Archive: October 14, 2022

Shalby Multispecialty Hospitals Group wins ASSOCHAM Award for “Best Hospital for Patient Safety & Care – Group of Hospitals”

14th October, India: Shalby Multispecialty Hospitals Group, one of the best multi-specialty hospitals groups in India, was recently honored as one of the winners in the category ‘Best Hospital for Patient Safety & Care – Group of Hospitals’ organized by The Associated Chambers of Commerce and Industry of India’ (ASSOCHAM) at their annual Healthcare Summit and Awards. The prestigious event was held on 12th October 2022 from 10.00 AM to 5.00 PM at Hotel Le- Meridien in New Delhi. The public and private sectors have a role to play in ensuring that people have access to healthcare that is both effective and affordable. Besides the award ceremony, the highlights of this healthcare summit by ASSOCHAM were discussions and panel discussions about the challenges and opportunities of India’s healthcare system, the importance of public-private partnerships in healthcare, a focus on health insurance for health security, and other related topics.

With an objective to improve the health sector in India, ASSOCHAM organized the Healthcare Summit and Awards with a theme of Accessible and Affordable Quality Healthcare, where Shalby was felicitated with this honor. The award for Patient Safety & Care focused on parameters like delivering quality essential health services and health services that are timely, equitable, integrated, and efficient. The eligible hospitals for this award were hospitals that ensure discipline that emphasizes safety in health care through the prevention, reduction, reporting, and analysis of errors and other types of unnecessary harm that often lead to adverse patient events.

Commenting on this achievement, Dr. Nishita Shukla, Group COO, of Shalby Multispecialty Hospitals, said, “Through the years Shalby has reached many milestones and achieved unique recognitions, and this award for our group for Best Hospitals Group for Patient Safety and Care is another crowning accomplishment. We are grateful for the recognition and are humbled by the confidence people have put in us. This award is a testament to our commitment to clinical excellence and the stress we put on the highest level of treatment protocol, patient safety, care, and services at all times at all our eleven hospitals spread across India. We are committed to providing our patients with the finest level of treatment across all major specialties. We have a huge team of skilled doctors and support staff with cutting-edge technology and equipment. At Shalby, we always prioritize patient safety and care above anything else”.

Besides this award, Shalby Multispecialty Hospitals has won more than 50 awards including “Patient Friendly Hospital” by AHPI, FICCI Healthcare Excellence Award, National Quality Award, etc.

Sustainability & Business Go Hand in Hand at Mumbai’s CSMIA, as the Airport now Becomes 100% Sustainable on Green Energy

CHENNAI: The aviation sector globally has a huge role to play in strengthening the sustainability pillars viz. environment, social and economic. The future depends on the sustainable work we do today! And staying committed to its sustainable goals, Mumbai’s Chhatrapati Shivaji Maharaj International Airport (CSMIA) has entirely switched to green sources for its energy consumption needs, making it one of India’s 100 percent sustainable airports. CSMIA was the first in India to launch hybrid technology which solely runs on green energy since April 2022, thus enabling a highly efficient and low carbon future for aviation. This sustainable initiative undertaken by CSMIA is part of the airport’s efforts that reduces its carbon footprint which further propels its journey towards ‘Net Zero’ emissions.

Out of the total 100%, CSMIA procures around 5% of the airport’s electricity requirement through its onsite solar generation and the rest 95% from other green sources such as hydro & wind energy. Ushering into a sustainable future, CSMIA witnessed a rise in natural energy procurement with 57% green consumption in April 2022 to a whopping 98% between May to July. And finally attained the landmark 100% utilization of renewable sources of energy in August 2022. CSMIA is ISO 50001:2018 (Energy Management System) and ISO 14001:2015 certified company. The airport is committed to continuous reduction in energy consumption and carbon footprint through various initiatives. Moreover, CSMIA initially undertook the measure of installing 1.06MW rooftop solar power plant, which the airport eventually strengthened to 4.66 MW. This effort was recognised by the Confederation of India Industry (CII) where CSMIA was awarded the National Award for Excellence in Energy Management Excellent Energy.

