Tag: social media

Business

How much does it cost to run an ad at a sports final? Is it worth it?

Mar 6, 2024 by Mansi Praharaj 0 Comments #BusinessNameGenerator.com, #Carabao Cup final, #Local TV, #social media, #World Cup

We’re getting closer to finals season, and the excitement has already begun. With the Super Bowl earlier this month in the US, the Carabao Cup final last weekend, and plenty more sports finals in the coming months, there is plenty to look forward to.

When you watch sports finals on television, the adverts shown during the broadcast will be from huge brands that pay massive sums of money to be placed in the prime spot in front of millions of viewers.

The experts at BusinessNameGenerator.com have broken down the costs for businesses when placing an ad in front of millions at a sports final, and you won’t believe the numbers.

The type of sport

The price of an advertising slot hinges largely on the nature of the sport and the scale of the event. The greater the anticipated viewership, the steeper the cost.

Take, for instance, a scenario where England is competing in the World Cup. A televised advertisement during such an event could set a business back up to £500k. Contrasting this, advertising rates on Sky Sports typically range from £3 for daytime slots to £20,000 for national exposure during premium matches.

Across the Atlantic, a similar dynamic unfolds, with the apex of pricing reserved for the Super Bowl, the pinnacle of televised events in the US. Securing a mere 30-second spot during the Super Bowl demands an astronomical $7 million investment.

Justifying the costs

The Super Bowl stands out as one of the most widely viewed sporting events globally, attracting potentially up to 100 million viewers worldwide. Consequently, the greater the exposure a brand receives during this event, the higher the cost associated with securing that exposure.

Likewise, in the UK market, when major events like the World Cup or domestic cup finals are broadcast, the surge in viewership significantly inflates the price of advertising slots.

Competing for spots

Competing against large corporations for TV advertising in prime spots can be daunting and costly. An alternative successful approach involves diversifying ad placements across various time slots and channels.

Consistency is key in television advertising strategies. Maintaining a threefold increase in frequency ensures reaching 50% of the audience, enhancing memorability, and standing out amidst competition.

Advertisements that truly resonate with TV viewers are those that deliver a compelling message at the right moment. Often, it’s the sustained presence of ads, rather than a single exposure during a major TV event, that cultivates the awareness necessary to convert viewers into customers.

Local TV spots

When you think of advertisements aired during huge sports finals, the ones that come to mind are nationwide companies that attract thousands of people at once. However, not all advertising that airs during major programming is reserved for national spots.

Local affiliates also offer advertising slots during highly popular TV broadcasts. If your business targets a specific market (such as a city or region), a local television ad provides a cost-effective means to reach a captive audience of potential buyers. Moreover, you can access these valuable viewers without incurring the steep expenses associated with national ad placements.

Invest more in digital and social media

Whilst television advertising is an effective way of advertising to large audiences, digital and social media advertising are becoming much bigger ways of promoting to large reaches of people. This could include moving your video adverts to YouTube, and making them compelling enough that your audience doesn’t skip after five seconds.

If your business targets a younger audience, this is the way to go. Watching traditional TV channels has almost stopped among younger viewers, with 90% of 18 to 24-year-olds heading straight to their favourite streaming service, according to a report by the media regulator Ofcom.

This means that in the coming years, advertising through YouTube and TikTok will become a much more effective way to advertise, meaning the high price of sports finals likely isn’t worth it.

Business

Video Exit Interviews being posted on Social Media Platforms are gaining popularity: Genius Consultants Ltd.

Jun 17, 2022 by Agency 0 Comments #Genius Consultants Ltd., #social media, #Video Exit Interviews

As per a recent Digipoll survey on Exit Interviews conducted by Genius Consultants Ltd., one of India’s leading human resource solutions organizations, a new trend of Video Exit Interviews has been seen as emerging in the current market. An overwhelming 60% of the respondents said that they are fine with their exit interviews being conducted on video.

The nationwide survey which covered over 500 organizations, reports that around 60% of the participating employees are willing to having their exit interviews on video and are okay with being posted on social media sites while around 40% respondents are averse to the notion. The survey also highlights that 64% respondents feel that exit interviews are critical in predicting future employee turnover.

Around 62% said that employees exit surveys and feedback mechanisms thereof help in creating better efficiencies and desirable workplace environment. An overwhelming majority of more than 79% respondents said that exit surveys go a long way in gauging employee satisfaction.

