynamic stance. This distinctive look is further enhanced by the exclusive #DARK mascot and dark exterior treatment, setting it apart from the crowd. Inside the cabin, the Nexon #DARK maintains its SUV practicality while offering a modern and intuitive atmosphere. The focus has been on elevating the interior with luxurious and exclusive all-black aesthetics, featuring black leatherette seats adorned with #DARK badging embroidered on the headrests. The cabin is equipped with advanced technology, including a ‘Hidden until lit’ Capacitive Touch FATC panel, ensuring a seamless and intuitive user experience. The integration of Amazon Alexa and Tata Voice Assistant offers over 200 voice commands in six languages, providing unparalleled convenience and connectivity. Additionally, the Nexon #DARK features a Wireless Charger, eliminating the hassle of tangled cables and ensuring that your devices stay charged on the go. With its striking design, luxurious interiors, and advanced features, the Nexon #DARK sets a new standard for SUVs in its segment.

Harrier and Safari: These OMEGARC twins, comprising the dynamic and youthful 5-Seater Tata Harrier and the premium and luxurious Flagship 7-Seater Tata Safari in the new #DARK avatar, are further elevated with an array of premium features. The Harrier #DARK and Safari #DARK boast top-of-the-line advanced features, including pioneering 1st in segment features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs, LED DRLs with Center Position Lamp in the Front, and a Driver Knee Air Bag for enhanced safety. The audio experience is taken to new heights with 10 JBL Speakers featuring Advanced Harman AudioworX, while the aesthetics are enhanced with R19 Alloy wheels featuring Aero inserts and a bold Piano Black Grille.

Both models offer a luxurious and comfortable driving experience with Dual Zone Fully Automatic Temperature Control, Touch-based Central Control Panel with multifunction, and Leatherette seats adorned with the #DARK logo on the headrests. Additionally, the Safari #DARK offers Comfort Headrests in the 2nd row for added relaxation during long journeys, along with 2nd Row Ventilated Seats for increased comfort and convenience. With these premium features and exclusive #DARK styling elements such as Bold Oberon Black exteriors, Blackstone Interior theme, and Piano black accents, the Harrier #DARK and Safari #DARK redefine luxury and sophistication in their respective segments.

News

India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins

Feb 12, 2024 by Sujata Muguda 0 Comments #Atal Yatra, #BPCL, #HPCL, #Nishmanya, #Nishmanya Bahadur, #Silver Jubilee of the Golden Quadrilateral, #Tata Motors

Bhuvaneshwar, February 12, 2024: A 26-year-old YouTuber and an automotive journalist, Nishmanya Bahadur commenced on Monday ‘Atal Yatra’, an arduous solo-driving expedition along 6000 km of the Golden Quadrilateral of India that he will complete in just 15 days.

India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins. Seen in the pic is Nishmanya Bahadur_the solo diriver

“Atal Yatra celebrates 25 years of the Golden Quadrilateral and pays tribute to the vision of Atal Behari Vajpayee, one of India’s most respected Prime Ministers,” said Nishmanya Bahadur at the launch in Mumbai. “I want to produce a series of videos on my YouTube channel “NBD” to showcase the international quality of road infrastructure created in India in recent years,” he said.

The Yatra kicked off from Mumbai’s iconic Nariman Point on Monday and will travel through Delhi, Kolkata and Chennai and ends on 26th February 2024 in Mumbai. It’s a 13-day drive through 13 states, with 2-day halts in Kolkata and Chennai averaging 500 km a day.

The highway-odyssey will pass through Ahmedabad (Gujarat) on 12th February; Ajmer (13th February), New Delhi (14th Feb); Kanpur via Yamuna expressway (15th Feb); Bodha Gaya (16th Feb); Kolkata(17thFeb); Bhubaneshwar (19th Feb); Vizag (20th Feb); Guntur (21st Feb); Chennai (22nd Feb); Bangalore (24th Feb); Belgavi (25th Feb) and end at Mumbai on 26th Feb.

