Category: News

Global Hospital Launches Stroke Second Opinion Clinic Online and Offline for Patients

Mumbai: Stroke is a devastating condition. According to the World Stroke Organization (WSO), all over the world 80 million people are living with a stroke out of which 20 million would get a recurrence. Stroke can happen to anyone, anywhere, and anytime. Moreover, it is observed that often family members want the reassurance of the treatment that is going on. Taking all these concerns into consideration, Global Hospital, Parel, has come up with the stroke second opinion clinic that will function online and offline from Monday to Friday.

Global Hospital undertakes various campaigns, drives, and initiatives to create awareness regarding stroke. One such initiative is the launch of a stroke second opinion clinic that will help a lot of people by giving them holistic expert advice in time. This will further help in saving lives and in faster recovery of patients. The stroke clinic will be led by Dr. Shirish M Hastak who has experience spanning over 30 years in the field of neurology and is one of the leading stroke specialists in the country.

Dr. Shirish M Hastak, Regional Director, Neurology, Stroke & Neurocritical Care, Global Hospital, Mumbai, “The clinic will allow the patients to receive the next level of care for this problem. It will help understand about various causes of stroke or whether the patient needs any other treatment. It will also be helpful for those in the acute phase of stroke or who want a second opinion for their loved ones. There will be an additional focus on managing the risk factors such as blood pressure, cholesterol, or diabetes, and the patients will be advised physiotherapy and rehabilitation. The motto of the clinic is to save the lives of those who suffer from a stroke.”

“A multidisciplinary approach will give better outcomes for the patients with stroke. A detailed medical assessment is done by the team which ensures that patients get better medical therapy and rehabilitation. Timely diagnosis and intervention can help patients recover faster and also regain speech, gait, mobility, and even coordination. The clinic will indeed help improve the lives of the stroke patients,” concluded Dr. Vivek Talaulikar, Chief Executive Officer, Global Hospital, Mumbai.

‘Come Home Christmas’ a festive album by Shillong Chamber Choir releases on 18th December 2020

With their trademark of spreading infectious musical notes, the Shillong Chamber Choir gears up for the launch of their elegant Christmas festive album ‘Come Home Christmas’. Conceptualized by the man himself Neil Nongkynrih, who has been inspired by prayer, the 8 masterpieces are a blend of cultures, languages and will help listeners relook at the traditional meaning of Christmas.

Aiming to enthrall the audience with their music, most songs are sung in English but have stanzas vocalized in ancient Aramaic which was spoken by Jesus Christ in addition to Hebrew, Farsi, and Urdu. Adding on to the aesthetics of the album, the music is a fusion of pop culture and classical Christmas songs and intends on appealing to people of all ages. Setting it apart from the other existing albums, ‘Come Home Christmas’ includes a variety of instruments and languages. From the Middle Eastern percussion instrument Darbuka to the melodic instruments like Ney, Oud, Duduk, Saz; to Western percussion/instruments and the signature touch of the piano to name a few, each instrument has made its own contribution.

Treading melodiously and conducting the choir soulfully, director Neil Nongkynrih shares, “Come Home Christmas has been composed and curated to help spread the Christmas cheer. The Christmas story has been of late so westernized that we have overtime taken a detour from the real event. This album is to bring back that traditional story of Christ being born in the Middle East. Hence, we as a band, have tried to bring back or reintroduce the Middle Eastern flavor, in terms of both the instruments and languages.”

Lead singer William Richmond adds, “With Come Home Christmas, we have tried to live up to our tradition of singing in different dialects and pushed ourselves to step into a new space by singing middle eastern languages. The uniqueness of the album lies in all these aspects of vocalizing and harmonizing the songs thus making it an interesting listen and at the same time fusing in a contemporary sound to the whole thing. With the efforts of all members gone into making ‘Come Home Christmas’ a musical burst of east meets west, we hope you enjoy our Christmas album.”

The 40-minute ‘Come Home Christmas’ album goes live on Shillong Chamber Choir’s Youtube channel and will be available on multiple music streaming platforms like Spotify, Amazon Music, Apple Music, Jio Saavn, Google Music, Gaana, Wynk etc. from 18th December 2020. The choir will also perform live on 22nd December on feelitlive.co.in. Furthermore, a special Christmas concert is in the making for the upcoming Qmin Holiday Soiree from 23rd December to 3rd January and shall be available to The Taj members along with their order.

