Tag: BENGALURU

Toyota Greater Bengaluru Bidadi Half Marathon 2024: Race Day Prep

Bangalore, 21 March 2024: Around 3000 participants are poised to partake in the first ever ‘Toyota Greater Bengaluru Bidadi Half Marathon 2024’, organised by Bidadi Industrial Association (BIA) foundation in association with Toyota Kirloskar Motor. Here’s all the essential information you’ll need for race day, including where and when to collect your bib and the starting times for each race:

Participants kits :

When: 22nd & 23rd March’24 – 9AM to 5PM
Where: Collect your Bib from:

  • Location 1: Bangalore Chamber of Industry and Commerce office (BCIC), 101, Midford House, 1, Midford Garden Rd, Craig Park Layout, Ashok Nagar, Bengaluru, Karnataka
  • Location 2: BIA office, Bidadi Industrial area, Bidadi, Ramanagara

Race Day:

Event venue, Assembly, Warm-up area & Flag Off : Jollywood Studio & Adventures, Bidadi

Start / flag off time:

There will be multiple races on 24th March ’24:

The marathon begins with the 21K category at 5:30 AM, followed by the 10K category at 5:45 AM, 5K category at 6:00 AM, and the 3K category at 6:15 AM

Hydration and Medical aid Stations:

If you are participating in any of the races, you can expect water and first-aid stations along the way, with one located near the TKM plant Gate 5 and one near the Bosch plant and one near the Start /Finish point.
Breakfast area & time: Event venue, from 7:45 am onwards.

Prize distribution & medal collection:

At event venue immediately after completion of run by individuals.

Preparation for the race – Prepare for the race by starting with the basics:

  • Fuel your body with a nutritious dinner,
  • Aim for sufficient sleep and stay hydrated.
  • Ensure your attire and footwear are comfortable,
  • Charge your electronics, and pack essentials like your race bib.
  • Beyond practicalities, embrace the thrill of the run, let anticipation fill you with excitement and determination. Push your limits, soak in the atmosphere, and enjoy the joy of running.

How to get there:

To reach the event location, you can use your own vehicle, take the Metro, or use BMTC as per service availability. Additionally, shuttle vehicles are available from Byramangala cross to the event location. Parking is available adjacent to the venue. It’s best to reach the venue at least 30 minutes prior to your race starts.

Contact PIC: Mr. Sunil – Ph no: 9916238377 / Helpdesk location at the event venue

Snapchat’s Debut Event in Bengaluru Spotlights Snap’s Unique Appeal for Youth to Connect With Friends and Family

Today Snap Inc. hosted its debut event in Bengaluru, underscoring the city’s significance as a key growth region and unveiling the platform’s unique appeal to the local youth. During the event, Snap leadership delved into the platform’s growth trajectory, distinctive features, leadership in Augmented Reality (AR), and the compelling reasons why brands are increasingly choosing Snapchat to connect with an exclusive and diverse audience. The attendees also got to experience Augmented Reality try-on booths that offered attendees an opportunity to experience this innovative technology firsthand, providing various try-on experiences, including fashion and beauty.

snapchat

In India, Snapchat boasts of a 200 million strong user base1. A recent YouGov survey found that in Bengaluru, 85% of Snapchatters use the app daily. The study also revealed that 78% of Indians in Bengaluru appreciate Snapchat’s ability to facilitate fun connections with friends and family, while 66% commend its role in relieving the pressure of posting content for likes and shares – reaffirming its status as the go-to platform for genuine interaction among youth nationwide2.

Commenting on the Young India opportunity and Snapchat’s vision for growth in India, Pulkit Trivedi, Managing Director, India, Snap Inc., said, “India is home to 20% of Gen Z worldwide, presenting an unmatched opportunity for brands and businesses to tap into the priorities and technological engagements of this influential demographic. Snapchat offers a unique platform for engaging these young audiences in creative ways, standing out as a vibrant hub for dynamic users who are not readily accessible on other platforms. Our commitment is to deepen our connection with Young India, making Snapchat their go-to platform for authentic self-expression, real connections, and innovative brand interactions.”

