Archive: February 29, 2024

Hong Kong’s fiscal position remains healthy despite deficit, KPMG recommends strategically utilizing fiscal reserves to support economic growth

Encourage enterprises to establish regional headquarters to attract capital, companies, and talent holistically

  • The Budget for the 2024-25 fiscal year announced a full withdrawal of all demand-side management measures for residential properties with immediate effect, bringing positive factors to the economic recovery.
  • KPMG advises the government to conduct a comprehensive review of the tax system, taking into consideration Hong Kong’s future economic positioning, and to make corresponding adjustments to the tax policy.

HONG KONG SAR – Media OutReach Newswire – 29 February 2024 – KPMG welcomes the Hong Kong government’s Budget, recognising it as taking a balanced approach to development, addressing the needs of both citizens and businesses, which will effectively create opportunities and drive high-quality economic development in the city. Despite the forecast fiscal deficit being larger than expected, the government’s fiscal reserves remain healthy.

John Timpany, Head of Tax in Hong Kong, KPMG China, says: “The government proposes various strategies to increase revenue and contain expenditure. For example, the recently announced Productivity Enhancement Program is expected to trim 1% of recurrent government expenditure in each of the next two fiscal years, with the saved resources being reallocated internally. These stringent expenditure control measures are a prudent step. While unlikely to be welcomed, proposals such as resuming the collection of Hotel Accommodation Tax and introducing a two-tiered standard tax rate regime for salaries tax and tax under personal assessment will increase government revenue in the short term without significantly impacting the majority of citizens and businesses.”

Alice Leung, Tax Partner, KPMG China, says: “KPMG previously raised suggestion to the government regarding the profits tax allowances for industrial and commercial buildings and structures. We are pleased to see that the government has proposed optimizations in the Budget, including the removal of the time limit for claiming the allowances. Additionally, we welcome the government’s decision to completely eliminate the demand-side management measures for residential properties. These measures were originally implemented to curb speculative trading, which is no longer a critical concern. Since the Policy Address in October last year, which dialed back the measures, we have not seen a resurgence in speculative activity in the property market. Eliminating these cooling measures could bring positive momentum to the economy.”

Stanley Ho, Tax Partner, KPMG China, says: “KPMG welcomes the measures in the Budget, which aim to attract businesses, capital, and talent. This includes investing in innovative technologies and nurturing talent in the innovation and technology sector. To promote Hong Kong as an international innovation and technology centre, we are pleased to see the government’s continuing support and assistance to enable high value-added technology industries and enterprises to establish a foothold in the city.”

KPMG welcomes the reaffirmation of the government’s commitment to optimising tax incentives for funds and family offices, and recommends that the government launch and implement relevant plans as soon as possible to further promote the development of asset management in Hong Kong. In addition, KPMG recommends that the government comprehensively review the tax system to allow Hong Kong to maintain its competitiveness.

KPMG believes that the government could provide further tax incentives and exemptions to attract global companies to establish regional headquarters in Hong Kong, such as adopting 50% of the normal tax rate (i.e. 8.25%) for profits derived from regional headquarters in the city. Additionally, KPMG recommends introducing special tax loss measures, promoting investment in start-ups and scientific research projects, and easing the current stringent tax deduction conditions for interest payments to enhance the tax system.

Hashtag: #KPMGChina

The issuer is solely responsible for the content of this announcement.

About KPMG China

KPMG China has offices located in 31 cities with over 15,000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

In 1992, KPMG became the first international accounting network to be granted a joint venture licence in the Chinese Mainland. KPMG was also the first among the Big Four in the Chinese Mainland to convert from a joint venture to a special general partnership, as of 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early commitment to this market, together with an unwavering focus on quality, has been the foundation for accumulated industry experience, and is reflected in KPMG’s appointment for multidisciplinary services (including audit, tax and advisory) by some of China’s most prestigious companies.

