Corporate Head – Marketing Archives - Media Bulletins Today News Bulletin in English

Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd

WATCHO Continues to grow stronger Surpasses 25 million subscribers milestone

Apr 8, 2021 by Neel Achary 0 Comments #Corporate Head – Marketing, #Dish TV India Ltd, #DishTV& WATCHO, #Mr. Sukhpreet Singh

New Delhi, 08th April 21: Building on the vision to provide snackable and on-the-go entertainment to its customers, Watcho, Dish TV India’s OTT platform today announced that it has surpassed 25 million subscribers. Since its launch, Watcho has become a one-stop destination for new-age entertainment and has been witnessing consistent growth with its unique short-format content.

Focused on this task of delivering snackable content, Watcho has brought a unique assortment of delectable content such as Sarhad, The Jail Plan, Jaalsaazi, 4 Thieves, Love Crisis and Ardhsatya. The platform boasts of 50 original web-shows, 115 Live TV channels and 800+ hours of engaging content across diverse genres. Furthermore, with the launch of original shows across different languages like Hindi, Kannada and Telugu and original influencer shows such as Look I Can Cook, Bikharehain Alfaaz, etc., viewers across the country and across segments can enjoy their favorite content.

Commenting on the achievement of the new milestone, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “We are elated to achieve this 25 million milestone and are proud of having created a strong resonance with our viewers in such a short span of time. At Dish TV India, it has always been our endeavor to meet the entertainment needs of all our subscribers all the time. Watcho, is a step in this direction that delivers a seamless streaming entertainment experience to our subscribers through its advanced technology and diverse content. I would also like to take this opportunity to thank all our subscribers for loving our platform and congratulate our young watcho team for having created this bond with them.”

Sharing the optimism Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV& WATCHO, Dish TV India Ltd, added, “Watcho has been growing consistently since its launch. What sets us apart is the fact that Watcho has always aimed at delivering a versatile content portfolio to its subscribers. We are confident that our subscribers are in for a thrilling ride as we continue to introduce interesting snackable content and an integrated content viewing experience across screens.”

Watcho not only has this unique content on its platform but also provides several engagement properties. Watcho has recently launched WatchoAurJeeto to give users an opportunity to engage with the platform daily. It has also launched Watcho Swag that lets users showcase their talent on this novel platform. Watcho is available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick), and also on www.watcho.com.

Business World

WATCHO registers massive growth, celebrates 15 million users

Feb 4, 2021 by Neel Achary 0 Comments #Corporate Head – Marketing, #Dish TV India Limited, #DishTV& WATCHO, #Mr. Sukhpreet Singh

New Delhi: Dish TV India Limited, India’s leading DTH Company, today announced that its OTT platform WATCHO has recently surpassed 15 million users. Carving its own identity, ‘Watcho’ has been catering to the young millennials with its original and engaging content and has achieved the milestone within a very short period. Focused on short format content apt for digital consumption, Watcho has emerged as a fresh new platform for the viewers.

Available across screens (Android & iOS devices, Dish SMRT devices, d2h Magic devices, and Fire TV Stick), and at www.watcho.com. Watcho provides over 35+ original shows in Hindi, Kannada, and Telugu language. It is a unique platform that not only enables consumption of content but also Live TV for DishTV and D2H subscribers. Additionally, the platform has recently launched its user-generated content offering “Watcho Swag” which provides a unique platform for content creation, learning, and showcasing talent.

Commenting on this Landmark Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “We are delighted to announce that Dish TV India’s OTT platform Watcho has crossed yet another milestone of 15-million user base. Watcho’s growth has been incredible, and it took us just over one year to break the 15 million mark from 1 million-plus user in January 2020. Our goal has always been to offer unique content, and this milestone shows our hard work has paid off. I am proud of the entire Watcho team for this incredible accomplishment and thankful to our customers for choosing us.”

Sharing the optimism Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV& WATCHO, Dish TV India Ltd, added, “We are thrilled to receive such an overwhelming response for our OTT platform Watcho and reaching 15 million users in such a short time is a great achievement for us. We believe that our focused strategy of offering short-format video content has worked in our favour and has led to rapid growth. The increased content consumption on our platform is a testimony to the faith of millions of customers in our offerings. This landmark motivates us to continue creating and offering such entertainment options across genres to meet the evolving demands of our diverse customers.”

Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Sarhad, The jail plan, JaalSaazi, Titli-Current Maarti Hai, It’s my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, RakhtaChandana, and original influencer shows like Look I Can Cook, BikharehainAlfaaz, etc. to name a few.