Commenting on the survey, Mr. R.P Yadav, Chairman and Managing Director, Genius Consultants Ltd said, “Organizations are aware of the importance of exit interviews at workplaces. These sessions play a critical role in identifying core issues which plague a healthy work environment. We are cognizant of the fact that today is the day and age of social media, but it was refreshing to see respondents coming out in large numbers and agreeing on having their exit interviews being posted on social media platforms. The organizations by virtue of the exit interviews being posted on the social media platforms can create a favorable impression on prospective employees in terms of transparency and exhibit great workplace culture.”

He further added, “Millennials and the upcoming Gen Z generation that is on the anvil of being employed find online platforms the safest medium to gain knowledge and make an informed decision about anything important. The easy access and heavy engagement with social media make it a preferred option for workplaces to build their image too.”

Business World

Social Media and Influencer Marketing Agency Doubles in Size Following Strong Growth Over Lockdown

Feb 18, 2021 by Neel Achary 0 Comments #Alex Coll, #Andy Ryan, #Anyang Deng, #Co-Founder and Creative Director at We Are Komodo, #Samantha Rayner and Tarsha Whitmore., #social media

Social media and influencer marketing agency, Komodo, has announced it has doubled in size in the last 12 months, with revenue increasing by 300 percent.

The global agency, which has its head office in London and specialises in social and influencer marketing, saw a handful of new client wins in Q3 and Q4 of 2020 and is set for another strong year.

In 2020, headcount increased from 13 to 24 with a host of global brands and influencers being added to the agency’s already impressive portfolio. The team are planning to continue its expansion this year, predicting a further 25+ new hires across its offices.

The company, which was first launched by four friends in 2017, now has offices in London, LA and Sydney, and prides itself on its ‘innovative and 360 approach’ to client briefs.

Andy Ryan, Co-Founder and Creative Director at We Are Komodo, commented:

“It’s been a challenging twelve months for many businesses, but we are delighted to have continued to see a significant demand for social media and influencer marketing. People have become accustomed to doing almost everything online, and this is a trend we anticipate will only continue to rise in 2021.”

“I strongly believe our growth is a result of the excellent work we produce, combined with a dedicated team and agile approach to achieving success for our clients.”

Although the team are currently working from home due to lockdown restrictions, the agency has recently moved into a new space on Regent Street, Central London where they are recruiting for new roles available in their social, talent and digital marketing teams.

Co-founder and Business Development Director, Freddie Strange, adds:

“We have ambitious plans for the next twelve months, expanding the team and working with our brand partners on new and innovative ideas to help them thrive through what may be a difficult time.”

“As our client base broadens to new sectors, we are looking to invest in new offerings, as well as looking to open offices across Asia, Middle East and Europe. We’re so excited for what’s to come!”

Among the agency’s clients are Asos, Pretty Little Thing, TUI, SKY, Paypal, Playtika and Jamaica Tourism. The talent management arm of the agency has also been going from strength to strength and is now representing big names such as Sarah Ashcroft, Alex Coll, Anyang Deng, Samantha Rayner and Tarsha Whitmore.

Business World

Unique social platforms to watch out for in 2021

Feb 12, 2021 by Neel Achary 0 Comments #Josh, #MX Taka Tak, #MXP Media, #social media

Social media is arguably the biggest platform today. Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2021.

·         5.112 billion mobile phone users worldwide, up 2% year-on-year.

·         4.388 billion internet users worldwide, up 9.1% year-on-year.

·         3.484 billion social media users worldwide, up 9% year-on-year.

Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some or any other social media platform. Also, companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps and bounds in the last few years. The introduction of new social media platforms like insta reels and YouTube shorts has allowed businesses to target customers in a new manner. So to help influencers map out their strategies and get ahead of the curve, we are enclosing Top 5 unique social platforms to watch out for 2021.

Fun2: The genesis of Fun2 is a brainchild of a highly motivated and self-driven team of business professionals consisting of Indian and NRI entrepreneurs. A self-funded startup, Fun2 is a new-age video-sharing platform, made in India for Indian audiences and diaspora. It aims to deliver a world-class, intuitive social media platform for talented and creative people.Fun2 has initiated a Talent Management Programme, designed to help influencers better understand strategies and hacks to augment their social media following and provide them with recommendations for great brand partnerships. Recently, they hosted a virtual masterclass in 2021, catering to influencers who have established themselves, and aspire to produce successful content. This was the first masterclass organised by Fun2 and hosted by none other than luxury content creator himself – Riaan George focusing on ‘How to Monetize Your Content. Another successful programme implemented by Fun2 is the NRI Influencer Programme, which culminated in the identification, collaboration and activation of a plethora of Indian creators from across the globe. Influencers from a variety of genres including dance, music, comedy, fashion, fitness, beauty, travel, food, were identified and integrated within the programme.  With a presence of 1500+ influencers, driving engagement and taking content creation to a new level. Fun2 has 100000+ downloads and upwards of 105465 videos on its platform.

