Tag: Executive Director

Business, News

Pacific Mall delights shoppers with Museum of Illusions

Aug 19, 2021 by Rekha Nair 0 Comments #Executive Director, #Mr. Abhishek Bansal, #Pacific Group

New Delhi: Pacific Mall Tagore Garden has brought for its shoppers a unique experience centre in association with ‘Museum of Illusions’, Delhi. The setup is placed in the centre of mall for shoppers to engage. Pacific Mall being the favourite retail and entertainment destination of Delhi keeps experimenting and presenting to its customers lucrative discounts, offers and shopping experiences.

The setup is assisted by 2 staff from the museum of illusions that will be assisting the visitors with the various illusions. This setup is only there till Independence Day. Customers who shop for 10K and 15K get a free ticket to visit ‘Museum of illusion’ for free in Connaught Place with vouchers and assured gifts like gadgets, cosmetics and perfumes. Around 600 shoppers have already participated and the activity continues to attract customers for grabbing best of shopping deals and discounts. The activity began in the month of August.

Elaborating on the mall’s efforts to curate one-of-a kind experiences for visitors Mr. Abhishek Bansal, Executive Director, Pacific Group said, “We rolled out this experiential setup in the beginning of this month on Friendship Day, it was well-received by the shoppers. The current month is filled with other special holidays like Independence Day, Janmasthami and Rakshabandhan which will help us generate the right kind of attention from our visitors for a continued period and position Pacific Mall so much more than just a retail destination.”

Business, Health, News

Runwal Group commemorates the Covid-19 Frontline Heroes on 75th Independence Day

Aug 16, 2021 by Rekha Nair 0 Comments #75th Independence Day., #COVID-19 pandemic, #Deputy Engineer & Manager Dombivli Gymkhana Covid Centre, #Executive Director, #Medical Officer at KDMC, #Mr. Rajat Rastogi, #Ms. Rohini Lokare, #Ms. Vaishali Kashikar, #Runwal Group

Mumbai: On the occasion of 75th Independence Day, Mumbai based Runwal Group, one of India’s top real estate developers, felicitated the frontline warriors from Dombivli for doing their bit to fight the unprecedented health crisis due to the Covid-19 outbreak. The Group recognized and felicitated the unconventional warriors that included the doctors, nurses and hospital staff along with other heroes who stood tall for the community during a difficult period and brought in a positive change. The event was hosted at their integrated township project, Runwal Gardens which is located on the main Kalyan Shil Road.

Commenting on this occasion, Mr. Rajat Rastogi, Executive Director, Runwal Group said, “Runwal Group has always been a brand that believes in community development. These frontline warriors have been providing critical services to the community during the pandemic and we wanted to extend our gratitude to them. There could not have been a better occasion than the country’s Independence Day for this felicitation. Runwal Group sincerely thanks all the doctors and frontline workers for their dedicated and selfless service round the clock in this war against the pandemic.”

The Covid-19 pandemic had brought the entire world to a standstill last year. Amidst the multiple lockdowns, new emerging norms of living, a community that emerged as the true warriors was the group of doctors, nurses and the medical staff that not only were fighting the disease on the frontline but also were uplifting people around them with positivity. To name a few heroes who worked remarkably amidst the Covid-19 outbreak to serve the society were Dr. Aparna Singh, Dr. Ankita Garge, Dr. Vaishali Kashikar, Dr. Poornima Dhake, Dr. Santosh Kembhavi, Mr. Bhalchandra Nemade, Mr. Kiran Waghmare, Ms. Rohini Lokare, Mr. Pramod More, Mr. Surendra Tengale, Dr. Parag Bhanushali, Ms. Uma Kale, Mr. Vikram Bhavarte, Mr. Anthonies Francis and Mr. Pratik Tirodkar.

Here are a few glimpses of their work:

As the Covid cases weren’t dropping in Kalyan-Dombivli region due to high density and tiny congested apartments, Dr Poornima Dhake, Medical Officer at the Kalyan-Dombivli Municipal Corporation (KDMC) along with her team took some stringent measures to control the spread of the virus. KDMC continued to seal the entire wing of a building when a case was identified. Her department had started a campaign to raise awareness among shopkeepers and vegetable vendors after complaints that they were routinely seen flouting mask-wearing rules.

