Tag: Saregama

News

Saregama brings a peppy track with Parmish Verma’s Meri Marzi to elevate your spirits in Lockdown.

May 6, 2021 by Neel Achary 0 Comments #Saregama

After conquering the hearts of his many fans, Parmish Verma is now a popular name to reckon with in the Punjabi music scene. The Punjabi actor-singer is all geared up to set the stage ablaze with his new track – Meri Marzi.  Parmish enjoys a huge fan base and loves to entertain fans through his social media. The artist is known for his stylishly designed performances in films and his melodious voice. His new track ‘Meri Marzi’ that has just got released on the Saregama Music YouTube channel – is a free-spirited track, with an upbeat tempo and quirky lyrics, packaged in a super stylish video.

Saregama

The catchy music is composed by popular composer Yeah Proof. With lyricist Homeboy on board and Parmish Verma burning the screen with his casual swag, the music video is just the kind of mood lifter you need in these uncertain times.

Commenting on the release Parmish Verma, said, “Meri Marzi is my fun way of telling the youth to be yourself, to be confident in your skin, and to stand up for whatever makes them happy. The track has some definite hip-hop influences and I love the mad lyrics and the stylish video. Cars, fun, clothes, and friends– it’s all there. I hope in these dark times, my song will provide some comfort for people out there. “

Groove to this all-new track on Saregama Music Channel  http://bit.ly/merimarzii and all the leading OTT streaming platforms.

Business World

Saregama inks a global licensing deal with the world-renowned social video platform, Triller

Apr 7, 2021 by Neel Achary 0 Comments #one of India’s largest music labels, #Saregama

Chennai: Saregama, one of India’s largest music labels, has announced a global music licensing deal with widely popular short format video platform, Triller. As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

The coming together of Saregama and Triller will empower the content architects with the prowess of music that has been adored by generations globally.

A melting pot of all things nostalgia and music, Saregama’s large repository entails a rich collection bejewelled with Bollywood songs, Devotional music, Ghazals, to name a few, in more than 25 languages while featuring classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt , Laxmikant Pyarelal or new songs from popular artistes like B Praak, Badshah amongst many others .

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said, “We are extremely elated to partner with Triller and see content creators across the globe using our music to create such innovative content.”

Bobby Sarnevesht, Chairman and co-owner of Triller added, “Saregama represents the rich diversity of Indian music and we are excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years. This new agreement reiterates our commitment to supporting publishers in South Asia and around the world as we grow the Triller platform.”

Saregama strikes licensing deal with India’s leading short video platform, Josh
Business World

Saregama strikes licensing deal with India’s leading short video platform, Josh

Feb 3, 2021 by Neel Achary 0 Comments #co-Founder, #Josh, #Saregama, #Umang Bedi

Feb-2021:  Saregama, one of India’s largest music labels, has announced a music licencing deal with made-in-India, short-video app, Josh by VerSe Innovation. Users of Josh, India’s fastest growing and most engaged short-video app today, can now access old and new songs from the Saregama library with over 1,30,000 songs to create innovative content.  As part of this deal, Saregama will license its entire catalogue to Josh allowing users to create content inspired from its robust music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

Saregama is India’s oldest music label and holds the richest catalogue spanning genres like film/non- film songs, devotional music, ghazals & indipop in more than 25 languages. Users on Josh can now create content to songs by legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal making their experience on the platform even more engaging and fun.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no-bar. Saregama has music to offer to all generations and age groups across languages. It’s great to associate with Josh and see such innovative content getting created.”

Over 77 million monthly active users will now be able to explore the Saregama music library on Josh which celebrates the mahagathbandhan of 200+ exclusive top creators, India’s biggest music labels, the hottest entertainment format, and formidable user demographics.

Speaking on the partnership, Umang Bedi, Co-founder, Josh said“Music is a universal language, and language is at the heart of every endeavor and innovation at Josh. This partnership is a great reminder of that focus – one that makes sure there’s a song for every user, creator and moment on Josh, today. If a 2020 movie could recreate a 1951 Albela classic into a quirky, pandemic soundtrack, who knows of the myriad possibilities when you expose creative minds and souls to an evergreen music library. What better way to celebrate a new decade of creativity, than to welcome Saregama into our vast music library.”

About Saregama India:

Saregama India Limited, formerly known as The Gramophone Company of India Ltd is a RPSG group company owning the largest music archives in India and one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Apart from music creation and licensing, Saregama is also involved in Retailing of Carvaan, Film Production under Yoodlee banner and production of TV serials.

About RPSG Group:

RP-Sanjiv Goenka Group is one of India’s fastest growing conglomerates with a significant global presence. The Group’s businesses include power and energy, carbon black manufacturing, retail, IT-enabled services, FMCG, media and entertainment, and agriculture.

