Category: Business World

Business World

Bikano launches Peanut Ball

Jan 27, 2021 by Neel Achary 0 Comments #Bikano Group, #Director, #Mr. Manish Aggarwal, #Peanut Ball

New Delhi: Bikano India’s favourite snack and packaged food maker has launched Peanut Ball, another mouth-watering offering from its stables. In a development that symbolizes bidding farewell to the year and to welcome the New Year, the ‘master chef’ of India’s traditional snacks have come up with this delectable peanut-based snack option.

A few weeks after the launch of its widely-loved and appreciated multi-grain chips, Bikano has again thrown up a wonderful and appetizing snack for its countless number of patrons. “Taste lies at the core of what a really foodie wants. By improvising the humble peanut into Peanut Ball as one of the crunchiest and tastiest peanut-based snacks, we wanted the snack lover to really relish and feel the crunchiness with every bite that he takes. At the same time, the spiciness of it would give an instant punch and impact of eating something extraordinary to those eating it,” said Mr. Manish Aggarwal, Director, Bikano Group.

“In India eating moongphalee or peanuts has been a cultural thing. Not only do we eat peanuts during the evening hours for a light snack, we often discuss several day-to-day matters with relatives, friends and colleagues while peeling off peanuts and tossing those little nuts into our mouths. The sheer crunchiness of those little balls in their mouths can trigger a thousand thoughts in any person engaged in a serious discussion. To that extent, the carefully prepared Peanut Ball literally turns out to be your food for thought. Moreover, it is also an inexpensive food that nearly everyone can afford, a palmful of it at least. Realizing the popularity of peanuts, we have made sure that it has been priced reasonably and made available across all channels and platforms of the company,” further added Mr. Aggarwal.

With a view to ensure its widest possible availability, Peanut Ball has been stocked across the company’s general and modern trade network.

Business World

RISE World Summit 2021

Jan 27, 2021 by Neel Achary 0 Comments #Idobro Impact Solutions, #RISE Infinity Foundation, #RISE World Summit

Mumbai: RISE Infinity Foundation and Idobro Impact Solutions, with an aim to explore impact-driven interventions and innovations through global partnerships and collaborations to make the 2020s the ‘Decade of Action’ to achieve Sustainable Development Goals (SDGs), is hosting its 8th edition of RISE World Summit from 28th-29th January 2021 in a virtual format.

The RISE WORLD SUMMIT 2021 – a unique 36-hour Virtual Relay Conference – will act as a platform across countries, where world pioneers in SDG implementation would initiate outcome-driven conversations with 4 key stakeholder groups – Governments, Corporates, NGOs, and Academia.

The opening plenary will be graced by speakers like Prof. K. Vijay Raghavan, Principal Scientific Adviser to the Government of India; Cherie Blair, Founder of Cherie Blair foundation for Women; Ambassador Gideon Behar, Israel’s Special Envoy for Climate Change and Sustainability at the Ministry of Foreign Affairs and Yasmin Ali Haque, UNICEF Representative to India. The closing plenary will have speakers like Yosef Abramowitz, President and CEO of Energiya Global Capital; Bishow Parajuli, Representative and Country Director – United Nations World Food Programme; Cheryl Pinto, Executive Director – Corporate Services Glenmark Pharmaceuticals and Philip Kotler, Author, Consultant, Professor at The S. C. Johnson & Son and Distinguished Professor at The Kellogg School of Management.

The participants, apart from connecting with these esteemed speakers, will be able to take part in a wide range of workshops, roundtables, and events across multiple time zones. These will be facilitated by program partners like Migrant Livelihood and Vulnerable groups (by CAUX, Japan); Circular Economy and Eco-inclusive Enterprise (by SEED, Germany); SDG Accountability (by World Benchmarking Alliance, The Netherlands); Generation Unlimited (by UNICEF Global, USA); SDG Interlinkages & Mapping (by Swedish Institute, Sweden); Digital Transformation in Quality of Public Education (by Vibha, USA); Climate Action (by Climate Action Network South Asia); Agri Supply Chain (by Krushak Mitra Agro Services, India) and many more. Subject-matter experts will facilitate workshops to give a holistic understanding of various subjects relevant to the development space. Additionally, there will be closed-group discussions hosted by experts.