PhonePe partners with Tax2Win to offer online tax filing services to millions of users

National: PhonePe, India’s leading digital payments platform, has now partnered with Tax2Win, a leading online tax-filing platform, to offer its over 250 million users seamless access to the filing of income tax returns. Tax2Win’s tax-filing platform has been integrated with PhonePe Switch in time with the Govt of India’s deadline of 31st December 2020 for filing tax returns.

Tax2Win offers tax planning, filing and post-filing solutions for individuals as well as businesses. It provides tax-filers the option to self-file or avail of services and assistance of a personal eCA. The integration with PhonePe shall benefit PhonePe’s vast user base covering over 95% of India’s pin codes. The users can now experience a robust yet simplified tax-filing experience through the PhonePe app itself without having to go elsewhere.

Commenting on the collaboration, Rituraj Rautela, Head of PhonePe Switch said “We are excited to have Tax2Win as a partner onboard PhonePe Switch. With this partnership, our users can now file their taxes seamlessly using their PhonePe app. With over 280 partners on PhonePe Switch currently, our effort has been to build a comprehensive ecosystem offering users a convenient way to use multiple apps without downloading them individually. And for our partners, Switch provides a large-scale distribution platform that helps with quicker customer acquisition at lower costs and enables higher engagement.”

Sharing the partner’s perspective, Vertika Kedia, Co-founder at Tax2Win said, “We are thrilled to partner with PhonePe and work together to deliver a great tax-filing experience to all its users. The key highlight of the integration is that it helps users access our platform with just a single click on the PhonePe app, underscoring super convenience. We look forward to combining Tax2Win’s domain expertise and technology with PhonePe’s comprehensive ecosystem to deliver a win-win-win proposition for the tax-filers, PhonePe and Tax2Win.”

SBI Card and BPCL launch BPCL SBI Card OCTANE

Mumbai (India), December 15 2020: SBI Card, India’s largest pure play credit card issuer, and Bharat Petroleum Corporation Ltd, a Maharatna Company and the second largest petroleum company in India today announced the launch of the BPCL SBI Card OCTANE. The card has been designed to offer maximum savings to the well-heeled consumer segment which spends a significant amount on fuel. The BPCL SBI Card OCTANE brings 25X Reward Points (RPs) on spends for BPCL fuel and MAK Lubricants, Bharatgas (LPG) spends (Website and app only) and BPCL’s In & Out convenience store spends.

BPCL SBI Card OCTANE offer, which translates to a whopping 7.25% value back (including 1% surcharge waiver) on fuel and lubricant spends at BPCL fuel stations and an unbeatable 6.25% value back on Bharatgas spends (Website and app only) also bundles in accelerated savings on other regular spends categories, including, Departmental Store & Grocery, Dining and Movies. BPCL SBI Card OCTANE customers will benefit from BPCL`s extensive network, enjoying savings on fuel and lubricants at 17000+ Bharat Petroleum fuel stations, across the country. Additionally, there will be no minimum transaction threshold for fuel spends, enabling customers to save with every transaction. An altogether Pure for Sure experience at BPCL fuel stations!

Sharing his perspective, Mr. Dinesh Khara, Chairman, SBI said, “Launch of this BPCL SBI Card OCTANE bolsters partnership of SBI Card with BPCL. The card will bring consumers the highest savings proposition on fuel in the industry, thus making it a preferred choice in the segment. This launch will surely aid and bolster digital payments growth in India.”

The BPCL SBI Card OCTANE combines best in class rewards points on fuel spends with value back on various regular spends categories, thus addressing overall spending needs of cardholders. BPCL SBI Card OCTANE will provide 10X RP on Dining, Movies, Grocery & Departmental Store Spends. BPCL SBI Card OCTANE cardholders can enjoy exclusive benefits such as complimentary domestic airport lounge access. The card offers milestone benefits worth INR 2000 on annual spends of INR 300,000, in the form of e-gift vouchers. The card also comes with a complimentary fraud liability cover of INR 100,000.

