Tag: Raho Safe

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Raho Safe distributes over 864 free sanitary pads to 60 Neemka District Jail inmates

Dec 30, 2020 by Neel Achary 0 Comments #Raho Safe

New Delhi: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes on every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.

There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern Raho Safe have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.

Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing period poverty from the country. We have started with Neemka District Jail in Faridabad, covering 2 months of their menstrual cycle and a small interactive session on menstruation.”

Raho Safe aims to reach out to as many prisons in Rajasthan and Haryana in the coming months. The brand will be tying up with more prisons going forward. Raho Safe, launched in March 2020, brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years. Raho Safe has been undertaking various campaigns to advocate the cause of personal hygiene and developed goodwill and trust amongst its consumer base.

Apart from retail stores, Pee Safe and Raho Safe products are also available online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

Business World

Gift joy and a festive season full of hygiene and happiness this Diwali with Raho Safe

Nov 17, 2020 by Gouri Achary 0 Comments ##RahoSafe, #Amazon, #Flipkart, #Nusrat Jahan, #Nykaa, #Pee Safe, #Raho Safe, #Vikas Bagaria

Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is showing how to spread happiness and hygiene this festive season. The brand’s Diwali campaign talks about how you can #RahoSafe, and with a small gift, make the world more hygienic to bring everyone closer.

The pandemic has not only changed how we work but also the way festivals are being celebrated. There is apprehension around safety and hygiene making people wary of exchanging gifts too. Raho Safe’s campaign focuses on how we can still gift responsibly and something that is hygienic and safe with Raho Safe Essentials.

Raho Safe Essentials include Multipurpose Surface Protectant, Hand Sanitizer, Cleansing Wipes, and Sanitary Pad. All Raho Safe products are affordable and kill 99.9% of the germs.

Speaking about this, Vikas Bagaria, Founder, Raho Safe, said, “Diwali this year has come with a twist with most of us celebrating at home. However, what has not changed is the spirit of bringing happiness through gifts. At Raho Safe, we are urging everyone to gift differently this year, with products that are safe, hygienic and help you stay germ-free. #RahoSafe this year and gift everyone an Essentials kit. Raho Safe products are formulated and designed specifically for our TG, who are also well-informed and aware. They address the needs of our consumers pan India and we are constantly inspired to innovate for them.”

Pee Safe’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online atwww.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi-surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post-COVID-19.

Business World

Raho Safe challenges traditional viewpoints around menstruation by encouraging people to share their #EkPERIODkikahani

Oct 20, 2020 by Gouri Achary 0 Comments ##EkPERIODkikahani, ##menbuypads, #Raho Safe, #Vikas Bagaria

Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is calling out men and women to narrate their “Ek PERIOD ki kahani” and own the color red – symbolizing periods. The brand aims to normalize period talk and encourage #MenBuyingPads. The idea is to also be able to speak up about menstruation irrespective of gender and get over the awkwardness of carrying/buying/wearing a pad.

Raho Safe’s social media handle is abuzz with #HaqSeLaal and red as a mark of both power and purity. The contest Ek PERIOD ki kahani is an offshoot of its recent campaign that aims to break the black poly bag barrier while buying pads, and talk about how men can buy them too. Raho Safe is driving the change from period as a taboo topic to something that everyone is comfortable speaking about.

Speaking about this, Vikas Bagaria, Founder, Raho Safe, said, “We think it is time to normalize men buying pads and periods as such. It is also time that we educate men about menstruation and all its aspects. We want to send across the message that sanitary pads are not something to be hidden in newspapers or black polythene but an essential item – as important as anything else on your monthly grocery list. Red is powerful and pure and it is okay to bleed red. It’s okay if men know that you bleed.”

For the contest, people can send in their pad buying/period stories in the form of a narrative or poetry. Entries must be in the video format and uploaded on the person’s Facebook/Instagram handle. They need to tag @rahosafe and @peesafe and use #MenBuyPads and #ekPERIODkikahnani in the caption as hashtags. The video must be between 2 to 5 minutes in length and the last date for entries is 20th October 2020.

The winner will receive a cash prize of INR 15,000 and an e-certificate. The second and third prizes are a cash prize of INR 10,000 and an e-certificate and INR 5,000 and an e-certificate, respectively. The contest will be judged by actor Sharib Hashmi, Director Imtiaz Ali’s daughter Ida Ali, and music artists Barbie Rajput and Rakesh Tiwari.

There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Raho Safe has been actively campaigning to focus on this aspect through various initiatives that break the stigma surrounding bleeding.

The Raho Safe Sanitary Pads are designed with five-layer protection ensuring a rash-free, leak-proof experience. The pad provides optimum coverage of 240 mm, giving the user full access to comfort for the whole day and a floral fragrance to avoid unpleasant odour. The pads also come with biodegradable disposable bags and are the most economical choice for menstrual hygiene. Bollywood actress Jacqueline Fernandez is the brand ambassador for the range.

