Tag: Rajiee M Shinde

Chingari inks a pact with Salim and Sulaiman’s Merchant Records
Business World

Made in India social app Chingari announces collaboration with Sai Mehar Media’s Wild Music Records & Wild Music Haryanvi

Feb 11, 2021 by Neel Achary 0 Comments #and CEO, #Ceo Sai Mehar Media, #Chingari App, #co-Founder, #Rajiee M Shinde, #Sumit Ghosh, #video-sharing app Chingari

India’s leading short video-sharing app Chingari has announced a strategic collaboration with Sai Mehar Media, an Indian entertainment content production company owned and operated by ex-CEO of PTC Network and Showbox Channel, Rajiee M Shinde. With this strategic alliance, Chingari will build upon its strong catalogue of Indian regional music for the benefit of its content creators who will now have music released under Sai Mehar Media’s labels—Wild Music Records and Wild Music Haryanvi to choose from. This move is designed to attract increasing engagement from all parts of India on the short-video sharing app. Following multiple partnerships with media companies such as TM Music, ii Music, music giant T-Series, and international record label Thrace Music, this collaboration marks another step forward in the coming together of two entertainment strongholds—music and social media. The Chingari app has enjoyed an exponential increase in popularity across the Indian market, Chingari allows users to create and upload short video, share original content and compositions, layer their videos with the latest music, and monetize their hard work.

One of the pillars of strength that Chingari lies on is its keen support towards indigenous music and vernacular languages. The app is available in over 20 Indian vernacular and international languages. In line with this, the association with Sai Mehar Media serves to enlarge Chingari’s massive music catalogue with Indian releases in Hindi, Punjabi and Haryanvi. For Sai Mehar Media, this strategic partnership serves as a platform to showcase their wildly popular songs that are currently being streamed across multiple song- streaming platforms, TV channels, and radio stations. This collaboration brings all the local Punjabi and Haryanvi talent and their upcoming songs released under the two labels run by Sai Mehar Media straight to the Chingari music library. It also opens the door to allow Punjabi and Haryanvi talent to reach wider Indian audiences in the form of the flourishing Chingari family of over 46 million users.

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “By adding Wild Music Records and Wild Music Haryanvi’s releases to our music catalogue, our hope is to ensure that Chingari has songs to meet the needs of every content genre and every language. Chingari users can now choose from the latest Haryanvi and Punjabi songs to make their creations more entertaining and fun.”

Sai Mehar Media’s Wild Music Records & Wild Music Haryanvi
Rajiee M Shinde, Ceo Sai Mehar Media

Rajiee M Shinde, CEO, Sai Mehar Media said, “Sai Mehar Media is an entertainment House to showcase the best of Hindi, Punjabi, and Haryanvi music under their vertical of Music Labels. We hope to create more artistic opportunities for India’s artists, singers, and content creators, while providing a collection of latest releases for fans across the country to experience on their chosen platform.”

Deepak Salvi, COO, Chingari App, said, “As a homegrown brand, we have always strived to have an unparallel content library for regional content. With this step we are moving forward another step in this direction. We are hoping that we will have even more such collaborations in this year and be able to continue to offer value additions to our content creators.”

About Sai Mehar Media:
Sai Mehar Media LLP is an entertainment company in the Indian Entertainment industry having two record labels namely Wild Music Records and Wild Music Haryanvi focusing on recorded music, music publishing, and audio-video content in India from across the globe. Its mission is to unlock the potential of human creativity by giving creative artists a platform to launch their songs across musical genres in various Indian languages. Sai Mehar Media produces, co-produces, acquires Indian language content in multiple formats along with creating Events, Reality Talent shows Fiction & Awards.

About Chingari:

Chingari is one of the most popular short video sharing platforms in India. It is owned by Tech4Billion Media Private Limited. Through this app, users can create and upload videos in more than 20 multiple languages including English and Hindi. Chingari was launched in Google Play Store in November 2018. The app scaled new heights in 2020 and became India’s most popular short video sharing application by August 2020. As on date, Chingari has clocked more than 46 Million users in India and the user base continues to grow with each passing day.

