Tag: Vishal Shah

Mr. Vishal Shah, Founder & Managing Director, Storia Foods & Beverages Pvt. Ltd.
Business

Storia® Food & Beverages gets backed by Sixth Sense Ventures

Oct 20, 2021 by Rekha Nair 0 Comments #Founder & Managing Director, #Founder and CEO of Sixth Sense Ventures, #Nikhil Vora, #Storia® Foods & Beverages Pvt. Ltd, #Vishal Shah

Hyderabad/Mumbai: Storia® Foods & Beverages Pvt. Ltd., a young and disruptive F&B brand in India has raised $6 million in series A round from Sixth Sense Ventures (SSIO-III). The capital received will be utilized to expand the business, release new products, and build a powerful distribution network across the country.

Storia’s core focus is a range of healthy beverages which comprise of India’s Highest fruit content Shakes, 100%- no added sugar juices and 100% natural Tender Coconut water. Storia® is set to be the new-age, on the go food and beverage brand of choice for the next generation of health conscious consumers. As consumer habits transition to those that promote a healthy lifestyle, Storia is well positioned to harness these tailwinds and scale rapidly.

Commenting on the announcement, Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd said, “Sixth Sense and Storia®, both, believe in a similar value system of investing in a consumer of tomorrow, today, which makes us a great fit. We, at Storia®, feel great responsibility towards what our consumers eat, and being a brand that has been R&D driven, we’ve been able to remain true to serving products that are delicious, convenient, sustainable to the environment and inspire a healthier lifestyle. With Sixth Sense’s expertise on scaling and creating consumer brands, we couldn’t be more excited to partner with them in this journey of building a nutritionally stronger India and creating an ecosystem of exciting, innovative products that offer functional benefits over high sugar and empty calories.”

Founder and CEO of Sixth Sense Ventures, Nikhil Vora said, “The Storia® story is one that we, the Sixth Sense team, believe is in-line with the evolution of the Indian consumer. Even though beverages as a category is one of the toughest consumer categories to crack, we do believe that the right strategy of distribution (offline focused) and a well-rounded product portfolio (targeting niche segments and expanding into related categories), can be a strong combination to crack the space. The secular trend towards habits that promote a healthy wellbeing, and a packaged beverage industry that is dominated by high-sugar and carbonated drinks, lays the perfect foundation for a new-age player to cater to the accelerating demand growth for healthier beverages. Storia, with their focus on shakes, is in a sweet spot to create strong brand salience as none of the incumbents (Mother Dairy, Amul, Cavin, etc.) focus on milkshakes as a core category, thus the category has seen limited to no product/brand innovation. We are excited to join Vishal and the rest of the Storia team in their journey!”

Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Considering beverages is an offline dominated category, the company has employed a pan-India omni-channel distribution strategy; Storia sells through General Trade, Modern Trade, Institutions, HoReCa, online marketplaces, and through their own website (https://shop.storiafoods.com/). In spite of the pandemic’s detrimental impact on the offline realm, Storia has managed to maintain a positive growth rate in FY21.

Vishal Shah, Founder & Managing Director
Business World

Storia® brings to you the tastiest and thickest shakes in town leaving you wishing it never gets over

Apr 22, 2021 by Neel Achary 0 Comments #Founder & Managing Director, #Storia® Foods & Beverages Pvt. Ltd, #Vishal Shah

Hyderabad | April 22, 2021: Storia® Foods & Beverages Pvt. Ltd., a young and disruptive F&B brand in India has announced the launch of its new, exciting ad film led integrated marketing campaign “Wish it never gets over” for their range of Storia® Shakes. The campaign includes the roll out of three ad films in association with a man of many crafts- an­ actor, comedian, show anchor and a doctor Sanket Bhosale, with an interesting, humorous parody on current affairs.

The ad campaign has been conceptualized and executed by Prime Focus Technologies while the media campaign was planned and executed by Publicis Beehive. The WINGO campaign will be supported by a 360-degree integrated marketing communication, which includes strong digital activities and engagement building influencer activity planned by Django Digital over a period of 3 months.