At the heart of Snapchat is a vibrant visual experience with a camera-first approach, fostering creativity and connection. This visual foundation has not only deepened its resonance among young users but also underscored its dominance in augmented reality (AR). In Bengaluru, the survey revealed that 82% recognize Snapchat’s excellence in providing the best lenses, with 80% using Snapchat lenses to share greetings or celebrate festivals with their family and friends – signaling the app’s popularity among tech-savvy users in India’s Silicon Valley2. Snapchat is set to revolutionize visual commerce, offering brands a dynamic platform to launch compelling campaigns allowing them to drive brand preference or purchase intent for their product.

Snapchat stands out as a holistic ad platform catering to every advertiser’s goal across the funnel, from acquiring new customers to driving repeat purchases. Beyond direct-response offerings designed for optimal ROAS, platforms AR capabilities offer a unique edge especially appealing to Bengaluru’s Snapchatters who see its potential in transforming online shopping experiences. As per the YouGov survey, 81% of Snapchatters from Bengaluru believe that digitally trying clothes on Snapchat before making an online purchase could significantly reduce the likelihood of returns2. Yet, AR is just one facet of our diverse toolkit that includes video ads and advanced measurement tools, reinforcing Snapchat’s role not merely as an AR platform but as a comprehensive solution for modern advertising challenges.

Snapchat’s commitment to user safety, as demonstrated in its safety-by-design architecture, resonated with the sentiments expressed in the responses from Snapchatters in Bengaluru. According to findings from the YouGov survey, over two-thirds of Snapchatters from Bengaluru confirmed feeling a strong sense of safety and security when sharing stories or images on the app2.

From the beginning, Snapchat was built as an alternative to social media, to communicate with friends and family in the most authentic way and this differentiation has made it a platform for the youth.

MoEngage and Artefact announce a strategic partnership

Bengaluru, March 15, 2024: MoEngage, an industry-leading, insights-led Customer Engagement Platform, has announced a strategic partnership with Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services. This joint effort will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.

Artefact’s experience in data consulting, data marketing and digital marketing activation by helping thousands of clients across different industries combined with MoEngage’s AI-powered functionalities driven by the proprietary AI engine Sherpa and Merlin AI will empower brands optimize their usage of data to boost growth and optimize ROI.

Artefact’s joint partnership with MoEngage offers consumer brands a unique opportunity to break free from data silos across teams. This unified approach to data analysis and data-informed decision-making, backed by AI-powered insights ensures brands get high ROI across their marketing activities.

‘At MoEngage, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI’, said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.

Rahul Arya, CEO and Managing Partner of Artefact MENA, added “This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.”

Sennheiser Redefines Wireless Audio Experience with the Launch of ACCENTUM and ACCENTUM Plus Headphones in India

Bengaluru , 14th March 2024: Setting new standards in audio excellence, Sennheiser has officially announced the commencement of sales for its latest marvels – the ACCENTUM Wireless and ACCENTUM Plus headphones in India.

“We are thrilled to introduce the ACCENTUM series to India, representing a significant milestone in our commitment to delivering exceptional audio experiences to our price-conscious listeners. The ACCENTUM series embodies our paramount achievement in making Sennheiser’s premium audio quality accessible at a stellar value. The launch of the ACCENTUM Plus and ACCENTUM wireless headphones reaffirms Sennheiser’s dedication to innovation, quality, and customer satisfaction” says Vijay Sharma, General Manager – Sennheiser Consumer business in India. “With the launch of the ACCENTUM series, we aim to deliver Sennheiser’s breathtaking sound to our consumers, without sacrificing the battery life or wireless freedom that makes them so enjoyable to use all day long.”

The ACCENTUM Wireless headphones, a testament to Sennheiser’s commitment to unparalleled sound quality, offer a seamless blend of premium features and exceptional value. With Sennheiser’s signature acoustics and the tranquility of Hybrid Active Noise Canceling technology, the ACCENTUM Wireless headphones set a new benchmark for wireless audio enthusiasts. Boasting 37mm dynamic transducers meticulously tuned to deliver breathtaking soundscapes, these headphones offer remarkable bass performance and crystal-clear clarity. The advanced acoustics are engineered for comprehensive ANC performance, effectively minimizing external disturbances through passive isolation and discreet microphones targeting both low and high frequencies. Keeping pace with the evolving content consumption landscape, the ACCENTUM headphones provide enhanced control through Bluetooth® 5.2 and multipoint connectivity. Enthusiasts can revel in exceptional sound fidelity, thanks to the support for the aptX™ HD codec, delivering robust wireless stability and punchy output that rivals wired headphones.

