Tag: Brand Marketing

Business World, News

PhonePe’s vivid new brand film high-fives our digital way of life…

Feb 11, 2021 by Rekha Nair 0 Comments #Brand Marketing, #CEO & Chief Creative Officer – South Asia, #Director, #Leo Burnett, #PhonePe, #RajdeepakDas, #Richa Sharma

National: PhonePe, India’s leading digital payments platform, announced the launch of their new brand campaign ‘Har phone pePhonePehai’ celebrating their market leadership in India. The centerpiece of the campaign is multimedia, audio-visual, real-life animation video set to a catchy tune, packed with pop-culture cues as a salute to their 25 crore+ users in 2021. By employing a range of multimedia formats including video game graphics, quirky illustrations as well as stop motion treatments, the film is a unique visual treat that pays tribute to some of 2020’s favourite cultural moments, including ‘Rasodemeinkauntha?’

With 1 in every 5 Indians now registered on the app, PhonePe’s adoption is proof of the scale and superior product experience we offer. This campaign is a delightful showcase of the myriad ways in which Indians have welcomed PhonePe into their lives and onto their phones. The convenience of transferring money safely, paying bills, making contactless payments, buying gold, investing in mutual funds or insurance, or even booking a gas cylinder, all on PhonePe from anywhere, is a reminder of how we are always moving forward in our lives.

For a moment, rewind to 2014, when you were always on the lookout for an ATM, had grown tired of producing ‘exact change’ after a ride, stood in long queues to pay your bills or even had to wait 24 hours to transfer rent to your new landlord. Fast forward to 2020, when you carry a wallet, but just out of habit. You can pay for a cab ride, recharge your phone, save tax with the right investments, pay electricity bills, send money to your family and buy insurance for your upcoming vacation, in a flash! All you need to do is tap the पेiconon your mobile screen.

The inspiration of the campaign is the life role that PhonePe plays for our users all over the country. This film gives voice to their little moments of forward motion that we recognise as progress. Bill payments that are as easy as playing your favorite game, quick and convenient QR payments and financial services that unlock the meaning of ‘aatmanirbhar’ are some of the features our users have come to rely on. We decided to break away from conventional storytelling formats to infuse this piece with the quirk we hope our audiences will enjoy” says Richa Sharma, Director, Brand Marketing, PhonePe.

The campaign was developed by Leo Burnett Mumbai.

Speaking about the campaign RajdeepakDas, CEO & Chief Creative Officer – South Asia, Leo Burnett, said “The Har phone pePhonePe’ film is layered with multiple messages and pays an ode to both the Indian spirit of resilience and celebrates the PhonePe users and the digital enhanced lives that we are living. It captures India’s journey over the years as we accept and adopt digital solutions as part of our everyday lives. It celebrates the progress and growth that the country has witnessed and PhonePe’s unparalleled contribution which has led to the same. The film uses very interesting visual execution to narrate its story.”

Business World, News

ADIDAS CALLS ON EVERYONE TO REDEFINE 2021 WITH THE “HI-ENERGY CHALLENGE”

Jan 25, 2021 by Rekha Nair 0 Comments #adidas India, #Brand Marketing, #Director, #Hi Energy Challenge, #Sharad Singla

New Delhi: The world is a different place as we know it. Athletes and consumers are now adapting and redefining the way they play sport. The year gone by has left many feeling uncertain, anxious and low on energy. adidas with the launch of their greatest running shoe ever – ULTRABOOST 21, has announced – the ‘Hi Energy Challenge’ – a unique energy return challenge to inspire people to not just have intent but turn them into actions.

The Hi Energy Challenge will be supported by adidas India athletes like Rohit Sharma, Kuldeep Yadav, Hima Das, Manpreet Singh, Mirabai Chanu among others who shall  host sessions and live chats on the adidas’ India Instagram handle sharing their plans and goals for 2021.

While the Hi-Energy Challenge is a global effort to get the world moving with optimism, in India, adidas has gone a step further to motivate consumers by addressing a wider purpose, collaborating with the Indian Track Foundation. The brand has pledged to support the foundation through a unique proposition, where for every active minute clocked on the adidas running app, adidas shall enable product support of an equivalent amount to the young athletes of the Indian Track Foundation and help them in their endeavour to become the next wave of great Indian Olympians.

To participate in the challenge, individuals need to log into the adidas running app. This challenge encourages participants to clock active minutes (comparable to the energy burned) over a period of two weeks from 1st Feb to 14th Feb. The active minutes can be achieved by running, virtual running, using the treadmill and walking. The ADIDAS RUNNERS COMMUNITY will be the catalyst throughout the challenge. They will spread awareness, knowledge, support and help to participants individually to complete the task.

Speaking about the challenge, Sharad Singla, Director, Brand Marketing, adidas India said, “It is our endeavour to provide tangible ways for consumers to keep active and engaged during these times. 2020 was a year full of challenges and we at adidas firmly believe that 2021 is the year where we unleash the pent up energy. To kickstart the new year on a positive note, we have initiated our latest challenge to keep our communities healthy, active and connected as the world begins to transition into what’s next.”

Registration for the challenge started from 22nd of January 2021.