The ads will be further amplified with the help of ATL and social media platforms, TV during IPL, digital across OTT platforms and YouTube in key markets. Storia is looking to interact and engage with the millennial and Gen Zs in key cities to reinforce its brand building journey as India’s highest fruit content shake that gives you a complete drinking experience making them the perfect refreshment to go for this summers.

Storia Fruit Shakes are a part of the company’s portfolio of one of India’s largest range of natural, and India’s only trans-fat free shakes, having the highest fruit content (As per research done by MINTEL GNPD) in India and this campaign reinforces the company’s promise of fruitiest, tastiest and thickest shakes in town, which the consumer only wishes it never gets over. Storia Shakes are available in 9 lip-smacking flavours with no added preservatives. The Storia shakes are available across modern trades, e-commerce platforms like Amazon, Big Basket and company’s D2C website.

Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd said, “We, at Storia, feel a great responsibility towards our consumers because what we serve affects their health and lives directly. Hence we find it imperative to deliver our value systems of wellness, convenience and sustainability with everything we do. We are excited to reach out to our consumers this summer through our first ever 360-degree campaign, in a fun yet a very impactful way. With the ongoing pandemic, we look to lighten the mood, in a category which is already very serious and usually only promotes health. This campaign is a great way to increase significant brand consideration with our millennials and Gen Z, in a format they relate to best, parodical yet impactful.

Commenting on the media campaign, Charles Victor, COO – Publicis Beehive said, “Summer is a key season for F&B brands to engage with their consumers and Storia® with its impressive range of offerings does a great job of communicating the same. Through the campaign, and a strong targeted media plan, we’re looking to turn the brand into the go-to refreshment this summer. We are confident this will have a big impact on the brand.”

Please follow the link for campaign video:

Link 1 – https://www.youtube.com/watch?v=P6OfEyINzEg

Link 2- https://youtu.be/dBj2zuK3hY0

Link 3- https://www.youtube.com/watch?v=UtQH0SNsAfI

Credits

Client: Storia Foods & Beverages Pvt. Ltd
Films: Storia Gym | Storia Office | Storia Conference
Creative Agency & Production: Prime Focus Technologies
Ad Director: Gabriel Ghoderao
Creative Director / Copy Writer : Aatish Chawla
Account Management: Meera Ghare
Media Agency: Publicis Beehive – Tejal Shashtri/ Mayur Shetty

TresVista Partners with Aspire For Her to Unveil Report on Women at Work
Business World

TresVista Partners with Aspire For Her to Unveil Report on Women at Work

Mar 9, 2021 by Rekha Nair 0 Comments #Director, #TresVista, #Vishal Shah

Hyderabad, India: TresVista, a leading provider of high-end outsourced support to corporates, asset managers, and entrepreneurs has reiterated its focus on women empowerment by partnering with Aspire For Her, a non-profit company that aims to inspire and support women in the workforce. The combined efforts of TresVista’s CSR team and Aspire For Her have led to the creation of a comprehensive report on Women at Work, which focuses on the impact of COVID-19 on working women’s lives and careers in an attempt to highlight the various painpoints in a working woman’s journey and initiate meaningful discourse for envisaging feasible solutions.

The research report studies the impact of the global pandemic on India’s women workforce, focusing on four main variables – industry sector, occupational status, work experience, and hierarchical position. For Aspire for Her, the report serves as a foundation for the work that needs to be done within women’s communities to cater to their changing needs and work requirements. The comprehensive research was conducted with a sample size of 800 women across various industry sectors, occupational status, work experience, and hierarchical positions.

The report states that the proportion of working women that were negatively impacted was 25.1%, and those that were both positively and negatively affected was 54.9%. These numbers combined indicate that over 80% of working women were impacted in some form. 38.5% of working women said they were adversely affected by the added burden of housework/childcare/eldercare, and 43.7% stated that their work-life balance has become worse. The average age of these women is 37 years, and 52.7% of the respondents have children.

