Tag: Sachin

Entertainment

ALTBalaji’s producer Sachin Mohite gets candid on the ‘Producer’s Lab’ series, a segment of the #ALTBalajiBingeFest!

Dec 23, 2021 by Gouri Achary 0 Comments ##ALTBalajiBingeFest, ##ALTBingeFest, #ALTBalaji, #Producer’s Lab, #Sachin, #Sachin Mohite, #Samar Khan, #Tanveer Bookwala, #The Producer Lab

ALTBalaji’s campaign #ALTBingeFest has been a remarkable one and exceptionally famous amongst the youngsters. Under the campaign, they have tried to both entertain and educate the audience with a line-up of very interesting events and have triumphed through them all. The platform has never failed to impress the masses with its utterly engaging campaigns and similarly, this one is sure to get your hearts pumping this festive season.

To keep the tradition alive, they have brought back a lovely event as part of the campaign. Remember the Director’s Lab Series last year? Well, gear up to be one with ALTBalaji Producer’s this season! They aim at educating the youth through the brilliant initiative, ‘The Producer Lab’ series on YouTube which is a part of their #ALTBingeFest.

This series is all set to have known producers such as Samar Khan, Sachin Mohite and Tanveer Bookwala on it this year. The series is for aspiring storytellers associated with National’s College and MET Institute of Mass Media. These producers will be in conversation with the students from these college’s, sharing their expertise and wisdom to educate them and get them ready to face the real world. The struggles faced by an actor is often spoken about but the struggles that a producer faces, are still unknown, which is exactly what the producer has spoken about. The industry is not an easy place to be so some guidance from the right set of people is bound to go a long way!

This week, the platform released the second episode of the ‘Producer Lab’ series which had the talented director- producer Sachin Mohite on it, in association with R.D. National College and MET Institute of Mass Media. He has produced some great masterpieces ranging from supernatural to romance in languages such as Hindi and Marathi. The magnum opus epic drama Paurashpur was produced by Sachin Mohite. In the episode, the producer is handing out some meaty advice for the newcomers and aspirants of the entertainment industry and the students, as much as they have enjoyed it, it has also been a lovely learning experience for them. He shares a few tips, diving deep into the facts which the students have highly appreciated.

During this candid conversation, Sachin shares, “My journey began 24 years ago when satellite TV had just kickstarted and made its presence known. We only had Zee TV at the time and I got associated with the most popular show on it as a ‘Dressman’ when I wanted to be a director but there wasn’t any vacancy for the job. I later became an assistant director on the same show and after learning the tricks, 3 years later I was directing it all. I have been very fortunate when it comes to exploring various genres which has been very lucky for me.”

He further added, “You have to continuously work on ideas as that is what today’s day and age looks for. Ideas develop and make it big! Keep thriving and ideating because that’s when they get picked up and then the rest is history! I have been a producer, a writer and a director but my heart essentially lies with direction. Though production has also been quite fun. I have gotten an unbelievable amount of love from the industry over the years for my work and I assure you that constant persistence and never stopping at one thing and thereby restricting yourself is sure to take you places in the industry.”

This series is one of a kind and chances like this do not come around often, so the students can benefit from this and how!

Head to the ALTBalaji app and binge-watch your favourite shows today!

Business World

Paytm First Games launches ‘Make the Right choice’ campaign featuring Sachin Tendulkar during IPL 2020

Sep 22, 2020 by Gouri Achary 0 Comments #Paytm First Games, #Sachin, #Sudhanshu Gupta

India, 22 September 2020: India’s homegrown digital financial service platform Paytm today announced that its subsidiary Paytm First Games (PFG) has launched its new emotionally appealing marketing campaign with the Master Blaster Sachin Tendulkar. Based on the incredible journey of the country’s finest sporting legend, the ‘Make the Right Choice’ campaign aspires to encourage millions of fellow citizens to follow their dreams. The campaign also showcases the company’s vision of promoting fantasy sports in the country and inspire budding players to play the skill and strategy-based games on PFG.

Launched during the ongoing IPL 2020, the first film of the campaign depicts an anecdote from the life of the master blaster. The film starts with a vivid shot of a cricket match being played on a college ground.

A coach walks up to a boy in the crowd and asks him “Tera match khatam ho gaya…?” The boy informs that he has skipped his practice to cheer for the team, and gets slapped by the trainer who sternly opines, “Life mein khelna hai ya cheer karna hai?”

Perplexed, the boy spends the entire night wondering if he should switch to a new coach. However, he visits the same coach the other day and firmly replies “…life mein khelna hai…”

In the next shot, the coach is seen teaching the trademark high-elbow straight drive to the boy and is followed by the scene of Sachin playing the same shot in an ODI in real footage.

In an interesting sequence, this real-life event is depicted as a photograph with Sachin standing next to it. Reminiscing the entire episode, he says ‘It’s all about the choices you make.’ The video concludes with the Paytm First Games’ app interface depicting fantasy sports and the logo of the company. These films will be released across broadcast, online and mobile channels over the next few weeks.

Sudhanshu Gupta, COO – Paytm First Games said, “Sachin is a true legend and an inspiration for millions across our country. With this brand film, we have shared one of the life-changing moments of Sachin’s life wherein he was faced with a difficult choice. We are happy to see that our entire campaign has struck a chord with everyone. It is our humble endeavour to inspire people to make the right choices in life irrespective of how difficult they might seem. The theme fits well with our fantasy sports game as well which requires users to have in-depth know-how and research of the game and players and make strategic choices while making their team.”

Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It confirmed that over the next six months, over 200 live events would be featured on the platform, including international and domestic cricket tournaments, soccer leagues and more.