In addition to an impressive 50-hour battery life, the ACCENTUM Wireless headphones feature quick charge capabilities, providing an additional 5 hours of playback in just 10 minutes. The provided USB-C cable also enables seamless music streaming from a compatible audio device while charging, transforming the headphones into an audio interface for immersive content consumption and seamless voice communication.

Meanwhile, the ACCENTUM Plus headphones, available in black and white color variants, are offered at an enticing price of INR 15,990 on the official Sennheiser webshop www.sennheiser-hearing.com and Amazon.in. Designed to cater to the diverse needs of modern audiophiles, the ACCENTUM Plus headphones embody Sennheiser’s extensive acoustic expertise, intuitive touch-gesture controls, Hybrid Adaptive Noise Cancellation, and a luxurious build, elevating the headphone listening experience to new heights. With an industry-leading 50 hours of uninterrupted playback and sound quality that rivals a stable, wired connection, the ACCENTUM Plus headphones seamlessly blend cutting-edge technology with convenience. The headphones’ foldable design and accompanying protective zip-storage case ensure hassle-free portability and organization, making them the perfect travel companion for discerning music enthusiasts.

Sennheiser’s ACCENTUM Wireless and ACCENTUM Plus headphones represent a paradigm shift in the wireless audio landscape, offering an unmatched combination of superior sound performance, innovative features, and exceptional affordability. Experience the future of wireless audio with Sennheiser’s ACCENTUM range, now available for purchase in India.

Kotak Organises ‘Sehat Ka Safar’ – Nationwide Health Checkup Drive for Truck Drivers

Bengaluru, 14th March, 2024: Kotak Mahindra Bank (“KMBL” / “Kotak”) has unveiled the 2nd edition of ‘Sehat Ka Safar’, a Kotak Karma initiative, dedicated to prioritizing the physical well-being of truck drivers nationwide.

Sehat ka Safar

Under this initiative, Kotak is hosting complimentary health check-up camps tailored specifically for this vital workforce. These camps will offer free medical consultations and a range of tests, addressing the health and wellness needs of around 3,000 truck drivers across the country through ‘Sehat Ka Safar’. Services such as eye check-ups, assessments by physiotherapists/orthopedic specialists for posture evaluation, dental checks for initial screenings of oral cancer, and an overall health check covering blood pressure, blood sugar among others, will be provided. Alongside providing medications at no cost, Kotak is conducting awareness sessions on government welfare schemes aimed at enhancing the well-being of the drivers.

Amit Mohan, President – Logistics & Infrastructure at Kotak Mahindra Bank, said, “Truck drivers, often unsung heroes form the backbone of our economy, tirelessly transporting goods across the country. Unfortunately, their demanding schedules often leave little time for prioritising their own health. Our health check-up camps aim to promote a healthy lifestyle and offer essential guidance to these drivers. Building on the success of previous camps, we are optimistic that ‘Sehat Ka Safar’ will touch even more lives.”

Up to 30 health camps will be organised across Transport Hubs frequented by truck drivers. Each camp will be staffed by six members comprising doctors and nursing staff from Doctors4You. This initiative is set to extend its reach up to 30 cities, including locations such as Nashik, Moradabad, Kanpur, Rohtak, Faridabad, Bikaner, Bhilwara, Jaipur, Jodhpur, Bathinda, Jalandhar, Ludhiana, Chandigarh, Vellore, Sankari, Calicut, Hyderabad – Auto Nagar, Hubli, Jorhat, Dhanbad, Bhubaneswar, Patna, Pune, Aurangabad, Nashik, Raipur, Gandhidham, Indore, Gwalior, and Surendranagar – Halvad.

‘Sehat Ka Safar’ began in the year 2023. In its 1st edition, Kotak had organized 30 ‘Sehat Ka Safar’ medical camps which benefited close to 3,000 truck drivers, nationwide.

Samsung Launches New Range of 11 Kg AI EcobubbleTM Fully Automatic Front Load Washing Machines

BENGALURU, India – March 14, 2024 – Samsung, India’s largest consumer electronics brand, today unveiled a new range of AI EcobubbleTM fully automatic front load washing machines. This new range of washing machines is the first in the 11 kg segment to come with advanced features like AI Wash, Q-DriveTM and Auto Dispense that let you do your laundry 50% faster, offer 45.5% better fabric care and are up to 70% more energy-efficient.