Hong Kong's fiscal position remains healthy despite deficit, KPMG recommends strategically utilizing fiscal reserves to support economic growth

SeeMetrics launches a dedicated set of cybersecurity performance boards to allow CISOs to govern more effectively

SeeMetrics, the pioneering Cybersecurity Performance Management (CPM) platform reshaping how security leaders measure, track, and improve security performance, launches its latest development: Governance Boards. This product feature launch comes in anticipation of the NIST CSF 2.0 framework expansion, which introduces the new Govern function.

The new NIST Govern function is aimed at monitoring organizations’ cybersecurity risk management strategy, expectations, and policy. The six categories listed under Govern correlate with SeeMetrics’ approach to Cybersecurity Performance Management (CPM), focused on granting a panoramic oversight to the CISO and CISO’s team. With these boards, which are out-of-the-box (OOTB) collections of ready-to-use metrics, security leaders will manage their policies, processes, and KPIs driven by organizational context and a clear connection between risk and business strategy.

The Governance Boards will initially be comprised of three boards needed in order to govern effectively, with each board providing a different point of view on policies:

CISO Lay of the Land Board – The primary purpose of this board is to provide security decision-makers with a rapid and intuitive understanding of overall system performance, enabling informed and timely responses to safeguard the organization. It’s a dashboard that shows CISOs the current state of security operations at a glance, backed by a comprehensive analysis of the entire operations. It collects the relevant data and metrics from different boards representing various security programs, offering a visual representation of what really matters. Serving as a snapshot of the organization’s security landscape for the CISO to look at every morning, this board offers a high-level view, tracking and analyzing trends against key performance indicators (KPIs).

CISO Policy Enforcement Board – A centralized dashboard designed to oversee and enforce a cohesive set of policies that are currently most important for the CISO to track on a daily basis. This board is an assembly of key metrics from various security domains such as security awareness and endpoint protection. The CISO Policy Enforcement Board plays a crucial role in ensuring that organizational policies are consistently applied, helping to mitigate risks and enhance security posture across the entire enterprise. Coupled with SeeMetrics’ customizations capabilities, each CISO can easily adapt the board on an ongoing basis as their priorities change.

NIST Functions Dedicated Board – This board corresponds with all of the NIST functions, providing a systematic approach to cybersecurity management. The board serves as an organized platform where relevant information, processes, and metrics are categorized based on the corresponding NIST function. Each board is designed to streamline and guide activities related to that specific function. The NIST Functions Dedicated Board facilitates a comprehensive and structured implementation of cybersecurity measures. By breaking down the NIST functions into a dedicated board, organizations can effectively govern, as NIST CSF 2.0 suggests.

“Introducing the Governance Boards underscores our strong commitment to proactive and strategic cybersecurity governance,” says Shirley Salzman, CEO and Co-Founder of SeeMetrics. “By building these dedicated boards we are providing CISOs with a new kind of automated oversight that previously took too much time and resources to achieve. We are taking on the work of identifying what needs to be measured and the long, tedious process behind it. By automating it we are freeing up the CISO’s time and resources while also giving them a new layer of knowledge.”

Brandix Apparel India Receives CITI Textile Sustainability Award for Best HR Practices

National, February 29, 2024: Brandix Apparel India (BAI) has been awarded the “Best HR Practices” award at the CITI Textile Sustainability Awards 2024, instituted by the Confederation of Indian Textile Industry (CITI). This award is a testament to BAI’s commitment to fostering a sustainable and inclusive workplace culture.

BRANDIX

On behalf of the organization, Mr. Suchira Surendranath, Director – Strategy & Investments, Brandix India, received the award from Shri Piyush Goyal, the Honourable Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution, Textiles, Government of India, and Smt. Darshana Jardosh, Minister of State for Railways & Textiles, Government of India, at a ceremony held at the Bharat Textile Expo 2024.

“We are truly honoured to receive this recognition for our dedication to fostering sustainable HR practices,” said Mr. Suchira Surendranath, Director – Strategy & Investments, Brandix India. “At Brandix, we believe that our associates are our most valuable asset, and it is our responsibility to create an environment where they can thrive professionally and personally. This award serves as a validation of our ongoing commitment to sustainability and employee well-being.”