In line with its vision CSMIA has prepared roadmap to achieve “Net Zero Carbon Emission” by 2029. In April 2022, CSMIA enhanced its capacity usage of green energy and deployed a 10Kwp Hybrid SolarMill consisting of 2 Kwp TurboMill (3 Savonious type VAWT) and 8 Kwp Solar PV modules with an estimated minimum energy generation of 36 Kwh/day. This first-of-its-kind, fully integrated, hybrid renewable energy product, harnesses solar and wind energy combined to generate electricity. This green transition to renewable energy ensures a reduction of around 1 lac 20 thousand tonnes of CO2 equivalent (tCO2e) every year, thus moving closer to CSMIA’s target of Net Zero by the year 2029. CSMIA implemented Carbon Accounting and Management System (CAMS) based on ISO 14064-1:2018 to identify, measure & manage Green House Gas (GHG) emissions. CSMIA is the first Indian airport to have participated in Airport Carbon Accreditation (ACA) program of Airports Council International (ACI) in 2012.

Speaking on the occasion, CSMIA’s spokesperson said – “We are extremely delighted to achieve this key milestone in our journey towards attaining a sustainable future for CSMIA. Quick wins do not create high-level of impact on the environment, thus, CSMIA has always been determined to focus on long-term transformations. The diligent efforts of the airport in undertaking several thoughtful initiatives, has paved the way to achieve this feat. With several accolades in recognizing energy usage and sustainable efforts under the belt, CSMIA over the years has been acknowledged by globally acclaimed organizations, for its efficient management of energy consumption. As CSMIA aspires to become net-zero by 2029, this landmark event further encourages us to stay committed to our efforts in enhancing the operational efficiency of the airport while operating on fully renewable energy”.

CSMIA has been inching towards the reduction of carbon emissions under its Environment Social and Governance (ESG) policy commitments. With continued focus on sustainability, CSMIA, year-on-year undertakes effective measures and sustainable practices, that display the airports’ firm belief & responsibility of contributing towards the global sustainability plan. Furthermore, CSMIA aims to reduce approximately 3000 tonnes of GHG emissions by conversion of belt-driven fans of Air handling units (AHUs) with EC fans, replacement of cooling tower fills with energy efficient fills, replacement of conventional lamps with LEDs, to conserve energy further. The airport also aims to adapt an IOT (internet of things) based temperature monitoring system at Terminal 2 to optimize the energy consumption of the air conditioning system through technological upgradation in its pipeline, and conversion of conventional fuel vehicles with electric vehicles (EV). Confident in its transformational green practices, CSMIA is the only Indian airport to publish its biennial Sustainability report showcasing the progress of sustainability initiatives and presents an overview of its programs from the past two years.

For the aviation industry, two identified clear priorities that push for challenging change for a better tomorrow is (i) the shift to sustainable aviation fuel (SAF), a transition that is now seen in India (ii) and the second is the need to develop sustainable airports. At CSMIA, sustainability is an intrinsic concept, and its initiatives align with the United Nations (UN) Sustainable Development Goals and is prepared in accordance with Global Reporting Initiatives (GRI) standards, thus meeting the global environmental requirements. CSMIA over the years has envisaged several sustainable innovations and projects such as green building designs, operational measures that allowed it to meet with ACA Level 3+ NEUTRALITY” in 2016-17 and is in the advanced stage to achieve ACA level 4+ Transition. For CSMIA, sustainability is ingrained in its core business strategy and is an integral part for it to progressively improve the operations and continue to serve in a responsible manner.

Fun88’s latest advertising campaign showcases Darren Sammy in three interesting avatars

October 14, 2022; Mumbai, India:

Fast-growing sports platform Fun88 continues to stay invested on growing its presence in the Indian market. In a bit to attract new users and become the go-to destination for all things sport, Fun88 continues to ride high on partnerships, sponsorships, advertising and brand campaigns.
Taking a step forward and strengthening its existing partnership with Darren Sammy, India’s favorite sports platform now launches its latest brand campaign with the central messaging of ‘Battles are meant to be fought on digital playgrounds and not on ground’. Fun88 had roped in Darren Sammy as its brand ambassador in July 2021.

Spread across three brand films, Fun88’s campaign showcases Darren in three distinct avatars where he is seen breaking up fights and urging people to fight it out on Fun88’s digital playground. Contrary to his regular jersey look, Darren is seen wearing a mukut or a crown in one film, while he dons an actors’ look in another. The third film is placed in the setting of the highly popular sport of rooster fighting.