AI EcobubbleTM is a perfect blend of Samsung’s Q-BubbleTM and QuickDriveTM technologies that make washing more intuitive and less time consuming. While Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles for faster detergent penetration, QuickDriveTM reduces wash time by up to 50%. These features make the performance of AI EcobubbleTM improved and sustainable since it contributes significantly to water and energy conservation.

The new range, with Auto Dispense and AI Wash, is highly intuitive and smart. The AI Wash feature senses the weight of the load and optimizes the amount of water and detergent required. It detects the softness of the fabric and adjusts the wash and spin times to protect it.

“At Samsung, we focus on introducing technology that is not only intuitive but also sustainable. We have designed the new range keeping in mind the evolving needs of diverse consumers. Our first range in the 11 kg fully automatic front load washing machines segment is highly energy-efficient. Features like auto dispense, AI wash and Q-DriveTM, contribute in making washing an easier and simpler chore,” said Pushp Baishakhia, Senior Director, Digital Appliances Business, Samsung India.

“We are confident that through our new range of AI EcobubbleTM washing machines, Samsung will elevate the lifestyle and add value to lives of today’s consumers,” he said.

Modern Indian consumers are seeking laundry solutions that would reduce number of washing cycles, save water and have sufficient space for heavy laundry like beddings/curtains etc. The newly launched AI EcobubbleTM range of washing machines will provide consumers the convenience and wash care they need for the laundry.

The new range of AI EcobubbleTM washing machines can be monitored and controlled anytime and anywhere through the Samsung SmartThings App on your smartphone. These come with personalized features such as Habit Learning and Informative Display that remember a consumer’s usage habits, suggest cycles and display timely information. Samsung SmartThings offers additional wash programmes including advice on cycles, planning and troubleshooting. It also automatically selects the perfect drying course.

The new line-up also comes equipped with a unique SpaceMaxTM technology that creates more space inside without increasing external dimensions.

Design & Colours

The EcobubbleTM fully automatic front load washing machine range will have a modern design with a rear control panel and will be available in Black colour.

Warranty & Offers

Equipped with Digital Inverter Technology, the new models come with 20-year warranty.

AI Ecobubble™ for saving up to 70% energy

The new model features the AI Ecobubble™, a very efficient and eco-friendly technology that turns detergent into bubbles. This quickly loosens dirt even at low temperatures, saving up to 70% energy, improving soil removal by 24% and giving 45.5% better fabric care. AI Ecobubble™ recognizes different fabrics and its properties, and optimizes a suitable wash cycle from the numerous data patterns. This helps protect the clothes by up to 20% with fabric sensing.

SpaceMax™ Design for more space

At 600 x 850 x 600 mm in size, the new 11-kg washing machine can easily fit into any space, making it an ideal choice for today’s consumers who seek to optimize their living spaces. Its SpaceMax™ Design creates more space inside that helps manage bigger laundry items.

QuickDrive™ for reduced washing time

Another unique feature is QuickDrive™ that can reduce the washing time by up to 50%. The unique
Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles. This enables the detergent to penetrate faster and wash quickly and gently. The addition of the QuickDriveTM button makes its application more intuitive and easier.

Fabric sensing that cares for the clothes

The AI Wash feature detects the weight and determines the basic cycle based on the load. In addition to the detection of the load being less than 2kg, it also detects the fabric softness, recognizing the characteristics of the fabric to optimize the amount of bubbles, motor speed and the amount of rinsing required. Furthermore, its AI Drying feature selects the optimal drying cycle by analyzing the moisture content of the fabric during the drying process.

SuperSpeed with QuickDriveTM

Bringing super speed to the laundry chore, the new AI Ecobubble™ models wash a full load in 39 minutes with the help of QuickDriveTM technology. The rinsing time is shortened using Speed Spray and it accelerates the spin speed.

Durability

Digital Inverter Technology utilizes strong magnets for a quieter and more powerful performance of the washing machines, using lesser energy. This makes AI EcobubbleTM a more durable cleaning partner.

Maintenance on-the-go

Users also do not have to go through the tedious task of cleaning the sticky residue in the detergent drawer. The Stay Clean Drawer ensures that more of the detergent is washed away by powerful jets of water from its specially designed water flushing system.

