Archive: May 4, 2021

Business World

Parryware launches #TapToPOT campaign to highlight one-stop solution offered by ‘Parryware Safe Buy’ digital platform

May 4, 2021 by Neel Achary 0 Comments

4th May 2021, India: Parryware, India’s largest manufacturer of sanitary ware product brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. The newly launched campaign aims to provide a complete touch-free, timely solution with the most convenient shopping experience to pot all our bathroom worries. Parryware Safe Buy online platform, launched last year, provides a one-stop solution to explore, indulge and buy Parryware products from the complete comfort of their homes.

As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

Conceptualized with an idea that you are just a tap away from potting all your bathroom worries, #TapToPOT has more than just a single connotation to it. From Tap to Pot, It also notify that Parryware has a whole array of products and POT – Products, Outlets, and Technicians – all in just one tap of your finger. The 3 part TVC series unfolds itself through scenarios of three different games – An Air-hockey player potting the puck, a Pool pro potting the ball and a Carrom pro potting the dice. The film then shifts its focus to the fact that potting bathroom worries is much easier and safer than all these games, highlighting how ‘Parryware Safe Buy’ provides seamless and timely solutions on a single tap.

Speaking on the launch of the new campaign, Mr. KE Ranganathan, Managing Director, Roca Parryware said, ‘We at Parryware, strive to provide innovative solutions that are easy, safe and quick. With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.

“As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping. To help customers overcome this concern Parryware comes up with a Safe Buy solution to provide a completely seamless service for a wide range of products and services. We are hopeful that our new campaign connects well with consumers and encourages them to go for touchless shopping.” He further added.

Parryware Safe Buy has been created to provide users with a one-stop solution for any bathroom product/services related queries. Customers can easily access tailor-made functions to explore Parryware products simply at their convenience. The Parryware Safe Buy platform is live on the official website of Parryware: http://www.parryware.in/safe-buy/home

Business World

Tier II cities on Township radar

May 4, 2021 by Neel Achary 0 Comments #Director, #GBP Group, #Raman Gupta

By Raman Gupta, Director, GBP Group

The stage is set for tier-II and tier-III cities to witness the idea of Integrated Townships, with the National Capital Region (NCR) being extended to include several more close-by towns in Haryana, Rajasthan, and Uttar Pradesh. The amount of real estate investment in tier II cities has increased over the last few years. By 2030, India is expected to have 104 Tier-II cities and just 155 Tier-I cities. The figure alone foreshadows the growth of Tier-II cities in the future. Finally, increased economic growth, infrastructure development, and the benefit of lower real estate prices and a lower cost of living are all driving up residential demand in these cities.

People would want to enjoy the luxuries of modern living, such as plush markets, schools, hospitals, and entertainment facilities, all in one complex, particularly in the aftermath of COVID-19. These ‘prime’ cities are already attracting major developers from across the country. In the current scenario, the increase in demand for homes is leaning toward features that resolve health and safety issues; this is addressed in integrated townships by providing a controlled living environment to the residents.

Reasonable land prices, a lack of organized living options, and the migration of working professionals, among other factors, could reignite demand in cities such as Chandigarh and Ludhiana. The acceleration in demand appears certain, with home loan interest rates at record lows and government subsidies for home buyers. Significant real estate projects are expected in towns and cities with populations of 0.5 to one million people. Residential markets in tier-II and tier-III cities have seen increased demand, which is expected to continue following the Corona scare.

The availability of relatively cheaper real estate options is one reason for these cities’ emergence as viable options. The rapidly expanding IT-ITES industry, entrenched in the major metros, is also moving towards Tier-II cities as rising real estate costs and overburdened infrastructure in Tier-I cities pose problems for IT-ITES companies.

Today, well-known developers branch out outside their conventional holdings, and Tier-II cities provide them with the best opportunities. Townships allow developers to provide high-quality planned urban lifestyles at affordable prices. The success of Integrated Townships in these cities is because the majority of the colonies are poorly constructed or unregulated, resulting in hardships such as poor sewerage, insufficient electricity, and security concerns.

In addition, the government’s announcement that it will invest in infrastructure over the next five years was a blessing in disguise for Tier-II cities. The announcement addresses the most significant aspect of real estate: infrastructure growth, which contributes to a thriving real estate sector. The announcement allowed the long-standing question about the exodus of people from smaller cities to larger cities to be addressed. Due to the operating costs in larger cities, the development would result in job creation and the relocation of MNCs to these cities.