Moj: Moj App is a new short video creation and sharing app similar to widely popular TikTok.  It offers features similar to TikTok such special effects, short videos, emoticons stickers and etc. In addition to this Moj App allows users to download videos and supports 15 languages. Like TikTok, the Moj short video app allows users to upload videos which last up to 15 seconds. Filters and emoticons are available on the app to help the creator enhance the quality of videos. Moj App also provides the facility for users to lip-sync. However, like ShareChat itself, the app does not support for the English language. So far the Moj short video app has been downloaded by 50,000 users. On the play store, it even has been given an overall rating of 4.3. Moj short video app’s parent company ShareChat has been developed by Mohalla Tech Pvt Ltd. which was founded by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan. As per the reports of a media portal, ShareChat has over a whopping 60 million monthly active users who speak at least 15 Indian languages.

Josh: Josh is one of several home-grown short-video platforms that have sprung up since India blocked the wildly popular TikTok in June amidst a border crisis with China, attracting global investor interest in applications filling the gap. Bengaluru-based VerSe Innovation, which owns Josh, is valued at more than $1 billion (roughly Rs. 7,400) following the investment. Since its inception, Dailyhunt’s singular focus has been to serve Bharat, giving users access to multi-lingual content that keeps them informed, entertained, and connected. Josh is their next big step in this continued effort that strategically aims to nurture a family of apps powered by social.

MX Takatak: MX Taka Tak is the latest addition to the plethora of short video apps we have been seeing since the ban on TikTok. Taka Tak is made by MXP Media India formerly known as J2 Interactive. The developer is known for the popular Android media player app called MX Player. With MX Taka Tak, the aim of the company is simple. It wants to provide a short video platform to newcomers as well as people who haven’t been using anything since TikTok left India. MX TakaTak offers real and fun videos that you can watch and share on social media. Browse all types of videos, ranging from Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes, and many more,” the description of the app further reads.

Business World

Global Hospital, Mumbai launched a crowdfunding initiative on social media to support Monika More’s treatment

Oct 20, 2020 by Gouri Achary 0 Comments #crowdfunding, #Dr. Nilesh G Satbhai, #Dr. Vivek Talaulikar, #Global Hospital, #Monika More, #Mumbai, #social media

Monika More, who underwent a successful bilateral hand transplant surgery on August 28th at Global Hospital, Mumbai, is recovering very well and is overwhelmed to get a fresh lease of life. Global Hospital has come up with a unique initiative to help the patient fulfil her dream and live an independent life after 6 years, by launching a crowdfunding campaign on social media.

Kurla’s 23-year-old Monika More lost both her hands in 2014 after falling into a platform gap at Ghatkopar station. More got two hands donated by a deceased donor, after his family’s consent. The hands were brought from Chennai to Mumbai via chartered flight and the double hand transplant was performed successfully on August 28th. More got discharged on September 26th, in a healthy condition after spending uneventful 4 weeks at Global Hospital, Mumbai.

To help the patient get back on track, the hospital has come up with an innovative idea. Each time people LIKE the hospital’s Facebook page, the contribution of Rs. 10/- will go towards Monika’s treatment. So, it’s time for Mumbai to #UseHeart to spread happiness in the patient’s life. This campaign will run till 31st October.

“Monika will have to undergo a rigorous rehabilitation program and will be able to do most of the activities she likes within a few months. We are happy that we could help the patient live a life that she always dreamt of. This is a sincere appeal to contribute towards Monika’s treatment” said Dr. Nilesh G. Satbhai, Consultant Plastic, Hand & Reconstructive Microsurgeon at Global Hospital, Mumbai.

“Bilateral hand transplant was the first step towards giving Monika a new life. It’s going to be a long journey for her as post-transplant care is critical and very crucial. As we make sure that we walk alongside every patient throughout their journey to recovery, this campaign on social media aims to help her further with her treatment cost.

We appeal our fellow Mumbaikars to like the Global Hospital, Mumbai Facebook page and extend their support to Monika,” concluded Dr Vivek Talaulikar, Chief Executive Officer, Global Hospital, Mumbai.