Tag: Mohan Kannegal

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IIM Kozhikode partners with Emeritus for Product Management Certificate Program integrating Gen AI Training Modules

Jun 12, 2024 by Sujata Muguda 0 Comments #APAC, #Director IIM Kozhikode, #Emeritus, #Gen AI Training Modules, #Generative AI sessions, #IIM Kozhikode, #Mohan Kannegal, #Mumbai, #Product Management Certificate Program, #Prof. Debashis Chatterjee

Mumbai, June 12, 2024: Product management has become a crucial component of corporate strategy in today’s fast-paced and user-centric world, driven by the rise of the start-up culture and the need for businesses to remain competitive. Recognising the industry’s demand for skilled product managers, the Indian Institute of Management Kozhikode (IIMK), acclaimed for its 3rd rank in the Ministry of Education’s NIRF 2023 rankings, along with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations, announced the launch of the Professional Certificate Programme in Product Management. It is a first-of-its-kind product management programme, featuring Generative AI sessions, providing learners with industry-backed, hands-on training on Gen AI tools.

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This high-impact 39-week programme is thoughtfully designed for entry-level managers and entrepreneurs seeking to gain comprehensive knowledge on new product development, product strategies, and product analytics. It is also tailored for mid-level managers aiming to build innovative and compelling products that deliver significant customer and business value. Additionally, senior-level managers seeking to refine prototypes and MVPs, learn product pricing strategies, and modify their products to better customer fit can also benefit from the programme.

Announcing the programme, Prof. Debashis Chatterjee, Director IIM Kozhikode shared,” The demand for Product Managers has increased manifold in the past few years. This has ultimately resulted in professionals such as mid-level or senior level managers and business heads & entrepreneurs aspiring to transition to this role. IIM Kozhikode’s Product Management programme is designed keeping in mind, the demand by organizations for exceptional product managers. This 39-week course combines the key aspects of Product Management, such as Product Strategy, Product Analytics and Product Development, to help aspiring product managers evolve into successful product owners, thereby helping their organisation achieve the business goals. It is time to invest in your future and initiate your journey of becoming a successful product manager, by enrolling in IIM Kozhikode’s Product Management Programme and carve out the way for your professional growth.”

Speaking on the commencement of the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today’s fast-paced and innovation-driven market, there is a critical need for skilled product managers who can strategically think, analyse markets, collaborate across functions, and prioritise customer satisfaction. The inclusion of Gen AI sessions sets this programme apart, providing learners with industry-backed, hands-on training on these cutting-edge Gen AI tools. The programme will be a game changer for the product managers as it will equip them with the ability to harness the power of Gen AI. We are thrilled to partner with prestigious institutions like IIM Kozhikode to bring high-impact programmes that empower learners to excel in their careers and drive innovation in their organisations.”

According to the Product School Future of Product Management report 20231, over 45% of companies with product managers do not provide product-specific training. It further states that product managers want to learn and build the best products they can and around 94% of employees would stay longer in the company if it invested in their learning and development. As per the US based job aggregator website, Jobted, with 20,000+ jobs on LinkedIn in mid-2022, the product management domain is in high demand in India. These findings rightly highlight the need for advanced training in product management. Addressing this growing demand, the programme will help participants gain a competitive edge in the job market and will also equip them with the latest Gen AI tools. Through this unique combination of comprehensive product management training and cutting-edge AI technology, professionals will be empowered to meet industry challenges and drive innovation in their organisations.

The Professional Certificate Programme in Product Management, designed by renowned IIM Kozhikode faculty, includes pre-recorded sessions by top IIMK faculty and industry experts for self-paced learning. It also includes real-world case studies, modules on Gen AI, a Capstone project, assignments & quizzes as well as 20+ office hours of sessions with industry experts. The programme includes modules such as introduction to Generative AI, product management and Generative AI, introduction to product strategy, strategic approach for competitive advantage in product strategy, predictive analytics for product management and digital analytics tools and techniques among others.