Also part of the line-up are WSG (Women, Social & Green) Enterprise Exhibition for NGOs/Corporates/Enterprises to showcase their products and services in order to provide market exposure and strengthen the scope of future collaborations; Innovation Pavilion for individuals/organizations to showcase their unique innovations and solutions to enhance partnership opportunities and The Earth Corner where guests will be invited to a unique room which would give them a tour around diverse places to get them acquainted with people, communities, initiatives, projects, activities, etc.

The Nutrition Awards will also be a part of the summit, in partnership with Glenmark Foundation and World Food Programme (WFP), to recognize non-governmental organizations (NGOs) who undertook exceptional efforts during the Covid-19 pandemic, which have already received over 200 entries.

“The COVID-riddled year has been tough for one and all. The pandemic, which engulfed the whole world, only reflected these hard realities of unfolding crises and how we have to act now to achieve a responsible, inclusive, sustainable, and eco-friendly future,” says Karon Shaiva, Managing Trustee at RISE Infinity Foundation, Chief Impact Officer at Idobro Impact Solutions. “Through this summit we envisage a platform to create shared values that would drive people and organisations to action because together, we multiply impact. We aim to facilitate our participants with opportunities to connect, and collaborate with the important stakeholders.”

Over 1,000 participants, 30 partners, 20 Core Committee members, 100+ Subject-Matter Experts, working groups, and volunteers will contribute to make the Summit outcome-driven for post-event collaborations and alliances, knowledge assets, and more.

Business World

Narayan Seva Sansthan Quote on Budget 2021-22 Expectation

Jan 27, 2021 by Neel Achary 0 Comments #Narayan Seva Sansthan (NSS), #Prashant Agarwal, #President

By Prashant Agarwal, President, Narayan Seva Sansthan (NSS)

“During covid-19 lockdown, Under PM Garib Kalyan yojana Rs 1000 cash assistance had been pronounced for underprivileged differently-abled, poor widows and poor citizens all over India. The initiative was welcomed by every citizen across India. But Goods and Services Tax (GST) is causing financial losses for different individuals as they do not get tax exemption on aids and appliances. We expect, the 2021-22 budget to address the disparity between urban and rural India towards the welfare of differently-abled and also help NGOs from GST exemption. A majority of the Divyangs from rural areas remain distant from the government welfare schemes that are administered from government offices in cities. Empowerment of the differently-abled should be planned on priority with issues of free education, health facilities, and employment opportunities for all citizens. The physical, emotional, and economic welfare of all must remain in consideration, said Prashant Agarwal, President, Narayan Seva Sansthan (NSS).”

Business World

Union Budget 2021-22 must set aside the threat for India becoming a dumping ground for global aluminium scrap

Jan 27, 2021 by Neel Achary 0 Comments #aluminum and scrap imports

In recent times as two of the world’s largest economies have imposed various trade restrictions against each other, India has been caught in a pincer by a torrent of cheap inflow of aluminum and scrap imports majorly from China as well as the United States.

In FY20, there has been a 327% increase in the imports of aluminium scrap from US into India compared to the levels in FY15. India has overtaken China as the world’s largest importer of aluminum scrap, and the country has been adversely impacted due to recent global developments and US-China trade war further fueled by China’s National Sword Policy measures to cut Scrap Imports substantially with stringent scrap standards and inclusion in restricted list of imports, government quota for import, and 25% tariffs Aluminium Scrap imports from USA. As India is a natural market, entire global chain of scrap has virtually shifted to India in the absence of any quality/BIS standards for recycling that most countries have established to protect the environment.