Atal Yatra is supported by BPCL, HPCL and Tata Motors.

A road network like the Golden Quadrilateral is critical to a country’s economic development. It is the backbone of a country’s economic activities and is essential for unlocking a country’s full economic potential and ensuring equitable development across regions.

India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins PIC 02

Golden Quadrilateral is a network of highways connecting India’s four top metropolitan cities, namely Delhi, Mumbai, Chennai and Kolkata launched in January 1999 by the then Prime Minister Shri Atal Behari Vajpayee. The year 2024 marks the Silver Jubilee Anniversary of the Golden Quadrilateral which is the world’s fifth-largest highway at 5,846 kilometres of length.

Nishmanya Bahadur is a young automobile journalist with a great passion for the sector with over 1000 articles under his name. His channel NBD is about 4 months old and has already acquired about 1500 subscribers and more than 50,000 views.

“Globally, automotive journalism and AVs are a huge segment of infotainment, but not as much in India. My vision is to be counted as one of the world-class YouTubers from India in the automotive sector,” says Nishmanya.

As to why he chose such an extensive and demanding drive on India’s highways as a challenge, Nishmanya quipped, “Automobiles certainly need good roads. Besides, making transport faster, more comfortable and more economical for passengers, drivers and movement of goods. Road infrastructure is the backbone of commerce and also of tourism. I want to tell the world that India has arrived on that stage,” he added.

Business

Tata Motors Partners with UN-Backed LeadIT Initiative

Feb 12, 2024 by Sujata Muguda 0 Comments #Romina Pourmokhtari, #SJR Kutty, #Tata Motors, #UN-Backed LeadIT Initiative

Bengaluru, February 12, 2024: Tata Motors, a global leader in the automotive industry, announces its partnership with the Leadership Group for Industry Transition (LeadIT), a global alliance launched by the governments of Sweden and India at the UN Climate Action Summit in September 2019. As a member of LeadIT, Tata Motors will be able to harness the power of global best practices, influence policy-making, and together with other members strengthen its climate action plans, thereby accelerating its transition towards net-zero emissions.

Speaking on the development, SJR Kutty, Vice President and Chief Sustainability Officer, Tata Motors, said, “We are excited to join forces with LeadIT, a milestone that underscores our deep-rooted dedication to environmental sustainability. Our pledge to attain net-zero emissions across our Passenger Vehicles (PV) business by 2040, and our Commercial Vehicles (CV) business by 2045, is a testament to our commitment to a greener future. Joining forces with LeadIT propels us closer to these ambitious goals, facilitating our journey towards sustainable transformation. This collaboration will not only expedite our own transition but also catalyse a climate for change within the automotive industry. We eagerly anticipate working alongside other pioneering companies within LeadIT, creating a dynamic ecosystem of shared insights and collective advancement. Together, we aim to drive the automotive industry forward, championing a sustainable future for all.”

Expressing the group’s enthusiasm at welcoming Tata Motors into the group, Romina Pourmokhtari, Minister for Climate and the Environment, Sweden and Co-Chair of LeadIT, said, “This membership signals an important commitment to net zero from a leading global manufacturer in the supply chain. Demand signals are crucial for the transformation of our industry. Fostering dialogues and strengthening partnerships in areas where transition challenges need to be addressed is core to achieving reduced climate emissions. Industry is driving the green industrial transformation here in Sweden and we hope to inspire change globally. I look forward to seeing Tata Motors in our group of leading partners.”

Tata Motors is embracing sustainability as a business transformation with significant progress in zero-emission products, renewable energy, circular economy, water neutrality and biodiversity. The company has already installed 109 MW of renewable energy capacity and plans to add ~300 MW in the next three years to become a RE100 company. Over the past 3 years, Tata Motors has reduced its Scope 1+2 emissions intensity by 44% and is pioneering the electric and zero emissions vehicle revolution along with a host of low-emissions alternate powertrain options to enable deep decarbonisation in its Scope 3 emissions.