Pratik Tirodkar, a 23-year-old instrumentation engineer from Dombivli, created a first-of-its kind ‘Internet-controlled’ robot specifically to address the needs of hospitals treating COVID-19 patients. The gizmo, aptly called ‘Coro-bot’ independently dispensed food, water, beverages, medicines – and even some good advice – to Corona patients without the needs for nurses, ward staff or other care-givers. Pratik donated the first Coro-bot to KDMC to help health workers in dealing with Covid patients. The Coro-bot was deployed successfully at Holy Cross Hospital in Kalyan to serve food and water to Covid patients.

Ms. Rohini Lokare, Deputy Engineer & Manager Dombivli Gymkhana Covid Centre relentlessly worked for the Covid patients. She was also part of a special vaccination campaign for the blind and disabled where 59 blind persons from Wangani, Karjat, Kalyan, Badlapur and Dombivali were vaccinated at Dnyaneshwar Hindi High School Vaccination Center at Duttnagar Shivmandir, Dombivli East.

Ms. Vaishali Kashikar, Medical Officer at KDMC was instrumental in the KDMC’s Covid-19 vaccine dry run conducted at a health post at Gita Harkisandas Civic Hospital in Kolsewadi Kalyan.

The event started with a flag hoisting ceremony and concluded successfully by honouring all of them for their exceptional duties and contribution to the community.

Health, News

Cycle Rally To Raise Awareness Of Covid Vaccine

Aug 14, 2021 by Rekha Nair 0 Comments #Dr Shanthakumar Muruda, #Dr. Vikram Siddareddy, #Executive Director, #founder of United Hospital, #United Hospitals

BANGALORE: Basavanagudi Legislator Ravi Subramanya today emphasized the importance of Covid-19 vaccine to prevent the escalation of Coronavirus Third Wave resulting in high casualties.

He was addressing a gathering before the flag of a cycle rally organized by Rotaract Bangalore South in association with United Hospital, Jayanagar, to raise public awareness on vaccination, which is a key weapon in the fight against the corona epidemic.

“The corona third wave effect is slowly becoming visible. Awareness among people is essential to prevent this. United Hospital in association with Rotaract, Jayanagar has organized an awareness rally in this regard. People who have not yet been vaccinated should promptly get vaccinated”, he said.

Dr. Vikram Siddareddy, founder of United Hospital, speaking on the occasion said that it is imperative to raise awareness of coronavirus vaccination to curb corona third wave. “As a part of United Hospital’s corporate social responsibility, we have participated in the rally today giving all the cyclists a two-dose vaccine for free”, he added.

Dr Shanthakumar Muruda, Executive Director, United Hospitals said the Covaxin vaccine is available at our hospital for effective prevention of delta plus variant. To deliver this vaccine to all people, we are offering a concession of Rs. 210 (1410-210 = 1200) with 20 other partner hospitals. This facility is organized to make it easy for people to get to our associate hospitals spread across Bangalore. Your nearest vaccine centers can be identified using Google Maps on the website https://www.unitedhospital.in/united-bangalore/covid-vaccination-registration. He also said that the vaccine can be registered through WhatsApp +91 9916977777.

In Saturday’s cycle rally, more than 250 cyclists, doctors, health workers, and frontline workers participated in the cycle rally. The 6-kilometer cycle rally raised awareness of the vaccine.

Business, News

CenturyLaminates launches new TVC for Lucida –the super glossy range of Laminates

Aug 9, 2021 by Rekha Nair 0 Comments #CenturyPly, #Executive Director, #Mr. Keshav Bhajanka

India: Century Plyboards (India) Ltd, the leading brand in interiors, is back with yet another new communication campaign for all Television, digital and radio channels, for Lucida – its super gloss range of high-gloss laminates.

CenturyPly enjoys a premium reputation and trust among its existing and prospective consumers, and the new TVC campaign reinforces the brand’s commitment to provide high-end products in terms of strength, quality and aesthetic in range of its product portfolio. Lucida, the high gloss range of laminates is most reputed for its shine and the durability of its shine over time. In kitchen, laminates gets exposed to heat, smoke, spices, oil and rough usage – making this combination of super gloss and retaining it over time no matter what it faces, makes Lucida ideal specially for kitchen and for rest of home.

