Archive: September 13, 2022

Vedas Cure launches Ayurvedic product, She Care

13th September 2022,Delhi NCR: Vedas Cure has come up with a new Ayurvedic Product called, She Care to cater the needs of women and provide them solutions related to their health. The product is a general women health tonic which is used for Pradar Rog and Aartav Vikar.

It is an ayurvedic medicine composed of natural ingredients like kamal phool, jaiphal, Blaa mool, vidhara mool, Shirish chhaal, saunf, javitri, rasaunt, makoy, brahmi, amaltas, mulethi and more such products which cure the problem to its root. The good thing about the product is the natural ingredients which also help in maintaining heathy and fit body as they provide essential nutrients to the body.

She Care has been designed while keeping the needs of women and to provide them relief from problems which hinder them from doing work easily and hassle free.

Women who are facing such problems can buy She Care, a remedy for effective and nature friendly treatment.

“I am pleased to launch She Care for our girls, women who have to go through so many problems daily. This is an ayurvedic product which is chemical free as well as effective that is made to support women health gently and naturally. The product consists of essential items that women are not able to consume daily or at regular intervals, so it will also assist them with providing vitamins and minerals. I hope that She Care meets the needs of women and gives best result. Our team will keep working towards better and quality products for all.” Vikas Chawla, Founder and Director, Vedas Cure.

Spinny’s Go Far campaign celebrates the spirit to dream big and make things happen

INDIA, September 13, 2022: Spinny, a full-stack used car buying and selling platform in India, has released its next set of films for its newly announced campaign, “Go Far”. The campaign is all about pushing beyond the usual boundaries, not stopping at the finish line, and exploring further. Don’t wait for things to happen; make them happen.

A campaign inspired by ordinary people’s unique journeys to reach their dreams, for love, and sometimes, to go back to basics.

Go Far | Spinny: https://www.youtube.com/watch?v=ielw8v5S4YQ&t=1s

Go Far manifesto speaks to the spirit of pursuing goals and dreams no matter how silly, illogical or seemingly unrealistic.

Go far for your dreams: https://www.youtube.com/watch?v=FxehNHhAkGU

The big & the small ones. Whether it is learning to drive at the age of 70, or celebrating a new house with a new car or simply imagining something amazing greater than enormous.

Go far for love: https://www.youtube.com/watch?v=CsAbzxNYpGw

Go far for love, fight the good fight for it. Even if it means doing things at an old age that were not done in younger life due to responsibilities. At this age health doesn’t really allow but you still go far for those little dreams and that big love.

Go Far, Buy, sell or upgrade your car: https://www.youtube.com/watch?v=zlb_8fAE2-Y

A car is a special purchase and our endeavor is to make it extra special for each of our customers

Following up to the new TVC, Sachin talks about his experience of meeting his first car again and more in a candid conversation with Gaurav Kapur(https://youtu.be/Y3F184IEOm4). He talks about how the first car, even though small, holds so many memories. He speaks about the inimitable feeling that your very first car gives you, his favorite driving experiences and more.

Speaking about his involvement in the campaign, Sachin Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores life and goes places. Our car reflects us, sometimes complements our personality. Go Far celebrates the spirit to dream big and to make things happen. It pushes us to go far for our dreams, both the big and the small ones”

Go far as a campaign is personal, relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years; the journeys represent a very individualistic take on pushing boundaries.

According to Spinny’s Founder and CEO Niraj Singh,“We believe in life and in your choices, go far. You should be able to buy a car that you actually, really want to buy, that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real and we made it happen. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.

Upon going live, the ad received several positive reviews. People shared their own stories of going that extra mile that made them who they are today, the journeys they took to discover themselves and their dreams. It is also aired during Asia Cup 2022 on Disney+Hotstar, and on StarSports.

6 Art academies in India to hone the artist in you

India is a land of rich cultural heritage with diverse music, dance and art forms dating back centuries. Surviving the onslaught of time and shifting cultures, Indian performing arts have flourished. Even in the 21st century, they seem to find immense popularity not just in India but across the world. Indian artists are recognised across the globe, and the Indian populace continues to embrace the intangible heritage that is preserved in various Indian performing arts.

The Indian youth seem to be enamoured by the enticing charm of not just Indian performing arts but many western art forms as well, leading to an immense market for performing arts such as dance, music, drama, speech and more in India. The scope of Indian performing arts can be judged by a recent study that found that India’s performing arts market is worth $3.8 bn and is forecasted to grow to $7 bn in 5 years. The same study found that the Indian performing arts have an addressable market size of 26 million users in the 8-25 age range alone. Such a considerable market has led to the emergence of many art academies that cater to aspiring young talent.