Brandix Apparel India has consistently prioritized initiatives aimed at enhancing employee satisfaction, promoting diversity and inclusion, and ensuring the well-being of its workforce. The company has an excellent talent acquisition and induction program for employees and actively engages with academic institutions for hiring local people surrounding the region in Andhra Pradesh. Brandix has developed training programs for the continuous development of its employees, ensuring that they have the necessary skills and knowledge to succeed in their roles.

TUMI Launches Best-In-Class Golf Collection

HONG KONG SAR – Media OutReach Newswire – 29 February 2024 – TUMI, the leading international travel, lifestyle and accessories brand, is venturing further into the world of performance luxury with the launch of a premium collection of golf bags and accessories. An extension of TUMI Sport, the new Golf collection delivers strength and hyper-functionality, fueling peak performance for golf competitors and enthusiasts alike.

Encompassing a total golf-travel solution, the assortment enables players to enjoy the brand’s legacy of flawless functionality, unmatched quality and uncompromising attention to detail both on and off the course. Offered in black and off-white/tan, the collection includes the Golf Cart Bag, Golf Stand Bag, Golf Range Bag and Golf Hardside 2 Wheeled Travel Case as well as duffels, totes, club covers and more. Select items can be monogrammed for an additional element of personalization.

(L to R): TUMI Golf Cart Bag in Black and Golf Stand Bag in Off-White/Tan.
(L to R): TUMI Golf Cart Bag in Black and Golf Stand Bag in Off-White/Tan.

“At TUMI, we are committed to perfecting customers’ journeys as they pursue their passions. We know a lot of our customers are avid golfers, whether conducting business outside of the boardroom or enjoying the challenge of the game. We wanted to ensure all the details and qualities that draw people to TUMI are encompassed in a golf collection that is as durable and functional as any of our travel pieces, without sacrificing the luxury that is emblematic of the sport,” said Victor Sanz, Global Creative Director of TUMI.

Featuring ultra-protective FXT Ballistic Nylon and a multitude of interior and exterior organization pockets, TUMI’s Golf bags are designed with all the game-enhancing features golfers need and more. The Golf Cart Bag fits up to 14 clubs with room for additional golf essentials. The utility-driven design includes a variety of pockets for gear, drinks, valuables, a USB-C charging port, and protective rain cover.

For the golfer who walks or carts the course, the Golf Stand Bag comes equipped with removable padded backpack straps for comfortable one-shoulder or dual-shoulder carry. With room for 14 clubs, it provides ample organization and USB-C charging capabilities.

When traveling, the Golf Hardside 2 Wheeled Travel Case accommodates the Cart or Stand Bag with room to spare for additional apparel or accessories. The ultra-durable polycarbonate shell absorbs impact while the top and side grip handles make it easy to transport. Other highlights of the collection include the Golf Duffel, which also converts to a backpack, and the 3 Pack Golf Club Cover Set made to fit a Driver, Wood and Hybrid club – perfect for gifting with their premium packaging and monogrammable capabilities.

In a testament to TUMI’s ongoing commitment to providing quality products for the world’s top athletes, along with the launch of the Golf collection the brand has been named the “Official Luggage” of the PGA TOUR and the LPGA. The multiyear partnerships with the world’s premier golf organizations follow TUMI’s affiliation with other leading sporting groups such as Premier League club Tottenham Hotspur, McLaren Racing and the Professional Tennis Players Association.

Golf enthusiasts and TUMI fans alike can experience the full Golf collection from February 29 to March 3, 2024 at the LPGA Tour’s HSBC Women’s World Championship at the Sentosa Golf Club in Singapore. TUMI will be hosting its first-ever on-site experience at the tournament featuring product previews, VIP and influencer appearances, and additional on-site programming.

“We are thrilled to partner with the PGA TOUR and the LPGA to support their organizations and athletes in pursuit of excellence. With TUMI being an international lifestyle brand, we value these two global partnerships and it gives us great pleasure to be involved with the LPGA’s HSBC Women’s World Championship in Singapore, as well as other global events around the world in the future. We are committed to empowering our customers and athletes alike with the best in performance luxury wherever their journeys take them,” said Jill Krizelman, Senior Vice President of Global Marketing and eCommerce at TUMI.