Vishnu and Kunal
News

HomeStars RapChik By Flutin – India’s Biggest and First-Ever Virtual Talent Hunt for Rappers Comes to an End

Oct 12, 2020 by Gouri Achary 0 Comments #HomeStars RapChik’, #Kunal, #Kunal Jai Singhani, #Mr. Sukhbir Singh, #Mr. Vishu Gupta, #Rajiee M Shinde, #Virtual Talent Hunt for Rappers

After an intense musical Rap battle held over the more-than-a-month-long period, Flutin has successfully concluded the latest edition of its virtual talent hunt for aspiring rappers of India. The show titled ‘HomeStars RapChik By Flutin’ was the first-of-its-kind, largest virtual/online competition in the country dedicated towards discovering and giving a platform to the “next big rap icons of the country”. Following the ‘Grand Finale’ featuring the ‘Top 3’ rap artists on the show, 27-year-old Kunal Jai Singhani aka ‘Kunaaaaaaal’ from Nainital has been declared the winner of ‘HomeStars Rapchik’, thus bagging the crown of “India ka Sabse Rapchik Rapper”; whereas Prithvi from Navi Mumbai and Pravesh from Bhopal emerged as the 1st Runner-Up and 2nd Runner respectively.

The show, which featured a grand prize pool of Rs. 1 lakh, was judged by some of the eminent personalities of the music and entertainment industry in our country; Popular Punjabi Singer Sukhbir Singh and Rajiee M Shinde, Music & Infotainment Veteran were the Grand Masters on the show, while Rapper RCR aka Rohit Kumar Chaudhary and Musical Artist Misty Bharadwaj aka B Misty were the other two judges.

After screening thousands of entries received from across the country, the jury members of HomeStars RapChik had initially shortlisted 15 Desi rap artists who took part and showcased their talents in the virtual Rap contest. A total of five episodes were webcasted during the course of the show highlighting various youth-oriented themes such as ‘money’, ‘depression’, ‘social media’, etc., and eliminations based on public voting were held after the completion of each episode.

In the 5th and final episode, i.e. the ‘Grand Finale’, the top 3 contestants battled against each other, giving hard-hitting, mind-boggling performances. Judges RCR and B Misty also joined in to present their own rap performances. During the second round of the finale, the viewers of the show were in for a pleasant surprise, as the 3 finalists of HomeStars RapChik teamed up with 3 top singers from HomeStars Season 1 (a virtual singing show conducted few months back by Flutin) to present ‘duet’ performances.

Speaking about the show, Mr. Vishu Gupta, Founder & CEO, Flutin says, “We are extremely delighted to see how this virtual rap competition shaped up and presented a wonderful platform to India’s finest underground rappers. The journey of HomeStars RapChik was indeed very exciting and fun-filled, and we were overwhelmed by the immense love and engagement from our audience. Although the contest has ended, we at Flutin remain committed to help budding artists of the country, and we are ready to go the extra mile in the future in supporting these promising musicians in every possible way. Also, Flutin is planning to organize more such virtual talent hunts across different performing arts’ categories in order to discover more talents and reward them.”

Mahaguru of the show, ‘Prince of Bhangra’ Mr. Sukhbir Singh adds, “The entire show was true to its name and was truly ‘Rapchik’ to the core. It was a treat to watch these young Indie rappers come up with some world-class rap performances. Thanks to HomeStars RapChik and Team Flutin, these deserving talents of the nation are getting the right opportunities to rise and shine.”

Rajiee M Shinde, Music& Infotainment Veteran says. ” It was awe-inspiring to see some extremely talented, enigmatic and passionate rappers of our country pour their hearts out on HomeStars RapChik. The high-spirited musical journey of this virtual show got better and better with each episode and was no less exciting than any traditional music competition. I sincerely hope that by creating more such shows and/or platforms in the future, we shall be able to catapult the Hip-Hop music scene in India”

Notably, Kunal — the ultimate winner of HomeStars RapChik show –- has not only secured a cash prize of Rs. 50k for himself, but also gets the big opportunity to professionally kick-start his rap music career in the form of a music video that will be produced and promoted by Flutin. Despite pursuing CA(Chartered Accountancy), Kunal decided to continue following his passion and heart’s desire for creating Rap music, and eventually, Flutin’s platform made his dreams come true!

“It gives me goosebumps to have achieved this unbelievable feat. I feel awesome that I could win over my fears and also win the competition to become India’s first-ever Rapchik Rapper. My mother is so happy now and my life has changed for the better. Thanks a lot Flutin and everyone who has voted for me,” said Kunal, after being named the winner of the show.

All episodes of ‘HomeStars RapChik’ were streamed live on Flutin’s website and social media channels, and the show has already crossed over 2.8 Million views and 350K watch hours as of date. To give maximum reach to the performances, the episodes were also broadcast to 25 million+ audience base on Facebook through its ‘Watch Party’ feature.

Unlike conventional reality shows or talents hunts on TV, Flutin through its flagship platform ‘HomeStars’ wants to create and roll-out a series of virtual talent shows, where true talents are handpicked, appreciated, rewarded, and nurtured for the long-term, and are also given various opportunities and platforms to help them realize their inner potential to the fullest.