Upholding the principles of the circular economy, Tata Motors is driving TATVA- a Circular Economy framework working across Materials, Energy, Lifetime and Utilization pathways for a holistic transformation. The company has also established five Re.Wi.Re facilities across various cities, designed to extract maximum value while leaving minimal footprint at the end of a vehicle’s lifecycle. Tata Motors is dedicated to water stewardship, achieving water-neutral or positive status at three of its plants. The company is integrating nature and biodiversity into its business strategy, conserving habitats around its operating sites, aligning with scientific methods to map and set targets across its value chain, and undertaking flagship conservation projects that have a positive impact beyond its value chain. These achievements highlight Tata Motors’ commitment to sustainability and its leadership in the industry.

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Business

Tata Motors launches Customer Care Mahotsav an unique engagement program for commercial vehicles customers

Jan 17, 2024 by Sujata Muguda 0 Comments #Girish Wagh, #Tata Motors

Bengaluru, 17th January 2024: Tata Motors, India’s largest commercial vehicle manufacturer, has announced its ‘Customer Care Mahotsav’, a comprehensive customer engagement program for commercial vehicle customers. Scheduled from 14th January to 30th March 2024, this initiative will take place across all authorised Tata Motors service outlets across the country. The Customer Care Mahotsav will serve as an ideal platform for rich engagement with the fleet owners and truck drivers to understand their requirements and emerging trends.

It will also offer a host of benefits to the customers like – meticulous vehicle check-ups by trained technicians, attractive discounts on select range of Tata Genuine Parts and access to value-added services such as Annual Maintenance Contract (AMC), Fleet Management Solutions (FMS) and Fleet Edge, among others. Drivers will benefit from comprehensive training on safe and fuel-saving driving practices, health check-ups, hygiene kits and value propositions designed specifically for them under the Sampoorna Seva 2.0 initiative.

Key highlights: Tata Motors Customer Care Mahotsav
For customers:
ü Meticulous vehicle check-ups
ü Value-added services
ü Attractive discounts on select range of Tata Genuine Parts
For drivers:
ü Hygiene kits
ü Health check-ups
ü Comprehensive training

Commenting on this distinctive program, Mr. Girish Wagh, Executive Director, Tata Motors emphasised, “At Tata Motors, customer-centricity is ingrained in every aspect of our business. Our offerings and services undergo rigorous cycles of customer feedback, ensuring complete peace of mind to our customers. This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, plus strengthen our relationship with customers and other stakeholders.

Spanning the entirety of our nation, this Mahotsav will be celebrated at all commercial vehicle workshops, and cover every product line – Trucks, buses & vans, and small trucks. Our commitment is to make this Mahotsav truly advantageous and value adding for our customers. We extend a warm invitation to all customers and drivers to actively participate and personally experience Tata Motors’ comprehensive range of offerings that we have meticulously crafted.”

Along with class-leading vehicles, the company will also offer value-added services for hassle-free vehicle lifecycle management. Tata Motors’ Sampoorna Seva 2.0 offers a comprehensive care package that begins with the vehicle purchase and supports every aspect of operations throughout the vehicle lifecycle.

This all-inclusive solution incorporates breakdown assistance, guaranteed turnaround time, annual maintenance contracts (AMC), convenient access to genuine spare parts and additional industry-leading services. Tata Motors also provides Fleet Edge – a connected vehicle platform powered by data analytics. Going beyond vehicles, the company ensures steadfast support and convenience, empowering businesses at every stage.

Business

Tata Motors launches GenVoltz generators in Nepal

Jun 14, 2022 by Agency 0 Comments #GenVoltz generators, #Nepal, #Tata Motors

Tata Motors, India’s leading automobile company, along with its authorised distributor, Sipradi Trading Pvt. Ltd., launches the reliable and efficient range of GenVoltz generators in Nepal. Designed, developed and extensively tested at the world-class R&D centre in India, the generators are powered by Tata Motors’ diesel engines and are perfectly suited to power a wide variety of applications. The heavy-duty GenVoltz gensets, known for low operating cost, high durability and reliability are available from 25kVa to 125kVA configurations, in both manual and automatic modes. The new range of gensets will help grow Nepal’s industrialisation by providing uninterrupted power supply in varied industries.