Shop the new Golf collection at TUMI stores worldwide and at TUMI.com. Keep up with TUMI on Instagram and Facebook.

Hashtag: #TUMI

The issuer is solely responsible for the content of this announcement.

About TUMI

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.

For more about TUMI, visit . TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2024 Tumi, Inc.

TUMI Launches Best-In-Class Golf Collection

5 Home Healthcare Providers Transforming Palliative Care in India

Over the years, there has been a progressive shift in the comprehension of palliative care, driven by a growing acknowledgement of its crucial role in mitigating suffering and upholding dignity in the context of terminal illnesses. Despite numerous challenges, including resource constraints and cultural perceptions, palliative care providers and organizations across India have embarked on a transformative journey, striving to ensure that every individual receives comprehensive and holistic care tailored to their unique circumstances.

As the demand for palliative care continues to grow, fueled by an ageing population and the increasing burden of chronic diseases, the landscape of palliative care in India stands poised for further evolution, driven by a commitment to compassion, dignity, and excellence in end-of-life care. Here are the top 5 home healthcare providers such as Portea Medical and MedRabbits playing a pivotal role in reshaping palliative care in India

Portea Medical stands tall as one of India’s leading home healthcare providers, offering a comprehensive range of services, including palliative care. With an unwavering commitment to patient-centric services, Portea stands out for its comprehensive range of offerings delivered right to the patient’s doorstep. The company’s palliative care services are distinguished by a dedicated network of trained professionals who ensure that individuals receive the necessary care within the familiar and comforting environment of their homes.

Nightingales Home Health Services is synonymous with bringing hospital-quality care to the doorstep. Offering a diverse range of healthcare services, including palliative care, Nightingale aims to make the transition for patients as seamless as possible. The organization’s emphasis on providing comfort and dignity in the final days is reflected in their approach, creating an environment where home truly feels like a hospital, fostering a sense of security and support during challenging times.

MedRabbits is a tech-based home healthcare platform that brings fast, convenient and cost-effective home healthcare to the customer’s doorstep. With a commitment to innovation, MedRabbits leverages advanced algorithms and technology to deliver palliative care solutions. Their services extend beyond conventional approaches, offering a unique perspective in addressing the challenges of end-of-life care. MedRabbits contributes to the evolving landscape of palliative care in India by providing innovative and personalized solutions that cater to the unique needs of patients and their families. Their mission is to be the leading holistic healthcare provider in India with pre-hospitalisation to post-hospitalisation services.

HealthCare at HOME (HCAH) has earned its reputation for delivering personalised and compassionate home healthcare services, encompassing palliative care. By prioritizing the individual needs of patients, HCAH has become a crucial player in enhancing the quality of life for those in the later stages of illness Leveraging powerful algorithms and top-notch mobile technology, IHHC ensures that patients receive not only medical attention but also emotional and psychological support, reflecting a holistic vision of palliative care.

Care24 is a dynamic home healthcare provider offering a spectrum of medical services at home, with palliative care as a crucial component. Their mission revolves around bridging the gaps in healthcare accessibility, ensuring that individuals receive the support they need during their palliative care journey.

In India, the concept of palliative care has gradually emerged from the shadows of traditional healthcare paradigms to occupy a crucial place in the nation’s medical landscape. Defined by its emphasis on enhancing the quality of life for individuals facing life-limiting illnesses, palliative care in India represents a compassionate response to the physical, emotional, and spiritual needs of patients and their families. As the nation navigates an ageing population and an increasing prevalence of chronic diseases, the need for compassionate end-of-life care becomes more pronounced. The future of palliative care in India holds promise, propelled by a shared dedication to providing comfort and support to individuals during their most vulnerable moments.

Zaggle and EaseMyTrip forge strategic partnership to revolutionize travel and expense management solutions

Mumbai, February 29, 2024: Zaggle Prepaid Ocean Services Limited, a SaaS FinTech player that provides spend management products and solutions to corporates, has announced a strategic partnership with India’s second largest OTA platform, EaseMyTrip to deliver integrated travel and expense management solutions.

