Archive: September 13, 2022

Business

Mass Software Solutions launches’ TuteLMS’ to aid SMEs in meeting modern-day demands

Sep 13, 2022 by Rabindra 0 Comments

3-Sep-22, New Delhi: Mass Software Solutions Private Limited, a leading IT solutions company in India, announces the launch of its new e-learning product ‘TuteLMS’. The state-of-the-art content creation and e-learning management application directly supports innovative organizations looking to prepare their workforce for today’s needs.

Acting on the vision to empower digital transformation and drive growth for new-age businesses, Mass Software Solutions’ latest offering is focused on the demands of small and medium-sized enterprises seeking robust solutions to overcome the ever-changing market situations.

Mr. Bhaskar Ganguli, Director, of Marketing and Sales, Mass Software Solutions Pvt Ltd., said, “We at MSSPL have always valued our customer-first approach. Our products and services are designed with special attention to the emerging needs of modern businesses looking to undergo digital transformation. And, our latest product is no different. We have made the system intuitive while facilitating experiential learning. When companies are consistently looking to evolve and innovate, ‘TuteLMS’, with its customizable e-learning platform and an in-built content authoring tool, allows SMEs to create and manage tailored courses for their employees.”

Unlike other learning management systems available in the market, ‘TuteLMS’ offers a unique one-time license fee, further lowering the cost of ownership in the long run for organizations. MSSPL’s latest product can be customized for customers with niche requirements. Apart from that, regular system and security updates keep it relevant and up-to-date. It can also be connected to existing systems to provide transparent integrations to other software systems in a company.

Hosted on AWS, MSSPL plans to add and extend more features on ‘TuteLMS’ over time to make the product more powerful and efficient in aiding organizations on their digital transformation journey. After rigorous beta testing with several firms, the product has already been deployed by OBR University, the training arm of Operation BBQ Relief, a leading Disaster relief organization in the USA.

Business

MAHE to organize 3rd National Conference on Youth in Social Change

Sep 13, 2022 by Rabindra 0 Comments

Bengaluru, 13th September 2022: Manipal Academy of Higher Education will hold the 3rd National Conference on Youth in Social Change on 17th September 2022 at the Dr. TMA Pai Halls, Manipal. The aim of the conference is to encourage the concept of giving among the youth and help sensitize them towards bringing social change.

The event is expected to see enthusiastic participation from approximately 1000 students from MAHE and Non-MAHE institutions. The Chief Guest of the conference will be Mr. TV Mohandas Pai, Chairman, MaGE (Manipal Global Education Services), Bengaluru along with other dignitaries.

The conference will include panel discussions with reputed change-makers from the developmental sectors like Mr Venkat Krishnan, Principal Trustee Indian Welfare Trust, Sanchit Jain, Co-founder, Robin Hood Army, Jigsaya Labroo, Co-founder, Slam Out Loud, Kuldeep Dantewadia, Cofounder & CEO, Reap Benefit, Vineet Saraiwala, Founder & CEO, Atypical Advantage and Ashutosh Kumar, CEO, Jagriti.

Speaking about the event Dr. Ranjan R Pai, President-MAHE & Chairman – MEMG (Manipal Education and Medical Group) said “The youth of the country are the catalysts of change and can bring a huge difference to the development of our society. Through this conference, we aim to encourage and develop the spirit of generosity and empathy amongst the students, so we can create many generations of ethical leaders and change-mass for tomorrow who will build the path for the social and economic development of our system”

The conference will also include Poster Presentations on diverse issues to promote constructive dialogue and societal change. There will also be the Manipal Seva Mela (an NGO exhibition) where reputed NGOs will discuss the change they are bringing about and also offer internship opportunities to students. The event will also have a Hackathon on Social Change on 14 different themes.