Talking about the launch of the new co-brand card, Mr. Ashwini Kumar Tewari, MD & CEO, SBI Card said, “BPCL SBI Card OCTANE further strengthens our robust co-branded card portfolio and will propel our partnership with BPCL.  This launch is in line with our continued endeavor to offer our customers the best-in-class products with superior value. In addition to the savings on fuel and lubricants across Bharat Petroleum`s vast network across India, the card will also offer accelerated reward points on major spend categories, such as, Departmental Store & Grocery, Movies and Dining and Bharat Gas spends (Website and App only), making it a holistic, primary card for our customers.”

Mr. K Padmakar, Chairman & Managing Director, Bharat Petroleum Corporation Ltd said, “We are extremely happy to introduce the BPCL SBI Card Octane which offers best in the category benefits to our customers on purchase of fuel and lubricants across our 17000+ Retail Outlets and on online Bharatgas LPG payments. Our partnership with SBI Card ensures that we continuously endeavor to provide value to our customers through innovative products and offerings. The BPCL SBI Card OCTANE is one of our contributions towards digitally empowering society.”

Speaking about the launch of the new co-brand card, Mr. Arun Kr. Singh, Director (Marketing) Bharat Petroleum Corporation Ltd said, “BPCL has been at the forefront of the digital revolution in the country and the BPCL SBI Card OCTANE symbolizes BPCL’s steadfast commitment to offer vastly differentiated and best in class value through its digital offerings to all segments of the fueling consumers in the country. BPCL SBI Card OCTANE is packed with an empowering value proposition across its retail fuels, Bharatgas and Lubricants portfolio giving our valued customers a hugely rewarding cashless fueling experience.”

The card brings value from the point of enrolment itself, offering 6000 bonus points worth INR 1500 on payment of joining fee. BPCL SBI Card OCTANE also offers annual membership fee reversal on annual spends of INR 200,000 or more on in the previous year. The card launched on Visa Signature platform comes at an annual membership fee of INR 1499/-.

Highlights of BPCL SBI Credit Card OCTANE:

  • The BPCL SBI Card OCTANE offers many distinct benefits and rewards to cardholders, including:
  • Welcome Benefit: 6,000 Reward Points worth INR 1,500 upon payment of joining fees.
  • Reward Points:
  • 25X Reward Points on every INR 100 spent at BPCL Fuel, Lubricants, and Bharat Gas (Website & App only) (Limited to Max 2500 Reward Points per billing cycle).
  • 10X Reward Points on every INR 100 spent at Dining, Movies, Grocery and Departmental Stores.
  • 1 Reward Point on remaining spends (except Non BPCL fuel and Mobile wallet upload).
  • Milestone Benefit: E-Gift Voucher worth INR 2,000 on annual spends of INR 300,000.
  • 4 Complimentary Domestic Airport Lounge Access in India (Max 1 visit per quarter).
  • Annual fee reversal on annual spends of INR 200,000.
  • 1% Fuel Surcharge waiver at BPCL petrol pumps.
  • Complimentary Fraud Liability cover of INR 100,000.

Aridane stars as Hyderabad take all three points against East Bengal

Vasco, Goa: Hyderabad FC came from behind to secure a dramatic win in an eventful game against SC East Bengal, at Tilak Maidan in Vasco today. The visitors opened the scoring with Jack Maghoma, 26 minutes into the first half, but a couple of goals under a minute by Aridane Santana in the 56th minute and Halicharan Narzary’s 68th minute tap-in were enough for HFC even as Maghoma bagged his second late in the game.

This win takes Hyderabad to 5th place in the league table, after five games. They are level on points with Bengaluru in 4th and are four points off the top, with a game in hand over Mumbai City FC.

The visitors were under pressure right from kick-off but Hyderabad failed to take advantage of the many chances that fell their way. Mohammad Yasir was a real threat with his set-pieces but Aridane was off-target with his headers early in the game.

Nikhil Poojary squandered the best chance of the half for HFC after a superb cross from the left by Narzary. But against the run of play, the visitors took the lead, after Anthony Pilkington and Matti Steinmann combined to find Jack Maghoma in space at the edge of the box. The SCEB midfielder hit it hard and low and Subrata Paul, though got a hand onto the shot, failed to make a save.

But Hyderabad kept on pushing, as an animated Manuel Marquez dished out commands to his side constantly. It looked like they found a way back when Yasir was fouled in the box and Hyderabad were awarded a penalty. But Aridane’s shot was saved by Debjit on goal and it looked like a tough day on the field for the home side.

HFC failed to take their chances, and went into the break a goal down, but were probably the better side for most of the first half in Vasco.

