Tag: SARVA

Mr Sarvesh Shashi, Founder, SARVA
Business

SARVA expands outside the Indian market; over 50% of global business already coming from the US and Europe

Jun 20, 2022 by Agency 0 Comments #Europe, #global business, #SARVA, #US

SARVA, India’s fastest growing yoga-based wellness ecosystem, is emerging as a global brand focusing on transforming the lives of people with its yoga and mindfulness sessions. The homegrown brand which envisions alternative healthcare as the future has become a favourite among the 3 million NRIs in the US. The brand is targeting greater global growth in the near future through the “prevention with yoga” over a “curative” approach.

SARVA will also be expanding its coverage across the UK, Europe and other promising regions. With the rising demand from the US market, their plan by March 2023, is to account for 70%-75% of the business coming from the overseas market. With International Day of Yoga coming up soon, SARVA also aims to launch new and diverse collaborations internationally. This is in line with the recent address by the Hon’ble Prime Minister wherein he stressed on how yoga is gaining international recognition.

Speaking about this, Mr Sarvesh Shashi, Founder, SARVA, said, “5.2 billion people in the world do not exercise regularly. But we dared to imagine a world where health challenges such as obesity, insomnia, diabetes, PCOS and chronic pain can be prevented with the MBC (move, breathe, and connect) approach with yoga at the centre of it all. Our curated app-based platform is empowering users to access workouts and meditation sessions daily. Our excellent retention and engagement rates define that there is a specific need for the strong product that has coach led accountability + 1500 hours of curated content and a tried & tested curriculum-based progress with yoga, breathing, meditation and nutrition.”

SARVA is backed by investors such as Mantra Capital, Zumba® Fitness LLC, David Giampaolo (CEO, Pi Capital), Mark Mastrov (Founder, 24Hour Fitness Worldwide; also known as the ‘Steve Jobs of Fitness), Bill Roedy (former chairman and CEO, MTV Networks International), Fireside Ventures, and the Cutting-Edge Group (CEG). Celebrities and influencers including Jennifer Lopez, Alex Rodriguez, Malaika Arora, Aishwaryaa R Dhanush, Shikhar Dhawan, Shahid Kapoor and Mira Kapoor have also invested in the venture.

Adding further, Malaika Arora, said, “We are currently focusing on four core areas of marketing, onboarding phenomenal coaches, sales, and product development. SARVA is exploring partnerships and marketplace collaborations with multiple healthcare brands across the world. The idea is to seek similar service collaborations that can be seamless and offer value additions to the consumers in the target audience”

SARVA is aiming to change this global narrative of healthcare worries and risks through its unmatched and extensive multi-dimensional offerings. The brand is driving a cultural change in making yoga-based wellness a part of modern lifestyles to combat various health issues by its philosophy of connecting 7 billion breaths. Originating from the birthplace of Yoga, SARVA has expanded into being the world’s only digitally-driven, one-stop Yoga-powered wellness ecosystem and a consumer health platform offering yoga, meditation, breathing and nutrition support looking to solve 6 major global health concerns of obesity, lifestyle disorders, general fitness, pain management.

Nam Le, CTO, SARVA,
Health

Yoga & Wellness platform, SARVA, reinforces its commitment to health and fitness; makes two senior appointments

May 26, 2021 by Neel Achary 0 Comments #CTO, #Nam Le, #SARVA

Mumbai, 25th May 2021: SARVA, one of India’s leading yoga-based digital platforms, announces the appointment of Nam Le as Chief Technology Officer (CTO) and Janhavi Saraf as Vice President & Head of Content. These two strategic appointments will help drive technical innovation and content diversification at SARVA.

Launched in April 2020 in the middle of an emerging pandemic, SARVA’s digital offering promotes holistic health through its purely goal-based online yoga platform. The content is primarily aimed at and customised to five primary health goals, namely, weight loss, pain management & therapy, stress, sleep, and overall health and immunity.