Business World

HomeFirst FY21 PAT crosses INR 100 Crs; up by 25.9% y-o-y, backed by strong disbursals

May 4, 2021 by Neel Achary 0 Comments #MD & CEO, #Mr. Manoj Viswanathan

HomeFirst is a technology-driven affordable housing finance company that targets first-time buyers in low and middle-income groups. We got listed in Feb’21 on the Bombay Stock Exchange & National Stock Exchange of India.

Commenting on the performance Mr. Manoj Viswanathan, MD & CEO said,

“Our results for Q4 & FY21 have exceeded our forecasts. This year, we have recorded the highest PAT of INR 100 Crs in the history of the company, a growth of 25.9% over FY20 in spite of challenges posed by the Covid pandemic.

We also registered record quarterly disbursals of INR 452 Crs in Q4 FY21. This is further enhanced by the fact that this growth is broad-based across all our markets. The Southern markets now contribute to more than 30% of our disbursals.

Our collection efficiency ratio has improved to 98.5%+ in Mar’21. All our leading indicators of asset quality such as bounce rates and 1 DPD have shown improvement over the previous quarter. Bounce rates have improved from 20.1% in Q3 FY21 to 17.3% in Q4 FY21 and 1 DPD has improved from 7.5% to 6.2% in the same period. Our Gross Stage 3 is at 1.8% even in these challenging times. Considering that SARFAESI restrictions have been lifted recently, we are confident of resolving our Stage 3 accounts in the coming months. We continue to adopt a balanced approach to business growth with a keen focus on asset quality and profitability.

During Q4, we have completed a Direct Assignment (DA) transaction worth INR 116 Crs (INR 300 Crs for FY21). Like in the past, the Company continues to explore these transactions which will help optimize the capital usage, bring down leverage and improve the cost of funds as well as balancing the existing liquidity position of the company.

As a leading fintech player in the housing finance space, we continue to invest in our strong tech-led operating model along with integrated customer relationship management and loan management systems to deliver superior service to customers with industry-leading turnaround times!

In FY21 we navigated through the pandemic to record some remarkable milestones. While the battle to overcome Covid 2.0 rages on, in India; we stand resilient, prepared, and committed to support our societies at every step, to facilitate and participate in the inevitable recovery.”

Health, News

Neuberg Diagnostics launches NCGM, its first Laboratory in the USA

May 4, 2021 by Rekha Nair 0 Comments

Hyderabad: Neuberg Diagnostics, a global laboratory testing group, announced the start of its clinical laboratory operations in North Carolina in the United States of America (USA). The laboratory in North Carolina, known as NCGM, Inc. (Neuberg Centre for Genomic Medicine), will focus on genomic and molecular testing based on new generation sequencing techniques. It also runs an extensive network of labs in India, South Africa, and the UAE as well.

NCGM has introduced COVID-19 molecular testing to detect active SARS CoV-2 virus infections that is of immediate public health priority in North America, along with genome scale testing, such as Exome Sequencing, which is applicable across a variety of Rare Genetic Disease Testing (Inherited Diseases) from Newborn Screening to Oncology to Pediatric Care Setting.

Dr. GSK Velu, Chairman & Managing Director of Neuberg Diagnostics, said, “NCGM, USA will act as the laboratory and hub, aiding our operations in the North America. Through leveraging our collaborative efforts across our organization in India, South Africa, and UAE, and with our external partners, we aim to develop and provide the best-in-class affordable tests. As they are deployed, the accessibility and affordability of the tests will reduce disparity and benefit individuals across the board.”

Dr Sandip Shah, Executive Director Neuberg Diagnostics, said “NCGM, USA Sequencing services will be supported by in-house bioinformatics team and cutting-edge technologies which has been developed inhouse, and along with reputed partners. It will also support genetic research by leveraging our own extensive infrastructure in India, South Africa, and UAE.”

Dr. Andy Bhattacharjee, CEO, NCGM, USA, said, “The setup has comprehensive Genomic testing facility allowing large-scale clinical and research projects. With capacity to conduct more than 400 variety of tests, the center will conduct large-scale clinical diagnostics and genomics projects with greater sample volumes at an unprecedented depth and coverage of the genome. Currently we are offering Covid RT-PCR Testing Services at our NC Lab with home sample collection facilities in association with FexEx to help fight the pandemic in USA too. “

Health, News

Vedas Cure three-step program to get rid of pigmentation

May 4, 2021 by Rekha Nair 0 Comments #and Director, #Founder, #skin pigmentation, #Vedas Cure, #Vikas Chawla

One of the most common skin related problems in India, skin pigmentation, is the discolouration or darkening of the skin at certain areas of the body. Constitutive pigmentation varies widely across the world, with certain skin tones, especially in Asian and Indian subjects, being more vulnerable to pigmentation disorders than other human groups.