Mentioned hereby are the 6 prestigious dance, music & art academies that groom performing arts talent across India:

1. Kafqa Academy 

Founded in April 2021, Kafqa academy is a one-stop solution for various forms of performing arts. Based in Bangalore, Kafqa trains the young aspirants in 8 art forms mixed of both classical and modern dance and vocal art like Bharatanatyam, Hip-hop, Bollywood, Western Singing, Carnatic Singing, and Public Speaking amongst others, with a structured performance-oriented curriculum leveraging technology to create simple trial, payment & credit experiences, offering revision & practice tools and digital performances. The academy enables students to learn from handpicked experts with over 15-20 years of experience in their art form.

Kafqa believes that the contemporary world needs to be more passionate about art and artists. Aptly named after the European author Franz Kafka, the academy is a popular choice among students who aspire to master the art of dance, music & public speaking. Kafqa believes in the power of art. The joy in the art of music and dance is a source of inspiration for the magnificent learning sessions at Kafqa.

The convenience of online classes has made it easier for students across India to learn efficiently from Kafqa. Kafqa, as a performing arts academy, has always believed in talent progression. Kafqa trains young aspirants in various dance forms like Indian classical dance, namely, Kathak, and Bharatnatyam, along with Bollywood-style dance & Hip-Hop. Kafqa academy also imparts lessons on various contemporary & famous singing styles like Carnatic, Bollywood, and Western singing. Aspirants can also learn and hone their guitar playing skills as well at Kafqa. With a vast array of specialised and dedicated learning sessions, Kafqa is a great choice for enhancing and sculpting music and dance skills.

2. National School of Drama (NSD) 

Founded in 1959 by Sangeet Natak Academy, the National School of Drama is a prestigious acting school based in New Delhi. The academy offers diverse courses to pursue the art of acting. Over the decades, the academy has earned a reputation for being one of the finest acting academies in India. NSD has refined the talent of many famous Bollywood actors like Om Puri, Naseeruddin Shah, Pankaj Kapoor, Neena Gupta, etc. In 2008, the acting institute celebrated its golden jubilee at its annual theatre festival, ‘Bharat Rang Mahotsav’ with its alumni in attendance from all over the country. The acting classes are usually imparted by skilled professionals or seasoned actors at NSD. The National School of Drama is a recognised autonomous organisation under the Ministry of Culture, Government of India. With its time-tested mettle in the craft of imparting acting classes in combination with its impeccable reputation, NSD is the choice of millions who want to acquire and thrive in the art of acting.

3. Satyajit Ray Film and Television Institute (SRFTI) 

Satyajit Ray Film and Television Institute (SRFTI) is located in Kolkata, West Bengal. Aptly named after the world-renowned Academy award winner Indian filmmaker Satyajit Ray, the institute provides advanced and professional education and technical expertise in the art and technique of filmmaking and television production. Established in 1995, SRFTI is a valued member of CILECT(International Liaison Center of Schools of Cinema and Television). In 2019 SRFTI was ranked among the best film schools in the world by CEO World Magazine. The film academy imparts dedicated courses in film direction, screenplay writing, editing, cinematography, animation cinema, etc. SRFTI is a popular choice amongst aspirants who want to learn and ace the art of filmmaking.

4. True School of Music (TSM) 

Based in Mumbai, True School of Music is India’s first comprehensive institute of contemporary music. TSM was co-Founded by Ashutosh Phatak and Nitin Chandy, who have dedicated their profound knowledge of music to curate and create a music school that would sculpt and hone the coming generation of musicians, artists, performers, music producers, sound engineers, etc. to satiate the evolving and increasing demand for musicians in the Indian entertainment industry. The music school follows a well-devised curriculum to train its students in the art of Indian and western music. The music academy’s vocational training programs have paved the path to lucrative careers in music for budding aspirants in the field of music. True School of Music provides professional certification courses pertaining to various musical masteries like music production and engineering, sound modification, etc.

5. The ITA School of Performing Arts 

Based in the heart of Mumbai, the ITA school of performing arts is an art academy that offers specialised training in the field of acting, dancing, modelling, and singing. The academy specialises in professional training conducted by successful models, actors, and musicians. The ITA academy provides various courses after assessing the talent and skills of the aspirant. The academy believes in bringing the best talent out with the unison of state-of-the-art technology and immaculate strategies of imparting art sessions. The ITA School of Performing Arts is committed to the cause of providing dedicated art education to the youth.