News

Dish TV India’s OTT App WATCHO, ready to engross its viewers with an original web series ‘Sarhad’

Jan 29, 2021 by Rekha Nair 0 Comments #Corporate Head – Marketing, #DishTV&Watcho, #Mr. Sukhpreet Singh

‘Watcho’, the new and fast-growing OTT platform from Dish TV India Limited (India’s leading DTH Company), has premiered a new original web series ‘Sarhad’. In keeping with its vision of delivering quality content to its viewers and presenting a unique perspective on issues concerning the youth and the nation, Watcho aired the new web series on 26thJanuary 2021.

Packed with lots of action and thrill, the series tells a tale of treachery, strained relationships, espionage, and has a unique take on militancy. ‘Sarhad’ focuses on the life of a militant who infiltrated India and later surrendered himself to the Indian Armed Forces under mysterious circumstances. Further, into the episodes, the story sheds light on how Mahesh Singh, an Indian secret services officer, interrogates the captured militant to bring out the truth and seek justice for the nation. Set in the valley of Kashmir, the new web series stars Imran Farooq Ganaie, Dharmendra Singh, Adil Pala, Ravindra Arora, Komal Rajput, Joizya Mir, ShabeerHakak, Taufiq, Shahid Malik, Tariq Jameel, and Anjum Mir.

Commenting on the launch of the new series, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV&Watcho, Dish TV India Ltd, said, “At Watcho, we have started the year on a high note by augmenting our content portfolio with yet another quality web series. Our portfolio of original content on Watcho now extends across genres and is a result of extensive research and consumer insights on their preferences in terms of viewing content. This original web series ‘Sarhad’ has given us an opportunity to demonstrate our commitment to scaling up and sustaining the superior quality of the content available on our platform.”

Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like JaalSaazi, Titli-Current Maarti Hai, Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, RakhtaChandana, and original influencer shows like Look I Can Cook, BikharehainAlfaaz, etc. to name a few. Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, Watcho presently provides over 35 plus original shows in Hindi, Kannada, and Telugu regional languages.

Business World

Dish TV India’s OTT App WATCHO is set to enthrall its viewers with its new series ‘The Jail Plan’

Jan 2, 2021 by Neel Achary 0 Comments #Corporate Head – Marketing, #Dish TV India Ltd, #DishTV&Watcho, #Mr. Sukhpreet Singh

In line with its track record of providing unique and engaging content to its viewers, Dish TV India Limited, India’s leading DTH Company announced the launch of its new web series ‘The Jail Plan’ on its OTT platform ‘Watcho’. This is the country’s first-ever prison break story with women in the lead. Conceptualized by Anil Anand &Harkirat and produced by FilmyCurry Pvt. Ltd., the web series is full of twists, grey characters, and unpredictable scenarios.

‘The Jail Plan’ is an interesting and emotional exploration of what is often the worst and the best day for an inmate and how being in jail can change a person. The series is a gritty take on life in a maximum-security prison for women, unlike the dark and dingy jails showcased in movies so far. The story takes a new turn once jail authorities get to know about the prisoners’ escape plan. The series features multi-talented actors like SaadhikaSyal, LavinaKhanchandani, Stuti Tiwari, Anshu Sachdeva, Padam Sandhu, Rajshree Thakkar, and Satish Vaghela.

Commenting on the launch of the new series, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV&Watcho, Dish TV India Ltd, said, “At Watcho, we have always been at the forefront of providing diverse entertainment for our young audience and roll out shows that offer unique new age content across genres in multiple categories. We are really excited and glad to announce the launch of India’s first-ever prison break story with women in the lead, ‘The Jail Plan’ on our OTT platform. With the launch of this new series, we further demonstrate our commitment sustaining and to scaling up the quality of the original content on our platform.”

Business World

DishTV & D2H expand their regional HD content portfolio; add a bunch of HD channels

Aug 20, 2020 by Gouri Achary 0 Comments #Corporate Head – Marketing, #D2H, #Dish TV India Limited, #Mr. Sugato Banerji, #six new HD channels

New Delhi, 20th August 2020: Expanding its portfolio of regional language channels, Dish TV India Limited, India’s leading DTH Company, has announced the addition of six new HD channels to its DishTV & D2H platforms. With this, the company aims to provide unparalleled entertainment to the customers in the southern region in their preferred language and enhance the high-definition television viewing experience of users across regions.

The range of newly launched high definition channels includes ZEE Tamil HD, ZEE Telugu HD, ZEE Cinemalu HD, ZEE Keralam HD, ZEE Kannada HD, and &PRIVE HD for users of both DishTV and D2H. With the addition of these channels, the company aims to strengthen its HD content for its core regional consumers in the south market.