Dr. HS Ballal, Pro-Chancellor of Manipal Academy of Higher Education said “This event will give a chance to students to interact with social change-makers of the country and see the kind of difference they can make. At MAHE we believe that young people possess a wide range of skills that can bring about the desired social impact. Through the National Conference on Youth in Social Change, we will support and nurture their ideas and help them contribute to society”

Lt. General (Dr) M.D. Venkatesh, Vice Chancellor, Manipal Academy of Higher Education (MAHE) “Societal transformations especially in a diverse country like India require commitment from all stakeholders. This conference will bring together students, faculty, NGO Members, and Corporates under a single stage. Our goal is to motivate and empower youth to transform their social impact ideas into actionable projects”

Back pain on the rise in covid patients
Health

Solution for back pain triggered by work-from-home

Sep 13, 2022 by Rabindra 0 Comments

Desk job professionals like Aryan Kumar, who has been working from home since the pandemic struck in 2019, have now started reporting physical health issues due to long hours of work, low movement, and postural issues.

As Aryan and many others like him start returning to the office in phases, they are beginning to realize that the odd muscular pain or stiffness in the back which bothered them during work at home have followed them to the office.

“A sedentary lifestyle with negligible time for stretch-outs or workouts has taken a toll on millions of at-home desk workers who have been left with deconditioned muscles,” said Dr Madhusudan Jha from sports injury center at Safdarjung Hospital in Delhi.

A study, published in the International Journal of Environmental Research and Public Health, recently surveyed at-home workers in Italy and its results showed that 41.2% of at-home workers reported low back pain, while 23.5% reported neck pain. Nearly half of the respondents said that their neck pain (50%) had gotten worse since they started working from home. The scenario could be as bad in India.

Dr. Madhujeet Gupta, the spine specialist from Axis Clinics, said, “Musculoskeletal pain may be an outcome of improper desk set-up or long hours of sitting in a bad posture. The problem aggravates in cases where a worker does not resort to regular stretch-outs or workouts for toning up the body and is subjected to excessive work-related stress.”

Doctors warn muscle and bone pains are more common among workers attached to BPOs or offices whose work hours are aligned with that of other countries.

“In some people, the biological rhythm is disturbed due to irregular sleep cycle and this adversely impacts the body’s metabolism. And if calcium metabolism of a person gets weak, spine bones will also get weak, resulting in back pain,” said doctor Gupta.

Dr. Madhur Chadha, a regenerative medicine expert, said, “People suffering from muscle pain triggered by work from home can now benefit from a new minimal invasive technique, mononuclear cell therapy (MNC), that activates muscles and relieves pain.”

The regenerative technique, developed and mastered in the US, uses a patient’s own blood to extract growth factors that are injected into the affected muscles to revive them and mitigate pain, he said.

“The new technique has no side effects and it does not use any artificial material or medicine to restore the muscle tissues,” Dr. Chadha said.

Dr. Saurabh Garg, the interventional pain management expert, said at-home professionals with diabetes or those with smoking or alcohol habits have a lower pain-bearing capacity.

“In such people, the sensitivity of pain aggravates much faster than others with even slight rise in anxiety or stress levels,” he said, adding that mononuclear cell therapy has shown better results in pain management in such patients.

Business

Bikayi unveils its brand-new identity BIK, platform now for mid-market and enterprise brands as well

Sep 13, 2022 by Rabindra 0 Comments

CHENNAI: Bikayi, one of India’s largest and most trusted e-commerce enablers, today unveiled its new brand identity, BIK. The vision of the company is to make brands limitless and help them leverage the power of conversational marketing with BIK.

Today, businesses and e-commerce platforms are unable to effectively engage with customers through traditional channels such as SMS, emails, and advertorials among others. With enhanced technological penetration, more consumers are looking at personalized messaging and curated products. There is a 70% higher probability of customers making purchases, leading to higher conversions when they are offered a personalized experience. To tap into this tremendous potential, BIK was built to help brands drive traffic and re-engage their customers. In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI.