The absence of any stringent tariff and non-tariff barriers to check scrap imports are has created a precarious situation for Indian Aluminium industry and challenging its sustainability. Such high level of imports despite domestic capacity is also not in the spirit of country’s vision to become an Atma Nirbhar Bharat.

India is the 3rd largest producer and consumer of Aluminium globally, still Indian Aluminium industry is currently plagued by increasing Aluminium and Scrap imports.

Despite having sufficient domestic Aluminium production capacity of 4.1 mtpa to cater country’s Aluminium demand of around 3.7 mtpa, currently 60% of country Aluminium demand is being met through imports primarily Aluminium Scrap imports. The Import share in the last two fiscals increased from 54% in FY18 to 58% avg. in FY19 and FY20., also there has been a substantial increase in Scrap imports as evident by share of Scrap in total Aluminium imports increased from 52% to 67% in last 5 years. This also resulted domestic market share for Indian primary producers declining from 60% in FY11 to 40% in FY20. and huge Forex out go of Rs 31,000 Crores in FY-20, i.e., ~1% of country’s total import bill.

This comes at a time when the Indian government is preparing to introduce a vehicle scrappage policy that would lead to scrapping of around 28 million decade-old vehicles, and that should ensure enough supply of indigenous scrap availability for domestic recycling.

The Indian Aluminium industry has sought immediate Government support to tide over this challenging phase by means of supportive measures in the forthcoming Union Budget 2021-22. The domestic industry has sought Government intervention to curb imports by raising the basic custom duty on primary aluminum and scrap imports to 10% from current 7.5% and 2.5% respectively, with scrap duty at par with primary metal in line with other non-ferrous metals like copper, zinc, lead, nickel, tin etc. Government also needs to safeguard interests of downstream industry by raising the duty on various downstream aluminum products to 10% and 12.5% respectively from 7.5% and 10% respectively.

In addition, institution of proper standards for Aluminium scraps is being demanded by Aluminium Association of India (AAI) as the first step to developing a nurturing ecosystem for the metal in the country. Post which, measures can be implemented to promote the circular economy and domestic recycling industry, and the utilization of indigenous scrap which will go a long way in reducing import dependency. Aluminium, as a green metal can engage over 10% of India’s population and benefit 25 focus sectors of Make in India It would be noteworthy that the recently issued National Non-Ferrous Metal Scrap Recycling Framework, 2020 by Ministry of Mines has also recommended to make the India’s Scrap Recycling industry a formal and organized sector to provide a good opportunity to cut down scrap imports. The framework also recommends establishing standards for quality of scrap used for recycling and recycling products, along with standard procedures for recycling and processing of scrap in the country.

Business World

How Paytm Money accelerates wealth creation with its Direct Mutual Funds offering?

Jan 27, 2021 by Neel Achary 0 Comments #Paytm Money

India’s homegrown digital financial services platform Paytm’s wholly-owned subsidiary Paytm Money is empowering its users with Direct Mutual Funds offerings to accelerate wealth creation. There are two options available through which one can invest in Direct & Regular. When one goes through a distributor, broker, or bank, it is usually a regular mutual fund. As one might not be aware, mutual fund distributors get paid commissions thus returns can be lesser if one opts for the Regular option. Investors can earn around 1% higher return on investment by opting for Direct Funds. Paytm Money offers easy onboarding, a seamless investing experience, and the widest range of choices to its users.

For instance, if you invest Rs. 1 lakh in Aditya Birla Sun Life Mid Cap Fund through Regular route the expense ratio is 2.15%, whereas if you invest through the Paytm Money app the expense ratio is 1.21%. An investor would yield the returns of 10.9%if you invest through direct & 9.9% if you invest through regular.

Varun Sridhar, CEO, Paytm Money said, “Our intention to offer direct mutual funds for free i.e without incurring any commissions and with a fully transparent approach is to gain investor trust. Investing in direct mutual funds through Paytm Money will increase your returns by around 1% as opposed to regular schemes.”