The new TVC depicts a light banter between a couple, where the husband tries to impress his wife with his culinary skills but ends up with a hilarious failure. The situation turns positive once he gets assurance that the disaster created due to his overconfidence does not harm the kitchen interiors as Lucida from Century Laminates have been used there. Renowned actor Jisshu Sengupta has played the central character of the TVC.

The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and will be promoted across highly popular regional shows, regional and national business and general news channels and other leading digital platforms to cater to the target audience with effective impact, reach and frequency. Link of the TVC is embedded here: https://youtu.be/LWoPCh3jwhQ

Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said, “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

Business, News

Indian Staffing Federation Unveils First Ever, Annual Research Report – Annual Flexi Staffing Employment Trends: 2021

Aug 6, 2021 by Rekha Nair 0 Comments #Executive Director, #Farhan Azmi, #Indian Staffing Federation, #ohit Bhatia, #President, #Suchita Dutta, #Vice President

New Delhi: Indian Staffing Federation (ISF), the apex body that represents the staffing companies in India, unveiled their first ever flexi staffing employment trends in an annual report titled ‘Annual Flexi Staffing Employment Trends Report: 2021’. The report, prepared by ISF, is based on the primary research of over 100 staffing members across the country in a span of 60 days. The survey covers the various dimensions of employment across top 15 sectors including- IT/ITeS, Telecom, Banking, Retail, E-Commerce, FMCG & CD, Manufacturing, Pharma and Healthcare, Insurance, Edutech, Logistics Transport to assess and present a holistic view of the flexi staffing industry during the pandemic in its report findings.

The report for the first time throws light on the resilience of the temp industry in India, the new opportunities and trends that were observed during the pandemic and the promising sectors that would redefine the future course of temp staffing in India in the coming years.

Notable findings of the report include:

• Despite the challenging year, Indian Staffing industry ends the FY 2021 with a modest 3.6% growth over Mar’20.
• Q4FY21 ending showed a massive recovery, crossing 1.03 million flexi staff deployed across industries through members of ISF
• ISF members saw a minimal decline in Q121 (-7%) followed by a sharp rise Q221 onwards indicating corporate India recovery and staffing companies agility towards Covid proof sectors
• Flexi workers employed in Y21 were +21% with higher education; +11% with higher skills than Y20
• In 2021 +31% growth in flexi work compared to other formats of employment
• An overall net addition of 157,000 more people added to flexi workforce, compared from 2019
• Women participation in Flexi workforce grew +6% during Covid during the period
• The top 5 sectors to drive temp demand: Healthcare, IT & ITeS, Pharma, Edutech and Ecommerce.
• Healthcare, IT & ITeS, Pharma, Edutech and Ecommerce are expected to lead employment growth by above 35% in the upcoming Qtrs
• Temp staffing growth were witnessed in IT staffing, E-com, Logistics, Manufacturing despite the pandemic impact.
• Employment sentiments findings state that IT & ITeS will be driven by digital integration and investment in expedited automation processes as Tech firms bets big on campus and entry level talent especially in the temp role, thereby driving positive future prospects for freshers.
• For Edu-tech sector, with the new age pedagogic adoption and shift to digital solutions and collaborative platforms, growth drivers would move beyond K12 to include skill development and learning management systems, etching temp manpower requirement considerably.
• Temp demand in Healthcare and Pharma will be driven by the preparation for better response management system for 3rd wave of Covid and the R&D investment into manufacturing of vaccines and associated OTC drugs.

Introducing the report, Lohit Bhatia, President, Indian Staffing Federation, said, “While India has been fearlessly battling the impact of the Covid waves there is no denying that temp staffing stood up against the test of time and helped key sectors to continue their business. Despite the challenges, the staffing industry not only ended the FY 2021 with a modest 3.6% growth over Mar’20 and but also concluded with more than 1.03 million flexi staff across industries. This growth reiterated the resilience of Indian Staffing industry, its customers and maturity and that it will continue to be India’s key job creation engine. Am happy to be unveiling ISF’s first ever Flexi Staffing Employment Research Report “Annual Flexi Staffing Employment Trends: 2021 which will aid the industry to create the success roadmap for the coming quarters and set greater milestones”.