Austrade Event Image
Education

Study Australia Showcase brings together students, education leaders & Australian Universities under one roof

Sep 13, 2022 by Rekha Nair 0 Comments

Bangalore, September 2022: The Study Australia Roadshow organised by the Australian Trade and Investment Commission (Australian Government agency) in Bengaluru on Monday was well attended by students, parents, and education leaders.

The showcase highlighted Australian Government initiatives designed to shape the global careers of Indian students. The event was an opportunity for students, parents, and education leaders to interact with the representatives of over 26 Australian universities.

Study Australia Roadshow events will be held across five other Indian cities including Kochi, Chennai, Hyderabad, Pune, and Jaipur from September 14 to 22.

The day-long event showcased Australia’s excellence in education and facilitated engagement of students, parents, education counsellors and heads of institutions. It also covered key aspects that students need to consider before deciding on Studying in Australia.

The venue had a career matcher screen to help students decide on which course is best for them – this tool helped students match their interest areas with the course offerings. Many students approached the participating universities accordingly.

Talking about the initiatives, Sam Freeman, Trade & Investment Commissioner (Bengaluru) Australian Trade and Investment Commission (Austrade), Australian Government, said, “We work closely with Indian students to ensure they are making the best decisions when it comes to studying in Australia. The Study Australia roadshow provided updated, reliable, and relevant information to students, parents, education counsellors, and heads of institutes. Australia offers world-class education, strong careers pathways and an unmatched lifestyle for students.”

The roadshow offered participants clear answers about the process of obtaining a student visa and the Graduate Route from Australian visas and immigration officers. Representatives from the Australian government also shared detailed information about scholarships, student life and security in the country.

Recently, the Australian Trade and Investment Commission’s ‘The Study Australia Industry Experience Program (SAIEP)’ was launched for current Indian students at Australian universities to enhance their employability skills.

Over the years, an increasing number of Indian students are opting to study in Australia for its world-class education, post-study work opportunities and quality of living. Since the border re-opening in mid-December 2021 until 22 July 2022, over 260,000 student visa holders arrived in Australia.

Business World

Now, pick all your favourite home-building products under one roof

Sep 13, 2022 by Rabindra 0 Comments

Mumbai, 13th September 2022: Owning a house is a dream of a lifetime as it takes lifelong earnings, time, and energy. However, just a building does not fulfill your dreams until the interiors of your house are done with appropriate items suitable to every room and living area. Here comes the most difficult part — selecting suitable fixtures with the right designs, and brands to match your taste. These home-building materials and interior decoration items are normally unavailable in one place, and you have to spend a lot of time and energy to find the right product across the city. Additionally, owing to the unorganized nature of the market, customers do not get the benefit of price transparency through traditional channels.

To make the decision-making process easy and time-saving for home buyers, IBO, India’s leading Omni-channel destination for home building and renovation, has set up a one-stop shop for a wide variety of home building and home improvement products.

Situated at Sarjapur in Bengaluru, IBO’s flagship store offers thousands of building products from across the brands. Customers, contractors, interior decorators, and architects can now find a product of their choice, touch and feel its quality, and make purchases at wholesale rates. Highly-experienced sales personnel are available to explain the features of every product and help customers in their decision-making process. The store is spread over 75,000 sq. ft. and has over 8,000 products across 175 brands.

Simultaneously, IBO has chosen an omnichannel route by launching an online store to cater to the requirements of customers who prefer to compare products and buy online with easy payment options and door delivery at their convenience. Customers can buy via the website and its app which are available both on Google Play and Apple App stores.

Commenting on their flagship store in Bengaluru, Mr. Venkateshwar Kumar, CEO – Retail, IBO said,“We are delighted to introduce the first of its kind IBO store in India where customers can easily get all the home building and renovation supplies under one roof. The store looks after the needs of both professionals and artisans in addition to those of the end consumer. We are the first brand to start operations simultaneously on online and offline platforms. We have launched our first physical store in Bengaluru and aim to expand in the rest of the Southern states of India over the year ‘’.