Talking about this, Sarvesh Shashi, Founder, SARVA, said, “The pandemic has made our lives so much more challenging. You have to remain away from the office, your kids can’t go to school and there is literally no outdoor activity. In such a situation, if one doesn’t get the right support and guidance, it could make them physically or mentally sick. We at SARVA are trying to overcome this situation by introducing people to yoga’s benefits. Our digital platform helps them access the best-in-class content and interactive yoga sessions within their homes. SARVA has already touched so many lives and we are on a mission to help the world breathe, relax, get some sleep and stay physically & mentally fit and healthy.

Nam Le, CTO, SARVA, added, “After having spent more than 25 years working for giants like Sapient and CA Technologies in the Silicon Valley area and launching a number of start-ups all over the world, I am now keen to use my knowledge in the health and wellness sector. I headed the product engineering team at The Cusp, a company that offered at-home hormone tests to women in peri-menopausal and menopausal stages as well as expert care telemedicine services. Now, my aim is to help SARVA evolve into a major digital platform for learning yoga and mindfulness. I believe that technology empowers us in novel ways every day and the culmination of wellness and technology is at its peak during this period”.

Janhavi Saraf, Vice President, Head Content for SARVA, said, “I am excited to get an opportunity to strategize and create content that will genuinely move mindsets and wellness graphs in the positive direction. At SARVA, we’re literally revolutionising lives. This is the right time to bring out the potential of genuine yoga and ancient Indian meditation practices when the world is in need of these tried and tested solutions. I am looking forward to seeing SARVA continually evolve as a brand, redefining and augmenting the journey of our users towards wellness.”

Having delivered over four billion minutes of live classes and instructions completed on its dynamic digital platforms, SARVA’s ecosystem of curated and premium, and exclusive content comprises:

A) 650,000 + installs from over 97 countries in the last 12 months.

B) 35,000+ paid users

C) More than 25+ Corporate partnerships

D) 1500 hours of yoga and meditation content created and diversified into audio, video, and textual guides.

E) Launched content in six different languages.

F) An avg rating of over 8.6 for every goal-based program.

Over and above this SARVA is also dedicated to helping communities thrive and heal through this difficult time which includes a lot of digital content comprising of Yoga and yogic habits that are being offered free of cost across their platforms.

SARVA aims to drive the mission of promoting holistic wellness through yoga and creating new technological features such as personalisation, gamification, in addition to content that will enhance its multi-cross generational appeal. SARVA is also working towards achieving a target of $1mn MRR by March 2022.

SARVA is backed by celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Malaika Arora, Director, and Producer Aishwaryaa R Dhanush, Shahid, and Mira Kapoor among others. They have also received funding from US-based VC Fund Mantra Capital, the Patni Family office, Fireside Ventures, and the Cutting Edge Group (CEG).

business
Business World

SARVA adds ex-Chief Architect at Reliance Jio – Ashesh Nishant to their Global Advisory Board

Sep 4, 2020 by Gouri Achary 0 Comments #Ashesh Nishant, #co-Founder, #Global Advisory Board, #SARVA, #Sarvesh Shashi, #yoga-based wellness ecosystem

Mumbai, 4th September, 2020: SARVA, India’s fastest growing yoga-based wellness ecosystem, has recently brought onboard experts from various domains onto their global advisory board. The most recent addition being Ashesh Nishant who has been brought on board as a Global Tech Advisor.

With over two decades of experience in technology, products, delivery, programme and project management spanning Internet, e-commerce, media and finance, Ashesh until recently the VP Strategic Initiative, Chief Architect at Reliance Jio. In the past, Ashesh has set up technology and product teams from scratch for brands like Amazon, Barclays, Accenture, and Wipro. He has also worked with brands such as Hotstar as the VP Engineering, Melorra as the CTO and Amazon as a Senior Development Manager. He has also explored the entrepreneurial route through his venture 10wickets that he founded in 2010.

Moreover, Ashesh has recently evolved into a wellness evangelist himself which includes practicing yoga, opting for Ayurveda over conventional medication and embracing Buddhism which makes him understand the brand tenants better.