Here is why investing in Direct Mutual Funds makes sense.

For the uninitiated, the Mutual Fund Industry in India has grown rapidly over time, with the Asset under Management (AUM) growing from INR 90,587 crore in March 31, 2001 to Rs 29.83 lakh crore as of November 2020. But even as the AUM burgeoned to massive proportions, it was observed that the retail investors were not receiving the benefits of scale. So, in order to protect the interest of retail investors, SEBI came forth in October 2018 and rationalized the Total Expense Ratio (TER) of mutual funds.

SEBI witnessed that even though there were substantial TER cuts with fund size expansion in the non-equity segment, which was populated by the institutional investors. However, a similar kind of transfer of the benefit of lower TER wasn’t conspicuous in equity-oriented mutual funds that were the main resort of retail investors.

How is New TER structure different from the Old one?

You would probably be aware of how investing in direct mutual funds can result in higher returns owing to lower TER as compared to regular mutual funds. Here, we shall take a deeper dive into how the recent cuts in the TER in direct funds itself by SEBI would enable you to accumulate higher wealth in the long run.

Given below is a table showing the effective TERs of equity-oriented schemes according to the old structure and the new structure that became effective from April 1, 2019, and highlighting the variation in the overall expenses.

Note: * denotes all equity-oriented mutual funds i.e. schemes that have more than 65% exposure to equities.

How would you be benefitted from this?

The overall NAV of the fund is reflected after taking into account the expenses. So, a lower TER would mean a lesser burden on the fund NAV & higher returns for you that when reinvested would bulk up into a bigger corpus in the future.

Even though the reduction in the TERs by few basis points might seem insignificant at the first instance, but over time with the benefit of compounding, it will make a huge difference to your portfolio.

Let’s take an illustration to understand this better.

Note: Amounts are in INR. * denotes 20 year average annualized returns for Large cap funds

A mere 20 basis point change in TER can earn you over Rs 5 lakh more over a period of 20 years.

The expense ratio of the Direct Plan is always lesser than the Regular Plan for the same mutual fund scheme. By switching from Regular Plans to Direct Plan of mutual fund schemes you can make sure that you keep earning more on your investment!

As switch transaction involves redeeming units from the regular plan and making a fresh investment in a direct plan, exit load (if any) and capital gains tax would apply.

In the case of equity funds, if you switch within 1 year from the date of investment, the Short Term Capital Gains (STCG) will be taxed at 15% plus an applicable surcharge. However, if you switch after 1 year from the date of investment, then the Long Term Capital Gains (LTCG), exceeding the threshold of Rs 1lakh, will be taxed at 10% plus an applicable surcharge.

In the case of debt funds, if you switch within 3 years from the date of investment, then the STCG will be taxed as per your applicable slab rates. However, if you switch after 3 years from the date of investment, then the LTCG will be taxed at 20% after indexation benefit.

At Paytm Money, you can switch from regular to direct plan in a few easy steps & with a fully digital KYC.

Business World

Chandigarh got another “Cake KaLangar” organised by CAKEUNCLE

Jan 27, 2021 by Neel Achary 0 Comments #CAKEUNCLE

Chandigarh got another “Cake KaLangar” organised by CAKEUNCLE on the occasion of Republic Day. The unique of its kind event was dedicated to Corona Warriors this time and had been organised collaboratively by CAKEUNCLE and SUKH Foundation at PGIMER Chandigarh.

The novel idea had been conceived by Niharika Rajput, Co-founder of CAKEUNCLE and this Sector 35 Chandigarh based Complete Bakery Institute has been organising such events within and around the city distributing free of cost cakes to its people in place of the customary food of langars. SUKH Foundation has been serving multiple social causes and has worked invariably to support the healthcare services during COVID pandemic.