About Josh:

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation, as a commitment towards expanding its family of apps focused on Bharat. Josh celebrates the mahagathbandhan of 200+ exclusive top creators, India’s biggest music labels, the hottest entertainment format, and formidable user demographics. Currently, Josh is the fastest growing and most engaged short video app in India with over 77 million MAUs (Monthly Active Users), 36 million DAUs (Daily Active Users) and 1.5+ billion video plays per day. Its users get to enjoy bite-sized videos up to 120 seconds ranging across categories including viral, trending, glamour, dance, devotion, yoga and cooking, among others. The Josh app is available on Android and iOS.

Business World

Saregama Launches Carvaan Mini Kids

Oct 9, 2020 by Gouri Achary 0 Comments #Carvaan Mini kids, #Saregama, #Vikram Mehra

After taking the senior generation on a nostalgic trip with Carvaan, Saregama launches an exclusive product for the kid’s segment – Carvaan Mini Kids. With ‘stay at home’ becoming the new norm, parents face a struggle with their kids spending far too much time looking at the screens of various devices – be it the laptop or tablet screens for their online classes, or the mobile phone for playing games or just watching shows. Carvaan Mini Kids is a solution to this often faced problem by parents. It combines the dual aspects of fun & learning, in an engaging way for kids without having to resort to looking at digital screens.

Carvaan Mini Kids is a Bluetooth speaker specially designed for kids aged between 2-10 years. It is compact, portable, lightweight, child- safe and easy to use as it requires no assistance from elders or parents to operate. It doesn’t need any internet to play and there are no ad breaks to interrupt the child’s listening or learning experience. It can also be used by the kids as their personal Bluetooth speaker to play their own music or any other collection on phone/ tablet.

Carvaan Mini Kids has dedicated modes for Rhymes, Stories, Learning and Mantras for quick and easy selection by the kids themselves. The Rhymes mode has 80+ classic English and Hindi rhymes like Humpty Dumpty, Mary had a Little Lamb, Ringa Ringa Roses, Jack & Jill, Twinkle Twinkle, Chanda Mama aao naa, Lakdi ki Kaathi, Akad, Bakad Bambe Bo and many more. The Stories mode allows the child to enter the world of unending imagination with 300+ stories in English and Hindi like Panchtantra, Akbar & Birbal, Fairy Tales, Mythology, Lord Ganesha to choose from. The Learning mode help the kids to learn phonetics, Days of the week, Months of a Year, Numbers Tables, etc. with its 15+ specially curated topics. Under Mantras mode, there are 33+ mantras and devotional songs like Om Shanti Mantra, Gayatri Mantra, Hanuman Chalisa, Sai Dhun and more for kids to sing along and learn at an early age.

Carvaan Mini kids comes loaded with additional features like Bluetooth, USB , Aux In/ Out, has a long-lasting battery of up to 6 hours and can be charged with any android charger. It has a special loop feature which allows the kids to play their favourite audio in a repeat mode. It comes with 6 months warranty too.

Vikram Mehra, Managing Director, Saregama India says, “While Carvaan is a gift from grown-up kids to their parents and grandparents, Carvaan Mini Kids is the perfect gift from grandparents and parents to their Kids ”

Carvaan Mini Kids is a perfect gift for kids priced at Rs. 2990. It can be ordered on www.saregama.com, Amazon or Flipkart for Pan India delivery

Business World

Saregama strikes global licensing deal with ShareChat and Moj

Sep 10, 2020 by Gouri Achary 0 Comments #Moj, #Saregama, #Saregama music library., #ShareChat:, #Vikram Mehra, #Y Malu

Mumbai, 10 September 2020: ShareChat announced a global licensing deal with Saregama, one of India’s largest music labels today that would allow for its users to create amazing new content and add to their social experience on the ShareChat and Moj platforms.

As part of this deal, Saregama will license its large catalogue to both platforms allowing for the large community of ShareChat and Moj members to create their own short video content using the Saregama library. The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri amongst many others.

Saregama is India’s oldest music label and holds the richest catalogue spanning across genres like film/non- film songs, devotional music, ghazals & indipop in more than 18 languages.

With this partnership, users would be able to use songs from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal etc. making their experience on the platform more engaging and fun.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “It’s great to partner with ShareChat for both their apps. Saregama has a very large library of Hindi and regional music which is just apt for a platform like this where users are so innovatively creating content using music.”

Over 180 million active users across ShareChat and Moj would now be able to explore the Saregama music library.

Berges Y Malu, Director, Sharechat said, “Music is an integral part of Moj and as we build India’s youngest short video platform, we are incredibly excited to partner with Saregama to allow our community of users to create fresh new content alongside their favourite retro music from Saregama.”