Through this programme, participants will be able to:

  •  Develop the product mindset needed to bring viable products or services to the market
  • Map customer journeys and user personas to define and solve problems through products
  •  Analyse strategies and frameworks for developing, marketing, and selling a product
  • Evaluate product road mapping and prototyping decisions using various product management techniques and practice
  • Outline a plan to create a competitive scalable product using key product development strategies and frameworks
  • Identify market segments and effectively target groups through marketing and communication strategies
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ISB Executive Education, Emeritus Launch Digital Marketing Courses for Professional Mastery

May 13, 2024 by Sujata Muguda 0 Comments #Analytics, #Digital marketing, #Digital Marketing Course, #Emeritus, #ISB Executive Education, #Mohan Kannegal

Mumbai, May 13, 2024: In an era marked by dynamic shifts in the digital landscape and consumer behaviour, staying at the forefront of digital marketing and analytics is imperative for professionals’ keen to drive business growth. Recognising this need, the ISB Executive Education, ranked 1st in India and #31 globally in FT Global MBA Rankings 2024, has announced the launch of the ‘Digital Marketing and Analytics’ programme and ‘Professional Certificate Programme in Digital Marketing’. These programmes are launched in partnership with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations.

In a rapidly expanding digital marketing landscape, the need for professionals equipped with the skills to navigate complexities has never been more urgent. As per estimates, the digital marketing industry is experiencing unprecedented growth, with global digital ad spending projected to soar to $836 billion by 2026. However, this surge in demand is met with a critical shortage of qualified individuals proficient in harnessing the potential of the digital realm. This is evident in the 38,000+ open digital marketing jobs in the market as reported by Naukri 2024. Recognising the need, ISB Executive Education’s programmes are strategically designed to empower professionals with the knowledge to use Artificial Intelligence (AI) in digital marketing, industry-leading tools, techniques, and best practices, enabling them to bridge the skill gap, capitalise on data-driven insights, and navigate uncertainties in the dynamic digital age.

The programmes cater to a diverse audience seeking to elevate their digital marketing acumen. Designed to empower professionals at various career stages, the programme is particularly beneficial for mid-level managers, eager to enhance their skills and gain insights into integrated digital marketing strategies and marketers aiming to make a comeback after a career break. It is also designed for entrepreneurs and business owners keen on understanding how digital marketing strategies can amplify marketing outcomes and foster business expansion.

The ISB Executive Education’s digital marketing course is strategically designed to align digital marketing strategies with business objectives, ultimately enhancing return on investment (ROI). This immersive 12-week online certificate course in digital marketing offers participants a transformative journey, delving into the intricacies of leveraging digital channels for optimised marketing outcomes. With insights from ISB’s globally renowned faculty, application-based case studies, and masterclasses, including an exclusive specialised session on copywriting and copyediting with ChatGPT, leveraging Artificial Intelligence (AI) for personalised marketing, participants gain a profound understanding of top industry-relevant digital marketing tools and engage in hands-on simulation projects. This unique learning experience empowers participants to apply online advertising principles to real-world scenarios within a simulated environment, providing a tangible roadmap for driving business growth in today’s hyper-competitive landscape

ISB Executive Education’s professional certificate in digital marketing offers a comprehensive 24-week learning journey. This immersive programme encompasses theoretical insights and hands-on application, allowing participants to master customer behaviour analysis, implement effective digital marketing funnel strategies, harness emerging technologies, formulate performance marketing plans across diverse platforms, and evaluate campaigns through analytics. The emphasis on hands-on learning is further reinforced through real-time campaign execution in simulated environments and analysis of industry-standard case studies. With guidance from globally renowned ISB faculty, a dedicated masterclass on copywriting and copyediting with ChatGPT, influencer marketing, exploration of trending digital marketing topics, and exposure to industry-relevant tools, participants emerge from the programme well-prepared to devise and execute customer-centric digital marketing strategies aligned with organisational goals.

Commenting on the online digital marketing courses, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today’s fast-paced and dynamic digital landscape, mastering the art of digital marketing is critical for professionals looking to navigate the complexities of the market. The ISB ‘Digital Marketing and Analytics’ and ‘Professional Certificate Programme in Digital Marketing’ are not just about meeting the demands of the current market; they are visionary in defining the future market. By seamlessly integrating technology and innovation, these programmes empower professionals to navigate the dynamic terrain, optimise marketing strategies, and decipher invaluable insights from data analytics. We are confident that these programmes will equip professionals to stay ahead of industry trends and excel in today’s competitive digital era. We are thrilled to partner with prestigious institutions like ISB to bring out these high-impact programmes.”