More than 500 cakes were distributed amongst the staff of PGIMER Chandigarh after the flag hoisting ceremony at the institute and the occasion was graced by Prof.Jagat Ram, Director PGI and Prof.VipinKoushal, Additional Medical Superintendent besides other senior doctors and dignitaries.

Ms. Niharika Rajput said “We have always strived to serve our society. This idea came to my mind as I am already running a bakery institute and it was also a unique concept, as if besides feeding, we are also spreading sweetness and love amongst our people through our cakes”. Her sibling and Co-founder, Chaitanya Rajput said that “we have plans of conducting such events more frequently and on much larger scales and especially for the needy sections of the society”. He expressed his gratitude to the immense support received from Dr.Pranay Mahajan, General Secretary of SUKH Foundation. Mr. Amit Dewan, President of SUKH Foundation said “We were fascinated by this unique way of paying gratitude to our frontline corona warriors and extended all support to CAKEUNCLE for materializing their concept at PGI Chandigarh.”

Prof.Jagat Ram appreciated the gesture of the two organisations and emphasised the importance of such activities in boosting the morale of healthcare workers. Prof.Koushal applauded the efforts SUKH Foundation has been putting in for the welfare of the society and also congratulated CAKEUNCLE for this distinctive event.

Business World

Medimix celebrates the winning of Femina Power Brands 2020

Jan 27, 2021 by Neel Achary 0 Comments #Ayurvedic, #Cholayil Private Limited, #Medimix

Mumbai: India’s leading Ayurvedic personal care brand Medimix under Cholayil Private Limited has been awarded as one of the ‘Femina Power Brands 2020′ by Femina India that recognizes brands’ efforts of advancing towards a gender-neutral world.

Medimix has always been a women centric brand, understanding their needs and creating the quality products that are most relevant for them. It’s a matter of great significance that Ayurveda is gaining a much deserved popularity in the recent past. Today’s youth is highly exposed and brands will not be able to hide anything. Therefore the safe and natural products are need of the hour across the categories. Medimix has been able to strike a chord amongst the women with the cosmopolitan mind-set by offering great quality products made from natural ingredients and safe on the skin.

Medimix is an iconic brand and has recently celebrated 50th anniversary of its existence. Lot of things has changed in last 50 years but Medimix has always kept the quality of the products as their top priority and consistency of quality has always won the trust of its consumers. Medimix products are made of quality ingredients and they have superior efficacy for skin benefits. The brand is positioned as ‘Get SkinFit with Fast Acting Ayurveda’ which is apt given its strong credentials and quality of its products.

Medimix has forayed into several new categories which are relevant for today’s modern and progressive women like Face Wash, Body Wash, Shampoo & Conditioners etc. This award is a true validation of brand’s constant evolution from a traditional ayurvedic brand to a modern ayurvedic science-based brand. Recently brand has celebrated 50 years of its existence and committed to produce great quality products for many years to come.

This award exemplifies not only the choice of today’s growing modern and cosmopolitan mindset but also represents the effort towards advancing a gender-neutral world. In a world where women’s empowerment and equality are at the forefront of many conversations. Brands are creating a dynamic revolution by having women as the protagonist and evolving their relationship. Brands are competing to create an impact with their messaging.

On winning, Mr. Pradeep Cholayil, Chairman and Managing Director, Cholayil Pvt. Ltd said, ‘It is a proud moment for us that Medimix has been chosen by Femina as a power brand of 2020. The pride grows manifold on receiving the award immediately after completing 50 years. Medimix has always been a brand that focuses on its quality and this award is one of the biggest testimonies that the brand has created a strong connect with today’s modern and aspiring women. We are a constantly evolving brand focusing on modern Ayurveda combining the age old proven heritage with modern science to connect with today’s youth by offering the products that they really need.’