Commenting at the launch, Mr. R. Ramakrishnan – Global Head, Customer Care, Commercial Vehicle Business Unit, Tata Motors said, “We are happy to introduce a brand-new range of gensets, the GenVoltz, in Nepal. At Tata Motors, we continuously endeavour to bring state-of-the-art technology and new product innovations to the market to serve the emerging requirements of our customers. The new gensets, powered by reliable and efficient Tata Motors engines, will boost the growth of industries in Nepal. We are confident that Sipradi Group will support the new addition with the utmost commitment in sales and service, as they have been doing for our commercial vehicles for decades.”

At the event, Mr. Rajan Babu Shrestha, Chief Executive Officer, Sipradi Trading Pvt. Ltd. added, “Right from the inception of Sipradi Group, we have always looked at building a strong business portfolio that will cater to the interest of our customers. The launch of Tata Motors GenVoltz has added another feather to its cap in the mission to aid Nepal’s growth. With Tata Motors gensets, we are confident we will be the most reliable brand for power backups of all industrial and infrastructural needs.”

Tata Motors GenVoltz range of generators that are fuel-efficient, easy to maintain and compliant with the latest CPCB II emission norms. The engines, adapted exclusively for the gensets, are tough and highly durable. The GenVoltz range comes with the lowest operating costs per unit and will aid in increasing the profitability of its users. The GenVoltz range comes with world-class alternator and control system for long-lasting and safe operations. The versatility of these gensets make it easy for industries like construction, hospitality, SMEs, schools and infrastructure, to offer the perfect solution for customers’ needs.

Business

Tata Motors bags an order for delivering the biggest EV fleet in India

Jun 6, 2022 by Agency 0 Comments #biggest EV fleet, #Tata Motors

In yet another step towards accelerating the transition to sustainable transportation, Tata Motors, on the occasion of the World Environment Day, signed an agreement with BluSmart Electric Mobility for delivering 10,000 XPRES T EVs to the company. This deployment of 10,000 units makes this the biggest ever EV fleet order in India. With deliveries starting soon, these vehicles are an addition to the 3,500 XPRES T EV order, which was signed by both the companies in October last year, and will be used across the country for commuters, in turn helping minimise the carbon footprint.

Speaking on the occasion, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said, “Tata Motors is taking active steps towards the rapid electrification of mobility, and it is heartening to see renowned fleet aggregators joining the green mobility wave with us. We are delighted to continue our association with BluSmart Electric Mobility as we deploy 10,000 XPRES-T EVs across the country. Our XPRES-T EV fleet offers an optimal battery size along with a captive fast charging solution and has already set benchmarks in its category. Tata Motors is constantly working towards educating and enhancing the adoption of electric mobility in India and we hope that more people join us in this journey as we mobilize the nation to #EvolveToElectric.”

According to Mr. Anmol Singh Jaggi, CoFounder, BluSmart Electric Mobility, “With our $50M in Series A fundraise, we are supercharged to rapidly expand across Delhi NCR and the metro cities. We are thankful to Tata Motors for charging up our journey to scale up at a fast pace. BluSmart Electric Mobility has covered 50 million clean kms and delivered over 1.6 million zero-emission rides with an elevated customer experience on its platform. We are building a large-scale integrated EV mobility ecosystem in India – from the country’s largest fully-electric ride hailing service to the largest network of EV charging super hubs. With the increasing fleet size we are leading India on the path to reliable, sustainable and zero-emissions mobility and also creating more inclusive and economic opportunities for driver partners.”