Symptoms of Lymphedema: More Than Just Swelling

Dr Ashok

Dr. Ashok BC, HOD – Department of Plastic Reconstructive and Aesthetic surgery & Chief of Medical Services, Aster Whitefield Hospital, Bengaluru

The pain begins to get worse the longer you sit or stand, if you have been saying this too often, chances are you might be suffering from lymphedema. Lymphedema is swelling due to accumulation of fluids in the system and lymph comes from the lymphatic system. It is basically fluid that builds in the tissues and limbs. But you are not alone; Lymphedema, is a chronic condition affecting millions globally. In the below article, we will get into the nuances of lymphedema, its identification to management, uncovering the complexities of this often-misunderstood condition.

Identifying the symptoms: More than just swelling

There can be variety of reasons for the swelling but in case it is accompanied by heaviness, tightness, limited mobility, joint stiffness, skin changes; it points to elephantiasis or in medical terms lymphedema. It also increases your susceptibility to infections.

Dr. Ashok BC, HOD – Department of Plastic Reconstructive and Aesthetic surgery & Chief of Medical Services, Aster Whitefield Hospital, Bengaluru

The pain begins to get worse the longer you sit or stand, if you have been saying this too often, chances are you might be suffering from lymphedema. Lymphedema is swelling due to accumulation of fluids in the system and lymph comes from the lymphatic system. It is basically fluid that builds in the tissues and limbs. But you are not alone; Lymphedema, is a chronic condition affecting millions globally. In the below article, we will get into the nuances of lymphedema, its identification to management, uncovering the complexities of this often-misunderstood condition.

Identifying the symptoms: More than just swelling 

There can be variety of reasons for the swelling but in case it is accompanied by heaviness, tightness, limited mobility, joint stiffness, skin changes; it points to elephantiasis or in medical terms lymphedema. It also increases your susceptibility to infections.

Diagnosis Dilemmas: Unravelling the Mysteries

The identification requires one to have a keen eye and a thorough medical examination. It can often be confused with lipoedema; build-up of fluids due to excess of fatty tissue in arms and legs, lymphedema requires a precise diagnosis. Your healthcare provider may use methods like physical examination, medical history analysis to make initial assessments. While Blood, urine and tissue studies are not the primary markers, they might be used to check for underlying causes in case the origin is not known. Further advanced imaging techniques are used to differentiate and gauge its severity.

Primary vs. Secondary Lymphedema:  There are two of them.

The disease can either present as an inherited condition due to genetics, called Primary Lymphedema or due to post medical procedures or due to injury, infection, or any other obstruction such as surgery, to the lymphatic system, called the secondary lymphedema.

The primary lymphedema is almost like a time bomb with different length of fuse; and might show up at birth or within two years of birth, at puberty or within a decade of puberty or post 35 years of age.

The secondary lymphedema happens most commonly due to infections or surgical excision of the lymph nodes, radiation therapy or other medical procedure. Breast cancer is the most common cancer associated with secondary lymphedema.

Facing the Reality: The Consequences of Ignoring Lymphedema

The consequences can escalate from simple swelling to recurring infections, skin alterations and diminished mobility. While the exact progression is difficult, left untreated it can lead to swelling of hands and legs, skin becoming scaly and thick, small blisters developing on the skin to lymphatic fluids leaking out of the skin.

 Proactive Measures: Managing Lymphedema for a Quality Life

 Still, not all is lost as the disease can be effectively managed. Maintaining a healthy weight, doing gentle exercise, adopting a balanced diet and a proper skin care routine are key elements. Lifestyle modification, avoiding tight clothing and staying hydrated and having regular medical check-ups can play pivotal role in preventing or managing lymphedema.

Home Remedies and Beyond: Empowering Self-Care

Beyond conventional methods, individuals can explore home remedies. Manual lymphatic drainage techniques, cold packs for swelling reduction, and specific exercises under healthcare guidance offer additional avenues for relief.

Advancement in treatment

Recent advancements in lymphedema treatment include innovative surgical techniques such as lymphaticovenous anastomosis where connection is done between lymphatics and veins bypassing the blockage, vascularised lymph node transfers or Robotic assisted lymphatic surgery and ICG guided MLD.