6. Raack Academy of Dance 

Established in 2010, the Raack Academy of Dance is a famous dance academy based in Chennai. The dance academy ardently believes in the philosophy of universal appeal of the art. At Raack academy, they firmly believe that the art of dance is ubiquitous, it is a universal phenomenon and can not be confined to a particular style. The academy runs specially devised summer camps to entice the young talent. The academy believes in promoting dancing as a style of life by amplifying the dance styles with various music.

The pursuit of art acts as a bridge between the individual and their talent. The dedication to acting, dance, or music, if practiced well, can pave a path to a more holistic lifestyle. Art in any form is a universal harmony of bliss, and to revel in it leads to an absolute symphony of joy.

Chief Financial Officers Ignoring Cyber Risk Worth Millions of Dollars According to Kroll Report

MUMBAI/NEW YORK – SEPTEMBER 13, 2022: Kroll, the leading independent provider of global risk and financial advisory solutions, today announced its report Cyber Risk and CFOs: Over-Confidence is Costly which found chief financial officers (CFOs) to be woefully in the dark regarding cyber security, despite confidence in their company’s ability to respond to an incident.

The report, commissioned by Kroll and conducted by StudioID of Industry Dive, exposed three key themes among the 180 senior finance executives surveyed worldwide: Ignorance is bliss. Eighty-seven percent of CFOs are either very or extremely confident in their organization’s cyberattack response. This is at odds with the level of visibility CFOs have into cyber risk issues, given only four out of 10 surveyed have regular briefings with their cyber teams.

wide-ranging damages. Nearly three-quarters (71%) of the represented organizations suffered more than $5 million (mn) in financial losses stemming from cyber incidents in the previous 18 months, and 61% had suffered at least three significant cyber incidents in that time. Eighty-two percent of the executives in the survey said their companies suffered a loss of 5% or more in their valuations following their largest cyber security incident in the previous 18 months

Increasing investment in cyber security. Forty-five percent of respondents plan to increase the percentage of their overall IT budget dedicated to information security by at least 10%. 

Greg Michaels, Global Head of Cyber Governance and Risk in the Cyber Risk practice at Kroll, said: “We often see that CFOs are not aware enough of the financial risk presented by cyber threats until they face an incident. At that point, it’s clear that they need to be involved not only in the recovery—including permitting access to emergency funds and procuring third-party suppliers—but also in the strategy and investment around cyber both pre- and post-incident. Ultimately, cyberattacks represent a financial risk to the business, and incidents can have a significant impact on value. It is, therefore, critical that this is included in wider business risk considerations. A CFO and CISO should work side-by-side, helping the business navigate the operational and financial risk of cyber.” 

David Ball, Managing Director in the Valuation Advisory Services practice at Kroll, said: “Cyber incidents have the potential to cause material damage or impairment to the assets of a company, particularly intangible assets, including intellectual property, customer relationships and brand. It is important for CFOs to understand the impact of cyber incidents on these assets and be in a position to assess and quantify the financial impact and potential risks to the company.” 

Shreyas Chandra to Head Marketing for ‘Merisis Opportunities Fund’

September 13, 2022, Bengaluru: Mid-size Investment Bank, Merisis Advisors recently announced its flagship ‘Merisis Opportunities Fund’ has appointed Shreyas Chandra to head marketing of its INR 150 crore AIF Cat-1 Angel fund.

Shreyas will be responsible for building relationships with Individuals and Family offices for the Merisis group and helping them come on board the maiden fund offering by the Group. Merisis plans to launch its second fund later in the year as it builds out its fund platform. Shreyas comes with over 20 years of experience of which the last 10 years were in the startup-investor ecosystem being a key member of companies like Keiretsu, Mintosh and Saxon Capital in the past. He has been involved in the investment process of over 45 early-stage companies in the past raising investment from angel investors and funds. He also invests in his personal capacity.

Speaking on the appointment, Sumir Verma, Managing Director, Merisis Advisors said, “Shreyas comes with the unique combination of a person who understands the startup economy and is deeply networked and invested in this sector. We are delighted that he has chosen to work with us and we look forward to working with him to offer the Opportunities Fund to a larger network of like-minded investors and create value for both the entrepreneurs and the investors.