Over 2800 Corporate clients of Zaggle will now get seamless access to the Zaggle EMS platform that provides end-to-end travel and expense management that includes right from booking flights, hotels, and other travel arrangements to managing the expense process incurred during the travel.

By integrating travel booking functionality with expense reporting capabilities, the partnership offers streamlined workflow, ensures compliance with corporate policies, and provides real-time visibility into travel expenditure. There is a strong connection between corporate travel and the demand for robust expense management solutions because corporate travel is driving demand with increased travel volume, focus on cost control, improved traveller experience with modern expense management solutions offering user-friendly interfaces, mobile apps, and automated processes, streamlining expense reporting, and improving the overall travel experience for employees.

Expense management solutions are also enabling travel with policy compliance, centralized visibility, efficiency and automation and data-driven insights. T&E integration allows seamless data transfer between booking platforms and expense management systems, further streamlining the process. Corporate travel is driving the adoption of expense management solutions and EMS in turn, enable companies to manage travel expenses effectively, optimize travel programs, and improve their bottom line.

As per industry estimates the total expenditure made by Indian travellers will hit $410 billion by 2030 making India the fourth largest global spender. This is a massive 173 per cent rise compared to pre-Covid period (2019). Therefore, Zaggle is strategically positioned to capitalize on this burgeoning market. This partnership with EaseMyTrip highlights the company’s commitment to expanding its footprint in the travel and expense management sector.

This collaboration also marks Zaggle’s second major business partnership in the travel domain. The company intends to further strengthen its position by forging alliances with more travel management companies (TMC) in the near future.

Avinash Godkhindi, MD & CEO of Zaggle, said, “Our partnership with EaseMyTrip underscores our commitment to empowering businesses with cutting-edge solutions that simplify complex processes. By combining our expertise in payment technology with EaseMyTrip’s extensive network on travel, we are poised to deliver unparalleled value to our customers.”

Sharing his thoughts on the partnership, Mr. Rikant Pittie, Co-Founder of EaseMyTrip stated; “We’re excited about our strategic partnership with Zaggle, a leading SaaS FinTech player. By integrating travel booking with expense reporting, we offer a streamlined workflow, policy compliance, and real-time visibility into travel expenditure. In the rapidly evolving travel industry, this partnership underscores our commitment to innovation and delivering unmatched value to our users.’’

This integrated T&E solution offers several advantages for businesses, including reduced errors, increased savings, and enhanced traveller experience. As India’s travel industry continues to evolve, Zaggle remains committed to launch innovative solutions that empower businesses to thrive in an increasingly dynamic marketplace.

DYXnet Expands Global Network Coverage with New Point-of-Presence in Dubai

HONG KONG SAR – Media OutReach Newswire – 29 February 2024 – DYXnet, a wholly-owned subsidiary of VNET Group (NASDAQ: VNET), is pleased to announce the launch of its new point-of-presence (PoP) in Dubai, United Arab Emirates. This strategic undertaking endeavours to expand its global network coverage to the Middle East regions. The new PoP will provide enterprise customers with comprehensive and integrated “Network, Cloud, Security” services, enabling them to capitalize on emerging markets and satisfy their vigorous needs for global expansion.

DYXnet Expands Global Network Coverage with New Point-of-Presence in Dubai

Seizing Business Opportunities in the Emerging UAE Market

The UAE presents unprecedented opportunities and advantages for economic growth, driven by its young population, high internet penetration rate of up to 99%, and per capita GDP ranking among the highest in the world. According to data from the Southeast Asia Research Center of the Industrial and Commercial Bank of China, the UAE’s per capita GDP reached $53,700 in 2022, ranking 17th globally. The country’s multifaceted advantages have attracted significant investments from companies across the globe, including notable investments from China. In fact, Chinese companies’ investment flow into the UAE reached $1.61 billion in 2022, representing an 80% year-on-year increase.

