Tag: #menbuypads

Business World

Raho Safe challenges traditional viewpoints around menstruation by encouraging people to share their #EkPERIODkikahani

Oct 20, 2020 by Gouri Achary 0 Comments ##EkPERIODkikahani, ##menbuypads, #Raho Safe, #Vikas Bagaria

Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is calling out men and women to narrate their “Ek PERIOD ki kahani” and own the color red – symbolizing periods. The brand aims to normalize period talk and encourage #MenBuyingPads. The idea is to also be able to speak up about menstruation irrespective of gender and get over the awkwardness of carrying/buying/wearing a pad.

Raho Safe’s social media handle is abuzz with #HaqSeLaal and red as a mark of both power and purity. The contest Ek PERIOD ki kahani is an offshoot of its recent campaign that aims to break the black poly bag barrier while buying pads, and talk about how men can buy them too. Raho Safe is driving the change from period as a taboo topic to something that everyone is comfortable speaking about.

Speaking about this, Vikas Bagaria, Founder, Raho Safe, said, “We think it is time to normalize men buying pads and periods as such. It is also time that we educate men about menstruation and all its aspects. We want to send across the message that sanitary pads are not something to be hidden in newspapers or black polythene but an essential item – as important as anything else on your monthly grocery list. Red is powerful and pure and it is okay to bleed red. It’s okay if men know that you bleed.”

For the contest, people can send in their pad buying/period stories in the form of a narrative or poetry. Entries must be in the video format and uploaded on the person’s Facebook/Instagram handle. They need to tag @rahosafe and @peesafe and use #MenBuyPads and #ekPERIODkikahnani in the caption as hashtags. The video must be between 2 to 5 minutes in length and the last date for entries is 20th October 2020.

The winner will receive a cash prize of INR 15,000 and an e-certificate. The second and third prizes are a cash prize of INR 10,000 and an e-certificate and INR 5,000 and an e-certificate, respectively. The contest will be judged by actor Sharib Hashmi, Director Imtiaz Ali’s daughter Ida Ali, and music artists Barbie Rajput and Rakesh Tiwari.

There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Raho Safe has been actively campaigning to focus on this aspect through various initiatives that break the stigma surrounding bleeding.

The Raho Safe Sanitary Pads are designed with five-layer protection ensuring a rash-free, leak-proof experience. The pad provides optimum coverage of 240 mm, giving the user full access to comfort for the whole day and a floral fragrance to avoid unpleasant odour. The pads also come with biodegradable disposable bags and are the most economical choice for menstrual hygiene. Bollywood actress Jacqueline Fernandez is the brand ambassador for the range.

Business World

Raho Safe reinforces how #menbuypads through its recent campaign

Sep 24, 2020 by Gouri Achary 0 Comments ##menbuypads, #Raho Safe Sanitary Pads, #Rannvijay Singha, #Vikas Bagaria

Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently launched a campaign aimed at breaking the taboo around men buying sanitary pads. Trending on Instagram as #menbuypads, the campaign focuses on how sanitary pads are just like any other item on a shopping list. Well-known influencers such as Rannvijay Singha (3.6 M Followers), Angad Bedi (490K Followers), Karan Wahi (2.7 M Followers) , Mohit Malhotra (200 K Followers) and many more have associated with Raho Safe for the campaign.

Menstrual hygiene and sanitation are not just a woman’s problem. They have a huge bearing on many other aspects and therefore, need adequate attention on all fronts. Raho Safe’s campaign addresses this in a quirky manner, in a way that would appeal to Gen Z. The idea is to take forward the brand’s motto of removing the mental block around hiding sanitary pads inside a newspaper or black bag, especially when men buy them and enable the transition from ‘Men Can Buy Pads’ to #menbuypads.

Speaking about this, Vikas Bagaria, Founder, Raho Safe said, “Ever since I started both Pee Safe and Raho Safe, I have dreamt of the day when women in our country will have access to good and high-quality sanitary pads. I work towards this goal every single day. I am also proud to say that I am not ashamed to procure, provide, and buy pads. With Raho Safe, not only do women get access to high-quality sanitary pads but also those that are affordable and sustainable for the environment. I am a man and I buy pads for the women I care about. Do you?”

According to the reports by the National Family Health Survey nearly 336 million women are menstruating in India and only about 121 million (roughly 42%) are using sanitary napkins, locally or commercially produced. Even though India has made great strides in addressing the taboo against menstruation and ensuring access to sanitary pads to those who cannot afford them; a lot still needs to be done.

The Raho Safe Sanitary Pads are designed with five-layer protection ensuring a rash-free, leak-proof experience. The pad provides optimum coverage of 240 mm, giving the user full access to comfort for the whole day and a floral fragrance to avoid unpleasant odour. The pads also come with biodegradable disposable bags and are the most economical choice for menstrual hygiene. Bollywood actress Jacqueline Fernandez is the brand ambassador for the range.