Seeking Professional Guidance: A Crucial Step 

Ignoring lymphedema is not an option. Living with lymphedema may present challenges, both physical and mental. Integrating medical advice into daily life is a crucial step in managing this condition. Understanding, managing with lymphedema involves a holistic approach.

The identification requires one to have a keen eye and a thorough medical examination. It can often be confused with lipoedema; build-up of fluids due to excess of fatty tissue in arms and legs, lymphedema requires a precise diagnosis. Your healthcare provider may use methods like physical examination, medical history analysis to make initial assessments. While Blood, urine and tissue studies are not the primary markers, they might be used to check for underlying causes in case the origin is not known. Further advanced imaging techniques are used to differentiate and gauge its severity.

Primary vs. Secondary Lymphedema: There are two of them.

The disease can either present as an inherited condition due to genetics, called Primary Lymphedema or due to post medical procedures or due to injury, infection, or any other obstruction such as surgery, to the lymphatic system, called the secondary lymphedema.

The primary lymphedema is almost like a time bomb with different length of fuse; and might show up at birth or within two years of birth, at puberty or within a decade of puberty or post 35 years of age.

The secondary lymphedema happens most commonly due to infections or surgical excision of the lymph nodes, radiation therapy or other medical procedure. Breast cancer is the most common cancer associated with secondary lymphedema.

Facing the Reality: The Consequences of Ignoring Lymphedema

The consequences can escalate from simple swelling to recurring infections, skin alterations and diminished mobility. While the exact progression is difficult, left untreated it can lead to swelling of hands and legs, skin becoming scaly and thick, small blisters developing on the skin to lymphatic fluids leaking out of the skin.

Proactive Measures: Managing Lymphedema for a Quality Life

Still, not all is lost as the disease can be effectively managed. Maintaining a healthy weight, doing gentle exercise, adopting a balanced diet and a proper skin care routine are key elements. Lifestyle modification, avoiding tight clothing and staying hydrated and having regular medical check-ups can play pivotal role in preventing or managing lymphedema.

Home Remedies and Beyond: Empowering Self-Care

Beyond conventional methods, individuals can explore home remedies. Manual lymphatic drainage techniques, cold packs for swelling reduction, and specific exercises under healthcare guidance offer additional avenues for relief.

Advancement in treatment

Recent advancements in lymphedema treatment include innovative surgical techniques such as lymphaticovenous anastomosis where connection is done between lymphatics and veins bypassing the blockage, vascularised lymph node transfers or Robotic assisted lymphatic surgery and ICG guided MLD.

Seeking Professional Guidance: A Crucial Step

Ignoring lymphedema is not an option. Living with lymphedema may present challenges, both physical and mental. Integrating medical advice into daily life is a crucial step in managing this condition. Understanding, managing with lymphedema involves a holistic approach.

EuroSchool students interact with CM Siddharamaiah to shape Bengaluru’s Future in 2040 Summit

Bengaluru, 12th March 2024: A group of students from EuroSchool had the privilege of presenting their vision for the future of Bengaluru at a summit held in the city. During the summit, EuroSchool students also had the honour of interacting with the Honourable Chief Minister of Karnataka, Shri Siddaramaiah. The interaction with the Chief Minister provided valuable insights and encouragement for the students to continue contributing to the city’s progress.

The summit which held on 17th February provided an exclusive platform for the EuroSchool students to engage with key stakeholders and share their insights on shaping the city’s future. Conducted across EuroSchool’s five Bengaluru campuses—HSR, Whitefield, Bannerghatta, North Campus, and Chimney Hills—the prelude to the summit aimed to inspire students to imagine beneficial transformations for the city by 2040. The event, engaging a total of 20 groups from various grade levels and campuses, highlighted the widespread enthusiasm and involvement among participants.

The students of EuroSchool Chimney Hills stood out among the participating groups, earning the opportunity to showcase their innovative ideas at the summit. Their engaging presentation highlighted a thoughtful approach to addressing key challenges and leveraging opportunities such as tech-enabled facilities for senior citizens, emphasis on mental healthcare, improved crime management, AI intervention to revive lakes, and more for Bengaluru’s development.