Business World

Leading everyday hygiene brand Raho Safe distributes free Sanitary Pads to women-in-need in Delhi NCR and Rajasthan

Sep 11, 2020 by Gouri Achary 0 Comments #Pee Safe, #Raho Safe, #Vikas Bagaria

Raho Safe, the sister concern of leading hygiene and wellness brand Pee Safe, recently distributed free Sanitary Pads in different parts of Delhi NCR and Rajasthan, including remotely located slum areas. The company reached out to approximately 1000 women with an aim to promote healthy menstruation practices.

According to the reports by the National Family Health Survey nearly 336 million women are menstruating in India and only about 121 million (roughly 42 per cent) are using sanitary napkins, locally or commercially produced. Even though India has made great strides in addressing the taboo against menstruation and ensuring access to sanitary pads to those who cannot afford them; a lot still needs to be done.

The Hon’ble Prime Minister during his recent Independence Day address mentioned that more than 5 crore sanitary napkins have already been provided to women in a short time through Jan Aushadhi Kendras. With Raho Safe sanitary pads, the brand aims to become a changemaker and contribute to the government’s objective as well. Raho Safe sanitary pads are designed with 5 layer protection and offer users with the best rash-free experience. The product is 100% leak-proof and helps replace foul odour with floral fragrance. The pack also includes free biodegradable disposable bags. Acclaimed actor, influencer, and entrepreneur Jacqueline Fernandez is the brand ambassador for the range.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “In continuation with Raho Safe’s vision of ensuring access to affordable and sustainable menstrual hygiene products for women, we recently distributed Raho Safe six sanitary pads each to approximately 1000 women in and around Delhi NCR and Rajasthan area. We also handed over sanitary pads to various Panchayat heads so that they could further send it to more women in their areas. We will be continuing this every month. The Covid-19 has affected the livelihoods of many people especially those who are already economically weak. Many in these socio-economic strata are therefore either reluctant to spend on sanitary pads or cannot buy them due to lack of monetary means. This could mean many girls and young women going back to their previous ways of handling periods by using rags, affecting their health in a major way. Our aim is to help them avoid this dilemma apart from raising awareness on the need for better hygiene and sanitation.”

The Raho Safe brand was launched right before the Covid-19 pandemic and gained popularity amidst the consecutive increase in demand for hand sanitizers and other sanitation and everyday hygiene products. Raho Safe is not only a more affordable range but also high quality. Some leading products under the Raho Safe banner include an alcohol-based hand sanitizer, anti-dust mask, multipurpose surface protectant, and the Raho Safe hand wash. Digitally Raho Safe products can be found on https://www.rahosafe.com/ and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.

News

Raho Safe launches its affordable sanitary pad range

Sep 1, 2020 by Gouri Achary 0 Comments #Founder, #Jacqueline Fernandez, #Jan Aushadhi Kendras., #Pee Safe, #Raho Safe, #Vikas Bagaria

Raho Safe, the sister concern of India’s leading hygiene and wellness brand Pee Safe, recently launched its Raho Safe Sanitary Pads. The highlight of all Raho Safe products is the fact that they are affordable yet safe and will help in reaching out to a large section of people. Acclaimed actor, influencer, and entrepreneur Jacqueline Fernandes is the brand ambassador for the range.

India has made great strides in addressing the taboo against menstruation and ensuring access to sanitary pads to those who cannot afford them. The Hon’ble Prime Minister also mentioned how more than 5 crore sanitary napkins have already been provided to women in a short time through Jan Aushadhi Kendras. With Raho Safe sanitary pads, the brand aims to become a changemaker and contribute to the government’s objective as well.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “As a brand, our single biggest commitment has been to ensure access to products that promote better hygiene, sanitation, and wellness. Raho Safe goes a step further, making products accessible and affordable. For years, women especially in Tier 2 and 3 cities and rural areas, have suffered due to a lack of access to sustainable and affordable menstruation products. By making the Raho Safe sanitary pads affordable to this larger segment, we are not only empowering them but also doing our part in contributing to our Hon’ble PM’s vision.”

Adding further, Jacqueline Fernandez, said, “I am happy to be a part of Raho Safe, a brand that echoes my sentiments when it comes to hygiene and sanitation. Their sanitary pad range is not only affordable but also health-friendly. The aim is to be able to ensure that we do our bit in ensuring that women have access to health and menstruation products that also fit their budget.”

The Raho Safe Sanitary Pads are designed with five-layer protection ensuring a rash-free, leak-proof experience. The pad provides optimum coverage of 240 mm, giving the user full access to comfort for the whole day and a floral fragrance to avoid unpleasant odour. The pads also come with biodegradable disposable bags and are the most economical choice for menstrual hygiene.

The Raho Safe brand was launched right before the Covid-19 pandemic and gained popularity amidst the consecutive increase in demand for hand sanitizers and other products. Raho Safe is not only a more affordable range of but also kills 99% of the germs. With its sister concern, Pee Safe has gone a step ahead in reaching out to a larger segment of the population and underscored its mission. The first products launched under Raho Safe include an alcohol-based hand sanitizer, a multipurpose surface protectant, and the Raho Safe hand wash.