Liston Colaco’s introduction at the break changed the game. He won three free-kicks in less than 10 minutes. The third free-kick proved costly for the visitors as Yasir’s ball was delightful for Aridane, who got ahead of the keeper to head it in and bring us back level, 56 minutes into the game.

But HFC were not done yet. Right from kick-off, Yasir stole the ball in the middle of the park and fed Liston, whose instinctive pass to the far post from the right manufactured a tap-in for Aridane. The Spaniard made no mistake, scoring twice in the space of 42 seconds.

Hyderabad never let the pressure down and just over 10 minutes later, Liston once again popped up with a mazy run, this time on the left. He left two defenders in his wake, took to the byline and played it across to Narzary, who was waiting for a tap-in at the far post. Narzary opened his goal-scoring account for the club and completed a dramatic comeback from a goal down.

Maghoma did beat Subrata Paul on goal for the second time in the 81st minute, heading it in from an Anthony Pilkington free-kick but it proved too late in the game as the Hyderabad side managed to run the clock down without any further damage.

Liston Colaco, with a couple of assists made the difference in the second half and handed Hyderabad all three points. Rohit Danu, the 18-year-old youngster made his ISL debut coming off the bench for the last 20 minutes and hit the post while Asish Rai also had a good chance, which he took to long pondering over.

Hitesh Sharma, Chinglensana Singh and Akash Mishra were bright and pro-active as usual while Aridane marked his return to action with a brace, after missing a first half penalty. Even with the many chances they missed, Hyderabad FC put in a staunch display and registered their second win of the league season.

HFC are back in action when they host Mumbai City FC at the Tilak Maidan in Vasco on Sunday, the 20th of December.

Padcare Labs’ And ‘Stand We Speak’ win Villgro-FPAI Innovation Challenge

New Delhi: Villgro and Family Planning Association of India (FPAI) today announced Padcare Labs and Stand we Speak as the winners of the Innovation Challenge, an initiative to find start-ups and innovators using technological solutions to solve sexual and reproductive health challenges. Padcare Labs), a startup that has developed a solution for sanitary napkin disposal was announced as the winner in the startup category. Further, SexEd-tech initiative Stand We Speak was chosen as the winner in the Individual / Team category. The winners will receive a cash award of upto INR 3.5 lakhs.

Innovation Challenge was launched in October this year in the wake of rising gap in awareness during COVID-19 pandemic to identify and support start-ups and innovators which are developing technology solutions to sexual and reproductive health challenges such as early diagnosis of pregnancy, poly cystic ovary syndrome (PCOS), ovulation monitoring, eco-friendly disposal of sanitary napkins and multi-lingual sex education. Startups and Innovators from across India had submitted applications for the challenge.

Speaking on the Innovation Challenge, Srinivas Ramanujam, CEO, Villgro said “The Innovation Challenge has been an extremely satisfying and fruitful initiative for Villgro. During this initiative, we were introduced to several cutting edge tech solutions that address sexual health issues. After a lot of deliberations and consultations, we chose Padcare Labs and Stand we Speak as the winners because both these ventures address two important issues in sexual healthcare that have remained neglected in India for years- sanitary waste disposal management and lack of sex education. I am confident that these two ventures will contribute significantly to improving the sexual healthcare system in India”.

On the conclusion of the Innovation Challenge, Dr Kalpana Apte, Secretary General, FPA India said “The Innovation Challenge has opened up a new avenue of collaboration between the SRH fraternity and the world of innovators and start-ups. We hope to build upon this collaboration in the process of addressing the sexual and healthcare issues, particularly experienced by young people, not only in India, but across the globe, in the subsequent months. . The winner in the startup category- Padcare Labs has a remarkable solution that if deployed across the country can effectively tackle the problem of sanitary waste management. The other winner in the  individual / team category- Stand we Speak has achieved remarkable progress in improving access to comprehensive sexuality education and sexual health experts in India. Further, both these ventures also have a viable and sustainable business model for implementing their solutions”

Padcare Labs is a Maharashtra based startup founded by Ajinkya Dhariya that has developed the world’s first solution for smokeless sanitary napkin disposal and recycling. Sanitary waste disposal is a major environmental problem in India. 12 billion used sanitary napkins are generated in India each year from which 98% goes to water bodies and landfills. It takes 800 years to decompose a single sanitary napkin. PadcareLabs’s solution includes an innovation called Saneco. Saneco is a  centralized processing unit that processes super absorbent polymer and produces segregated and sterilized cellulose plastic as output. This plastic can also be used for different applications like plastic  material etc.