The ‘Digital Marketing and Analytics’ programme will commence on 14 May 2024, with a fee of INR 1,08,000 plus applicable taxes. The ‘Professional Certificate Programme in Digital Marketing’ programme will begin on 26 June 2024 and can be enrolled at a fee of INR 1,80,000 + applicable taxes. Upon successfully completing the programme with a minimum 70% score, the participants will be awarded a certificate by the ISB Executive Education and will become a part of the ISB Executive Network. To know more, visit the programme pages Digital Marketing and Analytics and Professional Certificate Programme in Digital Marketing.

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IIM Kozhikode & Emeritus Launch CFO Program for Strategic Finance Leadership

Apr 29, 2024 by Sujata Muguda 0 Comments #Emeritus l, #IIM Kozhikode, #Mohan Kannegal

Mumbai, April 29, 2024: The role of CFOs has broadened significantly in the past few years, transcending traditional financial responsibilities to encompass strategic decision-making. The need for constant transformation is crucial as CFOs are now expected to lead transformative initiatives and provide insights that can directly influence organisational growth and sustainability. Catering to the growing demands of the future CFO role, the Indian Institute of Management Kozhikode (IIMK), acclaimed for its 3rd rank in the Ministry of Education’s NIRF 2023 rankings, along with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations, announced the launch of their Chief Financial Officer Programme, featuring two online modules by Kellogg Executive Education.

Logo - IIM Kozhikode

This high-impact 12-month programme is curated for new and evolving CFOs. It is also designed for seasoned financial leaders and business heads with a minimum of 10 years of work experience. Designed to unlock the next level of their CFO journey, the programme will equip leaders to refine financial decision-making in a dynamic global economy, navigate mergers, acquisitions, and IPOs with confidence. The programme will also enable leaders master data-driven financial strategies, lead with integrity, ethical governance and corporate responsibility, innovate through design thinking for creative financial solutions, execute strategic risk management, safeguard assets and maximise opportunities.

According to the FTI Consulting’s 2024 Global CFO Report, 43% of finance leaders prioritise establishing finance as a strategic partner to the business in the next 12 months and 84% of CFOs emphasise the importance of enhancing forecasting accuracy to effectively allocate capital and resources to strategic initiatives. This underscores the evolving role of CFOs as strategic partners who drive business growth and innovation through data-driven insights and collaboration across functions. As CFOs adapt to the rapidly changing business landscape, they are transforming their roles from traditional financial stewards to strategic advisors who play a crucial role in shaping organisational strategy and decision-making.

This hands-on programme for creating future-ready CFOs offers immersive live online learning by IIMK faculty and industry experts, and a 3-day in-campus immersion at the IIM Kozhikode campus. It also features two online modules by Kellogg Executive Education. Additionally, the programme includes a capstone project guided by IIM Kozhikode Faculty, hands-on learning through business simulations in strategic finance, an opportunity for peer-to-peer learning and advanced modules on economic dynamics, mergers, acquisitions and IPO, & C-Suite leadership. The modules have been carefully crafted to provide leaders with growth strategies, innovation, digital transformation, and data-driven decision-making. The module includes various impactful topics such as economic dynamics and global considerations, financial markets, advanced corporate finance strategies and business valuation, strategic performance management, leading with AI and digital, leading growth strategy, corporate governance and ethical leadership, transforming disruption into advantage and C-suite leadership among others.

Commenting on the launch of the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today’s dynamic business landscape, Chief Financial Officers must proactively embrace change and adapt to emerging trends to remain indispensable. This programme provides a comprehensive curriculum covering financial strategy, risk management, and digital transformation. By equipping CFOs with advanced analytical skills and strategic foresight, this programme enables them to navigate complex financial challenges, drive innovation, and lead their organisations towards sustainable growth. We are committed to bringing high-impact programmes and excited to collaborate with an esteemed institution such as IIM Kozhikode. We are confident that participants will be able to gain a competitive edge in their financial decision-making, optimise resource allocation, and drive profitability, ensuring long-term financial sustainability and resilience for their organisations.”

The eligibility for this programme includes Graduates (10+2+3)/ Diploma holders (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) with a minimum of 10 years of work experience. This programme is set to begin on June 30, 2024, with a fee of INR 6,50,000 plus GST.

Upon successful completion of the programme and maintaining a minimum attendance of 75 percent, participants will be awarded a certificate of completion from IIM Kozhikode and an opportunity to gain the IIM Kozhikode Executive Alumni status. Additionally, upon successful completion of each online module with a minimum grade of 80%, the participants will also receive a verified digital certificate of completion by Kellogg Executive Education. More information on the programme can be found on the website.