Shreyas Chandra, Head of Investor Relations said, ‘With increasing interest to invest in start-ups, investors are looking at options to diversify within private market investments to reduce their risk. Merisis Opportunities Fund’s risk mitigated approach fills that gap and offers a hybrid model with evaluation, diligence, and governance of a venture capital fund but with a flexibility of deal-by-deal commitment. I am excited to work with the dynamic team at Merisis which has strong relationships with the stakeholders of the start-up ecosystem.’

Gear up for the Mumbai International Bike Fair (MIBF)

The Mumbai International Bike Fair (MIBF) will be a high-end, B2B/B2C crossover event focusing on the core values of sustainability, design, and innovation. It is scheduled to be held from the 18th to the 20th of November 2022 at the Bombay Exhibition Centre, Goregaon, Mumbai. The expo will also be open to the B2C segment to provide knowledge and increase awareness about cycling as part of urban mobility, safe cycling infrastructure, the latest products, and services in the industry, and much more. The event intends at bringing together the whole sector under one roof for networking, meeting new dealers and consumers, and observing the newest trends and innovations.

MIBF is listed on Bike Europe, an international trade journal for the bicycle industry (www.bike-eu.com). It will be a perfect networking platform for manufacturers, dealers, distributors, and urban planners in India and abroad. The event showcases a mixture of start-ups, scale-ups, and established businesses in the area of Bicycle, E-cycles, Cargo bikes, and E-Cargo bike industry. It also provides a platform for urban practitioners and city administrators to exchange information and discuss the latest developments in urban mobility, incorporating the concept of suitable infrastructure required in cities and towns, as well as how to integrate the same through smart urban planning. The expo is unique and worth attending as bicycles are set to enter a whole new realm, advancing to become the leading form of transport and also promoting low car density in India. The event is the best place to learn about the latest trends, do test rides and trials, and network with the experts. Electric and traditional bikes, the cargo industry, and last-mile logistics companies from around the country will be benefitted from this expo. This is an excellent opportunity to create brand awareness and future loyalty, especially with the youth market.

The benefits of exhibiting with MIBF are that it will bring ideas on city management, new-age concepts, sustainable future, and micro-mobility to everyone under one roof. In days to come, bicycles including e-bikes are going to play a very significant role at the micro-mobility level, that is, all travels within 5 km in cities. The expo will include conferences and seminars on bicycle infrastructure designing, challenges in the Indian bicycle industry, and urban sustainable mobility as some of the topics listed. A few of the planned attractions include a cycle stunt show, vintage show, cycle innovation launchpad, book fair on urban mobility, etc. You can also partner with us to gain profit through immense visibility, media coverage, and marketing. The Exhibitor’s profile includes bikes and accessories, e-bikes, adventure biking, pushbikes, and city showcases amongst others. The visitor’s profile includes urban designers, city mayors, delivery apps, and logistics companies besides distributors and cycle enthusiasts.

Digital Marketing Firm AdCounty Media To Expand In 50+ Countries, Plans To Hire 100 Professionals Across Verticals.

India, 13^th September 2022 – RS Group plc (LSE: RS1), a global omnichannel provider of product and service solutions, today announced the uniting of its global maintenance, repair, and operations (MRO) supply chain solutions business into a single brand, RS Integrated Supply.

Previously trading as two separate brands – IESA and Synovos – the transition to RS Integrated Supply marks the first step in the Group’s transition to consolidate its operating brands under one strong, unified RS identity, delivering global efficiency, sustainable value, and scalability to its stakeholders.

RS Integrated Supply provides outsourced storeroom management and procurement services that drive sustainable productivity and reliability for MRO supply chains. Through its global operation, RS Integrated Supply serves multi-site industrial organizations across North America, the UK, Europe, and other global markets. The business has offices in Warrington, UK, and Radnor, Pennsylvania.

Procurement and storeroom solutions are built on advanced proprietary digital platforms that consolidate information and drive improvement. Standardized technology, platform integration, and streamlined services improve accessibility and efficiency, ensuring consistent quality across global organizations. The platforms deliver predictive intelligence in addition to historical data, with reporting and insight provided through data collection, cleansing and standardization.

Operational excellence, sustainability and continuous improvement are built into all processes and services, optimizing the end-to-end supply chain and the relationship between maintenance data, inventory, purchasing, and consumption patterns.

“Our transition to RS Integrated Supply brings the combined value of the IESA and Synovus MRO solutions to organisations around the world,” commented Debbie Bowring, President, RS Integrated Supply. “As one global brand, our digitally enabled procurement and storeroom solutions and engineering skills provide unmatched reliability, consolidation, standardization, and total cost efficiencies across the supply chain.”