In a category where pricing is opaque and price discovery is difficult, IBO aims to ensure that all customers have access to wholesale and competitive prices when they are making their purchase decision. The brand is trying to provide customers with a shopping experience that is welcoming, while also demonstrating price transparency, eliminating the need for middlemen and their commissions. IBO understands that all the members of the family are involved in decision-making when it comes to building a home.  Hence, the brand through its store and app wants to create a shopping experience that makes it easy for the whole family to shop for home-building products.

Adding further, Mr. Mayank Shivam, CEO of Digital, IBO said, “At IBO we want to leverage technology and offer omnichannel experiences to create simpler, hassle-free shopping to all our customers – whether they are building professionals or homeowners. We are excited to launch a thoughtfully crafted brand that provides a combination of great prices, a wide range of products, and unmatched convenience. We are seeing great customer response to both our stores and online offerings.”

The online store app is available to download for both Android and Apple customers and through the website. Customers can use the online offerings to choose from over 8,000 products with multiple payment options and an industry-beating 7 days return policy.

Business

Bikayi unveils its brand-new identity BIK…

Sep 13, 2022 by Rekha Nair 0 Comments

Bangalore, September 2022: Bikayi, one of India’s largest and most trusted e-commerce enablers unveiled its new brand identity, BIK. The vision of the company is to make brands limitless and help them leverage the power of conversational marketing with BIK. Today, businesses and e-commerce platforms are unable to effectively engage with customers through traditional channels such as SMS, emails, and advertorials among others. With enhanced technological penetration, more consumers are looking at personalised messaging and curated products. There is a 70% higher probability of customers making purchases, leading to higher conversions when they are offered a personalised experience. To tap into this tremendous potential, BIK was built to help brandsdrive traffic and re-engage their customers. In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI.

Catering to more discerning customers as the company moves upmarket, the look and feel of the brand logo has also evolved. Fast pivoting to conversational commerce, the aim is to create a new-age brand that is warm, friendly, energetic, innovative, and knowledgeable yet professional. Talking about the new brand identity, Ms Sonakshi Nathani, Co-Founder and CEO of BIK said, “Today, we are much more than a platform for e-commerce brands and as we continue to reinvent ourselves, we have expanded our product portfolio with BIK. Based on substantial insights from our users, we understood that merchants and brands require new marketing channels which reach out to prospective customers while retaining the current ones. The focus towards large e-commerce D2C brands using our marketing tool BIK was an organic choice and an ideal step towards strengthening our footprint.”

Adding to the same, Ashutosh Singla, Co-founder and CTO said, “With technological penetration and more customers looking out to engage in personalised offerings, the brands across the world are reinventing themselves to utilize assets at their disposal in the best way possible. The new brand identity, BIK, reflects these industry trends and has been curated with utmost care to help brands increase their ROIs.”

With BIK, the brands will be able to re-engage with lapsed customers and encourage them to complete their purchases. Building on the trust and credibility offered by the brands, BIK will help companies strike a stronger connect with buyers with each purchase, backed by personal touch. It can drive-up the
engagement rate by 3x.

Following are some of the top features available through BIK:
o Smart cohorting based Broadcast campaigns
o Template Builder
o Multichannel CRM with Live interaction chat screen
o Automated messages and transactional messages
o Conversational Chatbot with flow builder
o Complete purchase on WhatsApp
o Conversational ads
o Lead capturing and website chat widgets
o Growth Strategy Manager services

With features such as smart cohorting based broadcast campaigns, brands can analyze how their customers interact with your campaigns and re-target them based on their intent with the right content.

With conversational chatbot, brands can deploy improved product discovery and query resolution for their customers on WhatsApp.
Some of the D2C brands on-boarded by BIK recently include Soxytoes, Evolve Snacks, Bathla Aluminium and Deciwood.