In July 2021, Tata Motors launched the XPRES brand, exclusively for fleet customers and XPRES-T EV is the first vehicle under this brand. The XPRES-T electric sedan comes with 2 range options – 213km and 165km (ARAI certified range under test conditions). It packs a high energy density battery of 21.5 kWh and 16.5 kWh and can be charged from 0- 80% in 90 mins and 110 mins, respectively, using fast charging or can also be normally charged from any 15 A plug point, which is easily available and convenient. It comes with zero tail-pipe emission, single speed automatic transmission, dual airbags, ABS with EBD as standard across variants. The premium black theme interior with standard automatic climate control and Electric Blue accents across its interior and exterior will give it a differentiated presence from other Tata cars.

Tata Motors has been revolutionizing Indian automotive market with its pioneering efforts and is leading the e-mobility wave in India with a commanding market share of 87% in FY’22 and with over 25000 Tata EVs on road till date in personal and fleet segment. Furthermore, in an effort to make EVs even more accessible to all, Tata Motors is closely working with other Tata Group companies including Tata Power, Tata Chemicals, Tata Auto Components, Tata Motors Finance and Croma, to contribute to the faster adoption of EVs in India through its EV ecosystem called the ‘Tata uniEVerse’.

Business World

Tata Motors inaugurates new dealership in Vashi- Navi Mumbai

Jul 16, 2021 by Rekha Nair 0 Comments #Chairman of Fortune Cars, #Mr. Shailesh Chandra, #Mr. Vinod Sharma, #President, #Tata Motors

Navi Mumbai– Fortune Cars Pvt Ltd. the award winning and certified authorized dealers for Tata Motors have recently launched a new dealership in Vashi, Navi Mumbai. This is the Second Showroom of Fortune Cars in Mumbai and it will showcase key Tata passenger cars – Safari, Harrier, Nexon and Altroz. Tiago & Tigor. This new showroom located at Satra Plaza, Palm Beach Road, vashi sprawling across an area of 2000 square feet features a perfect blend the chic and simplicity of a Tata showroom with an alluring touch of modernity and customized amenities to ensure a classy customer experience amidst the ‘new normal’. It has a luxurious and contemporary customer lounge area with Wi-Fi connectivity, vibrant display area and ample space for customers to interact. The showroom also has a team of sales representatives and support staff who will assist customers with vehicle purchase services like finance, insurance, customization, and also provide after sales support.

Speaking at the launch, Mr. Vinod Sharma, Chairman of Fortune Cars said, “Buying a car is everybody’s dream and it is indeed a very special occasion. So we try to provide the best service and buying experience for our customers. Tata is a loved brand and we are proud to be associated with the company for more than 21 years. The mix of Tata Motors & Fortune Cars epitomizes trust, quality and heritage. Our team is well trained to cater to all your car buying needs and assistance needed. We understand that it is never just a car; we also celebrate along with the customers the emotions tied with it”.

The showroom was inaugurated by the Chief Guest, Mr. Shailesh Chandra, President, Tata Motors, PVBU in the presence of the leadership team of Fortune Cars, Mr. Vinod Sharma, Abhijit Bhansali (Vice Chairman). Mr. Anil Behl (MD) and Mr Ravi Saxena (Director) Other eminent dignitaries like Mr CK Bhansali, Chairman of Wellwisher Group, Ms Minal Kothari, Director of Om Metals Ltd, Ms Shimona, CEO, DesignHex, Ms Shubhika Sharma , Owner & CEO of famous Fashion Label “Papadontpreach”, Ms SIMI, Educationist & Director of Avalon Heights International School & Ms Shruti, founder designer startup of Crittr.

Headquartered in Nerul Navi Mumbai. Fortune Cars Pvt Ltd. has been the authorized dealers of Tata Motors for over two decades and already have two, state-of-the-art showroom measuring over 3000 sq.ft. at Nerul. Mr Sharma has announced that they will launch a showroom at Airoli, Navi Mumbai. Fortune management is also in discussions with TML for 2 more showrooms in Kamothe and Ulwe. All their facilities are very strategically located to cover Navi Mumbai. The car lovers are stunned by Nexon EV, a real value for money product that has caught every car user’s attention. More than 50% of customers are walking in for Nexon Electric cars.