Farhan Azmi, Vice President, Indian Staffing Federation added, “At this time of the pandemic, staffing industry has been resilient and there has been significant growth momentum created by existing and new emerging business requirements in sectors like IT, FMCG, Edutech, Ecommerce pharma and healthcare. Acceleration towards formal employment continues to be the key to India’s economic growth.”

In her comments, Suchita Dutta, Executive Director, Indian Staffing Federation, said, “With over 31% growth in flexi work compared to other formats of employment, this report not only shows the maturity of the growing acceptance of formal contract employment options, but also the fact that when the focus to ensure social protection is provided, it can turn around the employment scenario of the country. With the landmark Labour reforms in the anvil, the report indicates the future of the industry will propel further formalisation through formal staffing. Further simplification of labour laws, policies and better regulatory cholesterol will mobilize new in-roads for both the staffing industry and the Indian economy.”

About Indian Staffing Federation: Indian Staffing Federation is the apex body representing flexi staffing companies, formed to provide a platform for recognized employment, work choice, even compensation, social security and health benefits for the temporary workforce; that constitutes a sizeable segment of India’s total workforce. Over 100+ members of the federation have generated employment for over 9 million employees over the last 10 years and currently employ over 1 million flexi staff annually. The principal focus of the Federation’s activities shall be to strengthen triangular employment relationships, in which the staffing company is the employer of the temporary worker, who works under the supervision of the user company. The purpose of ISF is to enhance long-term growth of the staffing industry and to ensure its continued ability to make positive contributions to the economy and society.

Business, News

Edelweiss Tokio Life launches Total Protect Plus, a comprehensive protection solution

Aug 3, 2021 by Rekha Nair 0 Comments #Edelweiss Tokio Life Insurance, #Executive Director, #Subhrajit Mukhopadhyay

Addressing an emerging need for a one-stop protection solution amid a global pandemic, Edelweiss Tokio Life Insurance today announced the launch of Total Protect Plus, a comprehensive protection plan that offers additional optional benefits to meet goal-linked financial requirements.

Commenting on the new product, Subhrajit Mukhopadhyay, Executive Director, Edelweiss Tokio Life Insurance said, “Over the last decade, there has been a growing clamour for insurance solutions that are all-encompassing and comprehensive in securing financial risks. The pandemic has brought this need into the spotlight. With Total Protect Plus, we hope to provide an inclusive solution to manage customers’ risk and addresses financial needs for all their goals.”

Among its standout optional offerings are Child’s Future Protect and Live Long benefits.

Through Child’s Future Protect benefit, a parent can opt for an enhanced cover during their child’s growing years to ensure their aspirations are uncompromised. In case the insured parent dies before the child turns 25 years of age, an additional payout is made to the nominee.

Through the Live Long benefit, which is a survival benefit, this plan not only offers you protection, but also an income benefit that begins during your non-working years. An individual can choose either 60 years or 65 years as the commencement age, following which they receive an income equal to a certain percentage of the base sum assured.

“There is a higher awareness now for goal-based financial planning, wherein retirement and pure protection occupy a bigger mind space among customers. When designing products, our endeavour is to offer the best value proposition that addresses the existing need gap, be it in terms of a new product or the way existing solutions are offered in the marketspace,” Mukhopadhyay added.

Here are some other key factors that make Total Protect Plus an ideal protection plan:

– Offers a cover till 100 years of age, allowing individuals to leave behind a legacy to their loved ones

– An optional Better Half Benefit, which offers a cover to your spouse post your death

– An optional Return of Premium benefit which allows you to get 100% of total paid premiums back when the policy matures

– Offers the option of either Regular Pay, or Limited Pay of premiums for 5 / 7/ 10/ 15/ 20 years

– Offers 6% discount on first-year premium if medicals completed within 7 days of purchase

Business, News

Sale of plots picking up pace, likely to breach 2020 mark sooner

Jul 26, 2021 by Rekha Nair 0 Comments #Ajnara India Ltd., #Ashok Gupta, #CMD, #Deputy MD, #Dhiraj Jain, #Director, #Executive Director, #Mahagun Group., #MRG World, #Prateek Mittal, #Sushma Group, #Vikas Garg

According to insider reports, the number of plots sold since 2019 has been declining; however, this year, the progress has been good and plots’ sale is likely to breach the 2020 figures at the end of the second half of 2021. Realty experts say that the in 2020 the sale of plots came down to 50% compared to 2019, but post pandemic the situation has improved with people coming out invest in plots from end-user perspective as well as investors.