Commenting on the new HD channel additions, Mr. Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Limited, said, “We are witnessing a burgeoning trend for high definition TV’s in the living rooms, as an ideal choice of consumers. This trend is now percolating down the population strata and across linguistic zones, especially in the Southern region. Hence, we are delighted to bring these 6 new HD channels on both our platforms, 5 of which are especially for our south subscribers.”

With a sharp focus on regional language content, Dish TV India gives its customers an incredibly lifelike viewing experience and broadens the choice for its viewers.

Business World

In an Industry first, Dish TV India introduces ‘Korean Drama Active’ service for its DishTV and D2H users

Aug 5, 2020 by Gouri Achary 0 Comments #‘Korean Drama Active’ service. Available on DishTV & D2H platforms, #Corporate Head – Marketing, #D2H, #Dish TV India Limited, #Dish TV India Ltd, #India’s leading DTH Company, #industry-first initiative, #Mr. Sugato Banerji

New Delhi, 5th August 2020: Dish TV India Limited, India’s leading DTH Company, in an industry-first initiative, today announced the launch of ‘Korean Drama Active’ service. Available on DishTV & D2H platforms, users will now have access to premium Korean drama content dubbed in the Hindi language. With more than 300 hours of content already available and more on the way, subscribers of the two brands, DishTV and D2H have the best of Korean drama across all genres- suspense, drama, comedy, love, family, action, and mystery. The program line up also includes popular K Pop Music and dance performances interspersed between the main programmes.

Commenting on the launch of new active service, Mr. Sugato Banerji, Corporate Head- Marketing, D2H, Dish TV India Ltd, said, “As a part of the continuous monitoring of consumer preferences, we observed a surge in the content of Korean origin in online consumption. This became the basis of bringing Korean Drama Active to our two DTH platforms, an industry first! We are extremely confident our subscribers across the country will find the wholesome Korean Drama content enthralling and entertaining for the entire family. This launch reaffirms our commitment to bringing the most suitable content with high appeal for our subscribers.”

Subscribers can avail free service for the first 15 days, as part of the company’s launch offer. ‘Korean Drama Active’ service will be available on channel no. 136 on DishTV and D2H at a nominal subscription price of INR 47+ taxes per month post applicable free preview period.

Business World

Dish TV India’s OTT App WATCHO set to engross its viewers with new series ‘It’s My Pleasure’

Jun 12, 2020 by Neel Achary 0 Comments #Corporate Head – Marketing, #DishTV India Ltd, #DishTV&Watcho, #Mr. Sukhpreet Singh

Finding new ways to add fun and humor to your lives, Dish TV India Limited, India’s leading DTH Company premiered a new web series on its OTT platform Watcho titled ‘It’s My Pleasure’. Conceptualized by BhavyaAttrey and produced by Filmycurry, the seven-episode drama series is a light-hearted attempt to look at the consequences of the situation when you want to pursue your dream startup.

The series revolves around the life of a young man named Raman who works for an MNC and is juggling between his work-life and desires to dive into the ‘start-up’ world with an unconventional business idea of ‘adult toys’ which challenges the convention of ‘acceptable and respectable’ business. Bold comic and thought-provoking at the same time the show features talented star cast like KeshavSadana, SadikaSayal, Anushka Sharma, Lavina, ManojBakshi, Saif Ansari, the series is a perfect blend of drama and emotions. Directed by Harkirat S Sandhu and written by Reena Kamath, the series showcases the life of a budding entrepreneur and the challenges he faces within family and society for his audacious idea of a startup selling ‘adult toys’.

Commenting on the launch of new series, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV&Watcho, DishTV India Ltd, said, “At Watcho, we are determined to offer our subscribers fresh and engaging content across genres in multiple categories. We are continuously investing our time and effort to bring out the daily dosage of entertainment in the most delightful way. To further revolutionize the viewing experience and engage with the audience, we have launched new series for our viewers, which deals with a sensitive and bold subject in a tasteful, emotional, funny, and extremely real manner. The characters in this series are hilarious and we can’t wait for our audience to enjoy it.”

Focused on short format storytelling suitable for digital consumption, Watcho offers many more original web series like 4 Thieves, Dark Destination, Love Crisis, Ardhasatya, The SentiMentals, Chhoriyan, RakhtaChandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion, and Poetry.

Watcho app can be easily installed on Amazon Fire TV Stick from the Amazon App Store and at present provides over 30 original shows in Hindi, Kannada, and Telugu regional languages.

Tag: Corporate Head – Marketing