Tag: Vikram Mehra

Business World

Saregama Launches Carvaan Mini Kids

Oct 9, 2020 by Gouri Achary 0 Comments #Carvaan Mini kids, #Saregama, #Vikram Mehra

After taking the senior generation on a nostalgic trip with Carvaan, Saregama launches an exclusive product for the kid’s segment – Carvaan Mini Kids. With ‘stay at home’ becoming the new norm, parents face a struggle with their kids spending far too much time looking at the screens of various devices – be it the laptop or tablet screens for their online classes, or the mobile phone for playing games or just watching shows. Carvaan Mini Kids is a solution to this often faced problem by parents. It combines the dual aspects of fun & learning, in an engaging way for kids without having to resort to looking at digital screens.

Carvaan Mini Kids is a Bluetooth speaker specially designed for kids aged between 2-10 years. It is compact, portable, lightweight, child- safe and easy to use as it requires no assistance from elders or parents to operate. It doesn’t need any internet to play and there are no ad breaks to interrupt the child’s listening or learning experience. It can also be used by the kids as their personal Bluetooth speaker to play their own music or any other collection on phone/ tablet.

Carvaan Mini Kids has dedicated modes for Rhymes, Stories, Learning and Mantras for quick and easy selection by the kids themselves. The Rhymes mode has 80+ classic English and Hindi rhymes like Humpty Dumpty, Mary had a Little Lamb, Ringa Ringa Roses, Jack & Jill, Twinkle Twinkle, Chanda Mama aao naa, Lakdi ki Kaathi, Akad, Bakad Bambe Bo and many more. The Stories mode allows the child to enter the world of unending imagination with 300+ stories in English and Hindi like Panchtantra, Akbar & Birbal, Fairy Tales, Mythology, Lord Ganesha to choose from. The Learning mode help the kids to learn phonetics, Days of the week, Months of a Year, Numbers Tables, etc. with its 15+ specially curated topics. Under Mantras mode, there are 33+ mantras and devotional songs like Om Shanti Mantra, Gayatri Mantra, Hanuman Chalisa, Sai Dhun and more for kids to sing along and learn at an early age.

Carvaan Mini kids comes loaded with additional features like Bluetooth, USB , Aux In/ Out, has a long-lasting battery of up to 6 hours and can be charged with any android charger. It has a special loop feature which allows the kids to play their favourite audio in a repeat mode. It comes with 6 months warranty too.

Vikram Mehra, Managing Director, Saregama India says, “While Carvaan is a gift from grown-up kids to their parents and grandparents, Carvaan Mini Kids is the perfect gift from grandparents and parents to their Kids ”

Carvaan Mini Kids is a perfect gift for kids priced at Rs. 2990. It can be ordered on www.saregama.com, Amazon or Flipkart for Pan India delivery

Business World

Saregama strikes global licensing deal with ShareChat and Moj

Sep 10, 2020 by Gouri Achary 0 Comments #Moj, #Saregama, #Saregama music library., #ShareChat:, #Vikram Mehra, #Y Malu

Mumbai, 10 September 2020: ShareChat announced a global licensing deal with Saregama, one of India’s largest music labels today that would allow for its users to create amazing new content and add to their social experience on the ShareChat and Moj platforms.

As part of this deal, Saregama will license its large catalogue to both platforms allowing for the large community of ShareChat and Moj members to create their own short video content using the Saregama library. The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri amongst many others.

Saregama is India’s oldest music label and holds the richest catalogue spanning across genres like film/non- film songs, devotional music, ghazals & indipop in more than 18 languages.

With this partnership, users would be able to use songs from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal etc. making their experience on the platform more engaging and fun.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “It’s great to partner with ShareChat for both their apps. Saregama has a very large library of Hindi and regional music which is just apt for a platform like this where users are so innovatively creating content using music.”

Over 180 million active users across ShareChat and Moj would now be able to explore the Saregama music library.

Berges Y Malu, Director, Sharechat said, “Music is an integral part of Moj and as we build India’s youngest short video platform, we are incredibly excited to partner with Saregama to allow our community of users to create fresh new content alongside their favourite retro music from Saregama.”

News

Saregama launches Carvaan Mini Marathi ~This mini audio player offers evergreen Marathi songs pre-loaded~

Sep 2, 2020 by Gouri Achary 0 Comments #Carvaan Mini Marathi, #MD, #Saregama India, #Vikram Mehra

After the roaring success of Carvaan Mini Tamil, Telugu, Kannada, Malayalam, Bengali, Saregama with its huge repository of Marathi music launches Carvaan Mini – Marathi.

Carvaan Mini Marathi offers 351 pre-loaded evergreen Marathi songs by legendary singers like Lata Mangeshkar, Suman Kalyanpur, Pt. Hridayanath Mangeshkar, Usha Mangeshkar, Asha Bhosle, Sudhir Phadke, Suresh Wadekar, Jaywant Kulkarni, Sulochana Chavan, Mahendra Kapoor, Dr Vasantrao Deshpande, Pt. Sharad Jambhekar, Hemanta Mukherjee, Chandrakant Kale amongst many others.

The pre-loaded songs are a combination of evergreen Marathi Film, Folk songs and Sugam Sangeet.
Carvaan Mini Marathi works as a Bluetooth speaker too. It also doubles up as a FM/ AM radio with the option to tune into one’s favourite station. Moreover, listeners can enjoy their personal music collection by plugging in their USB. It also supports Aux in / Aux out feature. The pre-loaded songs need no internet and play without ad breaks. Carvaan Mini Marathi is powered with long-lasting battery life and offers a seamless experience of 4-5 hours of uninterrupted music. It comes with 6 months warranty across India.

Talking about the product, Vikram Mehra, MD, Saregama India said, “We have launched various regional versions of Carvaan Mini till now, and this one was long due and in huge demand. It offers evergreen Marathi film, folk songs and Sugam Sangeet. We hope, all Marathi music lovers will enjoy this product.”

The Carvaan Mini Marathi is economically priced at INR 2590 and is available on www.saregama.com , amazon.in or flipkart.com and your nearest retail outlets