Tag: Richa Sharma

Entertainment

Grand Poster Launch of upcoming Tollywood Movie Sada Ronger Prithibi

Jan 20, 2024 by Sujata Muguda 0 Comments #Ananya Banerjee, #Anuradha Choudhrury, #Arindam Sil, #Arunava Dery, #Deboshree Ganguly, #Devlina Kumar, #Ishaan Mazumdar, #Mallika Banerjee, #Monalisha Banerjee, #Oindrilla Bose, #Poster Launch, #Richa Sharma, #Rwitobrata Mukherjee, #Sada Ronger Prithibi, #Sauraseni Maitra, #Smt. Sohini Sastri, #Sneha Chatterjee, #Sohi Guharoy, #Srabanti Chatterjee, #Sri. Amit Agarwal, #Sri. Debasish Kumar, #Sri. Indranil Sen, #Subhrajit Mitra, #Tollywood Movie

Kolkata, 20th January, 2024: Sada Ronger Prithibi by Raajhorshee De is a film based on widow trafficking in India, the film will celebrate Kashi, still a chosen abode for many widows in India, in a unique way through its thriller story. The Grand Poster launch was held today at Nandan, Kolkata. The Poster launch was attended by: Sri. Indranil Sen, Sri. Debasish Kumar, Smt. Sohini Sastri, Sri. Amit Agarwal and the stellar star cast of Sada Ronger Prithibi. This is the first film in India on widow trafficking, which has not been done in any other language so far.

Grand Poster Launch of upcoming Tollywood Movie Sada Ronger Prithibi held at Nandan, Kolkata_1

It explores the colourless world of widows in Varanasi whose lives are bleached like their white sarees. But the pristine exterior hides the devious machinations of criminal masterminds who are out to exploit these unfortunate women. Things get complicated when a young police officer come to investigate the shelter but little does she knows about the dangers that await her as she disguises herself as one of the inmates of the shelter in order to unearth the truth. Will she be able to overcome the political pressures and other threats in her attempt to fight the evil lurking unseen?

Grand Poster Launch of upcoming Tollywood Movie Sada Ronger Prithibi held at Nandan, Kolkata_4

Presented by Adarsh Telemedia and Amit Agarwal and Produced by Sushant Sengupta, Shrravonii Pal, Raajhorshee De, this film has 19 top actors from Bengal. The story will highlight the plights of the widows, the crime committed against them and the age-old customs that bind them to a restrictive lifestyle.

This film has a stellar star cast and crew: Srabanti Chatterjee, Sauraseni Maitra, Arindam Sil, Rwitobrata Mukherjee, Sneha Chatterjee, Mallika Banerjee, Devlina Kumar, Ananya Banerjee, Richa Sharma, Sohi Guharoy, Deboshree Ganguly, Oindrilla Bose, Arunava Dery, Ishaan Mazumdar, Monalisha Banerjee, Anuradha Choudhrury and guest Appearance by: Subhrajit Mitra. The Music is composed by Ashu Chakraborty. The film is getting released this February.

phone pe
Business World, News

PhonePe’s vivid new brand film high-fives our digital way of life…

Feb 11, 2021 by Rekha Nair 0 Comments #Brand Marketing, #CEO & Chief Creative Officer – South Asia, #Director, #Leo Burnett, #PhonePe, #RajdeepakDas, #Richa Sharma

National: PhonePe, India’s leading digital payments platform, announced the launch of their new brand campaign ‘Har phone pePhonePehai’ celebrating their market leadership in India. The centerpiece of the campaign is multimedia, audio-visual, real-life animation video set to a catchy tune, packed with pop-culture cues as a salute to their 25 crore+ users in 2021. By employing a range of multimedia formats including video game graphics, quirky illustrations as well as stop motion treatments, the film is a unique visual treat that pays tribute to some of 2020’s favourite cultural moments, including ‘Rasodemeinkauntha?’

With 1 in every 5 Indians now registered on the app, PhonePe’s adoption is proof of the scale and superior product experience we offer. This campaign is a delightful showcase of the myriad ways in which Indians have welcomed PhonePe into their lives and onto their phones. The convenience of transferring money safely, paying bills, making contactless payments, buying gold, investing in mutual funds or insurance, or even booking a gas cylinder, all on PhonePe from anywhere, is a reminder of how we are always moving forward in our lives.

For a moment, rewind to 2014, when you were always on the lookout for an ATM, had grown tired of producing ‘exact change’ after a ride, stood in long queues to pay your bills or even had to wait 24 hours to transfer rent to your new landlord. Fast forward to 2020, when you carry a wallet, but just out of habit. You can pay for a cab ride, recharge your phone, save tax with the right investments, pay electricity bills, send money to your family and buy insurance for your upcoming vacation, in a flash! All you need to do is tap the पेiconon your mobile screen.

The inspiration of the campaign is the life role that PhonePe plays for our users all over the country. This film gives voice to their little moments of forward motion that we recognise as progress. Bill payments that are as easy as playing your favorite game, quick and convenient QR payments and financial services that unlock the meaning of ‘aatmanirbhar’ are some of the features our users have come to rely on. We decided to break away from conventional storytelling formats to infuse this piece with the quirk we hope our audiences will enjoy” says Richa Sharma, Director, Brand Marketing, PhonePe.

The campaign was developed by Leo Burnett Mumbai.

Speaking about the campaign RajdeepakDas, CEO & Chief Creative Officer – South Asia, Leo Burnett, said “The Har phone pePhonePe’ film is layered with multiple messages and pays an ode to both the Indian spirit of resilience and celebrates the PhonePe users and the digital enhanced lives that we are living. It captures India’s journey over the years as we accept and adopt digital solutions as part of our everyday lives. It celebrates the progress and growth that the country has witnessed and PhonePe’s unparalleled contribution which has led to the same. The film uses very interesting visual execution to narrate its story.”