Commenting on the success of the event, Gurinder Kaur, Principal, EuroSchool, Chimney Hills, said, “As educators, we are immensely proud to witness the creativity and vision displayed by our students at the event. They have not only showcased innovative ideas but also demonstrated a commitment to shaping a brighter future for Bengaluru. Empowering students to envision and advocate for positive change is crucial in building a thriving community. Their participation in this summit exemplifies the spirit of leadership and civic responsibility that we strive to instil in our students at EuroSchool. The event not only provided a platform for creativity and imagination but also fostered a sense of civic responsibility and active participation in shaping the future of Bengaluru.”

A Pioneering Video AI Developer Platform For Transforming Business Operations

Bengaluru, March 12, 2024Infibeam Avenues Ltd, a listed AI-powered fintech company, announces the unveiling of its ground-breaking Artificial Intelligence (AI) product, THEIA – a pioneering Video AI Developer Platform. This state-of-the-art video AI platform is poised to revolutionise the way business organisations, institutions, and governments leverage artificial intelligence for enhanced productivity and efficiency.

THEIA is designed to cater to a diverse range of industries, where advanced video AI analysis capabilities transcend traditional boundaries. This is a pioneering and versatile video AI platform that empowers organizations to harness the power of AI video analysis for applications in areas such as sports analytics, media optimisation, traffic management, crowd control, insurance claims processing, optimization of manufacturing units, retail stores and other industries as well as government applications.

“We are thrilled to announce one of the World’s First Video AI Developer Platform – THEIA, set to revolutionise the utilisation of video (CCTV) data. Beyond security, videos will now serve as powerful tools for enhancing productivity, workforce efficiency, and decision-making across businesses, government entities, and organizations. The era of video data transformation has begun,” said Mr. Rajesh Kumar SA, CEO of Phronetic.AI, an artificial intelligence business unit of Infibeam Avenues Ltd.

Infibeam’s THEIA plays a crucial role of providing a platform that works as a “framework” designed to provide advanced object detection and classification capabilities, model training, video processing by using the vast pool of (organization’s) video data. The platform is sector agnostic, and its cutting-edge technology will revolutionise business processes, providing valuable insights for informed decision-making for organisation’s top decision makers.

“Recent advancements in AI have enabled businesses to extract crucial insights from unstructured data, including natural language, images, and audio. As we continue to push the boundaries of AI, the next significant milestone is video understanding. New multimodal AI models are demonstrating this capability remarkably well. Harnessing the latent information within videos has the potential to optimize processes, streamline operations, and bring about unprecedented efficiency improvements. While existing AI development platforms on the market predominantly focus on text, images, and audio, none have successfully addressed the unique challenges posed by videos. We aim to be pioneers in this field and with this first mover advantage, we expect to capture a major market share in this burgeoning video AI market globally,” added Mr. Rajesh Kumar SA.

Recognizing the increasing value of visual data, Infibeam Avenues Ltd predicts a paradigm shift in decision-making and problem-solving within industries. With over 1 billion CCTV cameras globally capturing video data, there is a need to move beyond forensic use by proactively leveraging this wealth of information (video data) for business optimization.

“We’re here to change the game, enabling organizations to use video data for business purposes and not just forensics,” said Mr. Vishal Mehta, Chairman and Managing Director, Infibeam Avenues Ltd.

THEIA platform is equipped with advanced artificial intelligence capabilities to create a video AI application and exposes the same via simple interfaces to the developers.

The platform solves 3 major pain points for developers –

Firstly, selecting key frames of a video stream is tough. THEIA’s video processing module uses in-house AI models to select the most relevant key frames.

Secondly, in the recent past there has been an explosion of AI models, and choosing the right set of models from these pools of expert models is a major pain point. THEIA solves it with autonomous AI Agents (a precursor to Artificial General Intelligence) that do effective model orchestration and select the right set of expert models to solve a particular problem.

Thirdly, it is non-trivial to visualize processed video and extract usable numerical/textual information such that it can be plugged into analytical frameworks. THEIA’s video understanding module provides a standard output interface such that any downstream application can consume this data and build on top of it.

Benefits for App Developers: For developers, the THEIA platform is easy to use, where any App Developer, whether working independently or for an organization, company, or government, can leverage/use the platform with basic knowledge of analytics, coding, or python. The platform supports natural language coding, allowing developers to create applications (App) using everyday conversational language (natural language).