Causes of pigmentation may differ depending on the patient’s medical condition, immunity, and environment, to name a few. However, the problem may trigger due to excessive exposure to the sun, allergies to cosmetics, allergies to perfumes, drugs, oral contraceptive pills, hormone pills, damage to the skin due to injury, during pregnancy, irregular menopause, obesity, or excessive weight gain, stress, smoking, deficiency of vitamin B3, B12 or D, Thyroid disorder, insulin resistance, etc.

According to Ayurveda, the skin ruled by Vyana Vata and Bhrajaka Pitta. Our skin colour is governed by Bhrajaka Pitta, a sub-dosha of Pitta. We see skin issues, including pigmentation, when this sub-dosha is out of control. The remedy is to calm the aggravated pitta; this is accomplished by a combination of internal and external methods. Herbal preparations for topical application and ingestion are recommended to address the exacerbated dosha both internally and externally. Toxin accumulation in the body can also cause pigmentation.

Vedas Cure has developed a unique herbal formulation composed of excellent herbs that effectively control the problem of pigmentation. The three-Step program to get rid of pigmentation includes three products – Pigmento Care, Aarogyavardhani Vati, and Anti-pigmentation Gel.

Pigmento Care – It is composed of 25 herbs such as Neem, Babool, Triphala, Mulethi, Bhringraj, Amaltas, etc. Pigmento care is a finely grounded powder consumed twice a day to treat the problem. It helps with skin-related issues like pigmentation, freckles, melasma, dark spots, etc.

Aarogyavardhani Vati – It is a classic Ayurvedic tablet comprising natural herbs such as Triphala, Shilajatu, Guggulu (Gum resin), Kutki, Neem, Abhraka Bhasma (purified and processed mica) and many more. Aarogyavardhani Vati comprises 13 elements, including herbs, dried fruits, plant extracts, and processed minerals and metals. It effectively treats skin related problems like pigmentation, acne, wrinkles. etc., and has been used for centuries.

Anti-pigmentation Gel – The last item of the three-step pigmentation program is the anti-pigmentation gel. As the name suggests, this gel formulation product has to be applied externally to the affected areas. The gel contains natural ingredients such as papaya extract, aloe vera extract, Glycerin, and Vitamin E.

“The duration of the treatment depends on the intensity of the problem. The usual course lasts for about three months. Regular consumption of these three products has shown proven results in our patients. Differently formulated products treat the root cause of the problem and cure it from within,” shares Vikas Chawla, Founder, and Director, Vedas Cure.

News

Gift your Mother the best cooking experience with Le Creuset this Mother’s Day

May 4, 2021 by Rekha Nair 0 Comments #Le Creuset India

New Delhi-Mother’s Day is a time of commemoration and celebration, it’s time for breakfasts in bed for the most loved person in the family- MOTHERS! Every Mother’s Day, you have the opportunity to tell your mom how special she is with a unique Mother’s Day gift that makes her laugh or cry with joy – and certainly warm her heart. Gift her something that will last a lifetime just like your eternal bond with her! For nearly 100 years, Le Creuset has been the world’s leading first French colorful cookware brand, the finest in quality and design, and the favorite for generations.

Le Creuset, with their extensive range of vibrant products, has something that can match the taste of every mother. From the Signature Cast-Iron collection in Flame and Marseille Blue to the vibrant Cherry Red and Ultraviolet, with complementing products in the Stoneware collection. The Toughened Non-Stick, Bakeware, and 3-ply Stainless Steel, there is something in each category that complements different cooking preferences. These collections have been carefully crafted to make an ideal partner in the kitchen and are available in a wide range of colors. These can complement every kitchen design and suit all cooking requirements.

Le Creuset is famed for its world-class innovations in luxury cookware products. The premium quality of the product maintains its reputation as the most coveted brand for kitchen essentials. Their vision is to unify luxury and functionality. The quintessential French cookware brand is perfect to add that spark of vibrancy to every kitchen. The stylish and useful cookware is perfect for every home and is sure to be used many times over to cook delicious experiences.

Nothing says “You’re special” quite like a bespoke gift – so create a unique Le Creuset collection just for your Mother by piecing together items that speak to her passions.

Have you picked that unforgettable present to make her day special yet?

If not head on over to the Le Creuset India website or you can buy from Amazon and Tata Cliq Luxury to choose from an array of vibrant kitchen essentials that last for a lifetime just like her undying love for you!