On winning, Mr. Ashish Ohlyan, Head of Marketing, Cholayil Pvt Ltd said, ‘Femina Power Brand is a truly power award and we are proud to receive the same. For the last 50 years our endeavor is always to make products that are highly safe and our consumers feel proud to use them. Today’s young and aspiring women like the brands that are authentic not only in their communication but providing authentic products made of superior quality. This award shows that we have been successful in our endeavors to be relevant amongst our consumers and preferred choice of personal care products.’

Business World

Automobile service provider GoMechanic opens a new spare parts franchise outlet in Jaipur

Jan 27, 2021 by Neel Achary 0 Comments #co-Founder, #GoMechanic, #GoMechanic SPARES franchise store, #Mr. Nitin Rana

Jaipur, 2021: GoMechanic – India’s largest network of technology-enabled multi-brand car workshops, announced the launch of their GoMechanic SPARES franchise store- R.K. Motors, on 21st Jan 2021. GoMechanic, which has recently ventured into the auto parts market with their new brand – GoMechanic SPARES, will distribute its entire range of multi-brand products through this franchise outlet. The brands available include Mobil, Gulf, Monroe, Bosch, Valeo, Purolator, Livguard, Lumax, LUK, NGK, Subros, and Eurorepar amongst others.

With the launch of the GoMechanics SPARES franchise in Jaipur, the brand aims to expand its spare parts business in Tier 2 and Tier 3 cities and solve the problem of lackluster supply of high-quality auto parts. The brand will now cater to the needs of existing and future spare parts retailers & distributors and workshop owners. The franchise will be capable of supplying genuine parts of all the top brands at the best margins and discounts on account of GoMechanic’s nationwide partnerships with all major manufacturers and suppliers.

On the launch of the franchise store, Mr. Nitin Rana, Co-founder, GoMechanic said, “We are thrilled with the response we have got from our other outlets in the recent past. Jaipur is a new market for us, but our industry experience and exposure suggests that it is a high-potential and a very important market for businesses like us. Our aim is to provide swift and affordable solutions to all our customers. Having witnessed growth even during the lockdown, we are positive about making our way through.”

About GoMechanic:

Started by IIT and IIM Alumni; Kushal Karwa, Amit Bhasin, Rishabh Karwa; Nitin Rana, GoMechanic, founded in 2016, is currently India’s largest network of technology-enabled car service centers, offering a seamless car service experience at the convenience of a tap. GoMechanic’s asset-light model with centralized bulk procurement of spare parts from OEM’s, zero real-estate overheads, and technology-driven efficiency, results in significant savings which are passed onto the customers. Currently, GoMechanic has over 500 car repair workshops across 25 cities in India, including Delhi-NCR, Hyderabad, Mumbai, Pune, Bengaluru, Chennai, and Kolkata. It currently services 2+ million cars annually and is targeting 10 million customers by 2021.

Business World

Let’s do something better, let’s be an Indori: Atul Malikram, co-founder, PR 24×7

Jan 27, 2021 by Neel Achary 0 Comments #Atul Malikram, #co-Founder, #PR 24x7

By Atul Malikram, Co-founder, PR 24×7

According to Indian philosophy and Ayurveda, like the universe, our human body is also made up of five elements: earth, air, water, fire, and space. These five elements are associated with the overall health of a human being. On the other hand, to get the citizenship of a country, it is necessary to have 05 documents which are: Adhar card, PAN card, Voter ID, Ration card, and domicile certificate. Naturally, those seeking citizenship of a particular country need to prove their identity and have the required documents. It is easy to acquire the necessary documents to be a countryman, but it is very difficult to be a city dweller. Yes, I am talking about being a city dweller. Before venturing further, let me take you to the heart of Madhya Pradesh- Indore.