Speaking on dialing-up Fun88’s marketing initiatives, Fun88 Spokesperson said, “India is a very important market for us where consumers live cricket and sports in general. Keeping this insight in mind, our campaigns are designed to establish a direct connect with our existing and potential users. All three brand films are interesting, unique and relatable. With Darren Sammy as the face we are certain that we will further Fun88’s brand position in the region.”

Fun88’s campaign will go live across digital including social media, VOD and OTT platforms.

Equitas Small Finance Bank customers will now earn higher interests on savings, Fixed Deposit and Recurring Deposit

14 October 2022: Equitas Small Finance Bank Limited, one of the leading SFBs, has announced the revision of interest rates for savings, Fixed Deposits as well as Recurring Deposits in Domestic and NRE/ NRO Interest Rates Accounts. The hike in interest rate will be effective from 15th October 2022.

The hike will allow customers with savings accounts to gain interest ranging from 3.5% up to 7%. Furthermore, senior citizens will receive 0.50% extra. This will also be applicable to domestic FD and RD accounts. The interest payouts will continue to be quarterly across all account types.

Murali Vaidyanathan, Senior President, and Country Head, of Equitas Small Finance Bank, said, “Today we are announcing that we have increased not just the FD rates, but also the interest rates on RD and savings account. During these volatile times, we wish to encourage saving and maximize customer needs. We made the decision to safeguard the interests of our depositors since, to us, they are just as important as borrowers are. Together, they advocate for the reality of beyond banking. Please come and join this transformative journey with Equitas and together we will grow our society.”

Furthermore, the customer can procure higher interest rates on their FDs for tenure greater than 1 year and to 3 years. This is applicable in both domestic and NRE/ NRO accounts. This is to ensure that inclusive investment opportunities are being offered, especially to customers in the hinterlands of India.

Intuitive India unveils‘Xi experience centre’ at FICCI Heal 2022; first of its kind robotic-assisted surgery experience center in the country

Mumbai, 14 October 2022:Intuitive Surgical, a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery (RAS), unveiled a first-of-its-kind initiative to familiarize healthcare professionals to robotic-assisted Surgery. The programme called ‘Xi experience centre’ was unveiled at the FICCI Heal conference in New Delhi.

Intuitive India has set up this experience centre as a part of their commitment to enhance the surgical ecosystem in India. This programme aims to familiarise the medical fraternity with robotic-assisted surgery, its features, and clinical applications as robotic-assisted surgery has been more effective for soft-tissue surgeries, which require more precision.

Commenting on the unveiling of Xi Experience centre, Mandeep Singh Kumar, VP & GM of Intuitive India, said, “It is our vision to equip more and more healthcare professionals to use advanced surgical technologies for better patient outcomes, especially in cancer care and other complex surgeries. Though there has been a continuous increase in the adoption of Robotic Assisted Surgery (RAS) in the recent past, there is a need for more surgeons to take up such tech advancements to cater to the ever-growing need. This initiative has been thoughtfully curated to engage with healthcare professionals (HCPs), equipping them with knowledge on robotic-assisted surgery (RAS), its clinical applications, and its positive impact on patient outcomes.”

As a part of this initiative, Intuitive has formulated a comprehensive programme to ensure extensive hands-on learning for the surgeons. This centre is equipped withIntuitive’s latest Da Vinci Xi technology, and other state-of-the-art facilities such as wet lab. This centre also demonstrates advanced technologies for real-time visual assistant, dual grip technology, and suturing & simulation exercises. Intuitive’srobotic-assisted surgery simulator, SimNow is also used at the Xi Experience centre. Surgeons and residents can use SimNow to get familiar with robotic-assisted procedures.

Commenting on this initiative, Dr. Anup Kumar, Professor and HOD Urology, Robotics and Renal Transplant, VMMC and Safdarjang Hospital, New Delhi, said, “We appreciate Intuitive for having the vision to support medical professionals in implementing new technology that will eventually fill the gap caused by the rising disease burden in India. In India, the growing burden of non-communicable diseases like cancer is the major cause of morbidity and mortality, posing great challenges in its prevention and control. Hence it is imperative to understand the issue at hand in a holistic way and propose an action plan that attempts to correct the gaps and comprehensively addresses the cancer care challenges in the country. I feel that this experience centre would be one of the finest platforms for the surgeon community, which is eager to adopt cutting-edge surgical technologies to better serve their patients. With this initiative being launched, I believe that the voluntary participation from the surgeons will testify to the need for such training programs in their own personal and professional development. This will help in creating an active pool of aspiring robotic surgeons in the country.”