“The market is booming, and based on the flow of people, it’s worth noting that having a plot near a financial centre can help you earn a good return. Although prices are now low, they are expected to rise as the economy recovers from a major setback caused by the COVID issue. The flow of people towards places with the best health facilities and work possibilities will increase, and these metros will become goldmines for those who have purchased plots,” says Prateek Mittal, Executive Director, Sushma Group.

Realtors feel that the increased sale of plots attests that post-pandemic people have started looking for independent pieces of land where they can spend a healthy and secure life. The plots launched by reputed developers are the first choice as they add credibility and promise a better lifestyle in gated communities. Throwing light on the trend of plotted developments, Dhiraj Jain, Director, Mahagun Group, says “Many reputable developers are now active in plotted development projects across the country, and demand has always been strong. Builder-planned communities provide the infrastructure needed to begin living and offer a good return on a patient long-term investment.”

Real estate brokers say that more than 11,000 units were launched in the first half of 2021 in top cities compared to around 16,000 in 2020. Maximum units were launched in Chennai, Bengaluru, and Hyderabad; the Delhi NCR market witnessed the launch of more than 600 units in the first half compared to around 1100 in 2019. “Plotted development investment is a time-honoured tradition in India, and COVID-19 has bolstered demand for plotted development as a long-term investment. Buyers are looking for developments like this in gated communities to expand on and utilise as separate residences. Plotted developments by well-known developers are constantly in demand, and they promise a solid return on investment. The value proposition, however, is dependent on the geography and infrastructure,” adds Ashok Gupta, CMD, Ajnara India Ltd.

Buyers have long been torn between living in an apartment or on separate floors; the dilemma is deciding between having your patio and sharing utilities with others. “However, having a yard in a metropolis is a pipe dream due to land scarcity and high prices. As a result, developers are launching a slew of plotted development projects in Metro’s outskirts; these projects prove to be rather popular, especially in the post-pandemic age, when people crave more space. Authorities plots are always safe; if a private developer is launching a planned development project, one should always choose reputable developers,” says Vikas Garg, Deputy MD, MRG World.

Business, News

CenturyPly pledges to plant 10,000 trees on Van Mahotsav 2021

Jul 7, 2021 by Rekha Nair 0 Comments #Century, #Executive Director, #Ms. Nikita Bansal, #Van Mahotsav 2021

India: On occasion of Van Mahotsav 2021, Century Plyboards (India) Ltd., India’s largest manufacturer in Wood Panel Industry, has pledged to initiate a green CSR drive by planting 10,000 trees across the states of West Bengal and Haryana.

To mark Van Mahotsav 2021, the annual forest festival that usually takes place during first week of July all across the country, CenturyPly took the first step towards this new tree plantation drive aiming to nurture the environment with 10000 trees in the regions of West Bengal , Haryana , adhering to all COVID-19 safety protocols. The company will continue to plant more saplings under its existing ‘Century Plantation Project’ over the coming months and will target to achieve more than 10,000 tree plantation in next one year.

CenturyPly, as an environmentally responsible brand, always advocates eco-friendly solution in its whole range of products and services. With the blend of innovation and sustainability together, the brand has emerged to be an eco-friendly manufacturer of plywood. The company uses 95% of plantation timbers as product raw-materials, which eventually compensate the loss of resources and sustains ecological balance. CenturyPly also supports sustainable manufacturing by providing genetically improved, pure, high yielding and disease resistant clones of Eucalyptus and Poplars to the farmers under Century Plantation Project in Pragati Biotechnologies in Hoshiarpur , Punjab . In past, CenturyPly also worked with local self-help groups and Municipal Corporation on sustainable green initiatives.

