Tag: Rajkummar Rao

Business

Kenstar Teams Up with Rajkummar Rao and Patralekhaa as Brand Ambassadors for Summer Cooler Campaign-AC wali thandak, ab Kenstar coolers mein

Mar 15, 2024 by Sujata Muguda 0 Comments #Kenstar, #Patralekhaa, #Rajkummar Rao, #Summer Cooler

New Delhi: Kenstar, the pioneering brand in branded air coolers in India, has announced renowned actors Rajkummar Rao and Patralekhaa for its latest summer campaign. Rajkummar Rao’s immense talent, versatile performances and Patralekhaa’s relatable and down to earth persona made them an ideal choice for Kenstar.

The pioneer of branded air coolers in India, Kenstar is a leader in the industry and is rapidly advancing into other durables as well. This power packed collaboration has also produced a blockbuster summer campaign AC wali thandak, ab Kenstar coolers mein-featuring star Rajkummar Rao and Patralekhaa.

The TVC, an endearing film that uses the chemistry between Rajkummar Rao and Patralekhaa to showcase the superior style and exceptional capabilities of Kenstar coolers. In an interesting twist, the cooler’s outstanding performance makes Rajkummar exclaim that it truly deserves the award for best actor – because it does such a terrific job of acting like an AC! Rajkummar and patralekhaa’s realistic and charming performances, coupled with their on-screen

Mr. Sunil Jain, CEO – Kenstar, said on the announcement, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

Neha Khullar, Head Of Marketing – Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

Speaking about the collaboration, actor Rajkummar Rao said, “I am thrilled to join the Kenstar family. Kenstar is a leader in the Coolers category and has constantly innovated to provide industry best cooling solutions to its customers. Coolers are the go to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”

Sharing the screen was seen with Patralekhaa, who added, “It was truly exciting to work along side Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits modern lifestyle of the new India.”

News

A filmy love story of Rajkummar Rao & Fatima Sana Shaikh in Ludo’s released sweet, upbeat love song Hardum Humdam!

Nov 4, 2020 by Gouri Achary 0 Comments #Anurag Basu, #Bhushan Kumar, #Fatima Sana Shaikh, #Hardum Humdam, #love story, #Ludo, #Rajkummar Rao, #T-Series

With Ludo, the dream team of director Anurag Basu, producer Bhushan Kumar and composer Pritam introduce audiences to fresh new music that binds together the four compelling stories and its characters. The multi-starrer comic crime caper that is a tale about the unavoidable jeopardies of life is filled with edginess and intensity but also comedy and love.

After the catchy love song ‘Aabaad Barbaad’ in the voice of Arijit Singh that took viewers on a crazy love ride, comes Anurag Basu’s fresh, sweet track titled ‘Hardum Humdam’ that was released on the weekend.

The contemporary love song composed by Pritam, sung by Arijit Singh and written by Sayeed Quadri, beautifully captures the fun essence of Ludo’s storytelling and leaves us in the mystery of the craziness these characters are stuck in in the film. While the lyrics of the song have an old-world charm about them, the visuals and the music are very modern and upbeat.

Calling this song new, fresh and a clutter breaker, director Anurag Basu, says, “The music is extremely important to a film. Before I start writing a script I have a playlist ready. Hardum Humdam is a truly wonderful song, has a meaning in every line and takes the narrative forward. Sometimes when you hear a song over and over you get tired of it, but I fall in love with Humdum each time I hear it. We always say we miss that timeless music and meaningful lyrics, Humdam is all that.”

T-Series head honcho Bhushan Kumar says, “The beauty of Ludo’s music lies in its diversity. The film is intense and edgy with its stories so every song makes the film light and sweet. ‘Hardum Humdam’ shows the innocence of the characters. It’s truly very contemporary that will resonate with everyone.”

The ace music director, Pritam, adds, “The script of Ludo is very edgy with lots of intense emotions. Anurag wanted the songs to be sweet to create a buffer or a musical relief to give the audience a break from the intensity of the film. Hardum Humdum is a very sweet song which is exactly what Anurag wanted like Aabaad Barbaad.”

The song has been incredibly well received by audiences everywhere with fans highly appreciative of the eloquent lyrics. A song that beautifully tells a romantic story, it’s no surprise that this song has soared to success.

The ensemble cast of Ludo includes Rajkummar Rao-Fatima Sana Shaikh, whose love story is as filmy as it could get. Rajkummar, who has an undying love for Fatima, is the poster boy for unrequited love. On the other hand, Fatima is a devoted middle-class housewife who has a spark in her waiting to erupt.

Ludo produced by Bhushan Kumar, Anurag Basu, Divya Khosla Kumar, Taani Somarita Basu & Krishan Kumar, directed by Anurag Basu the film will release on 12th November 2020 on Netflix.