Tag: House of Hiranandani

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House of Hiranandani wins Gold Award in the Best Marketing Automation Campaign category at ‘Drivers of Digital Awards & Summit 2021’

Feb 16, 2021 by Rekha Nair 0 Comments #2021, #Best Marketing Automation Campaign, #co-Founder, #Drivers of Digital Awards & Summit, #Gold Award, #House of Hiranandani, #Mr. Prashin Jhobalia, #Mr. Rohan Shah, #Realatte, #VP- Marketing Strategy

Mumbai: House of Hiranandani, a premium real estate brand developing iconic integrated communities in India is pleased to announce that it has won the Gold Award in the ‘Best Marketing Automation Campaign’ category at the recently concluded ‘Drivers of Digital Awards & Summit, 2021’.

Mr. Prashin Jhobalia, VP- Marketing Strategy, House of Hiranandani, said: “We feel honoured to receive this recognition. The award is a testament of the resilience and agility put forth by the company despite the challenging Covid conditions. The swiftness exhibited in transitioning to an automated marketing operation was strengthened by digital enablers such as Triplead, which we adopted in July 2020.”

Elaborating on the automation enablers, Prashin added, “Automation enabled us to easily traverse through the consumer journey from identification to conversion with all necessary details with ease and convenience. We witnessed a visible success from our lead nurturing activities and led to increase in website visitors with improved session time. The customized communication basis the user’s engagement though drip campaigns and use of advanced analytics learnings to fine-tune the digitial campaigns led to increase in leads and walk-ins with increase in sales. The automated journey has definitely made an enormous difference to our business and we look forward to creating more such impactful campaigns in the near future.”

The company won the award after facing a tough competition from finest automation campaigns across industries. Over 150 brands participated from across India in 40 plus categories. Other brands who received awards in their respective categories are Amazon, Adani, Cadbury, HDFC Life, MTV India, Jio, Realme Dell, Voot TV, Myntra etc.

Mr. Rohan Shah, Co-Founder, Realatte, the digital agency that executed the campaign said, “We are delighted to receive this prestigious award and coveted recognition from Drivers of Digital Awards and Summit. Our focus has been centered around innovations that bring transformation to our customers in this dynamic sector.”

The Drivers of Digital Awards and Summit is a leading program in India designed to identify, acknowledge and reward enterprises, agencies, and individuals who have significantly transformed marketing by leveraging the power of digital and automated processes. Numerous stalwarts and stakeholders of the industry form the Jury of this program and contribute to making the Drivers of Digital Awards the best in its category, while adding unmatched value and credibility to the initiative.

Business World

House of Hiranandani launches hyper-personalised video campaign for customers on Republic Day

Jan 29, 2021 by Neel Achary 0 Comments #House of Hiranandani, #Marketing Strategy, #Prashin Jhobalia, #Vice President

Mumbai: House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated the country’s 72nd Republic Day with a unique and innovative digital campaign encompassing its existing and prospective customers. By releasing a thought-provoking campaign, House of Hiranandani engaged with its consumers with the motive of cherishing the significance of the day .

House of Hiranandani, known for its pioneering and innovative concepts in building construction and transforming suburban sprawls of land into well-planned urban communities, came up with the campaign idea to reach out to their target audience in the decision-making stage of the property buying process. Keeping this in mind, Tonic Worldwide conceptualised and executed a campaign to create customized experiences for them reflecting the House of Hiranandani homes.

Prashin Jhobalia, Vice President, Marketing Strategy, House of Hiranandani expressed great pride in executing the innovative digital campaign and said “We always look to enhance customer experience, whether it is through the product or such innovative digital mediums. Delightful customer experiences go a long way in bridging robust relationships and encourage us to serve them better. Our aim was to tell our customers through the videos that they have the #RightToPerfectHome”

“In the home buying journey, visiting a sample flat or property comes in the last phase of  the decision-making. Thousands of people had visited the House of Hiranandani sample homes across various locations. Leveraging the data shared by these visitors and House of Hiranandani’s hyper personalised campaign, the first ever undertaken by a realty brand in India, we created thousands of hyper personalised videos reinforcing and reminding buyers about their right to a spacious home, to safety and security, convenience, fitness of mind and body, and luxurious living”, said Jhobalia.

The campaign was strategized & executed by their digital agency Tonic Worldwide, using Tonic Worldwide Intuitive Programming (TWIP), the personalisation included their name, the booking or visit date, and their respective locations. Along with the personalisation, they were also given an option to download the video to share with loved ones, share it on Facebook or visit the website to check out offers and more. The campaign was also promoted amongst the larger audience on social media with customised videos for the platform.

With the Republic Day campaign, House of Hiranandani did what they are best known for: ‘Creating a unique experience! The campaign is also a humble tribute from House of Hiranandani recognising the importance of its customers and their strong association with the brand.