As a leading one-stop network, cloud, and security service provider in the Greater China region, DYXnet, in synergy with its parent company VNET Group, is committed to addressing the needs of enterprises seeking cross-border business development in the UAE and the neighbouring Middle East region. With robust infrastructure, resources, and services, DYXnet empowers customers to effectively seize the enormous opportunities of fast-growing markets.

Integrating Services with AI Technologies and Empowering Digital Transformation and Global Expansion

DYXnet’s global network currently spans over 200 network PoPs in more than 100 cities worldwide, with several upgraded to SASE PoPs in core cities, offering advanced security features. Leveraging its robust backbone network infrastructure and abundant resources, DYXnet delivers a full spectrum of integrated network, cloud, and security services across over 700 cities across continents. To cater to the diverse demands of enterprises expanding into the UAE and neighbouring countries, DYXnet provides a comprehensive set of ICT solutions, including SD-WAN enterprise networks, SASE security services, and cloud connectivity. Enterprises can enjoy reliable and stable connectivity, alongside elevated levels of security, by connecting to DYXnet’s backbone through any nearby PoP. Additionally, DYXnet offers a full range of support services, including project planning and implementation, as well as managed services, such as the Network Operations Center (NOC) and Security Operations Center (SOC). These services assist enterprise customers in formulating long-term development strategies and achieving successful overseas expansion.

Furthermore, DYXnet diligently integrates AI technologies with its solutions and services to meet the rising demand for AI tools to achieve intelligent upgrades. DYXnet has developed next-generation services, including self-developed InsightNet intelligent networks, SASE AI security capabilities, and DYXnet ChatV AI assistant. With its abundant backbone resources, DYXnet will continue to drive intelligent innovation in various business scenarios and domains, taking enterprise customers’ digital transformation to new heights.

This year marks the 25th anniversary of the establishment of DYXnet. The launch of the Dubai network PoP not only signifies the expansion of DYXnet’s service coverage in the Middle East region but also represents a significant milestone in its global presence. In line with the global trend of expanding business in emerging markets, DYXnet is committed to strengthening its infrastructure in other Middle Eastern countries and neighbouring areas and accelerating the integration of AI with its network, cloud, and security services, establishing a solid foundation for intelligent transformation, and bringing competitive advantages to enterprise customers entering the Middle East markets.
Hashtag: #DYXnet

The issuer is solely responsible for the content of this announcement.

About DYXnet

Established in 1999 in Hong Kong and later becoming a wholly-owned subsidiary of VNET Group (NASDAQ: VENT) in 2014, DYXnet is a prominent ICT service provider in Hong Kong and the Asia Pacific region. It offers innovative technologies and solutions to enterprises of all sizes, enabling them to fully embrace digital transformation. With a comprehensive service portfolio that includes enterprise networks (MPLS and SD-WAN), cloud solutions, data center services, and cybersecurity solutions, DYXnet empowers businesses to unlock their true potential.

As a pioneer in the field, DYXnet was one of the first ICT service providers in the region to obtain prestigious ISO certifications, including ISO/IEC 27001, ISO/IEC 20000-1, and ISO 9001. Additionally, DYXnet is one of the first official members of the China Cross-border Data Telecommunications Industry Alliance and has played a significant role as one of the initial SD-WAN service standard drafting units.

To learn more, please visit DYXnet’s website at: .

DYXnet Expands Global Network Coverage with New Point-of-Presence in Dubai

Samsonite’s Resilience Unveiled: Vidyut Jammwal Marks an Epic Finale of ‘Tested Like Samsonite’ Campaign

Mumbai, February 2024: Samsonite, the global leader in travel solutions, concludes its groundbreaking campaign, Tested Like Samsonite, with an impactful finale video showcasing the brand’s commitment to quality and durability. Over its 112-year legacy, Samsonite has remained synonymous with strength and reliability, adapting to the evolving needs of travelers worldwide.

The 6-part video campaign, Tested Like Samsonite, honors individuals who, in the face of hardships, demonstrate valor and strength. Featuring legendary personalities in the previous videos, including renowned Indian Formula 1 driver Karun Chandok, Indian actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred Chef Garima Arora and influencer & entrepreneur, Ghazal Alagh, the campaign celebrates resilience and excellence in travel solutions.