StandWeSpeak is a Chattisgarh based SexEd-tech initiative founded by Priyal Agrawal. It equips people with the life-skills required to take care of their sexual health & well-being, and empowers them to make informed decisions about their bodies, relationships, and mental health throughout their lives. It seeks to remove the taboo around sex education. It provides access to medically accurate information on sexual health, modern contraception and menstrual hygiene products as well as access to sexual health experts such as gynecologists, counselors etc.

The runner up in the startup category was Maharashtra based startup, Fast sense diagnostics, which has developed an on the spot detection tool- POC-Scan to measure the hormonal levels in any setting urban/ rural (home, doctors clinic, PHCs etc.) for the diagnosis of Polycystic Ovary Syndrome (PCOS), one of the most common endocrine disorders caused by hormonal imbalance. In the individual / team category, the runner up was Be Health Positive that is working towards diagnosing infertility in reproductive aged couples in India by spreading awareness among couples of how infertility can be prevented and encouraging them to take the AMH test which can be used to diagnose PCOS and indicate infertility.

From the applications received, the following 15 applicants were shortlisted for a highly curated immersion program with industry experts to create a pilot prototype solution.

  1. Early diagnosis of polycystic ovary syndrome (PCOS): PCOS Virago (Startup), Janani B. (Individual/ Team)
  2. Early diagnosis of pregnancy: Bloom Glitz Light International (Startup), Sirona (Startup)
  3. Sanitary waste management: Elemantra Enterprises (Startup), Metwiz (Startup), GreenIT (Individual / Team)
  4. Sex Education: Uvi Health (Startup), ThatMate (Startup), Kara for her (Startup)
  5. Ovulation monitoring: Yaakhai Healthcare (Startup)

The above shortlisted startups and innovators participated in a month-long immersion program that consisted of a series of webinars, 1-1 mentoring support by experts from FPAI and Villgro. Further, the applicants were also provided with rapid prototyping support by connecting participants to relevant ecosystem partners. Based on the mentoring received under the immersion program, the 15 shortlisted applicants gave virtual pitches on how they will convert their pilot prototype solution into a viable business model to a panel of Villgro and FPAI experts.

CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

Small and Medium Businesses have been the backbone of the Indian economy. While Covid-19 did hinder their streamlined work, it also made them appreciate the role of modern technology plays in growth and prosperity in this digital age, and how it can help them step into the future. Driving this similar thought ahead and aiming to help SMBs in this long run – CNBC-TV18, Indian leading English business news channel has joined hands with Microsoft to launch ‘SMB Utsav’. This contest is an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth upto ₹ 15 lakhs and bolster their growth in the new paradigm.

Started from 7th December 2020, this is a 3 month-long event, which will identify and award the best SMB for their business/organizational resilience every month. The aim is to provide a game-changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. This in turn will help the winning SMB to drive innovation and unlock opportunities. With the help of Investment Information and Credit Rating Agency of India(ICRA) analytics – the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winner will be awarded benefits of worth 15 lakh which will include technology benefits, business benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.

The CNBC-TV18 editorial panel along with ICRA will conduct a 3-phase methodology (Judging process), which will be a deliberate procedure designed on a combination of various criteria, including online submission, shortlisting, and at the final stage,  the jury meet.

Commenting on the same, Smriti Mehra, CEO at CNBC-TV18 said, “Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”

Now sing along with Carvaan Karaoke

Mumbai: Whether you fancy good old retro classics of Lata Mangeshkar or the best of Mohd Rafi, nothing brings out the unapologetic singer in you like a good old karaoke evening. Betting on new technology and a 100-year legacy, Saregama turns a new leaf with the introduction of Carvaan Karaoke offering yet another entertaining and engaging product experience. Carvaan Karaoke comes with an inbuilt screen which glides upon smoothly to display song lyrics. It does not require any external set up and is an easy plug and play.