According to Vishal Shah, Director, TresVista, “Throughout 2020 we saw women, both in personal and professional lives, put in double the effort of managing home and work. It was a tough time for salaried professionals as everyone feared loss of job. It raised questions about security and a sense of belonging. That is why it became an urgent need to study the effect of COVID-19 on the women workforce in India.”

“As a financial services provider, TresVista is extremely focused on enabling the Indian population in all possible ways. One of the pillars under our CSR focus is women empowerment. We value the role that women can play in India’s socio-economic growth and are committed to empowering women so that they can choose to walk their own path. This has motivated us to support and collaborate with Aspire for Her,” added Shah.

The wide-reaching research has helped Aspire For Her craft the strategy for motivating women to enter and stay in the workforce. According to Madhura Dasgupta, Founder & CEO of Aspire For Her, “This is not just a report but a lighthouse for us. All of us at Aspire For Her appreciate the wonderful support provided by TresVista in fulfilling our vision of building a community of 1 million working women who are financially independent!”

In the last two months, through WiT (Women in TresVista) committee, TresVista has organized two workshops for women in the organization for leadership and development training. The pro-bono collaboration has enabled TresVista to meet its joint commitments to corporate social responsibility and WiT (Women in TresVista). Both TresVista and Aspire for Her hope that the report insights will help organizations work on initiatives to help women in the workplace. It is likely to be a beacon of hope for the working women community in India.

Storia® Foods & Beverages launches Turmeric Latte in 3 flavours
News

Storia® Foods & Beverages launches Turmeric Latte in 3 flavours

Jan 5, 2021 by Rekha Nair 0 Comments #Founder & Managing Director, #Storia® Foods & Beverages Pvt. Ltd, #Vishal Shah

Hyderabad: With the onset of winters and COVID-19 in full swing, our immune system has taken a toll. Keeping this in mind, Storia® Foods & Beverages Pvt. Ltd., a young and disruptive F&B brand in India, has launched a ready to drink Turmeric Latte for consumers to boost immunity. With the launch of Turmeric Latte, Storia is sending a warm hug to its consumers, keeping consumer’s preferences in mind and helping them combat the hectic and stressful days.

As the winter approaches, our body falls prey to illnesses and infections. This is because the harsh environment and dry air can take a toll on our immune system.

A healthy lifestyle not only helps prevent illness but also enables one to perform their best. First step to stay fit and healthy is by eating right. Storia Turmeric Latte contains natural curcumin, active ingredient in turmeric. It is trans fat free and has no preservatives, which makes it one of the most sought after beverage in functional nutrition.

Sharing the thought behind launching Turmeric Latte, Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd said, “Turmeric (Haldi) is every Indian household’s go-to fix for various health problems. Its usage has been long embedded in the ancient Ayurvedic practice and has been cited to promote the holistic health of the body. Consumer has always been the centre for us and we are happy to launch the new product-Turmeric Latte, an immunity booster beverage for them during COVID times. The beverage is safe for consumption, both in warm and cold conditions. We believe our Turmeric Latte would soon emerge as a popular drink among consumers, who are now looking for alternative ways to stay healthy and boost their immunity.”

Besides being healthy, Storia Turmeric Latte is available in three tasty flavours of Classic Turmeric, Aromatic Saffron and Tasty Nutmeg. This drink is available in 180ml ready-to-drink bottle and can be consumed regularly by any age group at any hour of the day. The drink is available at Storia’s recently launched D2C website, which is active in Delhi and Mumbai. Customers in other cities can avail the drink by ordering online from Amazon.

Storia® was incorporated in April 2017 and is currently present across 50,000+ retail outlets in 33 cities. Storia®’s product portfolio comprises of Shakes, 100% Natural Tender Coconut Water, Beverage Whitener and Street Style juices. Storia® shakes are the highest fruit content shakes in India and all their products are free of preservatives and additives making them 100% natural with superior health benefits.