RS Group introduces RS Integrated Supply, consolidating IESA and Synovos, to create a single global MRO supply chain solutions business

India, 13^th September 2022 – RS Group plc (LSE: RS1), a global omnichannel provider of product and service solutions, today announced the uniting of its global maintenance, repair, and operations (MRO) supply chain solutions business into a single brand, RS Integrated Supply.

Previously trading as two separate brands – IESA and Synovos – the transition to RS Integrated Supply marks the first step in the Group’s transition to consolidate its operating brands under one strong, unified RS identity, delivering global efficiency, sustainable value, and scalability to its stakeholders.

RS Integrated Supply provides outsourced storeroom management and procurement services that drive sustainable productivity and reliability for MRO supply chains. Through its global operation, RS Integrated Supply serves multi-site industrial organisations across North America, the UK, Europe, and other global markets. The business has offices in Warrington, UK, and Radnor, Pennsylvania.

Procurement and storeroom solutions are built on advanced proprietary digital platforms that consolidate information and drive improvement. Standardized technology, platform integration, and streamlined services improve accessibility and efficiency, ensuring consistent quality across global organizations. The platforms deliver predictive intelligence in addition to historical data, with reporting and insight provided through data collection, cleansing, and standardization.

Operational excellence, sustainability, and continuous improvement are built into all processes and services, optimizing the end-to-end supply chain and the relationship between maintenance data, inventory, purchasing, and consumption patterns.

“Our transition to RS Integrated Supply brings the combined value of the IESA and Synovos MRO solutions to organizations around the world,” commented Debbie Bowring, President, of RS Integrated Supply. “As one global brand, our digitally enabled procurement and storeroom solutions and engineering skills provide unmatched reliability, consolidation, standardization, and total cost efficiencies across the supply chain.”

Schneider Electric Launches EcoStruxure Service Plans in India; aims to Create Business Resilience through Condition-Based Maintenance

Mumbai, September 13, 2022 – Schneider Electric, the leader in the digital transformation of energy management and automation, today announced the launch of a new service offer, EcoStruxure Service Plans in India. Through this launch, the company aims to provide enriched packages combined with powerful digital services that are tailored to pinpoint and address specific customer needs. This new service offering will enable Schneider Electric to optimize the maintenance budgets of its customers by up to 40%, and mitigate electrical failure risk by up to 75% on the connected equipment. 

Today, 60% of organizations are preparing for the future by beginning their digital transformations, part of which means digitizing electrical infrastructure. The goal of this digitization is to strengthen everyday uptime and minimize risk. For example, 56% of electrical fires are due to a lack of maintenance. Workforce challenges are also frequently encountered, especially with respect to remote expertise, skills gaps, and aging workforces.  The new EcoStruxure Service Plans by Schneider Electric aims to alleviate these challenges by providing, in a single contract, a tailored mix of on-site services, digital services, and consulting. 

Speaking at the launch, Mr. Abid Makani, Vice President – Field Services, Schneider Electric said, “At Schneider Electric, we believe in forming strong partnerships with our customers through services that deliver operational resilience. We believe that it is our endeavor to develop and innovate services that empower our partners to lay the foundation for future-ready businesses. Aligned with this approach, we launched EcoStruxure Service Plans to provide tailored connected services designed to take care of the power management and power distribution systems of our customers, thereby enabling them to achieve optimum business continuity. Our service advisors are available 24X7 around the globe to deliver energy management and automation services, on the ground or in the cloud.”

EcoStruxure Service Plans reflect Schneider Electric’s ongoing commitment to building future-proof business resilience for its customers. Beyond traditional field services, it is an IoT-enabled bundle of expert support where data, analytics, software, and domain expertise drive substantial improvements in asset management, asset safety, resilience, operational efficiency, and sustainability.  On the ground or in the cloud, the new EcoStruxure Service Plans help improve business continuity and energy management for customers by leveraging Schneider Electric’s tremendous in-house knowledge, local expertise, and its extensive partner network. The company continues to bring its digital philosophy to life by equipping its equipment and retrofitting brownfield equipment with the latest sensing technologies. These provide the foundation for condition-based maintenance through analytics such as those offered by Schneider Electric’s robust EcoStruxure architecture and platform. Innovations like EcoStruxure™ Service Plans highlight Schneider Electric’s commitment to Service Partnership. It delivers future-proof and resilient business operations to its customers.