Carvaan Karaoke comes with 1000 pre-loaded Karaoke tracks, 5000 evergreen Hindi songs and 280 + music & non -music based podcasts to suit interest of every member of the family. It supports other functions like FM/ AM/ BT/ Aux out & HDMI connectivity as well. It comes with two mics with eco control. If one wishes, the lyrics can be projected on TV or projector via HDMI. This comes at a perfect time where most people are still home restricted due to pandemic and missing out on party fun. Carvaan karaoke is just apt for house parties this festive season.

It is extremely simple to operate, portable and looks premium in rich metallic red colour.

Talking about the latest launch, Mr. Vikram Mehra, Managing Director, Saregama India said, “Carvaan Karaoke is a complete one stop solution for all retro music lovers. Not just listening to evergreen songs but singing along with family and friends from the comfort of your house is a priceless experience.”

HSNC University’s K. C. College wins the title for Best Department of Microbiology in India

New Delhi: One of Mumbai’s prestigious colleges, Kishinchand Chellaram (K. C.) College received National Award as one of the top three colleges for Microbiology in India. The award is conferred by Microbiologist’s Society, India which was established in the year 1996 and today has a presence in India as well as overseas. This community of 500 life members and 7000 students is supporting the incredible work of microbiology by giving awards to worthy institutes for the last three years to recognize their best offerings in the field of Microbiology.

KC College – a Hyderabad (Sind) National Collegiate Board’s educational institution for higher studies, now a constituent of HSNC cluster University has been contributing towards the field of microbiology since past 4 decades. Department of Microbiology was established in the year 1977 and offers BSc and MSc (By research and by papers).

Applauding the outcome of efforts, Dr. Niranjan Hiranandani, Provost – HSNC University said, “We are delighted to add this beautiful father to our cap. The microbiology department has shown its best. The entire department functions with an aim to provide a sound academic background for overall development of personality of students for a successful career in microbiology. With a strong focus on developing scientific and analytical thinking skills of the students, the department has always given importance to develop skills and competencies that have enduring value beyond the classroom so that continuous improvement and innovation in the field of microbiology is witnessed for the best of industry and mankind.”

The college has received Star status by DBT, Govt. of India and has been awarded with FIST programme by DST, Govt. of India, under which Microbiology department organises several co-curricular activities for the students. The department also has, in the past, associated with eminent organisations like BARC, IWSA, NIRRH, HiMedia, etc. to conduct several workshops and seminars.

Mentioning the achievements, Dr. Sejal Rathod, HOD of Microbiology explains their strategies to success stating, “To facilitate practical and hands-on learning, the students are provided with state-of-the-art research lab facilities. To take learning beyond the classroom, the department regularly organises interactive lectures, industry visits and group discussions. Research has been one of the strongest suits of the Microbiology department. Members of the faculty have, over the years, received research grants for many projects.”

The students in the department are placed at significant positions in the industry as well as research institutions. In the difficult times of the pandemic, several students of the department were working as Covid warriors in research labs throughout the year. It is an honour to have received this award by MSI in times where battling with the pandemic is the very first priority and with this badge the microbiology department at KC College is truly contributing at the best capacity.

Mirakle now available at offline retail stores in Coimbatore

Coimbatore, Tamil Nadu: ABT LTD, the producer of Mirakle Immunity booster supplement drink has recently made Mirakle available at offline retail stores across Coimbatore. The company soon plans to set up offline channels in Chennai as well. Currently Mirakle is available on www.mirakle.life.com  and Healthkart.com.

Expressing his thoughts, Dr. Manickam Mahalingam – Chairman & Managing Director, ABT LTD, said, “Owing to the great response and steady rise in demand, we have now made Mirakle available in retail store in Coimbatore. The reaction from the people has been quite encouraging. When we started, our mission was to ensure that we create awareness about importance of Vitamin-C for building body’s immunity. In the last couple months, we have been steadily gaining momentum across markets.”

He further adds, “Recently we sent 50,000 units to Singapore. We are also in talks with ASEAN Countries for supply of Mirakle and look forward to going to the US market. We have also initiated the talks with concerned authorities and hope to have a fruitful conclusion soon. Mirakle’s manufacturing facility is equipped to handle the demand. We are looking to strengthen the distribution network, appoint 200 to 300 distributors in Tamil Nadu and take it pan-India, both online and offline in a phased manner”

High dose of vitamin C is recommended to use as an adjunct therapy to combat viral infections in general.  The Liposomes in the drink is four-times more effective than an average IV drip and 20 times more effective than oral Vitamin C capsules.