News

International Drone consulting Firm, AGI welcomes the decision of the policy makers

May 4, 2021 by Rekha Nair 0 Comments #Directorate General of Civil Aviation (DGCA), #Ministry of Civil Aviation (MoCA), #Mr. Ankit Kumar, #Tech Investor & Serial Entrepreneur

New Delhi: As per the recent decision of Ministry of Civil Aviation (MoCA) and Directorate General of Civil Aviation (DGCA), it has granted conditional exemption for Covid vaccine delivery via drone to the Government of Telangana. This move is welcomed by the Alternative Global India (AGI), India’s largest drone consulting firm. Also present internationally, AGI has helped two consortiums to obtain trial permissions.

As per the notification, the drone usage permission has been granted for conducting experimental delivery of Covid-19 vaccines within Visual Line of Sight (VLOS) Range using drones. The permission exemption is valid for a period of one year or until further orders. These exemptions shall be valid only if all conditions and limitations as stated for the respective entities are strictly adhered to.

Further giving insights on the trial Mr. Ankit Kumar, Tech Investor & Serial Entrepreneur said, “This is the first of its kind of trials being conducted. Even during this second wave of Covid, MoCA and DGCA officials are kind enough to approve the trials. The trial would ideally validate drone delivery mechanism for Covid Vaccines. After the completion of the trial, this may be adopted by the state and centre to deliver Covid vaccines to multiple regional corridors on priority.”

The team may be facing a lot of challenges while doing different types of flights but the whole idea to do this is to learn and create ways to eradicate those challenges. All safety issues have been carefully laid in advance which the pilots need to adhere to so there are no risks to people on the ground, property or aircraft in the sky.”

Trials will also assist in assessing conditions such as population, degree of isolation, geography etc to identify regions that specifically require drone deliveries.

The grant of these permissions is intended to achieve the dual objectives of faster vaccine delivery & improved healthcare access by:

· Ensuring primary healthcare delivery at the citizen’s doorstep

· Limiting human exposure to COVID congested or COVID prone areas through aerial delivery

· Ensuring access to health care to the last mile, especially in remote areas

· Possible integration into the middle mile of medical logistics for long range drones

· Improving medical supply chain, especially with a third vaccine expected to be commissioned and millions of doses to be transported across India.

“The key elements that were hindrances in the sector in the past years are now in support of this development. The environment is optimistic, with the right set of people, favourable government regulations and aerial technological advancements, drone delivery will be a game changer very soon,” said Mr. Ankit Kumar

Business World, News

RENÉE Cosmetics Launched Its Revolutionary ‘Peachy Pink Blush Duo’

May 4, 2021 by Rekha Nair 0 Comments #Founder Aashka Goradia Goble, #RENÉE Cosmetics

Craving a perfect-finish blush to give you the ultimate flush? Well, RENÉE Cosmetics has launched one for you. Blend the all-new ‘Peachy Pink Blush Duo’ in your makeup collection and get all the pop of colour you need! Lightweight, matte and long-lasting, this blush duo will amp up your beauty game by giving you a chic look.

This set of 2 alluring shades will make sure you’re ready for anything. Be it a wedding, your business meeting or even a minimalistic summer day, with the ‘Peachy Pink Blush Duo’ you never have to worry. A silky formulation made with au courant colours will suit all shades while being kind to your skin with its paraben-free and sulphate-free make.

These buildable shades have a rich colour payoff and the compact packaging makes it effortless to carry or store. Like all its revolutionary products, this launch by RENÉE too will be your go-to to ace any look and flaunt your impeccable cheeks.

Commenting on the launch of the revolutionary blush duo palette, Founder Aashka Goradia Goble commented, “A hint of Peach & Pink can elevate any ordinary look to one full of oomph. Being a big fan of a little rouge on my cheeks, I am super excited to welcome our Blush Duo to the RENÉE family. The formulation is beautiful, the packaging compact and we are looking forward to our community expressing their confident self with our new launch!”

RENÉE cosmetics is an Indian cruelty-free brand that believes in empowering women. With eternal passion, RENÉE cosmetics aims to encourage the women of today, to be what they want, through their make up range. The products are formulated with love and care so that they are always safe for you to use. Their assortment consists of the iconic Fab 5-in-1 Lipsticks, Creme Mini Lipsticks, See Me Shine Lipglosses, 3D Natural Eyelashes, Kohlistic Kajals, Eyebrow Growth Roll-On and much more.