Simpl records highest growth from rentals and e-commerce in last 6 months

Bangalore, 14 October 2022: Simpl – India’s favourite checkout partner – has recorded the highest growth of more than 127% from the rentals segment during April-September 2022. An increase in transactions from e-commerce platforms recorded the second-highest growth with 111%, automotive at 83% and fashion accessories at 75% during the same period.

Commenting on the growth trajectory from these segments, Nitya Sharma, CEO & Co-Founder, Simpl said, “We have seen an uptick in demand for consumer products, especially on e-commerce platforms, over the past few months. This growth validates our understanding of consumer trends. We have achieved these high volumes on the back of strong consumer demand. This has encouraged us to make the user experience more seamless and frictionless for all our users. Seamless checkout enhances the consumer’s shopping experience while significantly reducing cart abandonments, decreasing dependence on cash on delivery and eliminating operational inefficiencies for our merchant partners.”

During this period, other segments reflecting good growth were travel (70%) followed by entertainment (45%). Simpl believes that consumer demand will continue to be strong in these domains for the remainder of the year. India’s leading checkout platform plans to focus on product expansions and feature extensions along the value chain to enhance the end consumer experience.

User experience, trust and speed continue to remain the three fundamental friction areas in e-commerce. Simpl is reimagining how online payments can be seamless and frictionless to enhance the overall consumer experience. It is relentlessly working towards building a set of new merchants and consumer-facing products that will enable zero-friction e-commerce experiences, with minimal cart abandonment and low return frequency.

Star Squared PR Secures PR Mandate for Creative Synergies Group

Bengaluru, October 14, 2022: Creative Synergies Group — a leading global digital innovation solution provider for NextGen technologies to deliver the convergence of digital engineering, embedded systems, and software technologies, today announced its partnership with Star Squared PR as its Agency of Record. The partnership will aim to build Creative Synergies Group’s brand targeting increased visibility among the media community in India.

Creative Synergies Group onboarded Star Squared PR in September this year. The agency will service the brand from its Bengaluru office. With plans to grow in the Indian markets and across the world, Creative Synergies Group was on the lookout for an agency with experience in handling global companies and maturity to assist them with the brand building while also increasing visibility among the influential media community.

“Star Squared PR is experienced with brand building for global technology companies. Their research-oriented approach and acumen of the target media make them the right fit for us. We are confident in the agency’s ability to support our PR activities, and communication initiatives and help elevate Creative Synergies Group’s brand presence in the market in India,” said Dr. Mukesh Gandhi, CEO, of Creative Synergies Group.

Commenting on the partnership, Priyan DC, CEO, of Star Squared PR said, “We are excited to have partnered with Creative Synergies Group. The digital innovation market in India is growing rapidly and Creative Synergies Group’s intent to expand its reach in the country comes at the right time. We hope to enhance Creative Synergies Group’s share of voice in the industry and are looking forward to delivering holistic strategies and campaigns to build the company’s brand.”

Creative Synergies Group is headquartered in Michigan, United States with teams in Pune, Bengaluru, Germany, The Netherlands, the UK, and Japan. Creative Synergies Group has partnered with over 40 Fortune 500 companies as a domain-focused vendor to deliver high-quality digital innovation in a cost-effective manner.

Founded in 2011, Creative Synergies Group is a leader in the digital innovation industry. With a growth rate of 40%, Creative Synergies Group plans to expand its existing base of 850 employees in India with more talent from the region. The company provides domain expertise in product and process engineering for the transportation, aerospace, infrastructure, industrial systems, hi-tech, and consumer technology sectors. It offers solutions for autonomous mobility, smart digital products like consumer wearables, and smart manufacturing and processing (Industry 4.0) with dexterity in green technologies, cloud engineering, AI/ML, IoT, AR/VR, 5G, SaaS, PaaS, and TaaS.