With the rising emission of Greenhouse gases (GHGs), deforestation, increasing dependence on fossil fuels, the nature is not more a safe place for our future generations. To avoid such grave scenario, planting a tree is a perfect solution. A tree has the potential to seize about a tonne of carbon over 50 years. What’s more, it generates enough oxygen for two human beings for their entire lifetime.

Speaking on the initiative Ms. Nikita Bansal, Executive Director, Century, said, “With a vision of a greener tomorrow, CenturyPly is committed to bring positive environmental solutions by adapting an effective step towards nurturing the eco-system. Over the years, as an eco-friendly entity, we have taken a conscious call of shifting our product raw material from using 100% forest timber to 90% plantation timber, which we believe is a unique initiative to sustain the balance of nature. Taking this pledge is just a stepping-stone for us in our journey to become a resilient and empathetic organization. This pledge is not only to create a sustainable ecosystem but also prepare all for an Eco Conscious Living.”

News

Rise Against Hunger India to reach over 500,000 people impacted by COVID-19 second wave

Jun 4, 2021 by Rekha Nair 0 Comments #Executive Director, #MD & SVP - Sites, #Mr. Dola Mohapatra, #RAHI, #Salesforce India, #Sanket Atal

Bangalore: Rise Against Hunger India, an international hunger relief organization, has been actively organizing COVID relief work in various parts of the country. Through multiple projects, it plans to reach over 500,000 people impacted by the second wave of the pandemic. As part of its overall drive, through grants made by Salesforce, the global leader in CRM, the organization is providing 5 lakhs meals and 9500 kits of ration to families economically impacted by the pandemic. Additionally, provision of ready-to-eat food & drinking water is being made for essential workers, hospital staff, crematorium & burial ground staff, attendants of patients and others. Activities are currently underway in Bangalore, Mumbai, Delhi and Nabarangpur (Odisha).

The drive is undertaken to ensure that immediate relief and emergency support reaches the most affected people at a time when the whole country is battling the rise in COVID-19 cases. It is estimated that over 125,000 individuals including COVID patients in two healthcare facilities would benefit from this drive.

Commenting on the occasion, Mr. Dola Mohapatra, Executive Director, RAHI said, “We are humbled and grateful for the support extended by Salesforce to serve the needy during these tough times. The second wave has been harsh and many are being pushed to the brink. With collective efforts, our aim should be not just to help people pass through these tough times, but also to be able to build back their lives. CSR support is going to play a big role even for post-pandemic recovery”

Sanket Atal, MD & SVP – Sites, Salesforce India, said, “Companies need to play a role in moving the needle on social issues and driving change. I believe the current crisis can serve as a catalyst to build stronger, resilient and values-driven businesses that stand as a platform for change. As much as the country has the need to address the healthcare crisis, for many, access to food is a challenge. We appreciate the work done by Rise Against Hunger India to support the critical issue of nutrition, by acting now and leading the way to solve this issue.”

Health, News

Second phase of Vaccination drive for Pacific Golf Estate residents

May 28, 2021 by Rekha Nair 0 Comments #Abhishek Bansal, #Executive Director, #Pacific Group

Dehradun: Pacific Golf Estate society situated on Sahastradhara Road organized vaccination drive in association with an NGO for their residents. Vaccine jabs were given to residents in the age group of 45-60 years. Overall 61 residents got vaccinated in the second round of vaccination camp in society. Earlier, Pacific Golf Estate conducted the first phase of vaccination drive last month with the help of the NGO, ‘Society of People for Development’, wherein 59 people were vaccinated.

There was a lot of positivity among all the residents for getting vaccinated. The residents duly followed all the safety standards of distancing and hygiene. The management team at Pacific Golf Estate soon plans to organize a vaccination drive for people in the age group of 18 to 45 years, which will be implemented as per the availability of the vaccine.

Abhishek Bansal, Executive Director, Pacific Group said, “The guidelines issued by the Health Department regarding the execution of Corona vaccination drive are being followed by the society. He also added “Our effort is to ensure complete safety for our residents, therefore vaccine shots were being planned in and around their safest environment- home.

Whether it is for their everyday needs or for vaccine doses, the Pacific Group’s management team has been striving to make the availability of all essentials convenient for their residents.”