 

Business World

Trell launches #IMEMYWEEK campaign featuring distinguished brands to celebrate the hard earned salary week

May 4, 2021 by Rekha Nair 0 Comments #“Trell’s #IMEMYWEEK, ##IMEMYWEEK, #and CEO of Trell said, #co-Founder, #Pulkit Agrawal

A majority of people often add things to their wishlist or leave them in their cart for several days while shopping online simply because they feel guilty to splurge or are sceptical of treating themselves at that particular moment. On the contrary, everyone deserves to celebrate life’s little wins and indulge in some retail therapy every now and then. To emphasize the importance of this self-care, Trell, India’s largest lifestyle social commerce platform, is conducting a week-long #IMEMYWEEK campaign on its app, featuring lucrative deals on notable brands on the Trell Shop, every month. The campaign, that would be running every month in the salary week, commenced on 1st May and will be running till 7th May, so as to enable its customers to treat themselves in their pay week.

#IMEMYWEEK refers to individuals in the first person to create a connection and drives the compelling notion that everyone should be open to splurging on themselves, guilt-free, from time to time. The campaign provides an opportunity to customers to finally fulfil their wishes by ticking items off their wishlist that they’ve been eyeing be it that new perfume, the lipstick in that trending shade, or the set of skincare products they’ve been contemplating to purchase for a while now. Eminent makeup, grooming, skincare, health and wellness, and fragrance brands including Lakmé, Mamaearth, Bombay Shaving Company, Plum Goodness, Khadi Natural, OGX, and LetsShave and premier brands such as Mercedes Benz, Bentley, Jaguar, and Mirabelle Korea, amongst others, would be offered at attractive prices throughout the week. The campaign is aimed at encouraging people to indulge in what they wish for, post receiving their salaries, as they have earned that purchase and deserve to spend on themselves.

Commenting on the campaign, Pulkit Agrawal, Co-Founder, and CEO of Trell said, “Trell’s #IMEMYWEEK is a way to convey to individuals that splurging on themselves is important in these tough times to keep themselves motivated and energised. Much to the contrary, it should be perceived as celebrating their professional achievements at the start of the month. With the concept of self-care gaining immense importance in recent times, Trell’s campaign is a way of encouraging people to indulge in some much awaited shopping for themselves, every month.`

The Campaign would be running on Trell Shop, which has over 500+ brands, across categories for customers pan India.

Business World, News

Chai Sutta Bar amidst the pandemic announces launch of its new outlet in Mumbai’s Kandivali area

May 4, 2021 by Rekha Nair 0 Comments #Anubhav Dubey, #Chai Sutta Bar, #co-Founder

Mumbai: Chai Sutta Bar a chain of chai bars that serves authentic Kulhad Chai across the country today announced its launch in Kandivali, Mumbai. Mumbai the city known for its hush-hush throughout the year and 24×7 is now under a complete lockdown and the reason is no unknown mystery. Despite of the compulsive lockdown Chai Sutta Bar has emerged as one of the only food chain model which has expansions and have opened up new franchise in the City. Following the COVID-19 guidelines and limited govt. permissions the brand launched its new franchise outlet in a closed door event.

Commenting on the launch, Anubhav Dubey, Co-founder, Chai Sutta Bar said; “It gives us an immense pleasure that our brand is known and people consume our menu even in circumstances like these. We as a brand are very responsible and in times like these we know costumer preference and catering to their needs keeping in mind all hygiene measures is our top most priority. We are looking forward for a warm welcome by our consumers, once these hard times are by gone and we are confident that alike all our other outlets in the country, Kandivali Mumbai outlet will also be a hot-spot in the vicinity.”

In our country Chai is not a beverage it’s a ritual and with the idea of serving this ritual on a on a Bar Table founders Anubhav Dubey and Anand Nayak hailing from districts of Madhya Pradesh originated the idea of Chai Sutta Bar. The mix of Indian and Western culture by far has been appreciated by the consumers both in the country and across the expanded countries. The brand sells over 3, 00,000 Kulhads in a day across all there outlets.

The brand has some flagship flavours like Chocolate Chai and Adrak Chai which have a unmatched taste across brands and amongst competitors. The brand ensures to offer ‘Ek Garam Chai ki Piyali’ with some of its best siders such as Sandwiches, Fries, Burgers, Pizza’s amongst others. Chai Sutta Bar pledges to offer quality Kulhad Chai served in the rich, sound, and hygienic environment thereby delivering full customer satisfaction.

This will be brands 2nd outlet in Mumbai in 2021, the year has been very fruitful so far as the previous launch in Andheri has also received lots of appreciation and an overwhelming responses from the masses. Not only the response but the sale has also gone by notches.