There is something different about Indore where people start their days by greeting each other saying, “Bhiyo ram”. Nowhere can you find a city such as Indore in the whole world. Whether it is about servicing needy people, the commitment of a clean Indore, or social service, Indoris are always ready to help. Indore is the only city in the world with innumerable specialties. People here are big foodies. Eating Poha-Jalebis early in the morning or chats in midnight at Sarafa or Chappan, Indoris spend their life merrily and heartily. The streets of Sarafa and Chhappan have been the heart of Indore for a long time, and will always be. Joshi ji’s Dahi Bade or Chiman Bagh’s Kadhi-faafde, Neema’s Ice Cream or Ravi aur Laal Balti ki Aloo ki Kachori, Sarafa’s Bhutte ka Kis or Jain’s Garadu, Anna Bhaiya’s Paan or Prashant’s Pohe, the passion and excitement of tasting variety of dishes can only be found in Indoris.

Rajwada is the pride of Indore. If India wins a World Cup, then the entire city is gathered at Rajwada Chowk to celebrate, which also has a very unique name. Would you like to know? It is called Indori Jamavra. This happens at every big and small festival. Not only celebrations but we Indoris stay together in bad times as well. Whether it is the death of a political leader or the loss of a match, the entire city mourns together at Rajwada-Chowk. In this way, Indoris are companions of happiness and sorrow. In obedience to the orders of Prime Minister Narendra Modi, people were gathered at Rajwada to clap, whistle and ring. Not only this, but they were gathered at Indore Rajwada Chowk to see the atmosphere of the city after the lockdown. People here always stand in a united front. No one can stop them if they are determined to do something.

This warmth and love can only be seen in Indore. Now you know why I said that it is easy to be a countryman but it is very difficult to be a city dweller like an Indories are. Being an Indori may be difficult but not impossible. So let’s do something good, let’s be an Indori.

Business World, News

Award Features Softline as the Most Trusted Brand in Application Development Platform and Cloud Email Implementation

Jan 27, 2021 by Rekha Nair 0 Comments #Anoop Mathur, #CORE Media, #Founder & President, #Global CEO of Softline Group, #Sergey Chernovolenko

MUMBAI, India– Softline has been conferred with the CIO CHOICE 2021 Honour and Recognition as the most trusted brand by CIOs in Application Development Platform and Cloud Email Implementation category.

CIO CHOICE is the most coveted premium recognition program that recognizes ICT brands for their innovation and excellence in the ICT ecosystem.

This prestigious recognition was presented at an exclusive virtual felicitation ceremony, CIO CHOICE 2021 RED CARPET NIGHT – ALL ONLINE, a celebration of innovation and superior product development and service delivery in the ICT ecosystem, produced by CORE Media. Now in its 9th edition, CIO CHOICE 2021, brought together over 500 CIOs and ICT leaders from across the country.

Every year, CIO CHOICE winning brands are chosen based on a unique pan – India voting program. In one of the largest & only online voting platforms, CIOs and ICT leaders vote for the brands that they TRUST and prefer the most, derived from their own first-hand experience. A distinguished Advisory Panel, comprising of seasoned CIOs from across industry verticals, guides the entire process, along with KPMG as the Knowledge Partner. CIO CHOICE has thus been considered as the “Trust Seal” bestowed upon the ICT brands by the CIOs.

“We are honored and proud to be awarded as the Most Trusted Brand in Application Development Platform and Cloud Email Implementation.  Softline India led by Vinod Nair (Managing Director) continues to focus on building our capabilities across new age technologies to deliver differentiated value for our customers and this indeed is a proud moment for all of us to be recognized by the voice of the customer,” says Sergey Chernovolenko, Global CEO of Softline Group.

“Congratulations Softline for being recognized with the CIO CHOICE 2021 Application Development Platform and Cloud Email Implementation category. In the New Normal, we cannot stress enough the need for tighter collaboration between enterprise technology leaders and ICT brands. CIO CHOICE 2021 stands testimony to the redefined standards of excellence, loyalty and customer value. The recognition will continue to serve as the ‘seal of approval’ from enterprise CIOs and help foster more meaningful engagement in the ecosystem,” says Anoop Mathur, Founder & President, CORE Media.