Speaking about this, Sarvesh Shashi, Co-founder, SARVA, said, “We are at a stage where the superiority of our tech offering and quality of service is of utmost importance. We are so happy to onboard Ashesh Nishant as a Global Tech Advisor and are sure that he will be a great mentor to our teams. He brings immense experience having led the efforts at powerhouses like Reliance Jio and Hotstar and is sure to be an accelerator for our brand”.

Speaking about his association with SARVA, Ashesh Nishant, said, “I am so excited to be a part of the journey of a young and dynamic brand like SARVA that has made a mark in the global fitness and wellness space in a very short time span. SARVA’s initiatives both pre & post the COVID-19 pandemic are commendable and I look forward to helping their technology team strengthen their digital offering”.

SARVA has been instrumental in making yoga and mindfulness fun particularly during the current times when immunity-boosting and physical and mental wellness and health is key. SARVA recently launched its digital offering, currently divided into 2 categories: Body and Mind. The 3rd category to be launched soon is called Nourish. SARVA’s offerings address millennial fitness needs and the brand is working towards connecting 7 billion breaths.

meditation and music
News

Malaika Arora, Jennifer Lopez & Alex Rodriguez backed SARVA adds 20,000 minutes of Mindfulness Meditation content

Aug 28, 2020 by Gouri Achary 0 Comments #and yoga, #Founder & CEO, #Janhavi Saraf, #Jennifer Lopez & Alex Rodriguez, #Malaika Arora, #mindfulness, #Mindfulness Meditation, #Music, #SARVA, #Sarvesh Shashi, #yoga and wellness ecosystem

28th August 2020, Mumbai: SARVA, India’s fastest growing yoga and wellness ecosystem has recently added over 20,000 minutes of music and meditation content to its catalogue, fast-forwarding the brand’s efforts into becoming a holistic yoga and mindfulness content hub.

SARVA recently added to its roster, the catalogue of content from Myndstream, the record label of the music financier and service provider, Cutting Edge Group. As part of the deal, SARVA will get access to Myndstream’s library of mindfulness music to support the ongoing development efforts for premium content. Myndstream will also help design and manage music priorities as per global standard, across the SARVA platform.

Music, mindfulness, and yoga have catapulted recently in the wake of the pandemic and resultant lockdown. As an Indian, authentic, homegrown brand, SARVA has been going all-out to bring yoga and yoga-based mindfulness and nourishment content, all at one destination, the SARVA App. The brand has already been instrumental in making yoga and mindfulness fun. SARVA recently launched its digital offering, currently divided into 2 categories: Body and Mind. The 3rd category to be launched soon is called Nourish. SARVA’s offerings address millennial fitness needs and the brand is working towards connecting 7 billion breaths.

Speaking on the topic, Sarvesh Shashi, Founder & CEO, SARVA, said, “Music is a big part of SARVA’s story and philosophy. Music is also deeply ingrained in our roots, the Indian culture and it’s something all of us relate to. Just like yoga, it is holistic, and has an impact on our physical, mental, and emotional health. Given the highly stressed and anxious state of the world today, we hope our music-driven meditation and mindfulness gives more and more people an avenue to turn to for relaxation and better sleep.”

Adding further, Janhavi Saraf, Head of Content at SARVA said, “There’s hardly anyone who can say that music hasn’t had an impact on their life. Whatever walk of life we belong to, it meets us on our path. It has the power to change the state of the mind. We’re so glad to have the opportunity to associate with a name that recognizes this potential of this power and to bring forth music that’ll truly help uneasy minds rest to these melodies.”

SARVA has in the past raised funding from celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Shikhar Dhawan, Malaika Arora, Director, and Producer Aishwaryaa R Dhanush, Shahid, and Mira Kapoor among others. Their most recent funding round before that by the Cutting Edge Group came from US-based VC Fund Mantra Capital and the Patni Family office which also saw participation from existing investor Fireside Ventures.