Tag: digital payment

AiSensy Revolutionizes Digital Payments with WhatsApp Pay Integration

India February 2024: In an innovative move, AiSensy, a leader in WhatsApp Marketing solutions, has integrated the cutting-edge WhatsApp Payments feature, streamlining how businesses handle transactions. WhatsApp Payments, a versatile payment feature, enables businesses to collect payments directly within WhatsApp through multiple channels such as UPI Channels like Paytm, PhonePe, Googlepay, debit/credit cards, and net banking. This integration is set to revolutionize businesses across diverse industries by helping them collect payments directly within WhatsApp, removing the need to take the user to a landing page or payments pages to complete the purchase.

AiSensy Team

One of the key benefits of WhatsApp Payments is its ability to ease out the collection of payment for businesses.Since Businesses used to face drop-offs while sending payments links on WhatsApp. Businesses can now send payment requests and reminders directly on WhatsApp, eliminating the need for customers to switch platforms, thereby significantly reducing transaction drop-offs. This feature not only enhances the customer experience but also fosters increased trust and security, leveraging UPI’s robust encryption.

AiSensy is a Market Leader in WhatsApp Marketing & Engagement Solutions for Businesses. The Platform has been helping more than 25000+ Businesses to broadcast offers, automate notifications and solve for support via WhatsApp.

AiSensy’s innovative approach integrates marketing and payment collection seamlessly, allowing businesses to send promotional offers and collect payments in a single conversation flow.

WhatsApp Payment’s application extends across various sectors, including e-commerce, fintech, edtech, healthcare, government & more. Notable use cases include E-mudra, which now allows customers to purchase Digital Signature Certificates directly through WhatsApp, and HRX by EatFit, which has streamlined its ordering process using AiSensy’s Click-to-WhatsApp ads, leading to hassle-free in-chat payments.

Talking about this feature Mr Gautam Rajesh Shelley, CEO & Founder of AiSensy said “At AiSensy, we’re thrilled to offer WhatsApp Payments, a transformative feature that seamlessly integrates payment solutions within WhatsApp’s familiar chat interface. This innovation elevates the customer experience by increasing transactions, enhancing security, and building trust. It’s a strategic tool for businesses to reduce drop-offs, leverage global reach, and grow revenues. More than just a payment method, WhatsApp Payments, integrated with AiSensy’s platform, enables businesses to merge marketing, support and payment processes efficiently, opening new avenues for growth in diverse sectors from e-commerce to edtech, healthcare, nonprofits and many more.”

Fintech startups to watchout for 2021, that changed the market dynamics with their innovations

Fintech platforms disrupting digital payment space with their product innovation

The payment ecosystem is one of the most technology influential sectors in this pandemic. Innovation is not only highly driven with the changing face of the current payment system, but also, making it faster than the current pace. 2021 is expected to bring acceleration to the B2B payment methodologies, pointing towards a transformational change in the payment ecosystem. With this unrestricted flow of customer demands, there is an increase in the widespread innovation in payments that, in turn, squeezes the traditional payment market. Thus, to gain popularity among the customers, it is essential to reward agility by anticipating the next-gen payment solutions.

Hereby enclosing Fintech platforms disrupting digital payment space with their product innovation:

ToneTag

  1. ToneTag: Backed by Amazon, Mastercard, 3one4 capital and Amensa, ToneTag is the largest sound-wave communication technology platform in the world. This technology uses sound waves to enable contactless, offline, and proximity data communication on any device. With 15 globally filed patents and multiple grants, this Bengaluru based company is changing the payment and transaction landscape in India. Leading this initiative is ToneTag’s ‘Retail Pod’, a sophisticated payment accepting device, which is capable of accepting payments from any phone, basic or smart, working with or without the internet. One of the key features which makes the Retail Pod a promising prospect is its Sound-based authentication of the OTP, wherein the Retail Pod itself authenticates the incoming OTP from the bank and completes the transaction through its highly secure 3-layered encrypted sound technology. The simplicity, security and sophistication of ToneTag’s Retail Pod have captured the interest of both merchants and consumers alike; this fact is proven by the 3,10,000 merchants who use it for their daily Peer-to-Peer transactions and the 100 million customers who use ToneTag’s proprietary technology for their day-to-day payments.
  1. DigitSecureDigitSecure: DigitSecure is a fintech, payment services provider, that displaces PoS terminals with a mobile application for accepting touchless payments – contactless and QR — safely and securely. The PCI Certified, device- and OS-agnostic solution, offered as SoftPoS Platform as a Service, makes touchless payments acceptance simple and affordable for millions of SMEs across the globe.  With a mission to accelerate the acceptance of touchless payments by making it simple and affordable, Jaya Krishna Gullapalli founded DigitSecure India Pvt. Ltd. in September 2007, in Hyderabad and also registered in Singapore as DigitSecure Singapore Pte. Ltd.  With operations in Dubai, India, and Singapore, DigitSecure is well-positioned to serve APAC and CEMEA market. 
  1. PineLabsPineLabs: Pine Labs is an Indian merchant platform company that provides financing and last-mile retail transaction technology, founded in 1998. It is one of the unicorn companies, with a valuation of over US$1 billion. It provides a merchant platform and makes software for point of sale (PoS) machines. The company has more than 70,000 retailers across India, including major retail outlets such as Mark’s and Spencer’s Retail, Pantaloons, Shoppers Stop, and Westside. It has a presence in India and Malaysia and other parts of Asia. Some of its investors include LonePine, PayPal, Temasek, Actis Capital, Altimeter Capital, Sofina and Sequoia Capital.
  1. RazorpayRazorPay: Razorpay is the only payments solution in India that allows small merchants to accept, process, and disburse payments with its product suite. It gives them access to all payment modes including credit card, debit card, netbanking, UPI and popular wallets including JioMoney, Mobikwik, Airtel Money, FreeCharge, Ola Money, and PayZapp. Razorpay’s business banking arm, RazorpayX, brings effectiveness, efficiency and excellence to all financial processes. With RazorpayX, businesses can get access to fully-functional current accounts, supercharge their payouts and automate payroll compliance.