THEIA – is an ideal solution for organizations, companies, and governments prioritizing data security and autonomy. Perfect for those steering clear of third-party tech players. With THEIA, organizations can empower semi-skilled tech developers to craft applications using everyday conversational language. THEIA provides a secure environment for developing video streaming apps, keeping sensitive data under tight control. Enjoy swift and straightforward development and deployment for the organizations, coupled with continuous learning and upgrading capabilities. THEIA is key to enhanced application efficiency, providing a seamless and secure experience.

Benefits for Experts to monetise: For Experts (like Data scientists and Machine Learning (ML) experts), the THEIA allows them to create proprietary AI models effortlessly. These Experts can monetise by allowing App Developers from various sectors to build applications (Apps using their proprietary models.

The platform not only addresses the needs of App Developers (working with organisation/businesses) but also fosters collaboration between Experts and Developers, creating a dynamic ecosystem for Video AI innovation.

Six-week Red Teaming: Infibeam Avenues Ltd’s Phronetic.AI initiated a six-week open invitation for Red Teaming on its groundbreaking platform. This initiative invites App Developers and Experts to explore and utilize the platform, providing invaluable feedback that will contribute to its refinement and enhancement. The company expects to open the platform for organizational subscriptions by the end of the first quarter of the fiscal year 2024-25.

Bengaluru Gears Up for First “toyota Greater Bengaluru Bidadi Half Marathon 2024”; a Spectacular Race for Safety and Sustainability

Bangalore, 11 March 2024: Toyota Kirloskar Motor (TKM),  announced its association with Toyota Greater Bengaluru Bidadi Half Marathon 2024. Organized by the Bidadi Industries Association (BIA) Foundation, this exhilarating marathon is scheduled on March 24, 2024, starting at 5:00 AM, at the picturesque Jollywood Studio & Adventures, Bidadi. The much-awaited Toyota Greater Bengaluru Bidadi Half Marathon is the first, and flagship event of the BIA foundation, serving as a platform for community development, promoting safety and sustainability awareness in the Bidadi industrial region.

HALF MARATHON

Being the first of its kind marathon in the Greater Bangalore region, the event is receiving huge response, and to cater to the diverse participants, the marathon is categorised across 21Km, 10Km and 5Km for the age group 16 years & above and a special category of 3Km for children 15 years & below. The Toyota Greater Bengaluru Bidadi Half Marathon 2024 embraces more than just the thrill of running. With a striking theme of “RUN FOR SAFETY & SUSTAINABILITY”, it showcases a multifaceted initiative aimed at fostering a deep-rooted sense of trust, social responsibility, and community among the residents of the Ramanagara district. The marathon resonates with the goal of promoting health, fitness, and a sustainable lifestyle for all participants along with championing responsible road usage and compliance, setting the pace for a future, where road safety and conscientious commuting are not just encouraged but celebrated.

The BIA Foundation, established in 2023 and registered under the Indian Trust Act, is committed to channelizing community development activities in and around the Ramanagara district. With the generous support of industries in the Bidadi Industrial area and beyond, the foundation aims to make a positive impact on the lives of the local community. The marathon is a testament to unity, teamwork, and the indomitable spirit of the community among all BIA industries, striving to create a positive and lasting imprint on the social fabric of the region.

Sharing his thoughts, Mr. Sudeep S Dalvi, Senior Vice President, Director & Chief Communication Officer, TKM said, “At Toyota Kirloskar Motor, our commitment goes beyond manufacturing automobiles; it extends to contributing meaningfully to the communities in which we operate. We are thrilled to partner with the BIA Foundation for the Toyota Greater Bengaluru Bidadi Half Marathon 2024, an event that perfectly aligns with our core values of safety, sustainability, and community development. We are proud to support the Foundation in their commendable efforts to bring about positive change in Ramanagara district. Together, we look forward to creating an impactful event that not only celebrates the spirit of running but also involve the surrounding community to take ownership and spread awareness on road safety and sustainability as a responsible citizen. We invite participants from all walks of life, including seasoned athletes, amateur runners, enthusiastic beginners, and industry employees to join us for this exhilarating event.”

Toyota is committed to supporting initiatives that align with our core values of community development and looks forward to an impactful Toyota Greater Bengaluru Bidadi Half Marathon 2024. With over 2 lakhs in total prize money to be won, prizes trophies will be awarded to the top 3 winners covering each age wise and gender wise category, and all finishers will receive a medal and an E-certificate in recognition of their participation.