Commenting on the ‘Tested Like Samsonite’ campaign, Ms. Anushree Tainwala, Executive Director – Marketing, Samsonite India, shared, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. The campaign, ‘Tested Like Samsonite’ is a celebration of excellence, and we are thrilled to have associated with influential personalities, who showcased the enduring resilience of our products in this 6-video campaign. As a brand, we have always evolved with the times, and this campaign reflects our continued dedication to excel.”

As the campaign draws to a close, the finale video features none other than the iconic actor and martial artist extraordinaire, Vidyut Jammwal. In the one-minute action-packed video, he takes the center stage, putting the rugged resilience of the Samsonite’s Cubelite series through an ultimate adrenaline-fueled impact challenge. In an electrifying display of strength, Vidyut Jammwal, undertakes a series of high-demanding maneuvers, mirroring the relentless jerks, lifts, and twists encountered during various travel expeditions, enabling the luggage trolley to showcase its unmatched durability and its ability to withstand the rigors of travel with ease. In the exhilarating finale of the #TestedLikeSamsonite campaign, Vidyut Jammwal pushes the limits of endurance, and the Samsonite Cubelite series emerges triumphant against the toughest challenges.

Spanning digital platforms, outdoor spaces and social media networks, the campaign exemplifies Samsonite’s innovative approach to travel solutions, symbolizing creativity, strength and durability in an ever-evolving landscape of the travel industry.

AiSensy Revolutionizes Digital Payments with WhatsApp Pay Integration

India February 2024: In an innovative move, AiSensy, a leader in WhatsApp Marketing solutions, has integrated the cutting-edge WhatsApp Payments feature, streamlining how businesses handle transactions. WhatsApp Payments, a versatile payment feature, enables businesses to collect payments directly within WhatsApp through multiple channels such as UPI Channels like Paytm, PhonePe, Googlepay, debit/credit cards, and net banking. This integration is set to revolutionize businesses across diverse industries by helping them collect payments directly within WhatsApp, removing the need to take the user to a landing page or payments pages to complete the purchase.

AiSensy Team

One of the key benefits of WhatsApp Payments is its ability to ease out the collection of payment for businesses.Since Businesses used to face drop-offs while sending payments links on WhatsApp. Businesses can now send payment requests and reminders directly on WhatsApp, eliminating the need for customers to switch platforms, thereby significantly reducing transaction drop-offs. This feature not only enhances the customer experience but also fosters increased trust and security, leveraging UPI’s robust encryption.

AiSensy is a Market Leader in WhatsApp Marketing & Engagement Solutions for Businesses. The Platform has been helping more than 25000+ Businesses to broadcast offers, automate notifications and solve for support via WhatsApp.

AiSensy’s innovative approach integrates marketing and payment collection seamlessly, allowing businesses to send promotional offers and collect payments in a single conversation flow.

WhatsApp Payment’s application extends across various sectors, including e-commerce, fintech, edtech, healthcare, government & more. Notable use cases include E-mudra, which now allows customers to purchase Digital Signature Certificates directly through WhatsApp, and HRX by EatFit, which has streamlined its ordering process using AiSensy’s Click-to-WhatsApp ads, leading to hassle-free in-chat payments.

Talking about this feature Mr Gautam Rajesh Shelley, CEO & Founder of AiSensy said “At AiSensy, we’re thrilled to offer WhatsApp Payments, a transformative feature that seamlessly integrates payment solutions within WhatsApp’s familiar chat interface. This innovation elevates the customer experience by increasing transactions, enhancing security, and building trust. It’s a strategic tool for businesses to reduce drop-offs, leverage global reach, and grow revenues. More than just a payment method, WhatsApp Payments, integrated with AiSensy’s platform, enables businesses to merge marketing, support and payment processes efficiently, opening new avenues for growth in diverse sectors from e-commerce to edtech, healthcare, nonprofits and many more.”